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Five Agent Success Stories: How to

CLOSE MORE BUSINESS Using Digital Marketing

Josette Skill ing

Kendyl Young

Janie C of fey

Patricia Anglero

Troy Cooper


What’s this

ALL ABOUT?

You've seen the webinars, read the articles, attended the conferences. All signs point to the conclusion that you “MUST” embrace new media and technology and "be social" online. But what does that really mean? In this Guide, you'll learn the specifics of how five of your real estate peers have tried new marketing channels and succeeded. Success means actual sales, marketing credibility and lasting client relationships not just mastery of a shiny new tech tool or social media app. In each example, you'll learn: • How an agent uses a channel or tactic in his/her real estate business • Detailed success stories that led to a sale • Advice to get started or recharge your past or current efforts Specifically, you will gain insight into real-world uses for video, Instagram, blogging and Facebook.

For more information contact Czarina at ccarden@homefinder.com


Agent Story #1:

USING VIDEO in Real Estate Marketing

Kendyl has been producing videos for her real estate business for more than three years. She says that while no one she knows is on YouTube searching for real estate or actionable real estate market data, it is very much working for her business and she finds great value in doing it.

How is she using video? In every aspect of her real estate business! Kendyl has 146 videos on her YouTube channel. She breaks it down into three Houses are such visual and emotional objects and spaces – a categories:

EDUCATIONAL

seemingly perfect fit for video as a marketing tool. Yet so many real estate videos are terrible. Unwatchable even.

Kendyl produces short Q&A videos to answer common questions consumers have, such as "Can I sell my home in 'as-is' condition?" "Do homes That doesn't mean you should brush off the powerful sell during the holidays?" and "My mortgage is underwater, can I sell my home?"

Kendyl Young

potential of this marketing tool. The agent we're spotlighting She finds that video enables her to communicate actionable knowledge much more effectively than text and is more desirable for the consumer in here explains in detail how she uses video and the success many Telescases. Properties Glendale/La Canada, CA and fun she's had in the process. www.youtube.com/user/kendylyoung

For more information contact Czarina at ccarden@homeďŹ nder.com


How it

WORKS Kendyl has been producing videos for her real estate business for more than three years. She says that while no one she knows is on YouTube searching for real estate or actionable real estate market data, it is very much working for her business and she finds great value in doing it. How is she using video? In every aspect of her real estate business! Kendyl has 146 videos on her YouTube channel. She breaks it down into three categories:

EDUCATIONAL

Kendyl produces short Q&A videos to answer common questions consumers have, such as "Can I sell my home in 'as-is' condition?" "Do homes sell during the holidays?" and "My mortgage is underwater, can I sell my home?" She finds that video enables her to communicate actionable knowledge much more effectively than text and is more desirable for the consumer in many cases.

Agent Story #1: Kendyl Young Using Video in Real Estate Marketing

For more information contact Czarina at ccarden@homeďŹ nder.com


How it

WORKS

MARKETING

Kendyl has produced two types of marketing videos: for listings and for neighborhoods. In her listings videos, as much as possible, she tries to find the true story of the home to build on a narrative. She also creates straightforward virtual tour or open house style videos. She says that the neighborhood and community videos are more challenging because she tries to create a video that gives people the full picture of what it's like to live there. She often will capture a local event she's attending on video. But she also goes “all in” for a community video through a process of concept, storyboarding, scripting, filming and editing.

ENTERTAINMENT/PERSONALITY

Kendyl admits it's hard to be funny on video, but that doesn't stop her from trying. She's not afraid to go out on a limb and create video that is sheer entertainment. For instance, she recently created a video montage of all the various hairstyles she's sported in her 25 years in real estate. (Imagine the change from 1987 to 2007!) She also likes to occasionally tap into the celebrity culture around her. Despite the lighter side of this material, there's always a tie to her brand messaging without it being forced or oddly placed.

Agent Story #1: Kendyl Young Using Video in Real Estate Marketing

For more information contact Czarina at ccarden@homefinder.com


Learn the

TOOLS

Kendyl's a bit of an overachiever when it comes to her videos. She does everything herself and is self-taught. "Authenticity is probably the main reason why I do it myself," she said. She's still learning every day what it is she wants to do, which is another reason why she likes to be right in the middle of it.

HER BASIC LIST OF EQUIPMENT INCLUDES • Nikon D9 Digital SLR camera with video

• A variety of tripods

• Telephoto lens

• iMovie for editing

• iPhone 4

• Freemusicarchive.org for royalty-free music

• Wide angle lens by HDhat for iPhone 4

• YouTube

• Lavalier mic for iPhone 4 She posts almost all of her videos to her blog and will post some to Facebook and her local Patch.com website as well.

Agent Story #1: Kendyl Young Using Video in Real Estate Marketing

For more information contact Czarina at ccarden@homefinder.com


Success

STORY

Kendyl says she constantly gets into situations in which she knocks on someone's door or sees someone out at a restaurant and they recognize her from her videos. The most notable story, though, happened recently: "I was starving and in between appointments so I stopped at a pizza parlor and was literally jamming this pizza down my throat," she said. "While I'm doing this, I'm scrolling through listings on my iPad." Then, she said, a guy walked over to her and said, "Oh, are you in real estate?" With a mouth full of pizza, she shook her head yes. And then he screams, "YouTube!" This man had been watching her market report videos and said he'd always wanted to meet her because he thought she was very smart and would always forward her videos to his friends who were interested in real estate.

With a mouth full of pizza, she shook her head yes. And then he screams, "YOUTUBE!"

So, she's basically making inroads to his insular community without ever having met him or any of his friends. "It's made me realize my videos have far more reach than I would think," she said.

Agent Story #1: Kendyl Young Using Video in Real Estate Marketing

For more information contact Czarina at ccarden@homeďŹ nder.com


Advice for

REAL ESTATE AGENTS

KENDYL’S TIPS • Resist the temptation to turn on your smartphone and shoot whatever comes to mind and post. This is a version of "visual vomit" that doesn't resonate with people. • Watch as many real estate videos as you can. Note what you like and what you hate. Don't judge by what you think you can do yourself. Think instead about how you want your brand to be perceived. Worry about how you'll get there later. • Avoid empty fluff. Have a purpose and a value to every video you produce. Think about whom your video is intended to reach and then create meaningful value for that audience. • If you are not willing to learn how to make good videos yourself, find a professional who will do it for you. Everything you put out there is a reflection of the quality of your business. • Good sound is more important than good visual. People, today, will tolerate a shaky image, but they won't stick around if they cannot hear or understand what you are saying.

Agent Story #1: Kendyl Young Using Video in Real Estate Marketing

For more information contact Czarina at ccarden@homefinder.com


Agent Story #2:

USING INSTAGRAM in Real Estate Marketing Kendyl has been producing videos for her real estate business for more than three years. She says that while no one she knows is on YouTube searching for real estate or actionable real estate market data, it is very much working for her business and she finds great value in doing it.

Instagram, a free photo-sharing app available for iOS and Android How is she using video? In every aspect of her real estate business! Kendyl has 146acquired videos on her channel. She breaks it down into three phones was recently by YouTube Facebook. categories:

You can download the app to your iPhone or Android device to either take photos or pull in photos from your phone's library. Within the app, you can add filters to the photos to give them different Kendyl produces short Q&A videos to answer common questions consumers have, such as "Can I sell my home in 'as-is' condition?" "Do homes effects, then them with your networks – both within the app sell during the holidays?" and "My mortgage is underwater, can I sell myshare home?" itself and on outside networks including Twitter and Facebook.

EDUCATIONAL

Janie Coffey

She finds that video enables her to communicate actionable knowledge much more effectively than text and is more desirable for the consumer in many One cases. Sotheby's International Realty Instagram presents a world of possibility when it comes to real estate Miami-Dade and Broward Counties, FL Instagram handle: @JanieC

marketing. The ease of use, low barrier to entry and invitation to be creative combine for an exciting and useful approach to both images and social media.

For more information contact Czarina at ccarden@homeďŹ nder.com


How it

WORKS

Janie's brokerage deals mainly with luxury and homes, which tend to attract the type of clientele that's searching for a lifestyle fit, not just a house to live in. Because the properties, communities, and events tend to be very unique and picturesque, Instagram has become a perfect tool for the entire team.

WHAT ARE THEY TAKING PICTURES OF? Artwork, statues, leaves, puddles, Manolo Blahniks. These may not seem like they have anything to do with real estate marketing, but as Janie said, it's really all about the lifestyle and her images often capture the small and seemingly mundane details in a very meaningful and beautiful format. Janie and her team use Instagram to capture details that exude a certain lifestyle rather than straightforward listings photography. For that, they use professional photographers. For them, Instagram is not about listings or open houses or market reports; it's about creating a catalyst that sparks human connection. "We're just trying to share beautiful events and imagery with our readers and fans," Janie said. In addition to everyday sharing, Janie has also dabbled with a few other services that help her use her photography in creative ways with clients. She has used a service called My Publisher to make photobooks of her best photography of the year to give to clients. And she's also used Postagram, an app that will take your Instagram photos, turn them into a postcard and have them mailed directly to clients.

Agent Story #2: Janie Coffey Using Instagram in Real Estate Marketing

For more information contact Czarina at ccarden@homeďŹ nder.com


Learn the

TOOLS

Janie created a single Instagram account for the entire South Florida Team and designated ambassadors for various locations for images. Every person on the team can also post to his or her own Instagram account.

THE BASIC SET OF TOOLS FOR TAKING AND SHARING PHOTOS VIA INSTAGRAM • Smartphone equipped with a camera (iPhone or Android is best since Instagram is only available on those devices) • External lenses (optional) – by HDhat and Photojojo • Instagram app The brokerage also trains every agent on photography and social media so that each is well versed and experienced with the various tools and websites. "We train our agents very heavily to use these tools so when they are out and about they are not just building our corporate brand, but also building their own brand that's wrapped up in that lifestyle," Janie said.

Agent Story #2: Janie Coffey Using Instagram in Real Estate Marketing

For more information contact Czarina at ccarden@homefinder.com


Success

STORY

Janie's Instagram photos have won her a lot of well-deserved attention from clients, friends, colleagues and industry leaders. In particular, though, she shared a success story that led to a sale: A fellow whom she was connected to on Twitter and Instagram sent her a message to say that he was living in Mexico and wanted to sell his home in Coral Gables. He'd been following her on these networks for some time and had already made up his mind that she was the agent he wanted to sell his home. Because Janie had already formed this relationship with him, there was no period of building credibility or trustworthiness. He already trusted her and knew she was the one to sell his house. And she did – within about 45 days.

Agent Story #2: Janie Coffey Using Instagram in Real Estate Marketing

He already trusted her and knew she was the one to sell his house. And she did – within about 45 days.

For more information contact Czarina at ccarden@homefinder.com


Advice for

REAL ESTATE AGENTS

JANIE’S TIPS • Think about lifestyle rather than listings. Constantly look for opportunities to capture lifestyle. • Take lots of pictures. To get to the one shot she likes, Janie will take more than 20 pictures in most cases. • Make each picture you share have an impact. If you post beautiful things, your followers will miss you if you take a break. That's how you know you're hitting on something genuine. • Take time to learn how to edit and use the tools that are available. Learn how to compose a picture and how to apply filters. • Finally, I think it should be added that social sharing to Twitter, Foursquare, Facebook etc is easy with Instagram, giving more "Bang for your buck"

Agent Story #2: Janie Coffey Using Instagram in Real Estate Marketing

For more information contact Czarina at ccarden@homefinder.com


Agent Story #3:

BLOGGING

Kendyl has been producing videos for her real estate business for more than three years. She says that while no one she knows is on YouTube searching for real estate or actionable real estate market data, it is very much working for her business and she finds great value in doing it.

in Real Estate Marketing

How is she using video? In every aspect of her real estate business! Kendyl has 146 videos on her YouTube channel. She breaks it down into three categories: Blogging remains one of the most productive methods of attracting

visitors to a real estate website. Consumer-facing companies that maintain a regularly updated blog generate 88% more leads per month than thosehave, thatsuch don't keep one, according HubSpot. Kendyl produces short Q&A videos to answer common questions consumers as "Can I sell my home in 'as-is'to condition?" "Do homes

EDUCATIONAL

Josette Skilling

sell during the holidays?" and "My mortgage is underwater, can I sell my home?"

This type of inbound marketing continues to return cost-efficient She finds that video enables her to communicate actionable knowledge much more effectively than text and is more desirable for the consumer in results for real estate businesses. In addition, it creates SEO benefits, many cases. Century 21 Redwood Realty helps build agent reputations and trustworthiness, and often has the Bethesda, MD www.BethesdaBuzz.com added side effect of a more educated consumer.

For more information contact Czarina at ccarden@homeďŹ nder.com


How it

WORKS

Josette has been blogging about Bethesda real estate for about five years. Like many who've tested the waters in blogging as a marketing tool, she's found herself stalling and starting over again – ultimately coming back because she finds that it works. It brings interested buyers and sellers to her virtual doorstep, gives them a lot of information to browse through while they're there and makes it easy for them to give her a call. For the most part, her site visitors are searching for local properties for sale, finding her and then giving her a call after hanging out for a bit. Josette adds fresh content every day. Her topics range from local Bethesda market snapshots, national real estate statistical indicators like home builder confidence and housing starts, transactional insights like this post on “Trying to Get Multiple Offers Through,” and lighter lifestyle type of posts such as this one on “How to Use Newspapers to Kill Garden Weeds.” Josette writes some of the posts and also uses a service called Bring the Blog, which provides new, relevant blog post content, charts and other marketing material to business blogs every day for a monthly subscription fee. Her strategy includes keeping her blog filled with new and relevant local and national real estate content that answers the questions people are asking or offers the information they are naturally looking for online. Overall, Josette is seeing results from blogging and considers it an important part of her customer acquisition strategy, though not the whole strategy. Blogging is great for establishing a strong presence and reputation, and can even start to form relationships.

Agent Story #3: Josette Skilling Using Blogging in Real Estate Marketing

For more information contact Czarina at ccarden@homefinder.com


Learn the

TOOLS One of the best parts of blogging is the low barrier to entry in terms of technology needed to get started. For hardware, you need a computer with Internet access. For software, you’ll need a blogging platform to build and maintain your blog and you may need a few plug-ins to help with things like spam, SEO and social media distribution and connection.

AFTER THAT, IT’S ALL ABOUT CONTENT - WHICH INCLUDES, TEXT, IMAGES, CHARTS AND GRAPHS Josette uses Wordpress, arguably one of the most popular free blogging platforms used by businesses. She also uses a few plugins and SEO tools to ensure her blog is indexed and comes up in searches that contain keywords that are relevant to her business. She also uses a tool provided by her MLS that offers in-depth graphs and reports that she can pull and add commentary around and publish to her site. And as mentioned previously, she uses a content service called Bring the Blog to help her keep a constant flow of articles publishing.

Agent Story #3: Josette Skilling Using Blogging in Real Estate Marketing

For more information contact Czarina at ccarden@homefinder.com


Success

STORY

A couple living in Annapolis, MD., called Josette last year to see if she could help them relocate to Bethesda. They found her blog while searching for local information because Josette had some detailed posts about neighborhood festivals, schools and community events. She eventually helped them buy their dream home in Chevy Chase. Josette has a current client who came to her after getting outbid by cash buyers on a home she really wanted. The client did a simple Google search for the High Point neighborhood in Bethesda, found Josette’s blog and called her. These are just two of many similar stories Josette shared in which a client found her by looking for local neighborhood information online, which speaks to the power of blogging to help agents rank high in relevant search results.

Agent Story #3: Josette Skilling Using Blogging in Real Estate Marketing

For more information contact Czarina at ccarden@homeďŹ nder.com


Advice for

REAL ESTATE AGENTS

JOSETTE’S TIPS • Be authentic and relatable: Show that you have expertise in local real estate without talking down to your audience or seeming too mechanical. • Choose a sturdy platform: Wordpress works for most businesses, and it’s free. When choosing a platform, you need to trust that the underlying technology is well built and not going to break all the time. • Make it easy for people to find you and find their way around your blog: Josette says that you don’t have to go out and buy an expensive theme for your blog, but it is important to at least organize your content in a way that looks professional and is easy to navigate. • Target your consumers: This sounds like common sense, but Josette points out that many agents get caught up blogging about topics that only other real estate agents care about. She reminds agents to think about the end consumer and target content appropriately.

Agent Story #3: Josette Skilling Using Blogging in Real Estate Marketing

For more information contact Czarina at ccarden@homefinder.com


Agent Story #4:

USING FACEBOOK in Real Estate Marketing Kendyl has been producing videos for her real estate business for more than three years. She says that while no one she knows is on YouTube searching for real estate or actionable real estate market data, it is very much working for her business and she finds great value in doing it.

Facebook. Be there or be square – or be left with no business, as How is she using video? In every aspect of her real estate business! Kendyl haswant 146 videos her YouTube channel. She breaks it down into three social media fans us toonbelieve. categories:

It's true that many business people have had success connecting with prospects on Facebook. But how does it really work? Surely, you can't just go on and start throwing out random real estate information Kendyl produces short Q&A videos to answer common questions consumers have, such as "Can I sell my home in 'as-is' condition?" "Do homes peppered messages that read "Looking to buy or sell a home? sell during the holidays?" and "My mortgage is underwater, can I sell with my home?" Call me!" and expect the sales to start flowing.

EDUCATIONAL

Troy Cooper

She finds that video enables her to communicate actionable knowledge much more effectively than text and is more desirable for the consumer in many Johncases. Greene Realtor That's why we're spotlighting Troy Cooper, an agent with john greene Naperville, IL Facebook Page: TroyCooperRealEstate

Realtor in Naperville, Ill., a suburb of Chicago.

For more information contact Czarina at ccarden@homeďŹ nder.com


How it

WORKS

Troy keeps a personal profile on Facebook and a Page that is solely for his real estate business, TroyCooperRealEstate, which has hundreds of "likes" or fans. His approach is very soft – in fact, he aims to post something on his real estate page only once per month and only posts something real estate-related once or twice a year on his personal Facebook page. In the last year, he's posted only about 10 times on his business page.

WHY SO SOFT? WHY NOT THE HARD SELL? "I try to be authentic," he said. People aren't necessarily looking for real estate insight, statistics or listings on Facebook. It's more about relationships, which can later lead to transactions. It's about building trust that you're a decent person who also happens to be a knowledgeable, professional real estate agent. He said that people can get really put off and alienated when you try to be too "salesy" in an environment like Facebook where you're more casual, killing time and seeing what others are up to. Troy also feels that posting to Facebook too often can give the wrong impression. In real estate, agents want their clients to know they are busy – not too busy, but that they are not sitting around on Facebook all day long.

Agent Story #4: Troy Cooper Using Facebook in Real Estate Marketing

For more information contact Czarina at ccarden@homefinder.com


How it

WORKS Most of his connections on Facebook are current friends, fellow business colleagues, and people he knew from growing up, high school and college. As a real estate agent, he has the advantage of having lived almost his entire life in Naperville. So people who know him know that he knows the area. He uses Facebook as a way to connect with people – even though it's not a daily thing. He also uses it as a way to aggregate and read news from his favorite sources, and a way to connect to other business folks. "In real estate, there's this feeling that you're on your own and in business for yourself, and people like to give support for what you're doing provided you don't annoy them," he said.

Agent Story #4: Troy Cooper Using Facebook in Real Estate Marketing

For more information contact Czarina at ccarden@homeďŹ nder.com


Success

STORY

That's why you won't see Troy posting market reports every week, headlines about the national real estate market or interest rates, or cheerleading messages to say it's a great time to buy. His goal is to be authentic and just be real. This is not to say he never posts about real estate, but he's very discerning about it being genuine and not just a ploy to build a community of potential clients. While Troy's approach to Facebook does not follow the sort of constant content cadence that we hear so much from social media gurus, he's actually found the medium to be very useful in his business. He has many success stories that all go similarly: a person or acquaintance he's connected to on Facebook sends him an email to say they're looking into buying or selling and since they saw on Facebook that he was a Realtor and like him, they now want to move forward with him as their agent.

Agent Story #4: Troy Cooper Using Facebook in Real Estate Marketing

"In real estate, there's this feeling that you're on your own and in business for yourself, and people like to give support for what you're doing provided you don't annoy them," he said.

For more information contact Czarina at ccarden@homeďŹ nder.com


Success

STORY

In particular, a woman he went to school with who is now a high school teacher in the area emailed him out of the blue. "She said it's been kind of nice to 'spy' on you on Facebook and watch your family grow up. My husband and I are doing research and need a real estate agent and we'd like to work with you. Are you available?" Done. They have since listed their home with Troy and also put in an offer on their next home with his help. About a year and a half ago, Troy got a call from another person he knew from high school who said that his dad needed some help from an agent and would be calling him. Troy met up with the father and it quickly became clear that he had been following him on Facebook as well. They ended up working together and sold the man's home. Troy has many stories like this – all of which start with a mere human presence on Facebook, not a hard sell.

Agent Story #4: Troy Cooper Using Facebook in Real Estate Marketing

“She said it's been kind of nice to 'spy' on you on Facebook and watch your family grow up. My husband and I are doing research and need a real estate agent and we'd like to work with you. Are you available?”

For more information contact Czarina at ccarden@homefinder.com


Advice for

REAL ESTATE AGENTS

TROY’S TIPS • If you've already been using Facebook, Troy suggests slowing down and taking a look at the big picture to see how your activity may be received by others. • Don't be a one-topic person: "I see Facebook overused a lot – like if I see someone posting about real estate day in and day out I feel a little dirty." Nobody likes a pushy salesperson. • Add value whenever possible: "Remember that when you post to Facebook, you are using up someone's time," he added, and if you're wasting that time that could be used to accomplish something then you're not really helping your business. • Go slow: For agents who are just starting out with Facebook, he suggests taking it slow and not overloading too much on posts. Post things that are useful and interesting and lay off the self-promotion. "Show that you’re trying to be helpful. Rather than just taking their time – you’re trying to give,” he said.

Agent Story #4: Troy Cooper Using Facebook in Real Estate Marketing

For more information contact Czarina at ccarden@homefinder.com


Agent Story #5:

USING SINGLE PROPERTY WEBSITES in Real Estate Marketing

Kendyl has been producing videos for her real estate business for more than three years.is She says that while no is one she knows is on YouTube A Single Property Website a listing site that entirely dedicated to one searching for real estate or actionable real estate marketproperty. data, it is very much working her business and she finds great value doing it. It functions like for a virtual brochure, and usually livesinon a unique

URL that isKendyl usually 123homefinderstreet.com) How is she using video? In every aspect of her real estate business! hasthe 146 property’s videos on heraddress YouTube (e.g., channel. She breaks it down into three categories:

Many brokers and agents have found these sites valuable for marketing because they create a convenient URL that is easily shared with potential buyers and easily found via Google searches. These sites also offer easy Kendyl produces short Q&A videos to answer common questions consumers have, such as "Can I sell my home in 'as-is' condition?" "Do homes promotion via flyers and sign riders, while also enabling enough space to sell during the holidays?" and "My mortgage is underwater, can I sell my home?" showcase a lot of photographs, virtual tours, property details, information She finds that video enables her to communicate actionable knowledge much more effectively than text and is more desirable for the consumer in about local schools and amenities and agent contact information.

EDUCATIONAL

Patricia Anglero

many cases. Galleria International Realty

Ft. Lauderdale, FL Single Property Website provider: HomeFinder.com

Patricia Anglero is a real estate agent and owner of Galleria International Realty in Southeast Florida. She's been offering Single Property Websites, provided by HomeFinder.com, to her agents for every listing for about a year and shares the nuts and bolts of her experience below. For more information contact Czarina at ccarden@homeďŹ nder.com


How it

WORKS

Setting up the Single Property Websites couldn't be easier. Patricia uses HomeFinder.com for the service, which handles almost every aspect of the websites. She has one person in her office enter the MLS number of a new listing into the HomeFinder.com platform. Because of their patent pending technology, HomeFinder.com’s Single Property Websites automatically pull all the property information and photos via an IDX feed, secures a web address and creates the Single Property Website in less than a minute. There is zero data entry or maintenance involved. Patricia’s assistant also enters the listing agent's name and contact information, which is then displayed prominently on each website. This enables every buyer inquiry to route directly to the listing agent for each property.

Agent Story #5: Patricia Anglero Using Single Property Websites in Real Estate Marketing

For more information contact Czarina at ccarden@homeďŹ nder.com


How it

WORKS

Buyers love the easy access and high-quality presentation of all the photos and related listing information; and sellers love the in-depth marketing that is bundled up nicely in one simple web address.

HAVING A WELL PRESENTED WEBSITE THAT COMES UP IN SEARCH RESULTS IS A KEY PART OF CONNECTING WITH INTERESTED BUYERS WHO ARE SEARCHING ONLINE In addition, in Patricia's market, HomeFinder.com has a partnership with the local newspaper, The Sun Sentinel, which displays the properties on its website.

Agent Story #5: Patricia Anglero Using Single Property Websites in Real Estate Marketing

For more information contact Czarina at ccarden@homeďŹ nder.com


Learn the

TOOLS

A Single Property Website is easy to set up using a service that provides a simple template and easy-to-use uploading interface. Patricia's provider, HomeFinder.com, also secures and hosts the URLs for the website addresses, which takes a lot of work away from the agent or broker customer. Here are the tools Patricia’s team uses: • Property website provider (HomeFinder.com) • IDX feed (The IDX feed pulls the property photos and description right from the MLS and plugs it into the property website.) • Social media (Twitter and Facebook) to distribute the URLs to a wider audience

Agent Story #5: Patricia Anglero Using Single Property Websites in Real Estate Marketing

For more information contact Czarina at ccarden@homefinder.com


Success

STORY Since Patricia is a company owner who offers the Single Property Websites to her agents as a benefit of working with her company, her successes are with agents. She meets with her agents monthly and constantly hears that their sellers are very happy with the websites. "It's a great tool to make any seller happy," she said. When they see their property displayed beautifully on its own website alongside directions, school information and other local statistics, they feel well represented. Her agents also receive inbound leads directly from the websites, which is a win for them. They enjoy it as a benefit of working with the brokerage.

Agent Story #5: Patricia Anglero Using Single Property Websites in Real Estate Marketing

"It's a great tool to make any seller happy," she said. When they see their property displayed beautifully on its own website alongside directions, school information and other local statistics, they feel well represented.

For more information contact Czarina at ccarden@homeďŹ nder.com


Advice for

REAL ESTATE AGENTS

Patricia says using Single Property Websites in your home marketing is a no-brainer. She finds it very useful in recruiting new agents.

WWW.YOURSTREET .COM

"It's a very affordable way to display your clients' properties and makes them feel very comfortable knowing all their listing information is right at their fingertips," she said. Her agents don't have to do anything extra to receive the benefit of Single Property Website marketing. She says that every real estate company should invest in Single Property Websites because so many buyers Google property addresses when going to view listings and end up on these websites. That is useful in attracting leads.

Agent Story #5: Patricia Anglero Using Single Property Websites in Real Estate Marketing

For more information contact Czarina at ccarden@homeďŹ nder.com


THE TACTICS AND SUCCESS STORIES OUTLINED HERE GIVE A PRACTICAL ROADMAP FOR INCORPORATING THESE DIGITAL MARKETING TOOLS AND PROACTICES INTO YOUR MARKETING Whether it's Facebook, videos, your smartphone camera or blogs you're looking to tackle next, it helps to take a cue from others who've tried and succeeded. Learn, borrow, adapt. Craft your strategy, test it and discover what works for your particular market and clientele. Remember: The ultimate goal is to convert actual sales, build credibility and lasting client relationships. The channels outlined here offer great tools for this.

For more information contact Czarina at ccarden@homeďŹ nder.com


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