Mr. B believes he has a wonderful memory; in fact, an exceptional memory. He always says: “I choose to focus my attention; it is like a laser beam.” “Memory improvement is important.” “Look how much I remember: I have quadrillions of memories stored in my mind.” “My memory is getting better and better every day.” “I’m interested in remembering names.” “I’m brilliant.” “My memory has the ability to store and recall mountains of information. It is the only container with this characteristic: