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Massachusetts Building Trades By the Numbers Social Media Campaign

Goals: Increase page likes and increase the reach of the posts beyond the normal audience. Results: a 179 increase in page likes and a 369% increase in post reach (for the first 9 days of the 13 day campaign as of 8am 10/18)


INCREASED OVERALL PAGE LIKES BY 174

CAMPAIGN DURATION


INCREASED POST REACH BY 369%

CAMPAIGN DURATION


REACTIONS REACTIONS 276 276 REACH REACH 8,777 8,777PEOPLE PEOPLE SHARES SHARES 55 55 PAGE PAGELIKES LIKES 16 16 BUDGET BUDGET $50 FOR $50 1 DAY


REACTIONS REACTIONS 243 276 REACH REACH 6,854 8,777 PEOPLE PEOPLE SHARES SHARES 38 55 PAGE PAGE LIKES LIKES 16 7 BUDGET BUDGET $50 FOR $50 1 DAY


REACTIONS 190 276 REACH 6,090 8,777 PEOPLE SHARES 54 55 PAGE LIKES 16 BUDGET $50 FOR $501 DAY


REACTIONS REACTIONS 253 276 REACH REACH 8,235 8,777 PEOPLE PEOPLE SHARES SHARES 53 55 PAGE PAGE LIKES LIKES 35 16 BUDGET BUDGET $50 FOR $50 1 DAY


REACTIONS 276 145 REACH 8,777 3,618 PEOPLE SHARES 55 13 PAGE LIKES 16 23 BUDGET $50 FOR $501 DAY


REACTIONS REACTIONS 135 276 REACH REACH 5,708 8,777 PEOPLE PEOPLE SHARES SHARES 33 55 PAGE PAGE LIKES LIKES 17 16 BUDGET BUDGET $50 FOR $50 1 DAY

MassBTC: By The Numbers Social Media Campaign  
MassBTC: By The Numbers Social Media Campaign  
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