Media Outreach Report 2014
REDBUD FESTIVAL Saturday, April 12, 2014 10 a.m. to 4 p.m. Festival Attendance: 3,200
the festival in print
To promote awareness of the Redbud Festival and to recruit volunteers, KDB used several traditional methods including posters, flyers and newspaper print advertisements. Additionally, KDB issued a press release that included information about the event and event sponsors to news outlets. The award-winning TRASHion Fashion Runway Show was once again held at the Redbud Festival, boosting both attendance and promotional coverage.
half- and full-page advertisements in local publications including the Denton Record Chronicle and the Denton Business Journal.
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newspaper articles in addition to several newsletters mentions.
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Saturday, April 12 10 a.m. to 4 p.m. Denton Civic Center 321 East McKinney Street • Denton, TX FREE ADMISSION ALL DAY Home & Garden Show • Live Music • Free workshops (check www.kdb.org for updates on full class schedule) • TRASHion Fashion Runway Show • Food Vendors • Children’s Environmental Activities • Kids Zone with Bounce House, Obstacle Course, and More! The Denton Redbud Festival ™ is sponsored by:
Redbud Festival Newspaper Advertisement Clipping
Redbud Festival Poster
the festival on tv
KDB was excited to branch out to a new advertising arena this year- television! Our Redbud Festival commercial played on seven channels including the Discovery Channel and HGTV and reached 9,000 households! Also, KDB was featured on the CBS morning show, “Plugged In To DFW.”
On the “Plugged In To DFW” set
the festival online
Redbud Festival Commercial
The online promotion of the Redbud Festival reached new heights this year! We sent 10 email blasts to KDB volunteers and supporters. We utilized our social media platforms (including a NEW Twitter page) and website to advertise the Festival, as well. Information about the Redbud Festival appeared in 14 calendar listings. Our commerical was also delivered online before user-requested content. An added bonus: every time the TRASHion Fashion Show was mentinoed, so were we!
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social media posts on Facebook, Twitter and Pinterest.
digital users reached with online commercial.
22,032 total online users!
Keep Denton Beautiful Facebook Page