Spencer & Ehling Present
Homesellersâ€™ Homesellersâ€™ Guide Booklet
Welcome Home Know that your happiness is our only goal. There are few things in life more important than your home. We understand that a home is about making memories and a place where dreams come true. Itâ€™s about family, friends and experiences you cherish. A home is where life takes place. Our part in this process is to help you easily, quickly and safely reach the next chapter of your life.
Your rights in this
Partnership You have the right to:
Expect prompt and caring service.
All of the correct information, immediately.
Regular progress reports.
Expect us to know everything about your home, the market conditions and your dreams.
Expect us to guide you through every step of the process.
The ultimate real estate experience.
We fully expect to honor your rights and because of that, our journey will be mutually rewarding.
Spencer & Ehling Experience
30 years combined experience
Specializing in the Bay Area
Currently hold Brokerâ€™s License
Hold designations including GRI and LTG
Advanced Negotiation Training (full profile available on our website)
Our Support Team is
Here for You Our support team helps us provide top-notch customer service to clients. We also have and online transaction managements system that allows you to access your documents 24/7.
Weâ€™ll Maximize Our
Network for You Drawing on the strength of the personal and professional network that we have built, we will find the right home for you and your family.
Moving Out of the Area Windermereâ€™s Relocation network connects us to knowledgeable agents worldwide. And since so much of real estate is based on relationships, weâ€™re able to pull together resources that will facilitate your relocation. No matter where you need to move, we can place you in good hands.
How We Help You
Sell Your Home Our responsibilities:
Explain basic real estate principles
Research your homeâ€™s value
Market your property
Negotiate the purchase
Help close the transaction
Finding Buyers for
Your Home Sources buyers use in their home search
Your Property Our customized marketing approach includes:
Preparing your home for sale
Maximizing advertising and marketing opportunities both online and in print
Your property will be syndicated on a number of websites and on Multiple Listing Service to maximize internet exposure.
Put Your Home on
Our Home Page Attract Buyers on Windermere.com
Our Photo Gallery feature lets buyers take a virtual tour
The myWindermere feature sends buyers an e-mail if your home is a match
Open House search lets buyers know when your house will be held open.
Weâ€™ll Put Your Home on
Our Agent Website www.janicespencer.com
We can set your home as a featured property on our home page.
Buyers using the myWindermere feature will receive an e-mail if your home is a match
Additional tools that attract buyers such as our Photo Gallery feature, PropertyPointâ„˘ map search.
Attracting Buyers with
Online Advertising I will use online advertising opportunities to get your property in front of potential buyers. One such opportunity is with Trulia.com. Windermere Real Estate has engaged in an advertising partnership with Trulia that enables me to increase the exposure of your property by posting it to the Trulia website.
Positioning Your Home
on the Market Deciding to put your home on the market is a big decision. And it cannot be stressed enough how important it is to price your property correctly from the beginning of the process.
Key Market Factors We do not control:
We can control:
Condition of the house
The 80/20 Rule There are two major factors in selling your home:
Pricing Your Property Determining price is the most critical step in preparing your home for sale, so you can get the highest return in the least amount of time.
Pricing Your Property
Pricing strategy depends on market conditions
Best exposure during the first 3 to 5 weeks
Well-priced homes sell quickly
The longer a home is on the market, the lower the selling price
The “right” price attracts qualified buyers
Overpricing a property loses buyers that are looking and are ready to purchase at the “right” price
Showing Your Property Strategies to target the most interested buyers:
Real estate agent previews
Windermere.com Open House search
Controlled access to your property
Create a welcoming Open House experience
Buyers Go Beyond Search on
Our Website Attracts Buyers
Windermere.com Buyers enjoy features such as: Photo Gallery Interactive map search myWindermere RSS Feeds Open House search
Photo Gallery Photo Gallery is a multimedia presentation tool that we can use to highlight your propertyâ€™s best features. Take a virtual tour of the home anytime online. Include unlimited high quality photos featuring exterior and interior shots. PDF, Flash and video files can also be attached to the Photo Gallery
Windermereâ€™s Premier Program for
Luxury Properties Created more than a decade ago to meet the unique demands of marketing and selling luxury homes.
Special advertising opportunities
Enhanced Web presence
Networking with other agents in high-end market
The Leading Regional Real Estate Brand
in the West Windermere at a glance From REAL Trends 500 Report Established
Number of offices 336* Number of agents
Total sales volume $31,860,630,014 From the REAL Trends 500 Report â€œThe Largest Regional Brands in the Country,â€? May 2007. *Franchise offices: 336 Total offices: 375
Signature Collection Our office at a glance
Number of agents
Total sales volume
Our Extended Family With more than 8,000 sales associates, Windermere is the largest independent real estate network in the West. Windermere has one of the regionâ€™s biggest selection of qualified buyers and the most homes available for sale.
Foundation Helping Homeless Families
Created in 1989
Supports programs that help homeless and low-income families
Every time we complete a real estate transaction, we make a donation to the Foundation
Our office supports our local community through the Foundation
Community Service Day Dedicated to the Community
One day each year, since 1984
All Windermere associates take off a day give back to the communities in which we live and work
Hands-on assistance to organizations in our community
This year, our office spent the day helping a disabled woman move from Public Housing to her own home.
Published on Mar 17, 2009