Page 1

editor colorado

Inside: VanLeuven dedicated to journalism, PR studies PAGE 6

Official publication of the Colorado Press Association / / Vol. LXXXIV, No. 4

April 2013

McClain retires, Lindley joins board

Brian Clark

Dionne Gilbert is quick to offer a friendly wave and smile to pedestrians on the 16th Street Mall, where she sells copies of the Denver VOICE.

Finding her VOICE After splitting from her husband, Dionne Gilbert found herself living on the street. As a single woman, she had trouble getting into shelters, so she lived on the 16th Street Mall in downtown Denver for seven months until finding the Denver VOICE. Gilbert has worked as a vendor for the VOICE for more than a year. DENVER

Her job selling papers covers her $400 monthly rent in an apartment she shares with a roommate. She now has enough income to cover daily necessities and she is slowly saving to move out on her own. Gilbert spoke at the CPA convention about the second chance she received through her work as a newspaper vendor.

Lightbox Images

Gilbert speaks to the audience at the CPA convention in February.

NewsTrain comes to Colorado Springs in September Colorado Press Association, Associated Press Managing Editors and The Gazette have partnered to bring NewsTrain to Colorado Springs in September. NewsTrain is a two-day national touring workshop aimed at providing skills and knowledge to all lev-

BOARD on page 8

CFOIC recruiting executive director, expanding presence in state By Don Lindley The Durango Herald

How it works

Denver VOICE vendors buy copies of the paper for 50 and sell them to the public for a suggested donation of $2. The difference in cost is theirs to keep.

Don Lindley was voted to the Colorado Press Association board of directors at the February annual meeting. Lindley replaces outgoing board member, David McClain, who retired from the Journal-Advocated in November. Lindley “We are going to miss David’s tremendous industry acumen, thoughtful approach to legislative issues and general willingness to support CPA and McClain our members in any way necessary,” said board chair, Brenda Brandt. “David is the consummate newspaper man. He will be greatly missed in the industry, but we wish him much freedom and fun in

n More training opportunities. Page 5 els of today’s news operations. Session topics will include planning and editing a variety of content, organizational development and management, innovations in digital

platforms, basic interviewing and reporting techniques, storytelling, videography and other skills and knowledge necessary to navigate today’s mobile journalism industry. “NewsTrain workshops focus on practical skills and relevant knowledge at a time when change is con-

stant. Our sessions have a strong “how-to” bent that is intended to help people do a better job, achieve greater results, and often have a much better time doing their job,” said NewsTrain Project Director, Michael Roberts. “Our speakers are NEWSTRAIN on page 8

Colorado Freedom of Information Council has started its search for an executive director. CFOIC leaders made this decision in February after determining that the organization was close to meeting a matching requirement that will allow it to use a $25,000 grant awarded in October by the National Freedom of Information Coalition. At first, the position is likely to be part-time. Applicants should have or be prepared to acquire skills in fundraising and grant writing. Since its inception in 1997, CFOIC subsisted on modest dues paid by members and the work of a network of volunteers. Because of limited resources, its activities have been limited to sponsoring occasional opengovernment community forums, presenting annual awards to leading open government advocates in ColoCFOIC on page 8


colorado editor

April 2013

editorial Reprinted with permission from the North Scott Press (Eldrige, Iowa), Wednesday, March 20, 2013

colorado editor ISSN #162-0010 USPS # 0122-940 Vol. LXXXIV, Issue 4 April 2013 Colorado Editor is the official publication of the Colorado Press Association and is published monthly at 1336 Glenarm Place. Denver, CO 80204-2115 p: 303-571-5117 f: 303-571-1803

Subscription rate: $10 per year, $1 single copy Staff Samantha Johnston Publisher/Executive Director Brian Clark Design Editor Board of Directors OFFICERS Chair Brenda Brandt The Holyoke Enterprise President Bryce Jacobson Craig Daily Press Vice President Terri House The Pagosa Springs SUN Treasurer Keith Cerny Alamosa Valley Courier Secretary Bart Smith The Greeley Tribune DIRECTORS Mark Drudge Cortez Journal Laurena Mayne Davis The Daily Sentinel Paula Murphy Trinidad Times Independent Curtis Hubbard The Denver Post Matt Lubich The Johnstown Breeze Don Lindley Durango Herald Periodical postage paid at Denver, CO 80202. POSTMASTER: Send address changes to Colorado Editor 1336 Glenarm Place Denver, CO 80204-2115

colorado editor

April 2013


from the president

Another chance to participate CPA member engagement dismal in 2012

to hear that. If it’s one of the other reasons I listed, we have to make a commitment – as in industry – to engage. An email sent early last year gauging interest in the International Society of Weekly Newspaper Editors Editorial Critique session It doesn’t matter which trade netted nearly 70 favorable responses. publication I read, surveys always When it came time for the rubber to list “training” as a top priority for meet the road, nearly every favormembers. Similarly, no matable respondent canceled ter what trade publication I because they simply couldn’t read, association leadership release a newsroom resource always cites “lack of particito attend. The training and pation in training” as a top preparation that go into frustration. The disconnect bringing a regional training is simple: members want with guest presenters can be training, associations prosignificant. Last-minute canvide training and members cellations are costly to the bryce don’t attend training. I’ve association, but the real cost been in this business a long jacobson is associated with not learntime. I understand the reaing, networking or engaging sons for not participating in in best practice discussions cpa president training. I bet I can list the with our peers. top three: a.) cost, b.) too far We have to find a middle to travel and c). not enough ground. If CPA makes staff resources to send someone. quality training and programming In the past year, Colorado Press a priority, we, as members (and that Association has worked to develop includes me in my operation), should a variety of training offerings on commit to participating as often as multiple platforms and in multiple we can. Not for the benefit of CPA. geographic locations, from webinars For the benefit of our industry. We to regional meetings. None have been can’t be experts if we operate in a well attended. If it’s the content or vacuum. In a department of three, quality of the programming, we need sending one person to training re-

If CPA makes quality training and programming a priority, we, as members (and that includes me in my operation), should commit to participating as often as we can. Not for the benefit of CPA. For the benefit of our industry. duces the workforce by a third – that’s significant. But I hope you’ll consider that the training we seek to provide will be worth the sacrifice your organization makes. Our commitment: quality, affordable training that will provide attendees with tangible ways to make an immediate difference upon return to the organization. What we need from you: Staff resources whenever possible to learn, network and engage with others around the state to make us stronger as a Colorado news industry. NewsTrain 2013 is coming to Colorado Springs in September. CPA applied for and was selected as a host for this two-day national touring workshop designed to provide training in the skills, knowledge and information newsroom leaders need in a rapidly changing media setting. NewsTrain programs offers some-

thing for every level of newsroom editor, manager, reporter, copy editor, online content producer, etc. This year’s program line-up will include topics ranging from beat mapping and interviewing skills to video and social media. NewsTrain, a program of Associated Press Managing Editors, pairs the most important topics for Colorado with some of the

nation’s most qualified journalists. We can’t be in every community. We know most of you will have to travel. We chose Colorado Springs to be closer to the bulk of our membership and to make a change from the traditional Denver offerings. We’ll select a host hotel and training site that will be as economic and convenient as possible. We’ve assembled a committee that includes large and small papers, colleges and universities, retired professionals and industry leaders. The program will be first class, made better only by participation and engagement of our membership. The cost is affordable: $75 for two days, which includes lunch both days. You simply won’t find less expensive training anywhere, let alone programming and professionals of this caliber.

The Holyoke

Enterprise Community Newspaper covering Phillips County in NE Colorado

Full-Service Commercial Printing 970-854-2811•

Enjoy FREE

at yoUR CREdit Union •

Free Checking

Free Parking Underground

Free Bill Pay

Free ATM access

Free Online Banking

Great rates on auto and home loans. Over 160 Colorado Locations and 5000 nationwide. Proudly serving all radio, television and Print emPloyees in the state of Colorado 2001 Lincoln St, Suite 100, Denver, CO 80202

Federally Insured by NCUA

WC_COEd_ad.indd 1

2/20/13 2:03:05 PM


colorado editor

April 2013

PDF color, fonts and those little white circles From Annette in South What a response to Carolina the column I wrote last Hey Kevin, month concerning the “60 I have a question Minutes” episode on The for you. I am attaching Times-Picayune. Hundreds a file that was sent in of publishers from all over from a customer that is the U.S. contacted me to supposed to be a b&w let me know they ran the ad. When printed in the column on their opinion paper, the wild west pages. Many of them sent kevin background pic in the ad printed copies or PDFs, slimp has a red tint to it. Howso I could see my column ever, the PDF file sent next to their own editorials looks perfectly grayscale concerning the show. on screen. I’ve been all over the How can I tell if what I U.S. and Canada already see on screen might not be what I this year, speaking at conferget in print? We have had several ences and visiting newspapers. Two ads do this when place on a page things are certain: 1) Attendance with color. Any help would be apat newspaper conferences has been preciated. way up from previous years, and 2) Hi Annette, Expectations about the future are What you’ve encountered is not much more positive than they have an unusual problem. There are a been the past few years. Both are several ways to catch this particular very good signs. problem before you place the ad on It’s been a while since I’ve anthe page. In the long run, it would swered questions from my inbox. be a good idea to create a “preflight” Let’s take a look and see what’s on in Adobe Acrobat to catch probthe mind of readers this month: lems with PDF files that are sent to you from advertisers. There are From Sherry in Tennessee hundreds of options when creating Hello Kevin, Is there a way to convert RGB to preflights, but the problems newspapers generally look for are: CMYK in a PDF file without having - fonts not embedded to open each pic individually in - color on gray pages Photoshop? - plates other than CMYK on I wrote to Sherry and told her color pages to try the “Convert Colors” tool in - PDF version above 1.5 (Acrobat Adobe Acrobat and this was the 6) compatible reply I got from her: - CID fonts Thank you! Convert Colors - OPI information worked perfectly, without turning Any of these issues can cause a our red cars orange and making PDF file to print incorrectly. If you everything look flat. This is great! simply want to look for color problems, and you don’t have a preflight From Joel in Kansas created to search for it, you could Kevin, look at the Outlook Preview, found I have a customer that is at Tools>Print Production>Output baffled by fonts not showing up in Preview. Output Preview shows all InDesign and I figured you would of the color separations, so it’s easy know why. They downloaded a to see if you have extra plates in the font from the web and installed it PDF file. on one of their Macs and it works perfectly. Then they installed the same font on another Mac and it won’t show up in InDesign. All fonts are located in Macintosh HD/ Library/Fonts. My creditability is on the line so I hope you can help.

Hi Joel, There are several issues at work here. The way OS X deals with fonts has changed as new versions replace previous versions and, as a result, users can run into unpleasant surprises like this. Here’s a fix that should work for your customer: Copy the problem fonts from your Library/Fonts folder to the InDesign/Fonts folder. Like many applications, InDesign has its own fonts folder. Fonts located here are only available to InDesign, so it’s a good idea to have these fonts located in both the system and application font folders. This should restore your credibility with your customer, Joel.

From Mary in Kentucky Hi Kevin. Thanks for fixing my last software problem. I have another for you. Is there a way to keep that bullseye-looking thing from appearing in the middle of the pictures that are placed on my page in InDesign? It doesn’t happen on the other design station in my office. Both use InDesign CS5.5.

Yes, Mary, there’s an easy fix for that. This feature has been around since InDesign CS5. Some users love it, as it allows you to rotate, edit content inside a frame and more, without changing tools. Others hate it, because they’re always accidentally dragging the “Content Grabber” without meaning to. You can disable this feature by selecting View>Extras>Hide Content Grabber.

That little while circle in the middle of photos is both loved and hated by InDesign users.

Use Acrobat’s Output Preview to see if there are extra plates in a PDF file.

Use “Convert Colors” in Acrobat to convert RGB photos to CMYK with the click of a couple of buttons.

colorado editor

April 2013


training opportunities SPJ Region 9 Conference April 12-13, 2013 Santa Fe, New Mexico ?ref=elink

Poynter Institute The Secrets of Great Enterprise Writing (W401c-13)

SEMINAR 05/12-05/17 APPLY BY: 04/07 In the chaos of today’s news and information world, great storytellers stand out like genuine pearls in a mall kiosk. We actually remember their work in the days, months, even years after reading it. Your stories can be memorable, too. Whether they are investigative pieces, health and science reports, political profiles, or complex explainers, your most ambitious reporting and writing can be an absorbing read, too. For more than three decades now, Poynter has been helping journalists understand how to turn pedestrian writing into great stories.

Poynter Reporters Academy (W401b-13)

SEMINAR 05/21-05/24 APPLY BY: 04/16 The Poynter Institute wants to help your newsroom’s best and brightest reporters get to the next level in their reporting and writing prowess. To do so, the Poynter Reporters Academy will recruit rising stars (generally those with 3 to 5 years of experience) who have proved their value in the newsroom and are only going to get better. Applicants must be nominated by a supervisor.

Webinars Transformation A&B: Rebuild Your Core While You Reinvent Your Business Model

Thursday, April 18, 2013, 3 p.m. Eastern Time Speaker: Chris Lee, president of Deseret Digital Chris Lee, president of Deseret Digital, will present the key takeaways from a recent Harvard Business Review article, “Two Routes to Resilience.” Lee will dive deep into the concepts presented in the article and will showcase concrete examples. At the heart of the issue is the notion that there are two transformations underway in our industry (‘A’ representing the core business and ‘B’ representing disruptive opportunities).

Responsive Design Webinar

Tuesday, April 30, 2013 3 p.m. Eastern Time Moderated by: Nancy Lane,

Registration Information

2013 Rev Summit - Chicago The 2013 Local Media Revenue Summit has assembled the best case studies to showcase new and innovative revenue streams. Big is the key word here as all sessions will focus on substantial revenue gains - not pennies on the dollar. This summit was designed to include best practices from a diverse mix of local media companies regardless of platform. Senior level advertising managers and executives that focus on local SMB’s as their bread and butter will not want to miss this oneof-a-kind summit that will expose you to new ideas and new ways to engage your customers. Two premier companies have teamed up to bring you this summit. The Blinder Group and Local Media Association are working together for the fifth straight year on this program. Classified Avenue is the title sponsor of the 2013 LMA / The Blinder Group Revenue Summit. A fabulous program has been assembled with every session intensely focused on revenue growth. Highlights include: • Telesales: The Million Dollar Baby (Todd Handy, Deseret Digital) Driving Revenue & Innovation at Local Media Companies (Kirk Davis, GateHouse Media)

Building & Monetizing an Email Database (Matt Coen, Second Street and Scott Stines, mass2one) 10 Hot Revenue Ideas from Europe (Andre Eckert, MediaHouse Austria) Digital Agency Services (Chris Edwards, Cedar Rapids Gazette, Kelly Boylard, Truth Publishing Company, Zach Payer, Informed Interactive/ Evening Post Publishing Company)

May 15 - 17 Crown Plaza Avenue Chicago Downtown Chicago, IL


Monetizing Social: Local Media Innovation Alliance Case Study (Nancy Lane, Local Media Association) Blocking & Tackling: Essential to Revenue Growth (Bill Casey, Sun-Times Media Group and Rebecca Caparelli, GateHouse Media)

Local Media Association Members / The Blinder Group Clients: Cost of the full three-day program is $395 (early bird rate*) and $495 regular rate. One-day rate for Wednesday or Thursday is $199. Media Association Partner Members*: Cost of the full three-day program is $495 (early bird rate*) and $595 regular rate. One-day rate for Wednesday or Thursday is $249. Non-Members of any of the three companies: Cost of the full three-day program is $595 (early bird rate*) and $695 regular rate. One-day rate for Wednesday or Thursday is $299.

Revenue Roundtables: Growing Digital Revenue, Sales Structure/Compensation and Growing the Core Business

*Media Association Partnership Members: California Newspaper Publishers Association (CNPA), Colorado Press Association (CPA), Illinois Press Association (IPA), Missouri Press Association (MPA), Ohio Newspaper Association (ONA), Pennsylvania Newspaper Association (PNA), Virginia Press Association (VPA) and Wisconsin Newspaper Association (WNA) members receive partnership discounts on all nonmember rates.

Revenue Case Studies from Research & Development Partners

*Earlybird deadline: Friday, April 12, 2013

Stepping Up: It’s Time to Lead, Create & Accelerate (Mandy Schumaker, Higher Performing People Coaching & Consulting for Organizations & Entrepreneurs)

LMA Foundation 2013 Innovation Mission The 2013 Local Media Association Innovation Hubbard Radio have also been invited and we Mission, sponsored by the Local Media are working on final confirmation details with Foundation, will include visits to a fascinating mix each of them. of technology and media companies. It’s going to be a great week. This is our Week-long study tour includes visits to fourth Innovation Mission in six years and every Facebook and Plug and Play Tech Center. attendee has indicated that the ROI was well worth the investment of time Dates Attendance is limited to first 24 and money. Many have made six & Locations that register - We expect to sell out! and even seven-figure decisions June 2-3, 2013: A terrific agenda has been based on attending a Local Media San Francisco, CA planned for the 2013 Local Media Innovation Mission. Foundation Innovation Mission. June 4, 2013: Goals for the 2013 Click here to access the program Sunnyvale, CA Innovation Mission: and registration information. June 5-7, 2013: • Learn how leading companies A visit to Facebook headlines Denver, CO create a culture of innovation the list of innovative media and technology company meetings this • Be exposed to the most promising year. Attendees will meet with members of the case studies and new business models being Facebook local team and learn more about developed by local media companies media partnerships. They day will also include a • Learn how to think and disrupt like a start-up tour and lunch. company The Plug and Play Tech Center is one of Silicon • Develop new ways to grow revenue and Valley’s leading start-up business accelerators. audience at your local media company They have invested in more than 1,200 start• Take advantage of tremendous networking ups including PayPal and Dropbox. They opportunities with peers in the industry and the recently announced a major partnership with presenters on the tour Axel Springer, Germany’s largest media house. Who Should Attend: Executives will showcase three companies that are transforming the publishing world; they will The Innovation Mission is ideal for senior also discuss opportunities for the newspaper level media executives including CEO’s, owners, industry. This will be a special visit for sure. publishers, top digital and advertising executives and corporate executives. Innovation Mission attendees will also meet with top executives from the San Francisco Digital Immersion: Chronicle, The McClatchy Company and The Attendees are encouraged to tweet, blog and Denver Post/AdTaxi. Twitter, Craigslist and President, Local Media Association Speakers: Joe Boydston, Vice President for Digital McNaughton Newspaper Group; Todd Gilbert, Director of User Experience, Second Street Media and more to come.

Description: Responsive design is a strategy that – at its heart – is holistic, open to the idea that all users across an audience will come looking for content, information and advertising on a number of

share their top takeaways throughout the week. Registration Fee: • First Attendee: $3,495 on or before April 15, 2013 ($3,795 after April 15, 2013) • Second Attendee sharing hotel room: $2,250 Spouse or Guest fee: $1,650 The registration fee includes air from San Francisco to Denver; hotel accommodations for five nights (San Francisco and Denver); four dinners; four lunches; five breakfasts; transportation to site visits (bus and cabs); all programming; speaker travel costs; room rentals/ AV; four follow up webinars to foster the sharing of lessons learned and a comprehensive report that outlines the key takeaways from the trip. Exclusions: Air from home destination to San Francisco and back from Denver; airport transfers associated with these flights and one dinner. Limited to first 24 attendees on a first-come, first-serve basis; deposit of $1,500 due to reserve a spot (non-refundable as we will book air and hotel early to secure the best rates). Final payment is due on May 1, 2013. Inclusions: See itinerary for details on airfare, lodging, transfers, meals, tours and seminars inlcuded in the price. Exclusions: Registration does not include flight to San Francisco or home from Denver, or transfers associated with these flights.

different digital devices, made by an array of manufacturers and with screen sizes that vary from the smallest imaginable smartphone to the largest television screens. This webinar will take a close

look at the technology behind responsive design and explain how many publishers are now using this new technology to deliver their content across multiple platforms.


colorado editor

April 2013

The Four P’s of Marketing Marketing is not a difference between a want one-note tune. In fact, and a need. Just because most marketing textbooks someone needs a product feature meticulous descripor service doesn’t mean that tions of the Four P’s of he or she will want to buy marketing – four elements it. And just because that which work together in person needs a particular the creation of a successful product doesn’t mean that campaign. If any one of the any brand in that category four is lacking, failure is a will do. john likely possibility. You may need basic foust Media sales people transportation, but you should have a fundamental want a certain kind of understanding of these sports car. You may need Four P’s. Here’s a quick athletic shoes, but you look: want Nikes. You may need Product: This represents the a house, but you want to live in a product or service offered to conparticular neighborhood. sumers. If the product is something Price: Think of the classic televithat the public would like to own, sion show “The Price is Right.” there is a ready-made marketplace. Pricing strategies create delicate I must mention that there is a big balances. From the seller’s perspec-

tive, pricing should meet desired profit margins. From the consumer’s point of view, a price that seems too high for perceived value will seem out of line. And a price that is too low for perceived value will suggest poor quality. Whatever the price, discounts can be offered to boost sales. Place: This concerns distribution. Where can consumers find the product? Can they try it on or test drive it in a local store, then buy it and take it home? Do they have to order it – in the store or online? How will they receive it? Does the store have convenient hours? What if inventories are low and the product is out of stock? If it has to be ordered, how long will delivery take? Product availability is a huge key.

Many a sale has been lost because of distribution delays. Promotion: Essentially, promotion is communication. How do you let your target audience know about the advantages of the product or service? Here’s where advertising enters the picture. Promotion is one piece of the marketing puzzle. And advertising is one component of promotion – just as public relations, special events and sponsorships are components of promotion. Recent textbooks have added a fifth P to the formula: People. Without adequate customer service, all of the other P’s don’t add up to a hill of beans or – ahem – peas. Sadly, some smaller businesses have little or no understanding of the marketing P’s. Of course, they

know the importance of each individual element, but they don’t see the connections. That’s where you can help them see the big picture – and set reasonable expectations for their advertising. After all, the best ad campaign in the world can’t sell a product that is not available or priced incorrectly or lacking in customer service. © Copyright 2012 by John Foust. All rights reserved. John Foust has conducted |training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information:


VanLeuven left mark on journalism, PR education James Kenneth “Jim” VanLeuven, whose work at five universities in the West had a lasting influence on journalism and public relations education, died March 26, while on vacation with his family in Orlando, Florida. He was 72. A gifted and enthusiastic teacher, researcher and administrator, Jim taught at Oregon State University, the University of Idaho, Washington State University, Colorado State University and the University of Oregon. “Jim’s greatest contribution was his amazing spirit, cheer and citizenship,” said Tim Gleason, dean of Oregon’s School of Journalism and Communication. “He set the standard for collegiality and willingness to roll up his sleeves and get the work done.” Jim was born in Spokane, Wash., in 1940 to Kenneth and June VanLeuven. He and his younger sister, Jane, spent their school years on the South Hill of Spokane. Jim graduated from Lewis and Clark High School in 1959. He attended Washington State University for three years. At WSU, he wrote for the student newspaper, The Daily Evergreen, and was active in the Theta Chi fraternity. In 1963, he married Susan Carter in Spokane, Washington, his wife of nearly 50 years, who survives him. Jim transferred to the University of Oregon, where he graduated in 1964 with a major in journalism and a minor in history. Two years later, he completed a master’s degree in journalism at Oregon. Jim spent his early professional years happily working for regional newspapers including the Beaverton and Tigard (Oregon) Times and the Wapato (Washington) Independent. His students recalled his fondness for the commercial printing business in Wapato, which produced “picker tickets” for orchardists in the lower Yakima Valley. He later was a parttime correspondent for the Associ-

Special to the Colorado Editor

Jim VanLeuven, here with wife Sue, left a lasting influence on journalism and public relations education. ated Press, a science writer for Oregon State University while teaching journalism part time. His son, Thomas Carter, was born in Yakima, Washington in 1966, and his daughter, Kathryn Jean, was born in Corvallis, Oregon in 1968. The family moved in 1970 to Moscow, Idaho, where Jim taught at the University of Idaho as half of a two-member Department of Journalism. He helped develop the multi-disciplinary School of Communication, which formed in 1973. Jim began work on a Ph. D. in sociology at Washington State University in nearby Pullman. His dissertation combined social organization, media effects and public opinion. From 1981 to 1985, he taught in WSU’s Department of Communication.

In 1985, Jim moved to Colorado State University’s Department of Journalism and Technical Communication, becoming chair in 1991. Under his leadership, CSU was designated as one the top 23 undergraduate programs for public relations in the nation. He also helped establish CSU’s master’s program in communication management for working professionals in Denver. In 1999, the Public Relations Society of America recognized Jim with a lifetime achievement award. Jim’s research focused on applying behavioral and managerial concepts to PR practice and on international public relations. He was one of the original co-authors of what is now a leading public relations textbook, “Public Relations: The Profes-

sion and The Practice,” published in 2003. Jim and his family enjoyed two sabbaticals abroad. In 1979-1980, he was a visiting international fellow at the Kuring-gai College in Sydney, Australia, now the University of Technology. In 1993-1994, he served as a visiting senior fellow at the National University of Singapore. Just last month, he and Susan returned to Australia, where they reconnected with friends from Sydney and Singapore. From 2000 until 2006, Jim held the first endowed professorship in public relations at the University of Oregon. He helped develop a new master’s program in strategic communication based in Portland and launched a “Portland Experience”

program that now offers 40 to 60 student internships each year. In 2006, Jim retired from fulltime teaching. He and Sue moved to Madison, New Jersey, to be near their grandchildren, Susannah and Johnny. Five years later, Jim and Sue relocated to Skyline at First Hill retirement community in Seattle. There, he continued his walking routine, serving the community and making friends. He continued to advise former colleagues in leadership positions at the universities where he taught. He also volunteered with public relations students at Seattle University. An active member of the Episcopal Church, Jim led stewardship campaigns and served on committees in almost every parish where the family lived. In addition to spending time with family, he enjoyed reading newspapers, keeping up with current events, walking, playing golf with friends and community service. Jim was beloved for his sunny outlook, good sense of humor and concern for others. In addition to his wife, he is survived by his sister, Jane Hardy in Seattle, Washington; his daughterin-law, Margaretta VanLeuven, and his grandchildren in New York City. His son, Tom, and his daughter, Kate, died previously. He also will be dearly missed by his brothers-in-law and sisters-in-law, and several nieces and nephews. A memorial service will be held at 1:30 p.m. Saturday, April 13, at Trinity Parish Church, 609 Eighth Ave., Seattle, with a reception to follow. The family suggests memorial contributions in Jim’s name to Skyline at First Hill Residents’ Association, 725 Ninth Ave., Suite 009, Seattle, WA 98104, or to the Oregon State University Foundation to support the Kate VanLeuven CSSA Award, 850 SW 35th Street, Corvallis, OR , 97333, or to Trinity Parish Church to support an Episcopal Service Corps intern (address above).

colorado editor

April 2013

cpa marketplace SMALL WEEKLY FOR SALE Small weekly in Colorado mountain community. Grosses about $96,000. Fixed costs about $46,000. Good opportunity for young couple starting out, or older “downsized” journalists. Easy news beats. Monopoly situation. All buildings and equipment included in sale price; you can walk in on Monday and put out a paper on Tuesday. Current owner will stick around to help with transition. Beautiful location, great for fishing, hunting and outdoor recreation. Excellent schools, low crime, no traffic. Price includes office building and residence. Price reduced to $220,000 from $270,000. Call 970-723-4404. NEWS EDITOR News Editor needed for small Kansas daily. Prefer journalism degree or equivalent experience, minimum two years in the field. Supervise three-person staff plus part-time writers, production of afternoon paper, planning of news report, social media and radio, and all related work. Reports to publisher. Send resume and salary requirements to Steve Haynes, group supervisor,, and Sharon Friedlander, publisher, s.friedlander, Colby Free Press, Colby, Kan. 67701. NEWS EDITOR News Editor for Kansas twiceweekly. Prefer journalism degree, minimum two years’ experience. Supervise regular part-time staff of two, plus stringers. Plan news

coverage, write and photograph assignments direct makeup of the paper, build presence in social media and online, reporting directly to general manager. This is an opportunity to step and up see what kind of paper you can produce. Apply to Steve Haynes, group supervisor, s.haynes@, for The Norton Telegram, Norton, Kan. FOI EXECUTIVE DIRECTOR The Colorado Freedom of Information Coalition seeks an executive director to lead its fight for open government in the Centennial State. The ideal candidate for this Denver-based position will be well-versed in open government law and the legislative process; comfortable working with attorneys, lobbyists, legislators and citizen volunteers; adept at organizing seminars for citizens and officials; and skilled in communications, marketing fundraising and grant writing. Essential job duties will include: • Education - The executive director will be expected to organize open government seminars around the state for concerned citizens, public officials, records custodians and media. Seminars will be augmented in time with telephone and online hotlines manned by volunteers. • Fundraising - CFOIC hopes to continue to move toward financial sustainability through donations, direct fundraising and grant writing. Achieving sustainability will be among the

executive director’s primary initial responsibilities. • Advocacy – Working closely with the Colorado Press Association’s lobbying team, the executive director will get word out to open government constituents about pending legislation that impacts transparency in Colorado. • Communication – In addition to developing the hotlines, the executive director will be expected to produce a newsletter, press releases, social media messages or other forms of communication to raise CFOIC’s visibility and ensure that Coloradans are well-informed about all matters impacting open government in their state. • Litigation – The executive director will help CFOIC create an expert litigation team that will evaluate potential open government lawsuits and put persons requesting help in touch with attorneys who could handle their cases. Since its inception in 1997, CFOIC has been an authoritative source of open government information, expertise and assistance to the public and news media. The executive director position is likely to be part-time at first but should grow to full-time as fundraising and revenue-generating efforts accelerate. To apply, please email a cover letter and resume to Don Lindley, CFOIC member and Durango Herald managing editor, at CFOIC is a 501 (c) (3) based in Denver.


Preservation Speaks

VOLUMES Protect and Share

Digitally preserve your newspapers and bound volumes The newspaper archive scanning service from SmallTownPapers



Saying “no” to an occasional headline or drop quote in color doesn’t mean you’ve said “no” to e-v-e-r using those elements in color.

“What did I just say?” Once in a while, I’ll heard was: “Let’s not do that.” hear my daughter or sonIt’s really a failure to listen in-law play a word game completely...and maybe a failwith my granddaughters. ure to communicate properly. They’ll ask the girls: Either (or both!) contribute “What did I just say?” to a design that can be negaThe answer is not . . . tive and limited. “Make your bed.” Much of this can be Or . . . ”Clean your avoided with some clear room.” language in your design style ed Or . . . ”Do your henninger guide. Here’s what I’d spell homework.” out in the style guide section The answer is: “What on headlines or color use (or did I just say?” both places): Obvious, when you “The occasional use of think about it. headlines in color is permitted with But sometimes in newsrooms we the prior approval of . . . ” That can have to restate “the obvious” time be the editor, managing editor, deand again. sign editor—whoever is responsible And sometimes, when we say for the look of your paper. something, the person who hears it Oh . . . you don’t have a design will take it as gospel truth. style guide? Not even a few pages Example: outlining your style for headlines, “Sue, what do you think of this text, standing heads, structure . . . ? headline?” Well, without a design style guide “I think it’s pretty ugly.” you don’t really have a style, do you? “Oh . . . you don’t like the color.” What you have is an agglomeration “Not at all, Travis. I don’t think it of “things we do that we like but we works on that package. Let’s not do can change that whenever we want that.” because we have no rules.” So, Travis returns to his desk . . . You need a design style guide. with the mental note that he should It will help you avoid a case of never ever use color in headlines. “the absolutes.” Actually, that’s not what Sue said. You need a design style guide. She didn’t say: “Never use color in Now . . . what did I just say? headlines.” She said: “I don’t think it works on that package.” WANT A FREE evaluation of But Travis has taken what Sue your newspaper’s design? Just contact said—for this one time and focusing Ed:, on this one headline—and made or 803-327-3322 it an absolute. Sue will never see another color headline from Travis IF THIS COLUMN has been as long as he works on her pages. helpful, you may be interested in Ed’s . . . And all because Travis: books: Henninger on Design and 101 1. Didn’t really listen to what Sue Henninger Helpful Hints. With the said. help of Ed’s books, you’ll immediately 2. Denies himself the right to try have a better idea how to design for again. your readers. Find out more about Many designers and desk editors Henninger on Design and 101 Hentend to take what they hear and ninger Helpful Hints by visiting Ed’s make it gospel. It’s false reasoning web site: www.henningerconsulting. that works like this: com 1. Sue said she didn’t like that color headline. ED HENNINGER is an indepen2. Sue said “Let’s not do that.” dent newspaper consultant and the 3. OK, I won’t do that. Ever Director of Henninger Consulting. again. Offering comprehensive newspaper Again, it’s not what Sue said. design services including redesigns, Sue’s first point was: “I don’t think it workshops, staff training and evaluaworks on that package.” That implies tions. E-mail: edh@henningerconsultthat she might think it works on On the web: henningerconanother package. But what Travis Phone: 803-327-3322.


colorado editor

April 2013

High quality training

Awtry named Gannett Innovator of the Year

NEWSTRAIN from Page 1

Coloradoan staff

people who do what they teach, and they know how to help others raise their performance.” The conference will be held in September in Colorado Springs. Specific dates, venues and host hotels will be announced mid-April. Affordability and proximity for CPA members was key in applying to host the conference in Colorado and in selecting the Colorado Springs location. “Part of the mission of News Train is to bring high-quality training to journalists in their own regions and to make it very affordable,” Roberts said. “Thanks to the generous support of our donors and APME sponsorship, we offer a two-day workshop that features national speakers for just $75.” The workshop costs $75 for both days and includes lunch. Attendees are responsible for travel and lodging arrangements in addition to the conference cost. For more information, contact Samantha Johnston at sjohnston@ or by phone at 303571-5117.

Lindley a nice fit for legislative committee BOARD from Page 1

his next chapter.” Lindley, managing editor of The Durango Herald, moved to Colorado from Florida in 2010 to join Ballantine Communications. Prior to joining The Herald, Lindley had a long career with daily newspapers in Florida working as an environmental reporter, editorial writer, managing editor and executive editor. “Don is a tremendous addition to our board. He brings a wealth of editorial and legislative experience and passion,” Brandt said. “Don’s affiliation with FOI organizations at the state and national level are a perfect fit with our Legislative Committee agenda, and his editorial expertise will add to the strength of our team.” Lindley currently serves on the board of directors of the National Freedom of Information Coalition and is an active member of the Colorado Freedom of Information Council. In Florida, he served eight years on the board of the Florida Society of News Editors as its FOI chair. He also was a trustee of Florida’s First Amendment Foundation for 12 years and chaired the FAF board from 2006 to 2010. Lindley will join the CPA Legislative Committee in addition to his routine board responsibilities. A native of Milwaukee, Wis., Lindley holds a B.A. in political science from Yale University and an M.S. in journalism from Northwestern University’s Medill School of Journalism. He lives in Durango with his wife.

“The NewsTrain sessions were outstanding. I learned how to access state and federal websites and how to mine them for data, and therefore stories. I learned the true value of using social media to immediately deliver stories to our readers and to tease the website and print editions. “The program also was great value for the price. I would encourage Colorado journalists to attend. It is a first-rate program.”

Steve Henson, The Pueblo Chieftain editor, on attending the 2012 NewsTrain Arizona

“I attended a NewsTrain in Denver probably a decade ago, and I thought it was one of the best training sessions I have ever attended. From editors to photographers, from reporters to page designers, several people in our newsroom participated and I think they would all say they came away with tips on how to be better journalists. “It was well worth the time.”

Randy Bangert, Greeley Tribune editor on attending NewsTrain

Get involved If you would like to serve on a CPA committee, please send a note of interest to CPA Executive Director, Samantha Johnston at or call 303-571-5117. Legislative Committee • Curtis Hubbard, The Denver Post – Chair • Steve Henson, The Pueblo Chieftain •Jim Clarke, The Associated Press, Denver Bureau • Matt Sandberg, Summit Daily News • Don Lindley, The Durango Herald • Greg Romberg, CPA Lobbyist 2013 priorities: public notice website, public notice preservation plan, Colorado Open Records Act fees, general Freedom of Information/Colorado Open Meetings Act/ Colorado Open Records Act issues. Contest Committee Mark Drudge, Cortez Journal – Chair Dale Shrull, Cortez Journal Randy Bangert, The Tribune Scott Stanford, Steamboat Pilot & Today 2013 priorities: online contest categories, review and scrub of current contest categories, contest fees review, awards presentation at convention. Membership Committee Ken Amundson, The Durango Herald – Chair Laurena Mayne-Davis, The Daily Sentinel Bart Smith, TheTribune Don Rogers, Vail Daily Jerry Healey, Colorado Community Media 2013 priorities: revised rate structure, membership categories, online publication consideration, membership benefits.

Coloradoan Executive Editor Josh Awtry was named Gannett Innovator of the Year during the company’s 2012 Best of Gannett awards ceremony held Wednesday in McLean, Va. The award recognizes Awtry for reinventing the Coloradoan newsroom “in a profound way” in 2012, according to the company. The Coloradoan in 2012 re-imagined its newsroom, developing passion topics to guide coverage of threads important to Fort Collins readers, using detailed analytic tools to track reader response to stories, and focusing on community engagement, among other initiatives. Coloradoan leadership and staff were also finalists for three other company-wide awards.

Publisher Judi Terzotis was a finalist for Manager of the Year. The sales team of Advertising Director Kathy Jack-Romero, Key Account Sales Manager Joe Harmon, Digital Sales Manager Tyler Kidd, Client Solutions Manager Marge Brodahl, Awtry and Sales Executive Janice Mount was a finalist for Best Client Solution for its HealthyU campaign with University of Colorado Health. The Coloradoan news staff was a finalist for the company’s shortform writing content award, receiving recognition for the print edition’s Page A3 Daily Digest, which features components focusing on reader input, along with a variety of shortform journalism.

“We are very proud of all of the winners, finalists and Unsung Heroes and what they have accomplished,” Gannett President and CEO Gracia Martore said in a written release. “They represent the very best of Gannett and reflect the strong values and the creativity of our culture. We are thankful for their many efforts on behalf of the company.” Gannett is the nation’s largest news organization, and owns and operates 82 daily newspapers and 23 TV stations in the U.S. Denver-based KUSA 9NEWS won the company’s Breaking News/ Big Story Coverage content award for its coverage of the Aurora theater shooting.

Executive director will lead expanded efforts CFOIC from Page 1 rado, and providing briefs or testimony in courts and the state legislature. In addition to bringing council fundraising and revenue-generating efforts to a level of sustainability, CFOIC’s new executive director will be charged with leading the organization’s expanded efforts. These efforts will include: • Educating concerned citizens, elected officials and especially records custodians through statewide open government seminars. • Providing open government information, assistance and resources

through telephone and online hotlines for citizens and media seeking access to government-held information and government meetings. • Creating a litigation committee that would put citizens interested in challenging denial of access to records or meetings in contact with pro bono attorneys who would represent them. • Advocating for open government. Working with the CPA and its lobbyist, CFOIC would offer expert testimony on open government legislation. It also would rally public support for measures that strengthen open government guarantees. • Developing a more robust web-

site that would be a comprehensive repository of open government information and resources for Coloradoans interested in all aspects of open government. To support to these important efforts, please send your tax-deductible contribution to the CFOIC c/o Tom Kelley, CFOIC president, 1336 Glenarm Place, Denver, Colo. 80204. Anyone interested in being considered for the executive director position should email a letter of interest and a resume to Don Lindley, Durango Herald managing editor, at


can you capture more advertisers and audience? With Metro e-Connect, you have what you need to take the lead with multimedia advertising. This integrated, flexible, cost-effective, multiplatform program is also easy to launch and easy to manage. Providing your ad team with the resources it needs to deliver real solutions for your advertisers’ evolving needs, while expanding audience engagement, Metro e-Connect translates into a win-win for all.

Find out more now! Go online to, call 800-223-1600, email or scan the QR code to see how you can immediately implement and benefit from Metro e-Connect.

Metro e-Connect

The new multimedia ad program that is changing the way we connect. CPAHOW2013

April 2013 Colorado Editor  
April 2013 Colorado Editor  

Monthly publication of the Colorado Press Association