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Brand Book 09-2010

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Brand Book - September 2010


01 CONTENTS

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Brand Book 01 CONTENTS 02 LOGOTYPE Colour Value 2.1 Black & White Value 2.2 White Value 2.3 03 LOGO Positioning of the logotype 3.1 The minimum size of logotype 3.2 Incorrect uses of the logotype 3.3 04 BRANDED FONT Uses of the Font 4.1 05 BUISNESS DOCUMENTATION Model Power Point 5.1

3 06 COLOUR BRAND Colour associations 6.1 7 07 LOGO CONFERENCE 9 ENC Colour Value 7.1 11 ENC Black & White Value 7.2 ENC White Value 7.3 ENC Uses of the Font 7.4 13 15 08 OTHERS LOGO CONFERENCE 17 PIME colour 8.1 PIME Black 8.2 RRFM colour 8.3 19 RRFM Black 8.4 NESTet colour 8.5 NESTet Black 8.6 21 TOP FUEL colour 8.7 TOP FUEL Black 8.8

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25 27 29 31

33 35 37 39 41 43 45 47


02 LOGOTYPE COLOURS

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Brand Book Colour Value 2.1

Print Quadri PMS

Code CMYK Pantone

Print Value 98-96-20-10 PMS 2756

Used File ENSlogo98-96-20-10.eps ENSlogoPMS2756.eps

Web Screen

Code RGB

Screen Value 5-39-110

Used File ENSlogo539110.jpg

Mural Ral

Code Ral

Mural Value 5022

Used File ENSlogoPMS2756.eps

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02 LOGOTYPE COLOURS

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Brand Book Black & White Value 2.2

Print Copy B&W

Code CMYK

Print Value 0-0-0-90

Used File ENSlogoGray.eps

When the logotype is used in black & white it must only be reproduced as shown below. We use one tone of black, The tones are 90 % black However, in newspaper, fax or low THE BLACK & WHITE LOGO MUST ONLY BE USED WHEN COLOUR IS NOT AN OPTION.

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02 LOGOTYPE COLOURS

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Brand Book White Value 2.3

Code Print Value Used File CMYK 98-96-20-10 ENSlogo-1b1.eps NB Black ENSlogo-1b1.eps The white logo must only be used when you have a photo or a background colour imposed. If the contrast is to light use the shadow

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03 LOGO POSITIONING

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Brand Book Positioning of the logotype 3.1 0,5 cm 0,5 cm

The ENS logotype must be positioned in one of the corners of the document application. The size of «European Nuclear Society» determine a % to make the exclusion zone rule and the exact positioning of the logotype. Zone rule 10% of the lenght of «European Nuclear Society»

5 cm OR align the logo whith a colon of text.

When the logotype is used alone (without text or visual), it may be centered.

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03 LOGO SIZE

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Brand Book The minimum size of logotype 3.2 Minimum SIZE recommanded 1,8 cm

No Maximum

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03 LOGO Uses

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Brand Book Incorrect uses of the logotype 3.3 DO NOT DISTORT

DO NOT THICKEN

DO NOT ALTER THE ORIENTATION

DO NOT USE ANY COLOUR OTHER THAN THOSE IN COLOUR ENS.

DO NOT CHANGE THE RELATIONSHIP BETWEEN THE COMPONENTS

DO NOT OUTLINE

DO NOT USE INTO A BOX OR A CERCLE

DO NOT USE WITHOUT THE BASE LINE

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04 BRANDED FONT

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Brand Book Uses of the Font 04.1 Designer Only Verdana REGULAR

When the European Nuclear Society (ENS) was founded thirty-多ve years ago the white heat of nuclear technology was forging a pioneering new global industry.

Verdana Bold

When the European Nuclear Society (ENS) was founded thirty-多ve years ago the white heat of nuclear technology was forging a pioneering new global industry.

MYRIAD PRO REGULAR When the European Nuclear Society (ENS) was founded thirty-five years ago the white heat of nuclear technology was forging a pioneering new global industry.

MYRIAD PRO Bold When the European Nuclear Society (ENS) was founded thirty-five years ago the white heat of nuclear technology was forging a pioneering new global industry.

MYRIAD PRO Light When the European Nuclear Society (ENS) was founded thirty-five years ago the white heat of nuclear technology was forging a pioneering new global industry.

MYRIAD PRO Semibold When the European Nuclear Society (ENS) was founded thirty-five years ago the white heat of nuclear technology was forging a pioneering new global industry. You can used all variation of this Font Myriad PRO, however we recommend the 4 variations above. DO NOT USE MYRIAD PRO ITALIC FOR HEADINGS OR TITLES.

A RULE : not multiplied various bodies of the font in the same document. limit : 3 fonts maximum

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05 BUISNESS DOCUMENTATION

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Brand Book Model Power Point 5.1

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06 COLOUR BRAND

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Brand Book Colour association 6.1

CMYK ASSOCIATION

60-60-60-60

98-96-20-10

8-15-22-60

85-55-0-30

60-60-60-40

7536

3015

7519

PANTONE ASSOCIATION

7518

2756

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07 LOGO CONFERENCE COLOURS

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Brand Book Colour Value 7.1

THE LOGO IS VECTORIZED, EXCEPT FOR THE YEAR. IT ALLOWS YOU TO CHANGE THE DATE. Print Quadri PMS

Code CMYK Pantone

Print Value 67-50-2-0 PMS 2718

Used File ENclogoCMYK.eps ENclogoPMS2718.eps

Web Screen

Code RGB

Screen Value 100-123-181

Used File ENclogoRVB.jpg

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07 LOGO CONFERENCE COLOURS

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Brand Book Black 7.2

2010 THE LOGO IS VECTORIZED, EXCEPT FOR THE YEAR. IT ALLOWS YOU TO CHANGE THE DATE. Print Copy B&W

Code CMYK

Print Value 0-0-0-100

Used File ENC-logoNOIR.eps

When the logotype is used in black it must only be reproduced as shown below. We use one tone of black, The tones are 100 % black However, in newspaper, fax or low THE BLACK MUST ONLY BE USED WHEN COLOUR IS NOT AN OPTION.

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07 LOGO CONFERENCE COLOURS

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Brand Book White Value 7.3

THE LOGO IS VECTORIZED, EXCEPT FOR THE YEAR. IT ALLOWS YOU TO CHANGE THE DATE.

Code Print Value Used File CMYK 67-50-02-0 ENC-logo-Bloc.eps NB 0-0-0-100 ENC-logo-Bloc.eps The white logo must only be used when you have a photo or a background colour imposed. If the contrast is to light use the shadow

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07 LOGO CONFERENCE FONT

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Brand Book Uses of the Font 7.4 Designer Only Verdana REGULAR

MYRIAD Roman

When the European Nuclear Society (ENS) was founded thirty-¿ve years ago the white heat of nuclear technology was forging a pioneering new global industry.

When the European Nuclear Society (ENS) was founded thirty-five years ago the white heat of nuclear technology was forging a pioneering new global industry.

Verdana Bold

MYRIAD Bold

When the European Nuclear Society (ENS) was founded thirty-¿ve years ago the white heat of nuclear technology was forging a pioneering new global industry. Print document

MYRIAD Roman

When the European Nuclear Society (ENS) was founded thirty-five years ago the white heat of nuclear technology was forging a pioneering new global industry.

2010

MYRIAD Bold

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08 OTHERS LOGO CONFERENCE PIME

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Brand Book Colour Value 8.1

2011 THE LOGO IS VECTORIZED, EXCEPT FOR THE YEAR. IT ALLOWS YOU TO CHANGE THE DATE. Print Quadri PMS

Code CMYK Pantone

Print Value 0-51-100-1 PMS 152

Used File Pimelogo0-51-100-1.eps PimelogoPMS152.eps

Web Screen

Code RGB

Screen Value 240-145-0

Used File PimelogoRVB240-145-0.jpg

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08 OTHERS LOGO CONFERENCE PIME

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Brand Book Black 8.2

2011 THE LOGO IS VECTORIZED, EXCEPT FOR THE YEAR. IT ALLOWS YOU TO CHANGE THE DATE. Print Copy B&W

Code CMYK

Print Value 0-0-0-100

Used File PimelogoNB.eps

When the logotype is used in black it must only be reproduced as shown below. We use one tone of black, The tones are 100 % black However, in newspaper, fax or low THE BLACK MUST ONLY BE USED WHEN COLOUR IS NOT AN OPTION.

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08 OTHERS LOGO CONFERENCE RRFM

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Brand Book Colour Value 8.3

EUROPEAN RESEARCH REACTOR CONFERENCE

2011

THE LOGO IS VECTORIZED, EXCEPT FOR THE YEAR. IT ALLOWS YOU TO CHANGE THE DATE. Print Quadri PMS

Code CMYK Pantone

Print Value 62-60-0-0 PMS2665

Used File Rrfmlogo62-60-0-0.eps RrfmlogoPMS2665.eps

Web Screen

Code RGB

Screen Value 117-110-172

Used File RrfmlogoRVB.jpg

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08 OTHERS LOGO CONFERENCE RRFM

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Brand Book Black 8.4

EUROPEAN RESEARCH REACTOR CONFERENCE

2011

THE LOGO IS VECTORIZED, EXCEPT FOR THE YEAR. IT ALLOWS YOU TO CHANGE THE DATE. Print Copy B&W

Code CMYK

Print Value 0-0-0-100

Used File RrfmlogoNB.eps

When the logotype is used in black it must only be reproduced as shown below. We use one tone of black, The tones are 100 % black However, in newspaper, fax or low THE BLACK MUST ONLY BE USED WHEN COLOUR IS NOT AN OPTION.

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08 OTHERS LOGO CONFERENCE NESTet

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Brand Book Colour Value 8.5

et

2011 NUCLEAR EDUCATION AND TRAINING

THE LOGO IS VECTORIZED, EXCEPT FOR THE YEAR. IT ALLOWS YOU TO CHANGE THE DATE. Print Quadri PMS

Code CMYK Pantone

Print Value 13-0-100-33 PMS 391

Used File NESTetlogo13-0-100-33.eps NESTetlogoPMS391.eps

Web Screen

Code RGB

Screen Value 176-170-0

Used File NESTetlogoRVB176-170-0.jpg

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08 OTHERS LOGO CONFERENCE NESTet

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Brand Book Black 8.6

et

2011 NUCLEAR EDUCATION AND TRAINING

THE LOGO IS VECTORIZED, EXCEPT FOR THE YEAR. IT ALLOWS YOU TO CHANGE THE DATE. Print Copy B&W

Code CMYK

Print Value 0-0-0-100

Used File NESTetlogoNB.eps

When the logotype is used in black it must only be reproduced as shown below. We use one tone of black, The tones are 100 % black However, in newspaper, fax or low THE BLACK MUST ONLY BE USED WHEN COLOUR IS NOT AN OPTION.

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08 OTHERS LOGO CONFERENCE Top Fuel

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Brand Book Colour Value 8.7

WAT E R R E AC TO R FUEL PERFORMANCE

2012

THE LOGO IS VECTORIZED, EXCEPT FOR THE YEAR. IT ALLOWS YOU TO CHANGE THE DATE. Print Quadri PMS

Code CMYK Pantone

Print Value 0-35-85-0 PMS 143

Used File topfuelLogo0-35-85-0.eps topfuelLogoPMS143.eps

Web Screen

Code RGB

Screen Value 248-179-52

Used File topfuelLogoRVB248-179-52

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08 OTHERS LOGO CONFERENCE Top Fuel

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Brand Book Black 8.8

WAT E R R E AC TO R FUEL PERFORMANCE

2012

THE LOGO IS VECTORIZED, EXCEPT FOR THE YEAR. IT ALLOWS YOU TO CHANGE THE DATE. Print Copy B&W

Code CMYK

Print Value 0-0-0-100

Used File topfuelLogoNB.eps

When the logotype is used in black it must only be reproduced as shown below. We use one tone of black, The tones are 100 % black However, in newspaper, fax or low THE BLACK MUST ONLY BE USED WHEN COLOUR IS NOT AN OPTION.

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Brand Book 09-2010

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