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Spencer & Ehling Present

Homesellers’ Homesellers’ Guide Booklet


Welcome Home Know that your happiness is our only goal. There are few things in life more important than your home. We understand that a home is about making memories and a place where dreams come true. It’s about family, friends and experiences you cherish. A home is where life takes place. Our part in this process is to help you easily, quickly and safely reach the next chapter of your life.


Your rights in this

Partnership You have the right to: 

Expect prompt and caring service.



All of the correct information, immediately.



Regular progress reports.



Expect us to know everything about your home, the market conditions and your dreams.



Expect us to guide you through every step of the process.



The ultimate real estate experience.

We fully expect to honor your rights and because of that, our journey will be mutually rewarding.


Professional Profile

Spencer & Ehling Experience 

30 years combined experience



Specializing in the Bay Area

Training 

Currently hold Broker’s License



Hold designations including GRI and LTG



Advanced Negotiation Training (full profile available on our website)


Our Support Team is

Here for You Our support team helps us provide top-notch customer service to clients. We also have and online transaction managements system that allows you to access your documents 24/7.


We’ll Maximize Our

Network for You Drawing on the strength of the personal and professional network that we have built, we will find the right home for you and your family.


Moving Out of the Area Windermere’s Relocation network connects us to knowledgeable agents worldwide. And since so much of real estate is based on relationships, we’re able to pull together resources that will facilitate your relocation. No matter where you need to move, we can place you in good hands.


How We Help You

Sell Your Home Our responsibilities: 

Explain basic real estate principles



Research your home’s value



Market your property



Negotiate the purchase



Help close the transaction


Finding Buyers for

Your Home Sources buyers use in their home search


Marketing

Your Property Our customized marketing approach includes: 

Preparing your home for sale



Maximizing advertising and marketing opportunities both online and in print



Your property will be syndicated on a number of websites and on Multiple Listing Service to maximize internet exposure.


Put Your Home on

Our Home Page Attract Buyers on Windermere.com 

Our Photo Gallery feature lets buyers take a virtual tour



The myWindermere feature sends buyers an e-mail if your home is a match



Open House search lets buyers know when your house will be held open.


We’ll Put Your Home on

Our Agent Website www.janicespencer.com 

We can set your home as a featured property on our home page.



Buyers using the myWindermere feature will receive an e-mail if your home is a match



Additional tools that attract buyers such as our Photo Gallery feature, PropertyPoint™ map search.


Attracting Buyers with

Online Advertising I will use online advertising opportunities to get your property in front of potential buyers. One such opportunity is with Trulia.com. Windermere Real Estate has engaged in an advertising partnership with Trulia that enables me to increase the exposure of your property by posting it to the Trulia website.


Positioning Your Home

on the Market Deciding to put your home on the market is a big decision. And it cannot be stressed enough how important it is to price your property correctly from the beginning of the process.


Recognizing

Key Market Factors We do not control: 

Location



Competition



Market Conditions

We can control: 

Condition of the house



Terms



Price


The 80/20 Rule There are two major factors in selling your home:


Pricing Your Property Determining price is the most critical step in preparing your home for sale, so you can get the highest return in the least amount of time.


Pricing Your Property 

Pricing strategy depends on market conditions



Best exposure during the first 3 to 5 weeks



Well-priced homes sell quickly



The longer a home is on the market, the lower the selling price



The “right” price attracts qualified buyers



Overpricing a property loses buyers that are looking and are ready to purchase at the “right” price


Increase Marketability

Showing Your Property Strategies to target the most interested buyers: 

Real estate agent previews



Windermere.com Open House search



Controlled access to your property



Create a welcoming Open House experience


Buyers Go Beyond Search on

Windermere.com


Our Website Attracts Buyers

Windermere.com Buyers enjoy features such as:  Photo Gallery  Interactive map search  myWindermere  RSS Feeds  Open House search


Windermere’s Exclusive

Photo Gallery Photo Gallery is a multimedia presentation tool that we can use to highlight your property’s best features.  Take a virtual tour of the home anytime online.  Include unlimited high quality photos featuring exterior and interior shots.  PDF, Flash and video files can also be attached to the Photo Gallery


Windermere’s Premier Program for

Luxury Properties Created more than a decade ago to meet the unique demands of marketing and selling luxury homes.

Benefits include: 

Special advertising opportunities



Enhanced Web presence



Networking with other agents in high-end market



Unique signage


Coordinating

the Closing


The Leading Regional Real Estate Brand

in the West Windermere at a glance From REAL Trends 500 Report  Established

1972

 Number of offices 336*  Number of agents

8,273

 Total sales volume $31,860,630,014 From the REAL Trends 500 Report “The Largest Regional Brands in the Country,� May 2007. *Franchise offices: 336 Total offices: 375


Windermere

Signature Collection Our office at a glance 

Established

2005



Number of agents

15



Total sales volume

$80,599,707


Our Extended Family With more than 8,000 sales associates, Windermere is the largest independent real estate network in the West. Windermere has one of the region’s biggest selection of qualified buyers and the most homes available for sale.


Windermere

Foundation Helping Homeless Families 

Created in 1989



Supports programs that help homeless and low-income families



Every time we complete a real estate transaction, we make a donation to the Foundation



Our office supports our local community through the Foundation


Windermere

Community Service Day Dedicated to the Community 

One day each year, since 1984



All Windermere associates take off a day give back to the communities in which we live and work



Hands-on assistance to organizations in our community



This year, our office spent the day helping a disabled woman move from Public Housing to her own home.


Home Sellers' Guide Booklet