Participation Approximately 750 people attended the 2010 Beer & Sake festival, including 600 guests and 150 food professionals, beverage experts, and festival staff. The food and beverage professionals served their products to guests ranging from wine aficionados, to sushi adventurers, to first-time festival participants. Our audience demographic included a wide range of ages (21 to 80) and covered a wide spectrum of ethnic backgrounds representative of San Diegoâ€™s diversity. This yearâ€™s festival was dedicated especially to the men and women of the armed services in recognition of the 50th Anniversary of the United States â€“ Japan Treaty of Mutual Cooperation and Security. In celebration of this anniversary, members of United States Navy Region Southwest greeted members of the visiting Japan Maritime Self Defense Force Training Squadron at the 2010 Beer & Sake Festival and participated in the opening kagamibiraki ceremony.
2010 Beer and Sake Festival Report