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Innovative 2006



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The goal of our joint program in a truly international framework is to ensure that creative individuals, with passion for the industry and who share common values, are ready to face the challenges in the hospitality industry. Training students to work in clearly defined professions means offering a context that will lead to a synthesis between specialization and general skills that can be applied to a broader field. We are constantly asking ourselves what knowledge, skills and attitudes are always essential, despite rapid changes in the labor market, and what skills are vital for flexibility and for “lifelong learning”.

Mr. Lodewijk J.H.M. van der Grinten

Mr. Enrique López Viguria



Maastricht Hotel Management School

• Master in Innovative Hospitality Management* issued by Universidad Ramon Llull, Barcelona • Master in Hospitality Management issued by Hogeschool Zuyd, Maastricht Hotel Management School

TSI Tourism Sant Ignasi

maastricht Hogeschool Zuyd, Maastricht Hotel Management School


Maastricht Hotel Management School was founded in 1950 as a private school by local hotel companies, and gradually evolved into one of the Netherlands’ top-ranking hotel schools. Over the past half century, Maastricht Hotel Management School has obtained a solid reputation thanks to its broad network of contacts with international companies and hotel chains - many of which employ the school’s former students. Maastricht Hotel Management School provides first-class education for a career in the Hotel and Tourism sector - the fastest growing industry in the world. The school’s Bachelor and Master programs are aimed at students at the start of their career, as well as at hotel and tourism professionals preparing for moving onward to a position in higher management. Besides, the hospitality background of its former students has become more and more valued in other areas of economic life, and Maastricht graduates can be found not only in management positions in the greater hotels all over the world, but also in management consultancies, and in marketing, sales or HR positions in companies which are not directly linked to tourism. The Hospitality Management programs are taught at Bethlehem Castle, where up-to-date studying facilities contrast with a unique historical setting.

Special Features: Multimedia library, computer labs with internet access, conference rooms with video and computer facilities, a “simulation hotel” Château Bethlehem, 2 on-campus restaurants, guesthouse for short-term visits, student housing, castle park with a 9-hole golf course, sport fields, a student-operated wine cellar and student bar, as well as parking facilites for cars and bicycles.

Living in


Barcelona is a Mediterranean city par excellence. Cosmopolitan, modern, welcoming, Barcelona has it all: history, design, leisure, the sea, an incredible cultural heritage and above all, a dynamic, creative culture: a perfect setting for business. Barcelona is modern and progressive. It is both popular and steeped in tradition. Barcelona has become one of the most sought-after tourist destinations, visited by those looking for unforgettable experiences. A first-class city for business, it is known for innovation and its open doors to diversity, making it the preferred destination for business and events. It is, beyond a doubt, an active city with a warm open character. It is an ideal location for professional studies in the field of tourism due to its long history and experience.

Living in


Maastricht - a city to love. Maastricht was founded by the Romans as Mosae Trajectum on a strategic crossroads of traffic routes and the Meuse river. The oldest city in the Netherlands is today one of the country’s preferred student cities. Its lifestyle and the concentration of bars and restaurants in the historic center give this city an atmosphere which is atypical for the northern half of Europe. Maastricht has continued to be both a crossroads for travelers and a city worth staying in. Belgium and Germany are literally a bike ride away from the city center. The city is also an ideal starting place for excursions to major European cities such as Amsterdam, Cologne, Brussels or even Paris.

Hospitality Management Master Program Barcelona | Maastricht

* Official Master degree recognized by the Spanish Ministry of Education

barcelona TSI Tourism Sant Ignasi Affiliated to the ESADE Foundation Tourism Sant Ignasi (TSI), as a Jesuit-inspired center for higher education, has a mission to provide first-class training and education in order to offer top quality service in the tourism sector. ESADE University offers a solid portfolio of training programmes that are charecterized by their quality, their international nature and their distinct orientation to the comprehensive development of professional and human competencies. The University initiative arose from the close cooperation between the two institutions (ESADE and Tourism Sant Ignasi) in accordance with their line of innovative educational and training proposals combining the human factor with high technology, academia with the business world and local identity with a universal mission.

Barcelona, a lively destination with mediterranean style and Maastricht, a city with southern hospitality in the heart of northwest Europe, both sharing the same life values and friendly atmosphere

Located in a catalogued modernist style building designed in 1895 by the architect Joan Martorell, tourism has been taught in Sant Ignasi since 1987 /1988 and the subject area has now become the school flagship in its development as the Tourism School at the Universidad Ramon Llull. Carrasco i Formiguera 32 08017 Barcelona

P.O. Box 3900, 6202 NX Maastricht The Netherlands

✆ +34 93 602 30 39

✆ +31 43 352 8282

Fax +34 93 602 30 06 E-mail:

Fax +31 43 352 8285 E-mail:

Affiliated to the ESADE Foundation

Special Features: TSI is affiliated to the ESADE Foundation

Multimedia library, computer labs with internet access, conference rooms with video and computer facilities, educational restaurant, student-operated snack-bar, sport fields, a swimming pool as well as parking facilities for cars and motorcycles.

Innovative 2006



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The Profile

The Industry

Creative Managers Responsible Entrepreneurs Hospitality Trendsetters

Main focuses • INNOVATIVE HOSPITALITY MANAGEMENT. The new trends in the Hospitality field are changing the scenario of

Communication and management


The Great Wall Sheraton Hotel Beijing, China

“The purpose of my research was to identify the main communication challenges at the hotel, offering short and long term improvement recommendations. The paper was focused on the competitive advantage excelling service provides.” TANIA MIRA IHM 2005

Analysis of the Sales Department Princesa Yaiza Suite Hotel & Resort Lanzarote, Spain

“I gained an interesting experience in a rotating internship through ‘front of the house positions’ within the hotel. In the project recommendations concerning the current distribution procedures were observed, as well as proposals related to new sales tools to be implemented by the hotel.” GIOVANNI KAPPEL IHM 2004

Alumni Duty Manager Le Meridien Apollo Amsterdam, The Netherlands

“The IHM Master has been one of the most important parts of my professional career. The intercultural experience contributed greatly to insights in my job at an international 5-star hotel.” INEZ BEUNEN IHM 2004

Accor Group | Choice Hotels | Conrad Hotels | Design Hotels | Dolce Hotels | Four Seasons | HAL | Hilton Hotels | Horwath Consulting | Hospes | HUSA Hotels | Intercontinental | Le Meridien | Magma Turismo | Marriott | NH Hotels | Relais & Châteaux | Ritz-Carlton | Riu Hotels | Sol Meliá Hotels | Starwood | The Stein Group | TravelClick | World of TUI.

“Hospitality professionals only achieve excellence in their careers with a personal commitment and a passion for the industry.” JAUME TÀPIES President Relais & Châteaux “Godfather” IHM Class of 2004

the job for the future. The program prepares students to provide a more creative and efficient approach to our profession. • CROSS-CULTURAL APPROACH. Keeping our own identity, we will work together to build the society of the future. Students become aware of cross-cultural differences in order to turn them into valuable resources for a worldwide industry. • PERSONAL DEVELOPMENT. Nothing will change if we remain the same. We, the people working in Hospitality, will be the ones in charge of making it an interesting field for personal and professional growth.

International dimension • Barcelona, a cosmopolitan city with a mediterranean style and Maastricht, a city with southern hospitality in the heart of northwest Europe, both sharing the same life values and friendly atmosphere. • Broad vision of the world, of cultures and the profession: the variety of student backgrounds and study environments are a must for integrating into the worldwide hospitality community. • English-spoken program: the English language is a common tool for cross-cultural cooperation and for efficient and effective communication in the international hospitality field.

Learning environment • Academic lectures • Case studies • Educational trips • Research projects

• International work placement • Team work • Professional contacts

• Guest speakers • Coaching • Cross-cultural experience

Study Trips Quality Department Hesperia Hoteles Barcelona, Spain

“Thanks to the different subjects that I studied during the IHM course and specially, the training I undertook at the Hotel Arts Barcelona, I was able to reach my current position in one of the most important Spanish Hotel Chains, Hoteles Hesperia.” ALMUDENA SALAS IHM 2004

The educational trips conducted in both academic blocks, are an excellent opportunity to get acquainted with the tourism sector, the different hospitality models and exchange impressions with leading hotel managers. Renowned companies offer the students insights on their plans and management structures, providing them detailed information on their strategic and operational challenges. The exchanges and networking results from the visits are of great value to the Masters’ students. Trips in the past included visits to Mallorca island, Brussels, Berlin and Paris.

Admission requirements and procedures • A minimum of a three year university degree or equivalent studies is required • Proficiency in English: Toefl 550, 213 Computer-Based, or a corresponding standard on an alternative test. • Hospitality-related background • Two reference letters and one motivation letter Rolling applications accepted until mid-June. Prospective candidates undertake a personal interview and are ranked taking into account their academic record, hospitality orientation, cross-cultural value, references and the motivation letters. Candidates are informed within one month of the receipt of their application.


In-company project An enriching and enjoyable experience

Innovative Hospitality Management


You are part of the International Hospitality Field

Barcelona Academic Block

Maastricht Academic Block

In-company Research Project

Academic Block Continuous Modules These training modules will be organized throughout the entire academic block. • Personal Development Program. The students are guided in developing the basic competencies for professional life, with a special focus on the requirements of working as Hospitality Managers. • Cross-cultural Issues. The Hospitality Industry is today´s most cross-cultural professional field. Future managers will have to be aware and feel comfortable in constantly changing scenarios. • Research skills. Accurate research skills will be essential to prepare and to implement changes and improvements in the hospitality field. • Case studies. Study in-the field of different hospitality business typologies with team-working methodology and practical management experience. • Languages. Students will be trained in communication skills in a professional context, in either English or Spanish. • City Marketing. The success of the hospitality industry is strongly influenced by the positioning of the city where it is located. Objectives of the block are the recognition of factors that determine the attractiveness of a city as well as contributions to its development.

Barcelona Specific Modules

Maastricht Specific Modules

• Global Megatrends. Shifting paradigms are radically altering the business of selling travel, accommodation, food service and recreation. Understanding the complex relationships between these activities and developing strategic thinking to maximize profitability will be the primary thrust of this course. • Innovation & Hospitality concepts. Students will analyze, experience and reflect upon the diversity of the hospitality industry concepts. The block challenges students to a systematic search for imaginative and useful ideas awakening their creative potential. Visits to hotels and professionals lecturers will ensure the practical perspective. • Total Quality Management. A framework and tools for implementing a quality system in a hospitality organisation according to general quality systems, are introduced. • Business Game. Taking hotel management decisions by participating in an interactive game allows students to learn in a virtual environment. • Balearic Islands Educational trip. A visit to one of the world’s major vacational destinations offers a perfect opportunity to meet with people involved in the industry, the managers and their challenges.

• Doing Business in Europe. This module enables the students to understand and evaluate the factors which influence business operations in the European Union. • Hospitality Leadership Strategies. Developing Leadership based upon the student’s own thinking style. Exploration of leadership and motivation issues in the hotel industry in its international and cross-cultural context. • Emerging Markets. The most spectacular growth of the hospitality industry is in the emerging markets, especially in Eastern Asia. Being able to analyze trends and developments in these markets will be increasingly important for managers in this sector. • Communication and Corporate Culture. Students will gain insight in the relation between corporate culture and internal communication structures, combined with practical trainings aimed at improving personal efficiency. • Educational Trips. Not only is Maastricht a historical center for tourism in the Netherlands, but also interesting developments in other European cities, such as Paris, Amsterdam, Berlin or Brussels, all within our reach.



In-Company Research Project The final stage of the program is dedicated to research, while at the same time students increase and enhance their work experience. Both TSI Tourism Sant Ignasi and Maastricht Hotel Management School have an impressive network of international corporate contacts. The universities will make arrangements for an internship in a hotel company, a tourist organization or a consultancy. This internship, that can take place in Spain or the Netherlands, but also in other European countries or even in China, has a minimum duration of 18 weeks, but some companies offer longer internships that can be continued after the student finishes the program. The projects give the students an excellent insight in current concerns of hospitality companies and helps the industry in finding creative and innovative solutions.

Building your future! Join an enriching multi-cultural environment where Knowledge, Vision and Networking blend to provide you with key competencies required to start your international career successfully: • • • • • • • •


The teachers “In the Personal Development Program (PDP), we are able to draw on the wealth of experience that participants bring with them, as well as their boundless enthusiasm. The PDP helps participants understand themselves better, and provides suggestions for improving their interpersonal skills.” JAN KINGSLEY Professional Development Program

“Imagination in hospitality business is vital to remain competitive. Mobility, adaptability and flexibility are key competencies for future professionals. Managers are continuously confronted with the issue of weighing up the risks innovation might present, though isn’t it riskier not to innovate? ”

The students “The program excited me from day one. During the Master you are interacting and learning with other cultures, discovering concepts and the fast pace of this industry. The hospitality business requires flexibility and people who are willing to develop themselves and the industry. IHM is a good way to do so.” TEUN ENGBERS The Netherlands, IHM 2006

“The IHM program is inspiring, idea-provoking, and rewarding. The educational trips and in-company research have closely tied the knowledge we learn in the classroom. The experience counts among the most valuable of my life.” NAN YANG China, IHM 2006

DANIELA FREUND DE KLUMBIS Innovation & Hospitality Concepts

“Our Master programs are designed to encourage creative and critical thinking. We are proud to see IHM graduates with an ambition that goes beyond administering and applying the latest insights, and who aspire to a decisive and leading contribution to developing the hospitality business. There are no final answers or simple formulas for future developments, so the program is meant to offer inspiration from a wide range of different sources and disciplines.” JEROEN OSKAM Cross-cultural Issues

"The multicultural blend of students in the IHM program is not simply taught, they are engaged. By giving us the opportunity to practically apply its useful, up-to-date subject matter in an international setting, it provides a truly enriching and unique learning experience." JEFFREY OLSEN USA, IHM 2006

Innovative ✆ +31 43 352 8282 ✆ +34 93 602 30 39 Barcelona, a lively destination with mediterranean style and Maastricht, a city with so...

Innovative ✆ +31 43 352 8282 ✆ +34 93 602 30 39 Barcelona, a lively destination with mediterranean style and Maastricht, a city with so...