Page 1

BRAND GUIDELINES

BRAND GUIDELINES

Always keep this folder close at hand, you never know when you might need it.

This folder has been manufactured locally. The factory that produced it recycles all their waste polypropolene which is ground down and converted into other products. Now isn’t that nice!


Contents

1 Introduction 2 Processes 3 Literature hierarchy 4 Print guidelines 5 Logo 6 Crest 7 Colour palette 8 Font 9 Front covers 10 Brochures 11 Posters, leaflets and flyers 12 Templates 13 Tone of voice 14 Style guidelines 15 Photography 16 Banners 17 Merchandising 18 Advertising


Introduction

Our new visual identity has been designed to communicate our brand and position, giving an honest picture of who we are. This is more than the task of raising our profile. Our guidelines aim to raise awareness of the university as a leading player in sustainability, and active learning. To achieve this, it is important that design elements are used consistently throughout all applications with our stakeholders, whether on the prospectus, during face to face presentations, on advertising or any other communications. Before developing promotional material, please contact either your faculty marketing representative or a member of central marketing. These guidelines will continue to evolve with our brand positioning. Updates will be distributed where appropriate.

1


Our Ethos The university is committed to reducing its environmental footprint. So, from recycling to our curriculum, we are constantly striving for a sustainable future. We are embedding sustainability at all levels and within this lie our brand guidelines. As part of this move, we will only be producing material that is relevant, adds value and is necessary to promote who we are and what we do.

Times may have changed, but our motto, in spirit and in truth, remains at the heart of what we do. Our brand needs to remain coherent, and reflect clear, concise and honest visual representation. We have embedded this throughout, revisiting tone of voice, photography, merchandise and overall design guidelines. This allows the brand to in turn be sustainable, and develop in the future. One university, one message, one brand.


Processes

Responsibility for signing off all internal and external marketing collateral lies with relevant university marketing representatives. This sign off includes accuracy of material content. It is the responsiblity of the project manager to check text for factual accuracy, readability and spelling. Please refer to the job flow chart for an accurate example of work processes. Any references to financial activity will be checked with Finance and Planning. Any statements regarding quality or RAE status will be checked with the Quality Department.

2


Schedule in Time All departments must ensure sufficient time is given to their marketing representative to check all literature. The timeline for checking will reflect the complexity and detail of the content and the document under production.

Please contact your marketing representative for further guidance on how to produce material (including online marketing activities) to promote your area.


Job flow chart Staff member needs promotional material

Staff member to liaise with marketing representative. Does it meet with departmental/faculty marketing plan and has it had exec budget sign off?

Review job and re-submit when appropriate

NO

Pass job back to staff member with comments

YES Staff member and marketing representative to agree final copy text and images

Marketing representative to check against style guidelines, tone of voice, and corporate guidelines

Marketing rep to design job (or book job in with internal/external design) and liaise with print buyer for print quotes, where relevant

Marketing rep to work on first proof and pass to staff member for amends

Staff member makes minor amends and passes back to marketing representative YES Marketing rep to check amends are still within guidelines and accurate

Final proof to be signed off by staff member and artwork sent to print buyer. Print proofing signed off by print buyer*

Job delivered to staff member. Copies to be sent to marketing and print buyer for auditing purposes

*NB — Print proof is checked for integrity of document only, not copy at this stage.

Second proof required?

NO


Job flow chart Staff member needs promotional material

Staff member to liaise with marketing representative. Does it meet with departmental/faculty marketing plan and has it had exec budget sign off?

Review job and re-submit when appropriate

NO

Pass job back to staff member with comments

YES Staff member and marketing representative to agree final copy text and images

Marketing representative to check against style guidelines, tone of voice, and corporate guidelines

Marketing rep to design job (or book job in with internal/external design) and liaise with print buyer for print quotes, where relevant

Marketing rep to work on first proof and pass to staff member for amends

Staff member makes minor amends and passes back to marketing representative YES Marketing rep to check amends are still within guidelines and accurate

Final proof to be signed off by staff member and artwork sent to print buyer. Print proofing signed off by print buyer*

Job delivered to staff member. Copies to be sent to marketing and print buyer for auditing purposes

*NB — Print proof is checked for integrity of document only, not copy at this stage.

Second proof required?

NO


Literature Hierarchy

The following guidelines explain the literature structure of all promotional documentation produced by the University of Gloucestershire. This system allows for the creation of a hierarchically designed suite of literature. Each level of this literature suite adds to the previous level, either by enhanced information or adding value, allowing each promotional tool to complement one another. This results in less duplication, greater continuity and reinforces our identity. Level 1: Prospectus and external promotional website, corporate campaigns across a diverse range of communication platforms Level 2: Faculty promotional material (brochures, DVDs, internal faculty web pages) Level 3: Course leaflets, blogs, advertising Level 4: Merchandise, banners

3


Why have systems? By working within a structured suite of promotional activities we can: — create a consistent brand image — continually update and improve literature — build awareness of promotional gaps and stop unnecessary material being produced (saving the university time and money) — avoid duplication of material (being sustainable in our all ventures) — add value to the shop window level of prospectuses and web through faculty promotional ventures

Way of Adding Value — by opening a dialogue with the target audience — by including additional in-depth information on course specifics — by highlighting specific facilities/ opportunities open to students (additional to prospectus material) — by illustrating or explaining areas of excellence across the institution — by including examples of student work (images) for artistic courses — by targeting marketing material; specifically tailored information collated for a related audience and translated in a different way (eg international prospectus)


When you are looking at any kind of marketing or communications activity, consider the following points.


What the brand means to you Who is your target audience?

When do you need to reach them?

What is the best way to reach them?

Is marketing activity embedded in departmental/faculty marketing plan?

What is your budget?

How are you going to evaluate your campaign’s success?

Don’t forget that each communication you send may be the first time that respondent has heard of the University of Gloucestershire, so you are in fact the university brand ambassador.


Print Guidelines

The print buyer is here to assist with all your print requirements and to ensure that your job adheres to university best practice. When you have a print requirement please get in touch with the print buyer with a full specification of your job: — page size (ie A4, A5) — number of pages — number of colours — print quantity — any special requirements Remember that it may be more cost effective to have a larger number of copies (quantities of below 500 are rarely cost effective) whilst considering that it is not environmentally sustainable to over order. The print buyer will obtain a price on your behalf from one or more of the university’s approved suppliers.

4


When you are ready to print the job please send a Design and Print requisition form to reprographics who will allocate the project a job number and pass the relevant paperwork to the print buyer. Once the final proof has been approved and a marketing representative has checked the document for adherence to corporate guidelines, the final files will be passed to the print buyer to send to print. The document should be thoroughly proof read by the originator prior to signing off.

Please allow sufficient time in your schedule for the job to be designed and printed. Jobs will usually take a minimum of one week to print and larger jobs/longer print runs may need to have paper ordered several weeks in advance to ensure availability.


Logo usage

The logo appears in the top right hand corner of all communications. When using the logo with other logos, as in sponsorship cases, please ensure that the exclusion zone is adhered to. Do not allow other logos to dominate the university logo.

5


Positioning of the logo The logo is a fixed artwork that should not be altered or recreated in any way. The logo must always be positioned consistently on all marketing material in order to present a clear brand image. The preferred position for the university logo is top right on any given format. It can also be positioned within a horizontal or vertical strip on front cover visuals (See over the page and section 9). In order for the logo to be seen clearly wherever it appears it should always inhabit the exclusion zone. Sign off You must always seek approval from your marketing representative before distributing the logo to third parties. This is important for the

Primary logo — full colour

London campus logo — full colour

London

protection of the brand as well as its corporate identity. When in doubt, please contact your marketing representative who can advise on logo usage and sign off. Collaboration If a document is being produced in partnership with another organisation or institution, the two logos should be placed so that they have equal weighting. If the university logo is being used to endorse another organisation’s material, it is important to consult with your marketing representative on sign off. Your marketing representative will work within the other organisation’s design guidelines, whilst still adhering to exclusion zones of our own guidelines.


Logo — on A3 posters 85mm wide, 7mm from the top, or top of band, and 8mm from the right hand edge

Logo — on A4 literature 70mm wide, 6mm from the top, or top of band, and 6.5mm from the right hand edge

Logo — on 180 x 226mm literature 60mm wide, 6mm from the top, or top of band, and 7.5mm from the right hand edge

Logo — on A5 literature 55mm wide, 6mm from the top, or top of band, and 5.5mm from the right hand edge


heading goes here secondary heading here

Faculty of Education, Humanities and Science Courses Guide 2009 We give you the lowdown on what to expect

Heading goes here Secondary heading here

heading goes here secondary heading here


The correct use of the logo


The wrong use of the logo

University of Gloucestershire at Cheltenham and Gloucester


Crest

The university crest/coat of arms is both an official mark of authorisation and an icon for selected branding and communication uses. Its use is strictly regulated to ensure its value is not diluted. The crest should not be used in place of the university logo. The crest should only be used on: — degree certificates — degree promotional material — stationery — specific ventures in the international market (which include using the crest on watermarked paper) — high level corporate literature The crest should not be used on promotional material (eg prospectuses, brochures and web). In these cases please use the university logo. Any use of the crest on merchandise should be authorised by your marketing representative. Further information on crest usage can be obtained from your marketing representative.

6


The University Crest – full colour

The University Crest – black and white line art


Colour Palette

Always choose a colour from the colour palette which is sympathetic to the image it is going to sit beside. This will give the layouts a good balance and look. The choice of colours can be a useful way of varying documentation, together with paper stock and size. In the past we have allocated colours to specific areas and faculties. Due to feedback we have taken off restrictions to increase flexibility in all publications.

7


Pantone 7494 C=25 M=0 Y=40 K=15 R=169 G=195 B=153

Pantone 1525 C=0 M=58 Y=100 K=10 R=222 G=121 B=28

Pantone 437 C=46 M=45 Y=49 K=0 R=151 G=137 B=129

Pantone 3165 C=100 M=0 Y=28 K=65 R=0 G=83 B=94

Pantone 2617 C=79 M=100 Y=0 K=15 R=83 G=36 B=127

Pantone 476 C=57 M=80 Y=100 K=45 R=84 G=48 B=26

Pantone 569 C=95 M=0 Y=40 K=15 R=0 G=147 B=127

Pantone 653 C=100 M=62 Y=0 K=20 R=0 G=82 B=149

Pantone 483 C=0 M=91 Y=100 K=60 R=122 G=22 B=0

Pantone 5767 C=15 M=0 Y=68 K=39 R=148 G=156 B=81

Pantone 654 C=100 M=67 Y=0 K=38 R=0 G=61 B=121

Pantone 484 C=0 M=95 Y=100 K=29 R=179 G=35 B=23

Pantone 7490 C=45 M=0 Y=80 K=35 R=103 G=145 B=70

Pantone 312 C=96 M=0 Y=11 K=0 R=0 G=175 B=219

Pantone 7522 C=0 M=40 Y=30 K=16 R=213 G=147 B=137

Pantone 376 C=50 M=0 Y=100 K=0 R=140 G=198 B=63

Pantone 7466 C=70 M=0 Y=23 K=0 R=31 G=190 B=202

Pantone 606 C=0 M=4 Y=100 K=12 R=232 G=207 B=0

Pantone 425 C=0 M=0 Y=0 K=77 R=95 G=96 B=98

Pantone 7458 C=40 M=0 Y=5 K=6 R=137 G=203 B=223

Pantone 613 C=0 M=4 Y=100 K=30 R=192 G=173 B=0


Colour Palette

Our colour palette has been developed to allow for maximum flexibility. By choosing colours carefully you can develop different moods to address different audiences. A business audience may prefer blue with blue, whilst brown and yellow may be more appropriate for a younger audience.

This is only a small example of what is possible with colour, have fun and choose carefully. Remember, if you are producing a two colour leaflet, you would not choose two light colours as this would make the text difficult to read.


Font

In order to maintain consistency in all University of Gloucestershire communications, we have purchased a new university font called Gotham. This font can be supplied to relevant personnel within the institution for promotional use. Please contact central marketing for more information. When Gotham is not available, please replace with either Arial or Helvetica. A full description of all our fonts, both weights and sizes can be supplied by your marketing representative.

8


G


abcdefghijklmnop qrstuvwxyz abcdefghi jklmnopqrstuvwxyz 1234567890 £@%?! (.:;,)

Gotham Extra Light

abcdefghijklmnop qrstuvwxyz abcdefghi jklmnopqrstuvwxyz 1234567890 £@%?! (.:;,)

Gotham Light

abcdefghijklmnop qrstuvwxyz abcdefghi jklmnopqrstuvwxyz 1234567890 £@%?! (.:;,)

Gotham Book


abcdefghijklmnop qrstuvwxyz abcdefghi jklmnopqrstuvwxyz 1234567890 £@%?! (.:;,)

Gotham Medium

abcdefghijklmnop qrstuvwxyz abcdefghi jklmnopqrstuvwxyz 1234567890 £@%?! (.:;,)

Gotham Bold

abcdefghijklmnop qrstuvwxyz abcdefghi jklmnopqrstuvwxyz 1234567890 £@%?! (.:;,)

Gotham Black


Front Covers

The university has introduced a simple modular grid allowing flexibility with non-pictured front covers. The non-pictured guidelines for front covers were designed specifically to ensure quality, continuity and simplicity during the establishment of the rebrand. However we are now in a position, with the quality of our photography and the embedded structure of guidelines grid template to introduce the use of images/ photography onto the front covers of promotional materials.

9


Non- Pictured Front Covers Using the modular grid a strip can be placed horizontally or vertically, or even not shown at all. Strips can be any colour from within the colour palette (in full strength or tint). The university logo can either appear in the top right hand corner or within the horizontal or vertical strip. See visual examples The logo can appear in full colour or a colour to complement front cover design (ie transparent logo on coloured background). See visual examples.

Pictured Front Covers The use of photography on front covers must also follow the same modular grid as for nonpictured front covers as previously. It is important that photography should only be used where appropriate and where it can add value and enhance the document. The photography used on front covers must be of a high standard and adhere to the marketing photography guidelines (section 15 in this document). When an image/ photograph is used on a front cover it must still have a strip placed vertically or horizontally on it, with the University logo placed in right hand corner of the strip. The strip must always be used. See visual examples.

When deciding what style of front cover is appropriate for your marketing collateral please ask yourself the following questions. • Why is photography needed – what value is it adding? • What does the image/ photography say to the target audience? • Does the image/ photography being use reflect what is said in the document? If you are unsure about answers to any of the above questions it is advisable to stick to a plain non-pictured front cover. Please contact your marketing representative if you wish to discuss front cover design further.


University of gloUcestershire UndergradUate prospectUs 2009 GLOS G50

University of gloUcestershire UndergradUate prospectUs 2009

is for life

Postgraduate prospectus 2009 where learning is for life

GLOS G50

University of gloUcestershire UndergradUate prospectUs 2009

undergraduate prospectus 2009 where learning undergraduate is for life2009 undergraduate prospectus where learning prospectus 2009 is for life where learning

GLOS G50

Faculty of Education, Humanities and Science Courses Guide 2009

Open Days 2009/10 where learning is fOr life Examples of front covers

We give you the lowdown on what to expect


heading goes here secondary heading here

heading goes here secondary heading here

Heading goes here Secondary heading here

heading goes here secondary heading here


Postgraduate Certificate/Postgraduate Diploma/MSc

Environmental Policy and Management

BSc

Animal Biology

UNIVERSITY OF GLOUCESTERSHIRE MA Visual OF GLOUCESTERSHIRE UNIVERSITY MA Visual Communication

Communication MA Visual Communication

Examples of front covers

A History of Francis Close Hall


Brochures

All internal designs should fit within the new grid system and be compliant with legibility and accessibility guidelines. As far as possible: — avoid clutter — photography should be strong with emphasis on quality not quantity — all photography should come from either photography library, agreed stock shots or confirmed authorisation from your marketing representative. Please refer to section 13 for detailed information. Please see visual examples of the grid’s flexibility. Further technical guidelines can be obtained from your marketing representative.

10


Faculty of Media, Art and Communications Pittville Studios The Faculty boasts professional studios and equipment and hosts guests such as journalist Sir Trevor McDonald and Tony Wadsworth, former Chairman and Chief Executive of EMI Music UK and Ireland. Many of our students undertake placements with high profile companies in the media industry. BBC Radio Gloucestershire’s Cheltenham reporter is based at Pittville Studios and also contributes to the Broadcast Journalism Degree.

Subjects Advertising Animation and Interactive Media Digital Film Production Film Management Fine Art – Painting & Drawing Fine Art – Photography Graphic Design Illustration Photography – Editorial & Advertising Photojournalism and Documentary Photography Popular Music Radio Production Television Production Open day dates 2008 Wed 9 April Wed 14 May Wed 11 June Fri 12 September Sat 4 October* Wed 5 November Wed 10 December

2:30pm 2:30pm 2:30pm 2:30pm 11:00am 2:30pm 2:30pm

2009 Wed 21 January Wed 25 February Wed 25 March Wed 20 May Wed 8 July

2:30pm 2:30pm 2:30pm 2:30pm 2:30pm

* Open for Learning Day for all subjects

“When I went to open days and interviews it was the University of Gloucestershire that made me feel most welcome. I also really liked the look of the course and the good facilities.” Heather Stevens

10

For more information visit www.glos.ac.uk or telephone: 01242 714507

Make a day of it While you’re visiting us, why not take some time out to check out the local area? If you need some ideas, read on! Sport Just a stone’s throw from each of our campuses you can see: Top quality rugby in Gloucester Cheltenham Town Football Club The famous Cheltenham racecourse — home to the Gold Cup. Entertainment Whether it’s traditional theatre or modern cinema, Cheltenham and Gloucester have it all. Sample some local culture at one of the area’s many bars, from classy and chic to a more traditional offering — there is something for everyone. Staff at the Open Days will be happy to give suggestions on local hotspots.

Dining Thai, Chinese, Indian, Mexican and even Mongolian — Cheltenham and Gloucester boast numerous and varied restaurants. Please feel free to ask staff at one of our Open Days to recommend somewhere to eat. Getting around Our own free bus service operates between campuses and the town centres. And local bus services can offer you flexible travel around the area for hassle-free excursions. Accommodation Thinking of staying a little longer? Cheltenham and Gloucester are full of hotels to suit any pocket — from the Big Sleep and Travelodge to B&Bs.

Shopping Packed with stylish boutiques Cheltenham’s vibrant promenade was voted England’s favourite place to shop, and the adjoining Regent Arcade and High Street can’t have been far behind. Gloucester city centre also hosts a range of the country’s most popular shops. Further afield Outside the boundaries of the urban centres lie opportunities for relaxing walks and picture postcard views thanks to the beautiful Cotswolds. The area’s many lakes are home to all manner of water sports should you be feeling more adventurous, and Gloucestershire’s wellconnected with Bristol and Birmingham just a short train journey away. 24

For more information visit www.glos.ac.uk or telephone: 01242 714507

How the grid can be used

25


Posters, Leaflets and Flyers

Course Leaflet Design The new brand has allowed us to strengthen how we display and promote course information within a leaflet format. Templates have been designed to allow a quicker turnaround for last minute promotional activities. Course leaflets are allowed where: — they build on the information already displayed in main university prospectuses and website (adding value) — promote new or existing courses that are not already displayed within the main undergraduate prospectus and/or website.

11


Diploma in

Palliative Care Designed for qualified professionals with an interest and practical experience in end of life care, this programme is designed to develop your expertise in palliative care. Students are drawn from all walks of life. They can include nurses, doctors, allied health professionals, social workers, teachers, clergy, managers and staff in the National Health Service. They can also include people working in hospices, residential and nursing homes, human resource managers and others areas involved in providing palliative care and end of life care. Accreditations This regionally recognised programme provides credit towards a degree in Applied Health Studies. Aims • to provide you with a holistic understanding of palliative care across different service providers • critical and analytical approaches to theory and practice in palliative care and at the end of life • enhance your evidence-based practice • enable participate and facilitate multiprofessional initiatives providing high quality palliative care and care at the end of life Content The programme consists of four level three modules. These include: • The Practice of Palliative Care (compulsory module) and three others to be chosen from: • Symptom and Pain Control – Managing Care at the End of Life • Psychosocial Issues in Palliative Care • Advanced Communication Skills • Values and Ethics in Professional Practice • Loss and Bereavement • Managing Partnerships in Community Settings

www.glos.ac.uk

Single sided course leaflet

Although each module is a discrete unit and is assessed separately, the programme is an integrated one which emphasises the application of theory to practice. Progression Your tutor will advise you on AP(E)L procedures, and on the selection of appropriate modules to complete your diploma. Some students may wish to continue their studies, leading to a degree in Applied Health Studies. Structure and Timing Timetabled sessions are scheduled over one day per week at the Oxstalls Campus. In addition to the timetabled programme you will be expected to engage in related independent study activities. Normally the programme will be competed in one academic year, although you may elect to study over two academic years if you prefer. Teaching and Assessment Teaching methods are varied and include discussion, seminar presentations, reflection and interactive lectures. Each module is assessed separately, by means of written assignments, case studies and seminar papers. Expertise is provided by university staff and professionals with experience in specialise palliative care.

Entry Requirements These include evidence of: relevant professional qualification or a working knowledge of the palliative care field and previous academic study at an appropriate level Applications To find out more and request an application form please contact: The Courses Administrator Diploma in Palliative Care University of Gloucestershire Faculty of Sport, Health & Social Care Oxstalls Campus Oxstalls Lane Gloucester Gloucestershire GL2 9HW Tel: 01242 715132 Fax: 01242 715222 Email: shsc@glos.ac.uk Fee See separate sheet Support All students will receive tutorial support on an individual or group basis.


Performing Arts Foundation Degree

It is a performance-based degree that has been developed in conjunction with employers and practitioners and aims to prepare students for a career in the performing arts. Students will be given a strong grounding in a range of performance skills and further encouraged to pursue individual pathways through the programme according to skills and interests. Students participate in a range of performance-based classes in singing, dancing and acting which are designed to support the students’ progress as performers, and to develop the resilience, physical skills and stamina required by the profession.

www.glos.ac.uk/courses/undergraduate/pfa 57797_Performing Arts09.indd 1

16/2/09 11:03:35


Faculty of Sport, Health & Social Care

PerForming ArtS

Content The programme comprises 20 modules, of which 50% is a rigorous technical training in diverse theatre skills, and 50% linked to Work Based Learning through Performance and supported by a committee of employers who can provide a comprehensive range of experience and introduce students to the working environment. There are several modes of summative assessments that reflect the overall course content, giving students the opportunity to demonstrate their achievements in class work, rehearsed performance in solo, duo and group work. Entry Requirements The programme is artistically challenging and comprehensive and prior experience is essential. Students must be 18+, and should satisfy the minimum university entry requirements equivalent to 180 UCAS Tariff Points. They will be invited to attend an audition and an interview at the university. The programme is artistically and technically challenging and prior training in performance/dance/drama is required.

57797_Performing Arts09.indd 2

Double sided course leaflet

Structure and Timing It can be undertaken full time over 2 years or part-time over a number of years. A certificate or diploma level award is available for those without time or need to embark on the entire programme. To enable part time study, modules are scheduled as far as possible to allow attendance on one to three days per week. Each module involves a minimum two hours attendance per week. Teaching and Assessment Teaching approaches are varied and interactive and include: rigorous technical training in dance, drama and singing, group work, seminars, presentations, lectures and tutorials. The emphasis is on encouraging independent learning and skills development. Each module is assessed separately by means of practical performance. Contextual modules i.e. history of theatre, musical theatre, nutrition and other related subjects are assessed through a choice of presentation, log or essays.

For further details contact: the Courses Administrator University of gloucestershire Faculty of Sport, Health & Social Care oxstalls Campus oxstalls Lane gloucester gloucestershire gL2 9HW tel : 01242 715132 Fax: 01242 715222 email: shsc@glos.ac.uk

Progression Conversion to BA(Hons) can be achieved. Progression to masters and other professional qualifications can also be achieved through subsequent study at postgraduate level. A PGCE is offered at the university. Career Opportunities Studying performing arts is one of the best ways to explore a variety of career paths and learn lifelong skills that will ensure your 15 minutes of fame extends to a lifetime of job satisfaction. The Performing Arts industry is huge and exciting, with opportunities in a number of areas, including: • Employment in the theatre • Television • Direction of performances • Choreography • Teaching • HE Research

57797 02/09

Aims of the programme • to enable students to acquire knowledge and understanding of practical and theoretical studies • to practice the skills of communication, self-discipline, critical thinking, teamwork, problem solving, and ‘Good Company Membership’ (GCM) • to be aware of, and sensitive to, the challenges of theatre in the wider community • to acquire and take advantage of transferable skills • to incorporate ethical standards into thinking and practice • to be independent, creative, dare to be different • to develop interpersonal skills paramount to successful group work

16/2/09 11:03:35


Promotional Flyer Design Promotional flyers are one sided and should be clean, crisp and simple. They should allow the target audience to digest the relevant information (event, conference, course teaser, open day) and act upon it.


You are invited to the

Landscape Architecture End of Year Show University of GloUcestershire ceAl BUildinG frAncis close hAll cAmpUs cheltenhAm www.glos.ac.uk/direction

A celebration of landscape students at the University of Gloucestershire. The Show will be open for public Viewing on:

Thursday 24 April 6pm - 10pm Friday 25 April 9am - 9pm Saturday 26 April 9am - 5pm

Promotional flyer

for more informaTion pleaSe conTacT:

Robin Snowdon email: rsnowdon@glos.ac.uk


Posters It is important that poster design is simple and striking. Information should not be over complicated and communication should be strong, with balance between high quality emotive photography and text.

STUDENT LOAN LATE? ALF - the Access to Learning Fund provides Emergency Short Term Loans to students if their first instalment of Student Loan is late (after 22nd of September 2008). To find out if you can apply for an Emergency Short Term Loan contact the Student Financial Support Team.

What’s Next: Exploring Creative Industries An event for Level three students Thursday May 7th, 10am – 1pm The Media Centre, Pittville Studios

University of Gloucestershire Call 01242 714236 or Email bursaryclaims@glos.ac.uk

For more information pick up a flyer from Pittville Reception or the Helpzone


University of Gloucestershire

The Business School where learninG is for life

Poster


Templates

The university templates have been designed to make sure that the institution’s identity is used correctly. The templates demonstrate the correct placement of the logo, colour, and font in an appropriate layout. Powerpoint Templates In line with University of Gloucestershire brand policy, you should use the Arial font for text in Powerpoint presentations. Recommended point sizes are no smaller than size 55 point for slide titles and 32 point for body text. Bold text and other formatting should be used sparingly so that it retains impact. Templates are available from your marketing representative or from the website at http:// resources.glos.ac.uk/departments/ externalrelations/marketing/ doctemps.cfm Specific alterations to template colour palette can be given upon request.

12


Department title 24pt

Click to add title Volorer iriliquisci tat in ulla autpat irili quitat inula la aut. • Volorer iriliquisci tat in ulla autpat • Siriliquisci tat ipsum ilya • Nostrud eugiatuer, adiat quat utpatue • Iriliquisci tat in ulla autpat ella et • Eugiatuer, adiat quat utpatue

Slide title 55pt Support title 32pt


Word Template There are many occasions where departments, particularly professional departments, require a consistent message tool for internal promotion. The new brand allows departments to use the visual template for: — last minute notices to students — inviting target audiences to last minute events

This template is not to be used for student promotional activities or main marketing functions (such as posters, postcards) — in this instance please put job into design and allow time for it to be produced. It is not to be used instead of a letterhead. Please contact central marketing if you require a design template for your department.


Careers Centre

What’s Going On? Campus Based Careers Events ‘Graduates in Gloucestershire’ Day – Tuesday 2 July from 10:00am – 4:00pm

Do you need to do something about your career plans? Have you recently returned to Gloucestershire to look for work? To find out more about the event, please contact us on 01242 714795 or cc@glos.ac.uk

Word template


Tone of Voice

The university has created a new vibrant tone of voice for all promotional materials. The new tone of voice aims to make our material more approachable and easier to understand. The undergraduate prospectus is aimed at younger students and their parents. It is professional yet less formal than other documentation, such as university reports. The tone for postgraduate texts reflects the difference in age and direction with a slightly more formal tone. The Campaign For Plain English’s website is highly informative and well worth a read. Here is the link: www.plainenglish.co.uk

13


The Campaign For Plain English has a few examples. Before High-quality learning environments are a necessary precondition for facilitation and enhancement of the ongoing learning process. After Children need good schools if they are to learn properly. Before If there are any points on which you require explanation or further particulars we shall be glad to furnish such additional details as may be required by telephone. After If you have any questions, please phone. Before Your enquiry about the use of the entrance area at the library for the purpose of displaying posters and leaflets about Welfare and Supplementary Benefit rights, gives rise to the question of the provenance and authoritativeness of the material displayed. Posters and leaflets issued by the Central Office of Information, the Department of Health and Social Security and other authoritative bodies are usually displayed in libraries, but items of a disputatious or polemic kind, whilst not necessarily excluded, are considered individually. After Thank you for your letter asking for permission to put up posters in the library. Before we can give you an answer we will need to see a copy of the posters to make sure they won’t offend anyone.

Undergraduate Prospectus 2008 (old tone of voice) From: About Us, page six ‘The university has three attractive campuses in Cheltenham set in landscaped grounds and an award winning state of the art campus in Gloucester…’ “Sustainability is very important at the University of Gloucestershire, we are one of the ‘greenest’ universities in the UK and have the prestigious ISO14001 standard. The University of Gloucestershire has achieved Fairtrade status and operates a free bus serviced between campuses to cut down on the need to use cars as part of our commitment to sustainable development.” Undergraduate Prospectus 2009 (new tone of voice) From: Who We Are, page six ‘Founded on Christian traditions, our past and our future hinge on sustainability. Our five campuses work in harmony with their environment while retaining their individual characters…’ ‘After nearly 200 years of teaching, we offer cutting edge facilities in inspirational locations, cradled by the rolling hills of glorious Gloucestershire. We are passionate about what we do, and practising what we preach. Our motto, in spirit and in truth, means turning visions into reality, and in the 21st century we’re setting our sights on reducing our environmental footprint. Running on green electricity since 1993, whether it’s a free student bus service or extra recycling bins, we constantly aspire to new way of delivering a sustainable future.’ From the Postgraduate Prospectus 07/08 ‘You will complete modules to the total credit value required for your award. Typically, in courses where most modules are worth 20 points, this will be three modules for the Postgraduate Certificate, three more for the Postgraduate Diploma, and a large dissertation module for the Masters Degree. Some courses are made up of larger or smaller modules, so the total number required will vary.’ From the Postgraduate Prospectus 08/09 ‘We offer a wide range of taught courses. Most of them have three stages, postgraduate certificate (60 points), postgraduate diploma (120 points) and masters degree (180 points). You need to complete modules to the total credit value required for your award. So if a module is 20 points, you need to complete three for the postgraduate certificate.’


Style Guidelines

A detailed description of style guidelines can be obtained from your marketing representative. These notes cover: — use of jargon — use of initials and acronyms — spelling — use of capitals and numbers — use of bullet points — italics and quotation marks — editing and proof reading — use of ampersand

14


By adhering as much as possible to a consistent style guide, and using the templates where possible, the university can begin to ensure a consistent brand image. Simplicity and consistency are the main points to note. Our comprehensive style guidelines (on our tone of voice) allows us to talk to our audience with uniformity and value.

Some areas of best practice are: — any numbers up to ten should appear as words. — an honours degree can become an Honours Degree in English. However an architect should not become an Architect just because it is the name of a profession. — bullet points start with lower case letters. — titles should not be followed by a full stop. Reverend Jack Spratt is a Reverend first, and then Rev Spratt. — take care with acronyms and abbreviations, explaining them first in full then following them with brackets.


Photography

Photography and other types of images are a key element of the brand identity. Photos should be chosen with care and be of a high quality while being inspiring or emotional.

15


The university photographer is available to take shots where appropriate. Please contact him to book your shoot and remember to complete a photography brief which he will provide. When taking a photograph Avoid head and shoulder (ie passport) shots of people wherever possible. Place people in context, in their student background or staff role. Make sure you take portrait shots of profiles as well as landscape. Avoid the obvious eye-level pictures with buildings and show detail and angles to create depth and intrigue. Avoid photographs of large lecture theatres and concentrate on individuals or small groups.

Photography Library Access to the university’s photography library can be given by contacting central marketing. We are happy to add any quality images to this library for general use. Stock Photography Stock photography can be used in marketing collateral if it adheres to guidelines. It can also be uploaded to the university’s photography library for future usage providing it is royalty free. Please be aware of relevant terms and conditions of use of all stock photography websites. All stock photography must be purchased by a relevant marketing representative.

Photography Shoot Content, size and small print are the three main areas to consider when buying stock photography. Check the image meets your needs and won’t offend potential viewers as well as meet brand style — clean, crisp and natural looking images will reinforce our visual identity. Ensure the image is large enough for your publication, most stock sites will state how large a particular image can be printed — 3600 x 2400 pixels is about the size needed for an A4 print. Read any restrictions for an image you intend to buy, some authors don’t allow their pictures to be used in certain ways and some don’t have sufficient model release, avoid these. All photography is to be signed off by your marketing representative.


Good examples


Bad examples


Banners

Display stand graphics can be created on request. Please contact your marketing representative to outline your needs. Banner catalogues and costings can be sourced from the university print buyer. Examples of banner/display stands incorporating the new brand are shown.

16


UNIVERSITY OF GLOUCESTERSHIRE at Cheltenham and Gloucester

iris international research in sustainability

www.glos.ac.uk

iris focuses on people’s responses to sustainability by using participatory research methodologies which support change for sustainability. iris has four research strands:

l

l l

Leadership and organisationaL change for sustainabiLity indicators for Learning and change towards sustainabiLity professionaL practice for sustainabiLity weLLbeing and sustainabiLity

www.glos.ac.uk/research/iris

....with a lot of experience Founded in 1847

Experience a place…

l

....with a reputation for quality Maximum teaching scores ...that’s amongst the best Ranked top 5 of UK modern universities ...that puts you in the right places Quality work placements and excellent links with business ...that can get you started Top 10 for graduate employability ...that ticks all the boxes Rated 2nd for student satisfaction


Merchandise

A list of recognised and approved merchandise suppliers can be obtained from central marketing. All merchandise must be signed by a marketing representative. Clothing Uniforms or corporate clothing worn for events such as open days are designed to help identify people working for the university. It is therefore important that a consistent image is given across all corporate clothing. Please contact your marketing representative for: — corporate sign off — guidance in purchase, using Fairtrade and/or organic clothing wherever possible and working through a recognised supplier A supply of T-shirts for promotional events is available for hire from central marketing. Tablecloths A supply of tablecloths for promotional events are available for hire from central marketing.

17


Advertising

Design of adverts can be created by your marketing representative. Examples of advertising incorporating the new brand can be seen overleaf. Please allow enough time for your adverts to be produced. Some publications or outdoor advertising ventures require artwork a month before publication. The university’s media planners can help source the right place for your advertisements and book space. All adverts should be signed off by your marketing representative. Media Planners The university has media planners who can, free of charge: — source and book advertising space in your chosen website or publication — provide detailed research on a particular website or publication in order for you to make a decision about whether to go with them — plan a full media campaign More details and contact information, together with an advertising brief form, can be obtained from your marketing representative.

18


Promising Futures From harvesting rainwater to harnessing the sun, we’re using nature to give us a helping hand. Your education, our environment. We’re looking after tomorrow.

Call 0844 801 0001 or visit www.glos.ac.uk Where learning is for life


Where learning is For liFe

Get on our Fast Track Law degree A Fast Track Law degree enables you to complete a full degree in two years rather than three. Not only will you be first to the job market, you’ll save a year’s fees too.

Call 0844 801 1100 or visit www.glos.ac.uk


WHERE LEARNING IS FOR LIFE

A BA and an MA in Creative Writing in just three years. As You Like It. A Fast Track Creative Writing degree enables you to complete a full honours degree in two years rather than three. On completion you’ll have the option to proceed to our one year MA in Creative & Critical Writing. Either way, you’ll have a head start in the jobmarket and save a year’s fees too. Fast Track your career — contact us today!

Email ehs@glos.ac.uk or call 0844 801 0001 9221 UoG MA Ad_ART.indd 1

Worried about Money? Access to Learning Funds (ALF) are still available to students in financial difficulty

Call 01242 714236 Email bursaryclaims@glos.ac.uk or visit www.glos.ac.uk/moneymatters

Examples of effective advertisements

www.glos.ac.uk 11/4/08 09:35:36


University of Gloucestershire Brand Guidelines  
Read more
Read more
Similar to
Popular now
Just for you