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City University of Hong Kong Corporate Identity Graphic Standards Manual


Contents

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 The Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Abbreviation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Corporate Colours . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Typeface — Chinese . . . . . . . . . . . . . . . . . . . . . . . . . 5 Typeface — English . . . . . . . . . . . . . . . . . . . . . . . . . 6 Clear Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Minimum Sizes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Single Colours. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Background Colours. . . . . . . . . . . . . . . . . . . . . . . . 10 Don’t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 © 2004, 2007 by City University of Hong Kong


Introduction

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City University of Hong Kong released its “University Policy and Guidelines for the Use of the University’s Name and Visual Identity” ( hereinafter “Policy & Guidelines”) in May 2007 to protect and promote the corporate image of the University by managing and facilitating the use of the University’s Name and Visual Identity.

As part of the Policy and Guidelines, this Manual is prepared to outline the main graphic standards regarding the use of the University’s logo.

The authority to approve the use of the University’s Name and Visual Identity ultimately belongs to the President, who may delegate such authority to departments/persons as appropriate. For a list of such departments/persons who have been delegated the authority, please refer to the complete version of the Policy & Guidelines which is located under the “Univ. Services (Staff)” tab in the homepage of the University e-Portal.

The University logo, as one of the most important assets of the University, is being registered as trademarks in Hong Kong and the Chinese Mainland to gain legal protection. It should not be modified in any way and should only be reproduced from the approved artwork as supplied on the following web site: www.cityu.edu.hk/mpu/identity.htm

This Manual shall be referred to when using the University’s logo, internally and externally, on any piece of communication material, particularly in printed form.

Enquiries: Graphic standards regarding the use of the University’s logo: Ms Toni Chan Design and Production Services City University of Hong Kong Press Phone: 3442 6602 Email: pmtoni@cityu.edu.hk Policy and Guidelines for the Use of the University’s Name and Visual Identity: Mr Patrick Kwong Secretary of the Task Group for Corporate Identity Phone: 3442 6800 Email: uppkwong@cityu.edu.hk


The Logo The City University of Hong Kong

CityU Logo

logo consists of two elements: 1) the “City Mark”; and 2) the “University Nameplate” In all possible circumstances the City Mark and University Nameplate shall be used together as a single unit. There is a fixed spatial relationship between the City Mark and the University Nameplate that must not be altered in any way.

City Mark

2

University Nameplate


Abbreviation Text version only

The full name of the University is City University of Hong Kong. There is however, an acceptable

Proper form

abbreviation that is in common use: CityU. Please observe strictly the use of the upper case “C” and “U” and the lower case “ity” when using the

CityU

abbreviation. Please note that the “CityU” abbreviation is only to be used in text form and is not a logo.

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Improper form (do not use)

CITYU, cityu, City U, CUHK CityUHK, CITYUHK


Corporate Colours The corporate colours of the University – blue and green – are expressed using the Pantone Matching System (PMS). PMS is used worldwide to specify colours and to obtain consistent printing

CityU Blue

results. Two other systems for specifying

Spot Colour: Coated & Uncoated materials Pantone 300

and the RGB system for on-screen display.

C 100

C 100

M 40

M0

Y 0

Y 55

K 0

K 20

Due to differences between colour

On-screen display (Microsoft Office)

systems and materials it is not possible for the colours to match

R 009

R 000

each other exactly. Please follow the

G 091

G 126

specifications given here to produce

B 166

B 111

colours that closely match the

On-screen display (Web-safe)

Pantone references.

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Pantone 327

Process Colour: Coated & Uncoated materials

colours are also used. They are the CMYK system for print production

CityU Green

Hex: 0066CC

Hex: 009966

Decimal: 000, 102, 204

Decimal: 000, 153, 102


Typefaces

Chinese

The Chinese corporate typeface used on the University Logo is based upon “Monotype MHei Medium�. Please note that the type samples are reproduced here for your reference so that you can ask your designer to use the MHei typeface family to enhance the impact of your University communication materials.

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Typefaces English

Frutiger 45 Light

Frutiger 46 Light Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

abcdefghijklmnopqr ABCDEFGHIJKLMNO 0123456789

are reproduced here for your

Frutiger 55 Roman

Frutiger 56 Italic

reference so that you can ask your

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

abcdefghijklmn ABCDEFGHIJKL 0123456789

Frutiger 65 Bold

Frutiger 66 Bold Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

abcdefghijklmn ABCDEFGHIJKL 0123456789

Frutiger 75 Black

Frutiger 76 Black Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

abcdefghijkl ABCDEFGHIJ 0123456789

The English corporate typeface of the University Logo is “Frutiger 65 Bold”. Please note that the type samples

designer to use the Frutiger typeface family to enhance the impact of your University communication materials.

Frutiger 95 Ultra Black

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abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789


Clear Space To achieve maximum impact, a minimum distance of “white space” must be maintained around the

X

X

X

X

0.5 X

X

University Logo. The distance (X), is equal to the thickness of the main

X

stroke of the “C” and “U” of the City Mark. X

The distance between the City Mark and the University Nameplate is 0.5X.

X

X

Where the City Mark is used alone, X

the amount of “white space” must also be retained.

X

X

X

X

X

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X

X

X


Minimum Sizes To ensure legibility and quality of print reproduction, the minimum size of the University logo must be no smaller than 25 mm in width. For use on the Web, the logo must be no smaller than 100 pixels in width.

25mm Print version only

100 pixels On-screen and Web version

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Single Colours

& reversed colour logos

When printing in a single colour, the University Logo should appear as solid black against a white background whenever possible.

For dark backgrounds, the logo should be reversed out in white.

Use of metallic gold and silver (for certain souvenir items) is permitted. Please note that in these circumstances the University Logo needs to be a positive image.

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Background Colours

Full Colour

As a rule, the background colour should give high visibility to the University Logo. Other colour backgrounds should be avoided or kept to a minimum. Similar tones and other blues and greens are to be avoided. Colours that will cause “vibration� such as bright reds, purples, browns are also to be avoided. You may refer to these examples for further guidance.

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Don’t Here and on the following pages, are some examples of incorrect / unacceptable use of the University Logo.

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Don’t

12


Don’t

City University of Hong Kong

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Don’t 香港城市大學 City University of Hong Kong

City University of Hong Kong

City University of Hong Kong

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香港城市大學 City University of Hong Kong

City University


Don’t

City University of Hong Kong

City University of Hong Kong

City University of Hong Kong

City University of Hong Kong

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City University of Hong Kong

City University of Hong Kong Corporate Identity  
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