Page 1

3603QCA MAJOR STUDIO PROJECT / J.PIMPING S2710272


WHAT IS ANITO?

A range of cold brew coffees with different flavours, made primarily from a blend of exotic ingredients such as Liberica coffee beans – a rare variety indigenous to the Philippines and Southeast Asia. The brand is intended to be positioned with well known bottled coffee brands such as Suntory’s BOSS coffee, UCC coffee, and Starbucks. In addition, the brand aims to distinguish itself using a “Homebrew”, “Handmade“, and upscaled approach to it’s identity. Lastly, Anito is a brand which celebrates heritage, authenticity, and craftsmanship which is reflected throughout it’s imagery and branding campaign.


AS2

PRODUCT DEVELOPMENT


PRODUCT DEVELOPMENT

DESIGN FOCUS

My focus is to introduce a variety of bold and intense cold brew coffees to the market using the rare Liberica coffee bean mixed with other coffee varietals. As a coffee drinker, one problem I have with RTD iced coffees is that it lacks the boldness and intensity that I enjoy whenever I’m drinking a bottle. It’s important for me to get the necessary kick, especially during the morning to get my day started.


PRODUCT DEVELOPMENT IDEAS

The idea for my product is to create a range of cold brew coffees with different flavours that also has an element of reusability. I was particularly inspired by beer and liquor packaging as these have a “collectible” factor which I believe can be important in encouraging the consumer to reuse the packaging. I was also intrigued at the “lemonade stand” model that I often see on food bazaars wherein drinks in mason jars are sold and is a part of a refill/discount system.


AS3

BRANDING


BRANDING

PRODUCT RANGE

Anito has six different flavours as part of it’s main product line. Based on market research, there were just as much people who enjoy milder coffees as bolder and stronger ones. So, I decided to introduce milder flavours such as vanilla, honeycomb and hazelnut.


BRANDING

BRAND STATEMENT

The central idea of Anito is heritage, authenticity, and craftsmanship. This is achieved by remaining true to the image it portrays – that is, a product that is made by people, for people. It draws inspiration from the long heritage of “Kapeng Barako”, which is the quintissential Filipino coffee bean.


BRANDING

LOGO DEVELOPMENT

The logo needed to reflect the three tenets of Anito. Drawing inspiration from vintage matchbox labels, the logo is designed using modernised Art Nouveau typefaces

MNL • PH

with minimal embellishment to keep it versatile.


BRANDING

MONO VERSION

MONO (REV)

COLOUR VERSION

COLOUR (REV)

MASTER LOGO

The finished logo was created with the same art nouveau stylistic considerations as with the other prototypes. The difference however, is that the final version was less embellished and was treated with a more “hand-drawn� aesthetic. The main brand colour is Red (C=6 M=96 Y=96 K=0) paired with white or black type. White space and grid layouts are also part of the brand identity and must be used on web presence and corporate materials.


BRANDING

HEADING

SUBHEADING

GRODNA Grodna by Sztuchlak Gergo - https://www.behance.net/eightonesix

COCOTTE

BODYCOPY

WEB TYPEFACE

CUBANO

MONTSERRAT

Cocotte Family by Zetafonts -http://www.zetafonts.com/collection/764


“BOAR” ILLUSTRATION

“GODDESS” ILLUSTRATION


BRANDING

CO

LD BREW

bold & intense Cold brewed for 24 hours using an exotic blend of Liberica and Robusta beans. Enjoy served hot Or over ice.

NO PRESERVATIVES KEEP REFRIGERATED 16 FL. OZ / 500ml

VISIT ANITOCOFFEECO.COM OR @ANITOCOFFEE FOR CART LOCATIONS

3 PARTS WATER/ MILK

ORIGINAL

concentrate

1/2 PRICE REFILLS

ORIGINAL

E E F F O C

PRESENT THIS CARD & YOUR BOTTLE TO ANY ANITO COFFEE CART TO RECEIVE

HOW TO MIX

COLD BREW LABEL ARTWORK

1 PART COLD BREW

Pour 3 parts water or milk in a glass Add 1 part cold brew (increase depending on taste)

Stir and enjoy INGREDIENTS: Filtered Purified Water (70%) Coffee (30%) Made In The Philippines Hecho en Filipinas フィリッピン製

FREE

LOYALTY CARD POINT CARD ARTWORK


BRANDING

HEY JIM,

THANKS HEAPS WE HOPE YOU ENJOY YOUR PURCHASE. OUR PRODUCTS ARE CRAFTED BY REAL PEOPLE 116 SWANN DRIVE, BOX HILL, VIC 3027 E. anitocoffeeco@gmail.com T. 03 3516 4435 W. ANITOCOFFEECO.COM find and follow us at

WITH PASSION AND AUTHENTICITY. WE BELIEVE THAT SHARING IS CARING, SO SHARE OUR PAGE OR GIVE US A LIKE ON:

anitocoffeeco

BUSINESS CARD

@anitocoffeeco

THANK YOU CARD


BRANDING

limited m u i m e pr

release premium W OLD BRE

C

concentrate IMPORTED BY ANITO COFFEE CO. 116 SWANN DRIVE, BOX HILL, VIC 3027 BREWED AND BOTTLED UNDER SUPERVISION OF ANITO COFFEE CO., MELBOURNE, AUSTRALIA BY SULU COFFEE ROASTERS LTD., PHILIPPINES WWW.ANITOCOFFEECO.COM

A SELECTION OF THREE PREMIUM BLENDS FROM OUR COLLECTION, HANDCRAFTED FROM THE FINEST HEIRLOOM LIBERICA COFFEE BEANS. STEEPED FOR 24 HOURS FOR EXTRA BOLDNESS AND INTENSITY

invoice to

invoice NO.

TARQUIN JOBSON

#23560089

45/7 SULACO AVE., MANDURAH 2000 TJOBSON@GMAIL.COM

INVOICE DATE: 30 MAY 2018 ISSUE DATE: 22 MAY 2018

NO.

DESCRIPTION

UNIT PRICE

QTY

TOTAL

1

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam

$7.99

1

$7.99

2

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam

$7.99

1

$7.99

3

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam

$7.99

1

$7.99

4

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam

$7.99

1

$7.99

5

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam

$7.99

1

$7.99

TOTAL DUE IMPORTED BY ANITO COFFEE CO. 116 SWANN DRIVE, BOX HILL, VIC 3027 BREWED AND BOTTLED UNDER SUPERVISION OF ANITO COFFEE CO., MELBOURNE, AUSTRALIA BY SULU COFFEE ROASTERS LTD., PHILIPPINES

$40.00

GST

$4.00

total

$44.00

$44.00 PAYMENT METHOD

ANITO COFFEE CO. 116 SWANN DRIVE, BOX HILL, VIC 3027 03 3516 4435

PAYPAL: ANITOCOFFEECO@GMAIL.COM CARD PAYMENT: MASTERCARD, VISA, AMEX (3.5% SURCHARGE)

WWW.ANITOCOFFEECO.COM 3x 16 FL. OZ / 500ML

anitocoffeeco

@anitocoffeeco

anitocoffeeco@gmail.com

16 FL. OZ / 500ML

TUBE SEAL

SUBTOTAL

BOX SEAL

INVOICE

ANITOCOFFEECO.COM


BRANDING

STAFF UNIFORMS

Staff will be provided with a uniform with a design similar to the label and point cards to ensure that everything ties in. Mobile baristas are expected to wear these at food bazaars and when selling product via the coffee bikes.

Photo by chuttersnap on Unsplash


BRANDING

INTERIOR FITOUT

Anito is a firm believer in the brick-and-mortar store. While a large portion of operations will be carried out via website (such as gifts etc.) Most of the products will be sold at select participating stores and coffee bikes at food bazaars. A simple two-tier shelf with prominent branding and product displays will be set up on stores and allows for easy assembly and versatility.


BRANDING

COFFEE BIKE

The primary conduit of Anito products is the coffee bike. These will be placed on food bazaars, popular events, and select locations. The coffee bike is where customers can avail of the refill/discount system and also buy Anito bottles.


WEB PRESENCE

HOME PAGE


WEB PRESENCE

PRODUCT PAGE


WEB PRESENCE

PRODUCT PAGE


WEB PRESENCE

CONTACT PAGE


WEB PRESENCE

LOCATION PAGE


WEB PRESENCE

Photo by Simon Hattinga Verschure on Unsplash

FACEBOOK PAGE

Photo by NeONBRAND on Unsplash

INSTAGRAM PAGE


AS4

CAUSE RELATED MARKETING


CAUSE RELATED MARKETING


CAUSE RELATED MARKETING

ANITO X GAWAD KALINGA PRESS RELEASE LET’S END POVERTY!

FOR IMMEDIATE RELEASE 17/04/2018 As a company who believes in the vision of “Walang Iwanan” (No One Left Behind) and a poverty-free Philippines, We have partnered with Gawad Kalinga, a Philippine poverty alleviation and nation-building movement who is dedicated to end poverty for 5 million families by 2024. Gawad Kalinga is found in the majority of provinces in the country, with it’s presence in 10,000 barangays in over 3,500 communities and affecting 350,000 families. As such, we are honoured to contribute to their 4,000 - strong volunteer group who participates in relief efforts for the most troubled and war-torn areas in the Philippines. 100% of profits made from Anito x Gawad Kalinga products will go to Gawad Kalinga and their poverty alleviation efforts. We encourage everyone to help our friends at Gawad Kalinga in achieving their mission to end poverty for 5 million families. Visit our shop for a range of limited edition products to show your support!


CAUSE RELATED MARKETING

Photo by Nathan Lee on Unsplash

LIMITED EDITION ITEMS

In order to raise funds for Gawad Kalinga, A range of limited edition items will be released. These include mugs, shirts, and a limited edition 250ml GK Blend that is only available during the campaign period. 100% of profits raised from these limited edition items will go to Gawad Kalinga.

Photo by Alex Holyoake on Unsplash


CAUSE RELATED MARKETING

THE WORLD NEEDS MORE PEOPLE LIKE YOU EVERY PURCHASE YOU MAKE ON A YELLOW TAG PRODUCT GOES TO OUR POVERTY ALLEVIATION PROGRAM WITH GAWAD KALINGA.

SWING TAGS

VISIT GK1WORLD.COM OR ANITOCOFFEECO.COM FOR MORE DETAILS!

The limited edition items will also include a unique swing tag to distinguish itself from regular items and to also further strengthen the “collectible” aspect of the campaign.


CAUSE RELATED MARKETING

LET’S END POVERTY! SHOP NOW FOR LIMITED EDITION ANITO X GAWAD KALINGA ITEMS

LET’S END POVERTY! 100% OF PROFITS GO TO GAWAD KALINGA POVERTY ALLEVIATION PROGRAMS

SOCIAL MEDIA & WEB BANNERS

A digital campaign comprising of Facebook Covers and Posts will be implemented to promote the Anito x Gawad Kalinga Campaign. In addition, a 160x600px web banner with a clickable link will be implemented for external sites leading to the shopping portal within the Anito website.

LET’S END POVERTY! SHOP NOW FOR LIMITED EDITION ANITO X GAWAD KALINGA ITEMS

SHOP NOW


CAUSE RELATED MARKETING

HOME PRODUCTS C O N TA C T L O C AT I O N S

LET’S END POVERTY! We have partnered with Gawad Kalinga to help Filipino communities in need As a company who believes in the vision of “Walang Iwanan” (No One Left Behind) and a poverty-free Philippines, We have partnered with

WEBSITE

Gawad Kalinga, a Philippine poverty alleviation and nation-building movement who is dedicated to end poverty for 5 million families by 2024. Gawad Kalinga is found in the majority of provinces in the country, with it’s presence in 10,000 barangays in over 3,500 communities and affecting 350,000 families. As such, we are honored to contribute to their 4,000 strong volunteer group who participates in relief efforts for the most troubled and war-torn areas in the Philippines.

To strengthen the campaign, the Anito

100% of profits made from Anito x Gawad Kalinga products will go to Gawad Kalinga and their poverty alleviation efforts

website will be re-configured to show

We encourage everyone to help Gawad Kalinga and their mission to end poverty for 5 million families, visit our shop for a range of limited edition

the Gawad Kalinga brand colours

products to show your support!

AVAILABLE UNTIL JUNE 16 ONLY!

and will run for the duration of the campaign. This ensures the audience

Fi n d u s o n

that Anito is completely dedicated to the cause of Gawad Kalinga.

© 201 8 An ito Cof fe e Co . All Rig h ts Re s e r ve d We b s ite d e s ig n e d by TE AM AN I TO & CO.

SHOP NOW


CAUSE RELATED MARKETING

HOME PRODUCTS C O N TA C T L O C AT I O N S

ANITO X GAWAD KALINGA

ANITO X GAWAD KALINGA

ANITO X GAWAD KALINGA

LTD. ED T-SHIRT

LTD. ED MUG

LTD. ED GK BLEND

Find us on

© 2 0 18 A n i to Cof fee Co. A l l R i gh ts R eser ved We bs i te desig ned by TE A M AN ITO & CO.

PRODUCT PAGE


CAUSE RELATED MARKETING

CART (1)

EMPTY CART

PROCEED TO CHECKOUT

HOME PRODUCTS C O N TA C T

LIMITED EDITION

GK BLEND

L O C AT I O N S

BOLD AND INTENSE The one that started it all. Cold brewed for 24 hours using an exotic, secret blend of Liberica and Robusta beans. Traditionally sweetened with raw or muscovado sugar with a touch of milk. Enjoy served Hot Or over ice. INGREDIENTS: Filtered Purified Water (70%), Coffee (30%) Available in 500ml bottles.

Quantity

1 F i nd us on

©20 18 An i to Cof fee Co. All Ri g h t s Reser ved We bsi te designed by TEAM ANITO & CO.

LTD. EDITION SHOP PORTAL

ADD TO CART


THE END

3603QCA MAJOR STUDIO PROJECT / J.PIMPING S2710272

Major studio project  
Major studio project  
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