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Corporate Identity Quick Reference Guide

Introduction This manual is a key element of the fashiontv Identity Corporate Strategy. The fashiontv logo is the most powerful and visible symbol of our company’s brand. Correct and consistent usage of the logo will protect our identity from a branding and legal standpoint. This book is a short overview of our guidelines, illustrating how to apply the visual components of our brand. It includes directions on how to use our signatures, colors and typefaces. As its name suggests, this book is a brief summary of the full fashiontv Corporate Identity guidelines.

For further information or to obtain artwork, please contact: fashiontv Barbara Aparo Art Director for new media Telephone: +43 664 8843 1395 Email: Web site:


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Brand Attributes Signature Elements Signature Configurations Signature Clear Space Company Signatures Official Claims Signature Color Variations Identity Typeface Identity Colors

Brand Attributes Our brand attributes are at the core of our brand. They summarize our promise to our customers, showing people not only what we do, but how we do it. Everything that bears the fashiontv name should live up to these attributes.


fashiontv is the only 24/7 Fashion, beauty and style television station worldwide.


fashiontv is the biggest Fashion Medium in the world. fashiontv is the first to show the latest trends fashion weeks, models, events and fashion locations all around the world.


fashiontv‘s unique mix in productions and distribution, innovative technology and broadcasting give its viewers a VIP seat in the show wit only the best available quality.


fashiontv is fast and informative while being glamorous and stylish. fashiontv is the first global media to deliver the latest fashiontrends, models, events, news and gossip. fashiontv is first in information – when it happens, where it happens.


fashiontv is present in 193 countries on 5 continents.


fashiontv’s confirmed reach: 350 million households worldwide.

Signature Elements Our signatures are the most prominent expression of the fashiotv brand. That’s why it’s vitally important to use them correctly and consistently. Each signature is a piece of custom-designed artwork. For every signature, use only approved artwork downloaded from Localized Company Signatures Each fashiontv operating company has its own signature, consisting of two elements: the fashiontv wordmark and the operating company descriptor. Collective Signature This signature consists of the wordmark without a descriptor

Wordmark Signature


Signature Configuration Each of our operating companies has a preferred signature configuration; use it whenever possible. However, our signatures must also accommodate a wide range of uses, from business cards to billboards. To meet all business needs, special-use (horizontal) configuration is also available. Download approved artwork from

General Use - Preferred Style

Special Use - Horizontal Style

Signature Clear Space Our company stands out from the crowd, and so does our signature. To create maximum impact, keep the space around the fashiontv signature free from other text and graphics. The clear space on each side of the signature should always be equal to or greater than the x-height/2 of the fashiontv wordmark.


General Use - Preferred Style



Company Signatures Whenever possible, use these preferred signature configurations. Artwork for all of our signatures can be dowloaded from

Long - lowercase, in 1 word


fashiontv FTV

Official Claims A good slogan is: is hard to forget - it adheres to one’s memory.

Primary Slogan Secondary Slogan

i love fashiontv i see it first on fashiontv

Signature Color Variations The colors specified for each operating company can be used as backgrounds for one-color, black and reverse signatures. Only approved artwork should be used; download it from

Original Color

One-Color Black

One-Color Black Reverse

One-Color Gold

One-Color Gold Reverse

Identity Typeface Bodoni Book, our primary typeface, sets a stylish, contemporary tone for all fashiontv communications. Use Bodoni Book in continuous text for all printed communications.

Primary Typeface Bodoni Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bodoni Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Identity Typeface Universe Condensed is our secondary typeface. Use Universe Condensed 47, 57 and 67 in headlines and for highlights in all printed communications.

Secondary Typeface Univers Condensed 47 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Univers Condensed 57 Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Univers Condensed 67 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Identity Colors Color shows our spirit and promotes brand recognition. Our fashionable corporate colors: fashiontv Silver, fashiontv Gold, black and white.

fashiontv COLOR





fashiontv GOLD


C20 M25 K60 Y25 R163 G145 B97

A3 91 61

fashiontv SILVER


C0 M0 K0 Y40

R167 G169 B172

A7 A9 AC

fashiontv BLACK

C0 M0 K0 Y100

R0 G0 B0


fashiontv WHITE

C0 M0 K0 Y0

R255 G255 B255

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fashiontv Corporate Identity