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Design Portfolio By:Jarred Wyatt

Christmas Edition


About The Author Hello Readers, My name is Jarred Wyatt, and welcom to my portfolio. I am a 24 year old Graduate Student in the AECT Department. I am happily married to the most beautiful woman in the world, as seen on the photo on the cover. Her name is Jessica, and we have a little weiner dog named Hadley. I recently accepted a job at JB Hunt as a warranty coordinator. I hope to soon make enough money to buy or build a house that can handle a garage or a shop so I can participate in some of my hobbies. My hobbies include hunting, fishing, video gaming, motorcycles, and tinkering in shops with various projects. My dream is to some day buy a garage and restore classic cars. I hope that you enjoy the content, as all semester I have been working on it waiting for this point. Sincerely, Jarred Douglas Wyatt

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Table of Contents 2

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Overly Creative Resume

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Magazine Spread for Mr. Stuart Estus

Pg.7 In Law’s Moving Company Advertisement Pg.8

Poster and Advertisement For Local Taxidermist


Jarred D Wyatt

Fact: Obtained bachelors from University of Arkansas in 2013 Fact: Made Dean’s list twice during my undergrad Fact: Proficient in Microsoft Office including Access Fact: Has a background in animals, construction, and mechanics Fact: Very quick learner, wide variety of skills both in the office and out, and always willing to give 110% effort

870-504-2013

jxw022@uark.edu

Fiction: Lazy and uneducated. I like not finishing or even starting my work.

Fiction: I have been a arrested numerous times for things that were illegal in 23 different states. My record is as long as the ocean is wide. Fiction: I’m proficient in graphic design, and have been doing it for years. I can maneuver all three programs with zero errors.

Fiction: I did not learn how to do CPR and was not on the Searcy County Sheriff’s Department Rescue Diver Team. Fiction: I have never done any warranty work or been able to hold a job down for more than a year. If you were to call my former employers they would probably tell you how poor of a job I did, and would most likely not reccommend hiring me.

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Enlightening Perceptions: How one U of A honors student is bridging the gap between poultry consumer’s perceptions of production agriculture. Story By: Colton Spencer

Consumer sovereignty tells us that the consumer drives the market. Simply put, without the consumer spending money on a company’s product, the company cannot generate revenue form the product. Basic economics informs us that if there is any divide between the producer and the consumer the market will cease to exist. Stuart Estes, a senior honors student and agricultural education, communication and technology major with an emphasis in agricultural communications at the University of Arkansas tested this theory in northwest Arkansas by conducting a research project on one of the biggest industries in the state the poultry industry.

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“I thought maybe there was some kind of disconnect,” Estes said, “between produc-

ers and consumers (regarding poultry production).” The research project is titled, “Northwest Arkansas Consumer Perceptions of Poultry Production” and was conducted as a part of Estes’s honor thesis. The purpose of the research was to further understand what the consumers thought about the practices and methods used by producers in the poultry industry, as well as an overall consensus of the industry as perceived by consumers. “Since poultry production is so important in this area of the state, I wanted to see what consumers thought about it,” said Estes. The data recorded during the research


was gathered by Estes at local Harp’s Food stores in Fayetteville, Bentonville and Springdale, Ark. He administered around 200 surveys to shoppers at these locations in an interview-style format. By changing locations, Estes was able to interview a large portion of consumers from different areas to achieve a broader consumer standpoint.

Caption: Stuart Estes, recording data he ob tained from his Northwest Arkansas perceptions of poultry production survey. Estes adminis tered the survey to shoppers at local Harps Food stores in Northwest Arkansas.

information. “The survey was mainly made up of middle aged to younger women,” Estes said.

Women around these ages are typically the The research was “I thought that maybe there was some kind of ones that usually do the divided into differ- disconnect between producers and consumers” shopping for their famient sections to see lies, this reinforces the how consumers idea that women can be perceived poultry production practices, viewed as a primary consumer. and how they stood as far as their personal preference about the topic. The goal According to Estes’ research, there is however was to administer the survey to indeed a certain degree of disconnect bethe primary consumer and get accurate tween consumer and producers. False

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Caption: Stuart Estes (pictured right) interviewing Olivia McCarver (pictured left) about consumer poultry production in Northwest Arkansas.

information regarding poultry production has given consumers negative ideas about the topic. The research concluded that most consumers were under the impression that not only were hormones being used in poultry production, but the level at which they are being used is unsafe for human consumption. According to The Poultry Site, growth hormones used in poultry production were outlawed in the 1950s. “What really got me was that most consumers thought that there was excess use of hormones,” said Estes, “which was rather shocking because you are not even allowed to use hormones in poultry production.” Overall, Estes’s research reinforced the theory of disconnection when it comes to consumers and producers. That being said, Estes recognized that even though consumers may have somewhat of a negative outlook on the practices that are involved in poultry production agriculture, the overall conclusion was that consumers felt that poultry production is good in Arkansas. Although consumers did not really under-

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stand nor have the best opinions about poultry production according to Estes’ research, people still buy chicken and the industry still thrives. “It’s kind of odd,” according to Estes, “that they (consumers) thought that poultry producers took care of their poultry but were not sure if they used humane practices.” According to the data obtained from the research many consumers are commonly misinformed. Estes acknowledges that this project merely skims the surface on what goes on when looking at the communication that takes place between producers and consumers and agrees that there should be further research on this topic. Further research could potentially explain why consumers hold such negative perceptions about poultry production. According to Estes, further research could ultimately tailor the marketing of poultry and change the way consumers view production agriculture as a whole. “In the end it was more than just a research project to me,” Estes said, “It is something that I feel I have added to agricultural communications.” Caption: Stuart Estes, (front) seek ing guidance regarding his honors research project form mentor Leslie Edgar PhD (back).


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