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Sponsorship Report Prepared For:

Walk to create a world free of MS.

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GEICO Insurance Sponsorship Report Walk MS: Georgia 2010

July 1, 2010 Shawn Burklin Regional Vice President GEICO One GEICO Center Macon, GA 31296 Dear Shawn: On behalf the National Multiple Sclerosis Society- Georgia Chapter, our volunteers, event participants, and the over 8,500 Georgians affected by multiple sclerosis, I would like to extend our sincerest appreciation to you for GEICO’s continued partnership with the National MS Society as the Presenting Sponsor for Walk MS: Georgia 2010. This generous donation, coupled with the use of your corporate campus for our Macon Walk, provided an invaluable service to the success of Walk MS: Georgia. This year Walk MS celebrated its 20th Anniversary in Georgia and set a new record in attendance with over 5,100 participants and 400 volunteers participating. These participants have already raised nearly $600,000 already. As you know, the funds raised support critical programs and services as well as valuable research for a cure. The National MS Society continues to be the driving force behind the MS movement through investing over $48 million in research and providing programs and services that address the challenges of each person whose life is affected by MS. Once again, thank you for your continued support of a world free of MS. It has been a pleasure to work with you and your team at GEICO. We look forward to a continued relationship with GEICO Auto Insurance for years to come. Sincerely, Ailena Gibby Parramore Director of Special Events

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GEICO Insurance Sponsorship Report Walk MS: Georgia 2010

Special Thanks to All our Sponsors! These companies also joined the movement as sponsors of Walk MS: Georgia 2010.

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GEICO Insurance Sponsorship Report Walk MS: Georgia 2010

Regional Coverage area Walk MS: Georgia 2010

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GEICO Insurance Sponsorship Report Walk MS: Georgia 2010

EVENT HIGHLIGHTS Walk MS: Georgia • • • • •

9 walks across state of Georgia 5,150 registered participants (22% increase over 2009) 362 teams Over 400 volunteers $594,944 raised to date

AREAS OF SPECIAL INTEREST Walk MS: Atlanta • • • • •

Held May 15 at Piedmont Park in Atlanta 1,975 registered participants (30% increase over 2009) 140 volunteers News coverage by CNN.com $320,652 raised to date

Walk MS: Marietta • • • •

Held May 8 at the Marietta Square in Downtown Marietta 1,167 registered participants (24% increase over 2009) 120 volunteers $111,734 raised to date

Walk MS: Middle GA • • • •

Held on April 17 at GEICO regional campus in Macon 262 registered participants (31% increase over 2009) 40 volunteers $19,048 raised to date

86% of Walk MS participants are more likely to patronize a business that sponsors Walk MS – 2010 Walk MS Survey

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GEICO Insurance Sponsorship Report Walk MS: Georgia 2010

MARKETING MEDIA EXPOSURE– WALK MS As Presenting Sponsor of Walk MS: Georgia 2010, GEICO received recognition and exposure through a wide variety of marketing avenues.

Event Logo

Official Participant & Volunteer T-Shirt •

# of T-shirts produced: 2,000

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GEICO Insurance Sponsorship Report Walk MS: Georgia 2010

MARKETING MEDIA EXPOSURE– WALK MS Walker Manual • •

Circulation: 5,000 Walk MS participants Manual posted online and available to any site visitor

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GEICO Insurance Sponsorship Report Walk MS: Georgia 2010

MARKETING MEDIA EXPOSURE– WALK MS Event Poster • •

Circulation: 5,000 Walk MS participants Poster posted online and available to any site visitor

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GEICO Insurance Sponsorship Report Walk MS: Georgia 2010

MARKETING MEDIA EXPOSURE– WALK MS Participant E-Newsletters • •

Distribution included all registered Walk MS participants Highlight included in 11 different newsletters through Walk MS Season (from April 6– May 17)

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GEICO Insurance Sponsorship Report Walk MS: Georgia 2010

MARKETING MEDIA EXPOSURE– WALK MS Web Site (www.walkMSgeorgia.org)

GEICO’s information & logo linked to company website.

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GEICO Insurance Sponsorship Report Walk MS: Georgia 2010

MARKETING MEDIA EXPOSURE– WALK MS Event Announcements •

Read over loud speaker to participants every 30 minutes before and after the Walk (Total of 5 times during the day)

89% of Walk MS participants believe companies that sponsor Walk MS are demonstrating commitment to their community – 2010 Walk MS Survey

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GEICO Insurance Sponsorship Report Walk MS: Georgia 2010

MARKETING MEDIA EXPOSURE– WALK MS Start Presentation •

Presented on stage before all participants at each Walk

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GEICO Insurance Sponsorship Report Walk MS: Georgia 2010

MARKETING MEDIA EXPOSURE– WALK MS On-Site Promotion GEICO logo included on Start/ Finish Arch (Atlanta & Marietta only)

GEICO agent business cards distributed at registration

GEICO banner featured at Start Line

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GEICO Insurance Sponsorship Report Walk MS: Georgia 2010

MOVING FORWARD IN 2011

9 Walks

500 Volunteers

5,500 Participants

$700,000 towards a world free of MS Bigger...Stronger...Closer to a Cure… Walk MS: Georgia 2011

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GEICO Insurance Sponsorship Report Walk MS: Georgia 2010

WHY WE WALK

THANK YOU FOR JOINING THE MOVEMENT! Many who participate have a common bond: they or someone they know has multiple sclerosis and they feel strongly about finding a cure. Walkers dedicate months of preparation to encourage their friends, families and coworkers to JOIN THE MOVEMENT. They motivate them to make a personal pledge or join their team to individually raise money to benefit the Georgia Chapter of the National MS Society. They know that funds raised support many programs to help those in our community who are affected by MS. Dollars raised support local client programs and global research to develop treatments and ultimately a cure for MS.

Multiple sclerosis stops people from moving. We exist to make sure it doesn’t. This is why we walk.

National Multiple Sclerosis Society Georgia Chapter 1117 Perimeter Center West, Suite E101 Atlanta, GA 30338 www.nationalMSsociety.org/gaa

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Walk MS Sponsorship Report for GEICO