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academy

BRAND GUIDELINES 1.0 27 October 2003


Index

Logos ...............................................................................................3 The Logo ...................................................................................4 CMYK colours...........................................................................5 Spot colours .............................................................................6 RGB colours .............................................................................7 Web colours..............................................................................8 Colour examples ......................................................................9 One colour logo ..................................................................... 10 Exclusion zone/safe area ....................................................... 11 Minimum sizes ....................................................................... 12 Dos and don’ts ....................................................................... 13 Sub-brand logos ...........................................................................14 Sub-brands ............................................................................. 15 Sub-brand CMYK colours...................................................... 16 Sub-brand spot colours......................................................... 17 Sub-brand RGB colours......................................................... 18 Sub-brand web colours ......................................................... 19 Sub-brand colour examples..................................................20 One colour sub-brand logo ...................................................21 Sub-brand exclusion zone/safe area ....................................22 Colour sub-brand minimum sizes ........................................23 One colour sub-brand minimum sizes .................................24 Dos and don’ts .......................................................................25 Sub-brand construction - stacked.........................................26 Sub-brand construction in depth - stacked..........................27 Sub-brand construction - horizontal ....................................29

Merchandise..................................................................................37 T-shirts - unisex/mens.............................................................38 T-shirts - two tone unisex/mens.............................................39 T-shirts - womens fitted..........................................................40 T-shirts - two tone womens fitted..........................................41 Sport t-shirts - unisex/mens ..................................................42 Sport t-shirts - two tone unisex/mens ..................................43 Sport t-shirts - womens fitted ...............................................44 Sport t-shirts - two tone womens fitted ...............................45 Baseball caps..........................................................................46 Sub-brand t-shirts - unisex/mens .........................................47 Sub-brand t-shirts - two tone unisex/mens .........................48 Sub-brand t-shirts - womens fitted.......................................49 Sub-brand t-shirts - two tone womens fitted.......................50 Sub-brand t-shirts - alternate unisex/mens .........................51 Sub-brand t-shirts - alt. two tone unisex .............................52 Sub-brand t-shirts - alternate womens fitted.......................53 Sub-brand t-shirts - alt. two tone womens ..........................54 Contacts ........................................................................................55 Key BBC Sport Academy contacts ........................................56

Fonts ..............................................................................................30 Logotype.................................................................................31 Print and television ................................................................32 Online......................................................................................33 Motion graphics............................................................................34 Flash™ loading animation ....................................................35 Television ‘signature’ animation ...........................................36

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academy

LOGOS


The logo

academy www.bbc.co.uk/sportacademy (i) Stacked version NB. Only use the supplied logos

������� www.bbc.co.uk/sportacademy (ii) Horizontal version

4


CMYK colours

When the logo appears in colour, it should be produced accurately in the principle brand colours. The diagram below shows the CMYK colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the BBC Sport Academy brand.

c100 m92 y0 k10

c100 m94 y0 k47

NB. Logos must always appear on a background of this colour

c19 m9 y0 k0 c1.96 m4.31 y85.88 k0

5


Spot colours

The diagram below shows the spot colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the BBC Sport Academy brand.

pantone 2746

pantone 2766

NB. Logos must always appear on a background of this colour

pantone 2706 pantone yellow 012

6


RGB Colours

The diagram below shows the RGB colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the BBC Sport Academy brand. This palette must be used in televisual applications.

r51 g 51 b102

r0 g0 b51

NB. Logos must always appear on a background of this colour

r204 g204 b255 r251 g242 b36

7


Web colours

The diagram below shows the web colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the BBC Sport Academy brand. This palette must be used in online applications.

r51 g 51 b102

r0 g0 b51

NB. Logos must always appear on a background of this colour

r204 g204 b255 r255 g204 b0

nb. yellow is only used links/clickable information

8


Colour examples

academy

academy

www.bbc.co.uk/sportacademy

www.bbc.co.uk/sportacademy

CMKY version

Spot version

RGB version

Web version

9


One colour

(i) Stacked version NB. Only use the supplied logos

(ii) Horizontal version

10


Exclusion zone/safe area

x x

academy www.bbc.co.uk/sportacademy

x

������� www.bbc.co.uk/sportacademy x x = height of BBC Sport lozenge

x

11


Minimum sizes*

44

19

academy www.bbc.co.uk/sportacademy Printed logo - size in mm 146

61

Embroidered logo - size in mm

* For minimum web sizes, see provided psd files

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Dos and Don’ts

Do:

Don’t:

use the provided logos.

put any version of the logo on top of photographic imagery of any kind.

utilise the appropriate logo version for the appropriate task, e.g. the web version for websites, and the CMYK version for brochures. use the one colour version on background colours other than BBC Sport Academy specified colours where applicable, e.g. when used on publications other than the BBC Sport Academy’s own.

make the logo 3D. use an outline version of the logo, typography or mark. change the proportions of either the mark or the typography in relation to one another, e.g. making the type bigger, but keeping the mark the same size. animate the logo, typography or mark. use the logo in any colours other than those specified in this document.

13


academy

SUB-BRANDS


Sub-brands

(i) Stacked version NB. The square on the left is for the sub-brand logo, in this case BBC Sport Academy Parent

(ii) Horizontal version NB. This version should always be used on website banners

15


Sub-brand CMKY colours

The diagram below shows the CMYK colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the sub-brand.

c100 m92 y0 k10 NB. Sub-brand logos must always appear on a background of this colour

c79 m66 y0 k0 NB. Sub-brand name must always appear on a background of this colour within the logo

c100 m94 y0 k47 c1.96 m4.31 y85.88 k0

16


Sub-brand spot colours

The diagram below shows the spot colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the sub-brand.

pantone 2746 NB. Sub-brand logos must always appear on a background of this colour

pantone 2726 NB. Sub-brand name must always appear on a background of this colour within the logo

pantone 2766 pantone yellow 012

17


Sub-brand RGB colours

The diagram below shows the RGB colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the sub-brand. This palette must be used in televisual applications.

r51 g 51 b102 NB. Sub-brand logos must always appear on a background of this colour

r102 g102 b153 NB. Sub-brand name must always appear on a background of this colour within the logo

r0 g0 b51 r251 g242 b36

18


Sub-brand web colours

The diagram below shows the web colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the sub-brand. This palette must be used in online applications.

r51 g 51 b102 NB. Sub-brand logos must always appear on a background of this colour

r102 g102 b153 NB. Sub-brand name must always appear on a background of this colour within the logo

r0 g0 b51 r255 g204 b0

nb. yellow is only used links/clickable information

19


Sub-brand colour examples

CMKY version

Spot version

RGB version

Web version

20


One colour sub-brands

(i) Stacked version NB. The square on the left is for the sub-brand logo, in this case BBC Sport Academy Parent

(ii) Horizontal version

21


Sub-brand exclusions zone/safe area

x x

x

x x

x

x = height of BBC Sport lozenge

22


Colour sub-brand minimum sizes*

14

Stacked printed logo - size in mm NB. Width is determined by sub-brand name

10 Horizontal printed logo - size in mm NB. Width is determined by sub-brand name

* For minimum web sizes, see provided psd files

23


One colour sub-brand minimum sizes

45

Stacked emroidered logo - size in mm NB. Width is determined by sub-brand name

31 Horizontal emroidered logo - size in mm NB. Width is determined by sub-brand name

24


Dos and Don’ts

Do:

Don’t:

use the provided logos.

put any version of the logo on top of photographic imagery of any kind.

utilise the appropriate logo version for the appropriate task, e.g. the web version for websites, and the CMYK version for brochures. use the one colour version on background colours other than BBC Sport Academy specified colours where applicable, e.g. when used on publications other than the BBC Sport Academy’s own.

make the logo 3D. use an outline version of the logo, typography or mark. change the proportions of either the mark or the typography in relation to one another, e.g. making the type bigger, but keeping the mark the same size. animate the logo, typography or mark. use the logo in any colours other than those specified in this document.

25


Sub-brand construction - stacked*

1

BBC Sport logo

Sub-brand name sits to the right of the line

4

B

B

B

B B

B = 50% of height of

2

Yellow line grows out vertically

box

Academy brand block sits above sub-brand

5

B

B B B

B

A x 1.85

C

PARENT

C C

B

A

C = 50% of height of sub-brand logotype (top of ascender to bottom of descender)

3

Square sub-brand icon sits to left of this line

6

Academy type sits to the right of the line B B

academy A x 1.85

* For web logo construction, see provided psd templates

B

C

PARENT

26


Sub-brand logo construction in depth - stacked

1 All BBC Sport academy sub-brand logos are based on measurements taken from the BBC Sport logo.

2 The yellow brand line grows out of the sport logo vertically. The thickness of the line is from the edge of the yellow block to the starting edge of the BBC lozenges.

3 The sub-brand logo sits flush to the left of the yellow brand line. All sub-brand logos should be square and use the lighter blue background colour of the respective palette used (see pages 15 - 18).

A x 1.85 A

A x 1.85

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Sub-brand logo construction in depth - stacked (cont.)

4 The sub-brand name grows from the right of the yellow brand line. The name’s background block must always be the lighter blue of the respective palette used (see pages 15 - 18).

B

B

B

B B

B = 50% of height of

5 C is measured as half of the measurement from the top of the ascender to the bottom of the descender. The yellow brand line grows vertically again to meet the top of the Academy block.

6 The Academy logotype sits to the right of the yellow brand line.

box

B

B B B

B

C

PARENT

C C

B

C = 50% of height of sub-brand logotype (top of ascender to bottom of descender)

B B

academy

B

C

PARENT

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Sub-brand construction - horizontal*

As steps 1 - 3 on page 24, then: 4

Academy brand block grows from right of yellow line B

B

B B B

B = 50% of height of

5

box

Academy brand name sits to right of line, and sub-brand block added to right B

B

BB

academy

B

6

Sub-brand name is added within sub-brand block B

B

B

B

academy PARENT

* For web logo construction, see provided psd templates

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academy

FONTS


Logotype

This font is used for the main BBC Sport Academy logo and also on sub-brands, such as BBC Sport Academy Parent. It is not to be used for any other application other than logos. For on screen representation, the font is designed to be used at 14 and 28 pixels, without anti-aliasing (Photoshop only). The logotype should only ever appear reversed out of a background colour.

abcdefghijklm nopqrstuvwxyz 0123456789 !@£$_+-=[];’:”\|/?,.

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Print and television

The fonts below are for print and televisual usage only, and should only every appear reversed out of the blue background colour.

Univers 57 condensed ABCDEFGHIJKLMNOPQRSTUVWWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&*()_+-={}[];’:”\|/<?>

Univers 67 bold condensed ABCDEFGHIJKLMNOPQRSTUVWWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&*()_+-={}[];’:”\|/<?>

32


Online

The fonts below are for online usage only. Bold can be applied to body copy and links where applicable and no type should be smaller than 10 pixels.

Headlines - font size 4, verdana r255 g255 b255

Body copy - font size 3, verdana r255 g255 b255

Link - 11px, 12px (nav), font size 3 (body copy), verdana r255 g204 b0

Link rollover - as Link r255 g204 b0

Visited link - as Link r255 g255 b204

Selected navigation link - 12px, verdana bold r255 g255 b204 nb. used in navigation only

33


academy

MOTION GRAPHICS


Flash loading animation

1

2

3

4

5

6

7

8

9

10

11

12

35


Television â&#x20AC;&#x2DC;signatureâ&#x20AC;&#x2122; animation

1

2

3

4

5

6

7

8

9

10

11

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academy

MERCHANDISE


T-shirts - unisex/mens

38


T-shirts - two tone unisex/mens

39


T-shirts - womens fitted

40


T-shirts - two tone womens fitted

41


Individual sport t-shirts - unisex/mens

42


Individual sport t-shirts - two tone unisex/mens

43


Individual sport t-shirts - womens fitted

44


Individual sport t-shirts - two tone womens fitted

45


Baseball caps

46


Sub-brand t-shirts - unisex/mens

47


Sub-brand t-shirts - two tone unisex/mens

48


Sub-brand t-shirts - womens fitted

49


Sub-brand t-shirts - two tone womens fitted

50


Sub-brand t-shirts - alternate unisex/mens

51


Sub-brand t-shirts - alternate two tone unisex/mens

52


Sub-brand t-shirts - alternate womens fitted

53


Sub-brand t-shirts - alternate two tone womens fitted

54


academy

CONTACTS


Key BBC Sport Academy contacts

Design Loz Gray

loz.gray@bbc.co.uk

020 8624 8660

Marketing Jamal Benmiloud

jamal.benmiloud@bbc.co.uk

020 8225 6136

Editorial Steven Cresswell

steve.cresswell@bbc.co.uk

020 8225 8511

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