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MKT 438 Week 1 - 5 Study Guides DOWNLOAD STUDY GUIDE WITH SOLUTIONS

MKT 438 Week 1 MKT 438 Week 2 MKT 438 Week 3 MKT 438 Week 4 MKT 438 Week 5 All Weeks MKT 438 Final Exam Guide http://assignmentmonster.com/ WEEK 1: INDIVIDUAL ASSIGNMENT Resources: University Library, Internet Write a 700- to 1,050-word paper in which you define PR. Include in your paper:

Explain your personal definition of PR and definitions from three different sources, such as the

Public Relations Society of America, textbooks, and so forth.

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·

Compare and contrast these definitions in your paper.

·

Explain why you think there are so many different definitions of PR.

Prepare to discuss this assignment in class.

Format your paper consistent with APA guidelines.

WEEK 2: TEAM ASSIGNMENT TUTORIAL: Includes – Riordan Manufacturing – 1,758 words with 11 references in correct APA format. A+++ WORK!! Resources: University Library, Internet, and Virtual Organizations

Select a PR scenario from the following list: •

An organization is planning to introduce a new product or service in another country.

An organization wants to position itself as a leader in embracing diversity in the workplace.

An organization is experiencing security issues associated with operating on the Internet.

An organization is moving one of its manufacturing facilities to another country to maximize labor cost reductions.

An organization is re-evaluating its current PR policies and strategizing future PR campaigns. It is trying to utilize both good corporate citizenship (goodwill) and crisis management (ill-will) PR approaches.

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Select one of the Virtual Organizations that operates in your selected scenario. This organization will be the basis for your PR Campaign. Riordan Manufacturing

Prepare a 1,050- to 1,750-word detailed outline of your campaign addressing the following: •

Identify the selected organization’s PR issues based on your selected scenario.

Identify your target audience for the PR Campaign.

Discuss ethical implications related to the PR issues.

Develop a market research plan to support your PR Campaign strategy development.

Analyze how the PR Campaign will affect the marketing function of the organization.

Analyze the similarities and differences between proactive and reactive PR.

WEEK 3: INDIVIDUAL ASSIGNMENT TUTORIAL: Includes – Publix Supermarkets – 1,070 words with 7 references in correct APA format. A+++ WORK!! Resources: University Library, Internet Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications. Write a 1,050- to 1,400-word paper in which you complete the following: •

Explain the organizational and societal functions of PR.

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Identify an issue within that organization that would have both organizational and societal implications. Publix Super Markets: Fishery and Seafood Sustainability

For that organization, explain how you would address both the organizational and societal audiences.

Format your paper consistent with APA guidelines. Include use of course theory with citations to the readings or other credible sources. A good rule of thumb is at least one citation for each topic or one per page.

TEAM ASSIGNMENT TUTORIAL: Includes – Riordan Manufacturing – New product in Japan – 2,468 words with 12 references in correct APA format. Also includes MEDIA RELEASE with media distribution list. A+++ WORK!! Resources: University Library, Internet Write a 1,400- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper: •

List objectives for the PR Campaign.

Identify the organization’s publics.

Identify the risks in the strategy.

Write a media release and create a media distribution list for the media release.

Develop a tactical plan utilizing at least five of the following PR tools:

Event planning

Open house

Press conference

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Community event

Sponsorship

Corporate newsletter—internal or external

Direct mail

Internet or intranet

Promotional items

Promotions—sweepstakes

Spokesperson

Evaluate the business implications of your PR Campaign.

Format your paper consistent with APA guidelines. Include use of course theory with citations to the readings or other credible sources. A good rule of thumb is at least one citation for each topic or one per page.

WEEK 4: INDIVIDUAL ASSIGNMENT TUTORIAL: Includes -Tylenol Crisis management- 1,292 words with 4 references in correct APA format. A+++ WORK!! Resource: The Practice of Public Relations Select one of the following case studies located in The Practice of Public Relations or a case study assigned or approved by faculty: •

The Tylenol Murders, Ch. 2

Exxon Corporation’s Bad Good Friday, Ch. 5

The Katrina Kalamity, Ch. 13

Wendy’s Fingers a Hoaxer, Ch. 19

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Write a 1,050- to 1,400-word case study analysis in which you evaluate the effectiveness of communication between an organization and its publics. Evaluate the effectiveness of the communication between the organization and its intended public(s) in the case study, including the following: •

Identify the different publics involved in the case study. Differentiate between the internal and external publics involved. What impact did the communications have on the intended public(s)? Could the message have been communicated more effectively? How?

Identify the different PR communication tools and techniques that were used to inform, influence, and motivate the public(s) in the case. Evaluate the benefits and risks of using these tools. What other tools would you have used?

If this crisis were to occur today, how would new technologies, such as the Internet, affect this case? Because of the recent globalization of markets, would the outcome of this case be different if the events occurred today?

Format your analysis consistent with APA guidelines. Include use of course theory with citations to the readings or other credible sources. A good rule of thumb is at least one citation for each topic or one per page.

WEEK 5: TEAM ASSIGNMENT WITH PPT TUTORIAL: Includes executive summary, 4,343 words with 22 references in correct APA format. Team Assignment: Riordan in Japan: Public Relations Strategic Plan Resources: University Library, Internet Prepare 15 to 17 Microsoft® PowerPoint® slides with thorough speaker notes illustrating the strategy and tactics of your PR Campaign.

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Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign: •

An executive summary

An analysis of the relationship between the PR Campaign and marketing within the integrated marketing communications program of the organization

An analysis of the impact of ethical considerations

An analysis of the impact of technology considerations

Globalization considerations

A crisis management plan,briefly including:

What does proactive planning mean?

What feedback mechanism would you develop in a potential crisis situation?

When do you need a proactive crisis management plan?

When do you utilize reactive crisis management? What role does PR play in reactive crisis management?

A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty.

Strategies to evaluate the effectiveness of the campaign

Format your paper and presentation consistent with APA guidelines. Include use of course theory with citations to the readings or other credible sources. A good rule of thumb is at least one citation for each topic or one per page.

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