Issuu on Google+

An Introduction Gilleran Griffin Realtors is pleased to have this opportunity to introduce the Gilleran Griffin Company and our agents. Together, we consider it a privilege to offer our services to you. This presentation begins with a profile on the Gilleran Griffin Company. We follow with a brief introduction to the people and resources we rely on, and who stands behind your agent. Next, we pay tribute to your agent. As you will read in the final analysis, the agent is not just the company, but the agent is the real estate industry. Finally, “how your agent can find the best buyer for your property� details the complete marketing opportunities available to your agent. Your agent and the Gilleran Griffin Company are ready, willing and able to sell your property. We will consider it our privilege to represent you.

The Gilleran Griffin Realtors Company Profile In 2010, Gilleran Griffin Realtors celebrated 35 years of real estate services to the greater Los Angeles and beyond. The company stands within the top 10% of real estate brokerage companies in California. We look forward to tomorrow as if we were just beginning. Gilleran Griffin Realtors was founded in Beverly Hills, California in 1975. The company moved to Westwood (West LA) in 1981 where it remains to this day. Gilleran Griffin Realtors is a California real estate brokerage corporation licensed by the California Department of Real Estate, License 00528480. The company is a member of the National Association of Realtors, California Association of Realtors, Beverly Hills/Greater Los Angeles Association of Realtors, Southland Regional Association of Realtors, and the Malibu Association of Realtors. You can visit our web site at: http://www.gillerangriffin.com. Gilleran Griffin Realtors is the most experienced virtual office to real estate agents throughout California. Our agents represent both sellers and buyers exclusively. Over these past four decades, Gilleran Griffin Realtors agents have


represented thousands upon thousands of satisfied buyers and sellers in the full bandwidth of real estate activities. Our transactions include the listing and sale of affordable single family homes, prestigious multi-million dollar estates, lots and acreage, duplexes to mega unit apartment projects, multiple condominium projects, commercial complexes, shopping centers, regional centers, agricultural land, business opportunities, and even a few historical landmarks. Because the client’s satisfaction and protection are the company’s primary concern, we take pride in the high standards of our agents and in their expertise and enthusiasm for this exciting and challenging business. We take pride in the exemplary services and management we provide our sales staff. No other real estate company offers more experience and more available management support than Gilleran Griffin Realtors. . Gilleran Griffin Realtors stands behind your agent, but you should also know about the other important organizations that stand with us. This presentation will introduce you to the many qualified, experienced professionals who provide immediate support for your agent when support is needed on any issue. As for resources, you will discover the instant wealth of information and services that are always at your agent’s command. The essential providers to your agent include:  California Association of Realtors (CAR)  Errors & Omissions Insurance Services  Multiple Listing Services  Escrow Companies  Title companies  Inspection companies  Disclosure reporting companies  Pest control companies  Lending institutions  Warranty companies  And The California Department of Real Estate Through the licensing and continuing education programs, the California Dept. of Real Estate stands behind your agent.

The California Association of Realtors (CAR) Thousands of reputable real estate brokers and agents throughout the State of California stand with Gilleran Griffin Realtors as members of the California Association of Realtors, the largest state association under the auspices of the National Association of Realtors.


No other industry is more indebted to its own association than the real estate companies and agents who are members of the California Association of Realtors. No matter how large or small the real estate company, membership to CAR provides all companies and agents with equal access to the essential services, programs, products and technologies available from this professional association of brokers. CAR is essential to the daily operation of Gilleran Griffin Realtors. CAR provides agents and management of Gilleran Griffin Realtors with access to all of CAR’s real estate legal services, educational programs and cutting edge technology. These extensive services include CAR’s staff attorneys, Automated Legal Information System, published Legal Briefs, Legal Q&A’s, and a monthly trade publication for member brokers and agents. Your Gilleran Griffin agent benefits from CAR’s legal expertise everyday by utilizing ZipForms which provides your agent with access to all of CAR’s latest standard real estate contracts, disclosure forms, and other legal documents. We recommend your review of the CAR’s Seller Advisory. This Seller Advisory introduces homeowners to the mandated state and local sales disclosure laws and other helpful information. The California Association of Realtors stands behind your agent.

Multiple Listing Services Gilleran Griffin Realtors is proud to be a member of the MLS. The MLS Members have access to ALL the listings of each participating MLS in the CARETS database, including: CRISNet, CRMLS, i-Tech, SoCal, Ventura/Conejo/Simi Regional, Desert & Palm Springs MLSs and The MLS. Just a few years ago, submitting listings to a Multiple Listing Service was considered just one of many avenues of advertising properties for sale by real estate agents. Today’s Multiple Listing Services have become the primary avenue of advertising real estate because it is accessible not only by agents themselves but by the public as well. The Multiple Listing Service is the great equal playing field for all real estate companies and agents. A stroke of the keyboard brings the world to your fingertips. Of equal importance to sharing information, the MLS provides reliability of information. Accurate and up-to-date information is critical. Only the MLS vigorously attends to these criteria. Another aspect of today’s MLS that has made it the primary advertising medium for real estate is the sophistication of the technological programs it is able to interconnect. At the touch of a button, an agent can retrieve cross-connected information enabling a more detailed comprehensive picture. The advantages today over just a few years ago is also the accessibility of multiple listing information from anywhere - the house, the office, the automobile, the hand-held internet device, and your cell phone. In summation, the MLS provides your


Gilleran Griffin Realtors agent with reliable, comprehensive information, accessible from almost anywhere at anytime. Consequently, not a day goes by that your agent is not in communication with the Multiple Listing Service.

Company brochures are usually written to tell the customer all about the company and about how important the company is; seldom are the individuals who makeup the company mentioned. The customer, however, often deals exclusively with an individual of the company and not with “a company�. Perhaps in no other industry does this apply more that in the industry of real estate. To express this point in real-world terms, a real estate company does not come calling, an agent does; a company does not list properties, an agent in the field does; a company does not take buyers around to show properties, an agent does; a company does not write and negotiate offers, an agent does. Lasting and successful representation is a personal matter between a real estate agent and his or her client - one on one. In this context, real estate is not a company business. It’s a people business, an agent-client business. Many real estate companies have tried to make real estate a regimented company business; but that has never worked. This is why so many real estate companies over the years have come and gone. The biggest names fall by the wayside and are then soon forgotten. Only the real estate agents themselves remain; they were the company; they are the industry.


Most real estate companies that have survived over the long haul have operated from this truth - the agent is the industry. To this truth, Gilleran Griffin Realtors is just such a company. It is our deep respect for the agent and his or her commitment to their client that has kept Gilleran Griffin Realtors a viable competitor in this great industry. Our focus is on the individual sales agent because the client deserves the best. The quality of the agent is everything. We take great pride in the expertise of our agents and their enthusiasm for this exciting business. Most Gilleran Griffin Realtors agents have extensive real estate experience prior to joining the company. And because of our commitment to our agents, they remain with the company longer than the industry average. So, the Gilleran Griffin Realtors’ agent you invited into your home today is the company; is the industry. But your agent is not alone. As you have just read, there is a wealth of people and resources that are always at your agents command.

Finding the Best Buyer for Your Property Today’s opportunities for marketing real estate properties has changed drastically from just a few years ago; yet, the old tried and true methods are still effective. To sell your property, your Gilleran Griffin Realtors agent will apply all the technological advantages of modern marketing together with the best of what still works. But after all is said and done, real estate remains a one-on-one encounter between the client and the agent. In the long run, the individual agent always makes the marketing difference. How your agent can find the best buyer for your property is the subject of the next pages. These avenues of marketing are standard in the real estate industry because they have proven effective time and time again. One marketing approach that is not standard is the personal efforts of your agent to promote the property whenever and wherever a buyer may be found. We believe your Gilleran Griffin Realtors agent will bring this extra personal, promotional touch toward the successful sale of your property.

How Your Gilleran Griffin Agent Will Find the Best Buyer For Your Property


Cooperating Broker Marketing. Your property will be listed in the MLS which will immediately reach the most active real estate brokers and agents who may have a buyer ready, willing and able to buy your property. Internet Marketing. Your property will also be accessible to buyers anywhere in the

world. Your property will be found on the Internet through all the major real estate web sites and search engines. Community Marketing. Your agent may market your property in spot ads in one or more local internet sites and print publications. Buyers response to spot ads is often more effective than other media advertisements. Mailings are another effective means of advertising. Your agent may send mailings about your property to other homes in the area of your property. Your agent may also send personal flyers to agents of other companies who are active in the area. Neighborhood Marketing. The old adage “signs sell” still works very well. Buyers still drive around the area they have chosen to live in. The percentage of active buyers responding to a “for sale” sign is still the highest of all marketing avenues available. Buyer Direct Marketing. Holding property open on weekends is another action your agent will take. An Open House is a very effective way to catch the interest of drive-by buyers. The presentation of the property and how the agent handles offers to purchase is where the quality of the agent is most evident.

Closing the Sale of Your Property Closing the sale, of course, is the best part of the journey to finding the right buyer for your property, negotiating an offer to purchase and then opening escrow. But closing the sale is not complete until all the mandatory, required governmental disclosures and legal documentations are properly attended to for the protection of yourself and your buyer. This last part of the journey is also where your agent makes the difference. The State of California requires the owners of a residential property to inform the buyer of anything related to the property that would influence a buyer’s decision to buy or not to buy. There are several required forms that assist an owner to do this. Your agent is also required to make material disclosures to the buyer. In addition, your agent is required to make an inspection of the property and to inform the buyer of the findings of that inspection. State law also requires the owner and or the owner’s agent to provide the buyer with information on the environmental conditions related to the location of the property. Your Gilleran Griffin agent will be able to assist you in providing these requirements. If you would like a copy of all the legal disclosure requirements for your property, your agent will be glad to provide this information to you.


Regarding disclosures, as a note of caution, if you sell the property in its present condition, sometimes known as “as is,� please do not assume this relieves you of any State disclosure requirements. It does not. You must still inform the buyer what you know about the property. Here again, your agent will make the difference. We look forward to representing you, and to a speedy and successful closing. Our best regards, The Gilleran Griffin Company


gg-listing-presentation