Page 1

Portland Agent Reboot • Mobile mojo • Applications • Micro cell- connects to internet allowing you to have service • MiFi 2200- mobile hot spot (4 users plus you) • Sprint Overdrive- 4G network • Mobile Phax- photo of any legal document and send as PDF (stitches all docs to one) • Mobile deposit- can deposit checks anywhere • Showing suite- book appointments, IDX search feature, set appoint for open house. Marketing notes etc. • Tour Narrator- capture buyer feedback, with photos notes and audio. Saves as PDF, which you can send it off to the buyer after viewing house. • DropBox-2G online storage...up to 100 gb for a payment • Realtor.com- 4 million homes for sale...more than any other RE site in America (open houses and rental) • Vlingo- tell your phone what to do....turns words into action, voice commands. Send emails, text message, update Facebook • IM+- instant messaging or chatting through all popular platforms • Part 2 • Gist- your contacts everywhere...links all of your contact Twitter, facebook...one stop shopping • Google voice: google phone number, translate voice mail to text • Google alerts- plug your name in alerts...send you a alert when you are being talked about • Beat the traffic-view accurate traffic conditions...jams, what it was and a reroute • ToDo-task manager, synch with outlook or iCal • Docusign- e-signatures • Evernote- store notes and information in one central location, including screen capture. Indexed and processed, searchable. • TeleNav- turn smartphone into a GPS...tells you where to go • ReCal- mortgage calculate • Karl's mortgage calculator • Smarter agent-your website that works on a phone • Gas Buddy-$ see which gas stations are closest and how much it is • Expensify- direct upload of scanned receipts, milage tracking, exports to quickbooks iPad applications only • • Particle case • Box wave stylus • Sign my pad • Houszz-explore 30,000 inspiring home design homes...colors, design etc. • Photo-pal- photo editing • Iannotate Pdf- text notes, highlighting underline etc • Note taker HD-stylus notes which are stored digitally


• Flip-board- Facebook and Twitter into a magazine • Facebook friendly browser Websites • • Animoto-presentation pimping • Issuu- create online magazine • Time bridge- appointment setting...getting people on the same page • Email stationary- customer header and footer • Phone booth- set up phone system...make you look bigger than you already are • Survey monkey- custom survey • Tubemogul- video uploads to all your websites...plus a tracking a report of the video • Wufoo- create online forms for your website AT&T will release iPhone to Verzion in January • Clicks to close (panel discussion) • Testimonial• quote for your clients at showings? Photos. • Clients to review agent in Yelp and LinkedIn- link review through Twitter or your blog • Sign up with a professional company for get a survey of your performance after the transaction. Post the review the good/bad and ugly Develop a marketing strategy (M Realty) • • Have your daily real estate duties be your marketing tool, use your media weapons to market yourself • Get in your visitors heads- where are they coming from, what are they expecting and how am I going to get them • 2 questions for marketing strategy • Who are • Who are your clients • Be interesting and unique • A friend • A good agent • Website should be a couple of thing • 5 pages • About me...3 paragraphs • Where can you be found • IDX search Examples • • Ardell blog (look her up) • Blog!!!! • Bottom line • Blogs rule! • Show people that you are a good real estate agent • Add business contacts to linkedIn • Make private list of people on Facebook or twitter to make it easier to target that engagement


• Seattle recommendations on Twitter or Facebook • Be methodical Social media panel • • Michael McClure Professional One • Roe's for social media • Golden of Twitter • Engage • Being intentional • Have a plan, be specific • Always keep in my that digital is forever (think about your next resume) • Must do's • Inspire • Share • Educate • Entertain Don't • • Criticize, condemn • Agitate/attack • To too trivia (signal:noise ratio) Dale Chumbley • • Sphere building on Facebook • What is it game on FB to engage • Poking as a way to give attention • Recorded video for people's birthday (8 seconds or so) • Meet up with "Dale" instead of sign up for an email • Subtile IDX • 90 second videos • Blogs at 200-300 words • Figure out your own voice and community Better homes and Garden • Sherry Chris: Lifestyle Branding, why it matters • Traditional broker (brand) • Not keeping up with consumer needs • Not providing a community or lifestyle • Schools, bars, starbucks etc. • Things have changed • A shift in demographics from baby boomers • Looking for customer centric agents vs. Agent ego • Looking for an experience • Value • Quality • Design • Innovation • Relationship


• C-level life • Complete consumer control within the transaction Consumer wants • • Scrutiny • Simplicity • Customization • Transparency • Integrity Creating that community • • Performance • Authenticity • Integrity 2 • recommendations • Focus on branding within a community or neighborhood • Understand and embrace the changing expectations of today's consumers

Teri Conrad • Get on Twitter ASAP • Content is King • Www.Meetup.com • Darin Presinger at productivity junkies • What is the strategy to break through the noise of traditional marketing • Consumers are in charge • Conservation marketing • 500,000,000 people of Facebook...your marketing reaches further than traditional means • Strategy • See it big and keep it simple • Build relationships • Build tribes Seth Godin • Become "trust agent"... Problem solver Chris Brogan • Engagement is critical • Be yourself • Michael McClure • Social media case study • Zillow presenter • • Zestimates • Data coverage and accuracy • Rough estimate or starting point Zillow and yahoo realty have married=largest RE network • • Fill out free profile...service areas, city names and area codes..extra exposure • Buy premier: Only 2 partnerships per zip code


• Pipeline leads • Advertise listings • Arbden20 is source code • Johnr@zillow.com to find out if your zip code is available Market Leader CRM product • • Turning Internet leads into transactions • Be found • Consistently Be connected • • Be involved Strategy • • Budget • Time • Knowledge • Maximizing exposure • Develop a hub for that listings • Postlets, vflyer • Cast a wide net • Oodle • Marketplace • Estately • Think about the people on the fence • 3 things • Good photos • Good clean • Be descriptive (explain what the photos can't show) • Break through the clicking (make people stop and look) Agent remarks to get off the fence- visualize them in the house • • Craigslist and MLS when ready • People may be asking "what's going on here" • Wordpress • Scrap static website and go to wordpress • Flexibility • Be exceptional • Blogs are websites...the term the blog is dying • Score a new toy...money saver • Google juice on wordpress • Seen as a community resource • Feedburner • Mail chimp • Darin Persinger • What does it really take to win in your market • Do • Document • Share


• Convert • "I don't have time to provide you valuable content to allow you to make better decisions" •

Agent ReBoot in Portland  

Notes from all the speakers at the Agent Reboot in Portland on 22 Sept 2010

Read more
Read more
Similar to
Popular now
Just for you