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MKT 435 Week 1 - 5 Study Guides DOWNLOAD STUDY GUIDE WITH SOLUTIONS

MKT 435 Week 1 MKT 435 Week 2 MKT 435 Week 3 MKT 435 Week 4 MKT 435 Week 5 All Weeks http://assignmentmonster.com/ MKT/435 Week 1-5 ALL Assignments – 100% Correct A+++

THIS COMPREHENSIVE TUTORIAL INCLUDES:

WEEK 1:

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Individual Consumer Behavior Paper Resources: University Library Write a 700- to 1,050-word paper in which you relate consumer behavior to marketing. In your paper, address the following: •

Define consumer behavior, and how it relates with the subject of marketing.

Select a purchase you have made recently and describe in detail how each of the 4Ps, product, price, promotion, and place, affected your purchasing decision.

Explain the impact that social media is having on the 4P’s and how it effected your purchase or consumer’s in general.

Format your paper consistent with APA guidelines. Please attach the Certificate of Originality with each assignment. THIS TUTORIAL HAS 1,207 WORDS, 1 FIGURE, AND 5 REFERENCES IN CORRECT APA FORMAT – GRADED 9/9 – A+++ WORK!!!

WEEK 2: Resources: University Library Write a 1,050- to 1,400-word paper (I would suggest selecting a product/service and applying the concepts below. You may use more than one product/service in your examples) in which you address marketers use of the following in their attempts to influence consumer behavior: •

Impact and importance of demographics on consumer behavior

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Gender

Occupation

Income/social class

Education level

Family structure •

Psychographic analysis/lifestyle

Values and Lifestyle System (VALS)

Geo lifestyle analysis (geo-demographic)

Global scan

Personality

Self-concept and marketing

Per University Policy: Wikipedia is not a credible source for this assignment. If the Internet is used the site must fit the criterion of a credible site. Remember you are analyzing and sharing a critical analysis; not a product promotional piece. Format your summary consistent with APA guidelines. Please attach the Certificate of Originality with each assignment. THIS TUTORIAL HAS 1,363 WORDS WITH 7 REFERENCES IN CORRECT APA FORMAT – GRADED 11/11 – A+++ WORK!!! Resources: University Library Write a 1,450- to 1,750-word paper in which you address the following:

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Identify the existing target market or markets for the selected product or service, and how the selected product or service is positioned against its competition.

Examine the role that consumer behavior plays in the positioning of the selected product or service as it relates to basic marketing concepts.

Examine the impact of purchasing trends on consumer behavior, such as globalization, cultural changes, and technology, and how these trends will affect the marketing of the selected product or service.

Cite the assigned reading and at least two outside references in your paper.

Format your paper consistent with APA guidelines. Per University Policy: Wikipedia is not a credible source for this assignment. If the Internet is used the site must fit the criterion of a credible site. Remember you are analyzing and sharing a critical analysis; not a product promotional piece. Please attach the Certificate of Originality with each assignment THIS TUTORIAL HAS 1,475 WORDS WITH 6 REFERENCES IN CORRECT APA FORMAT – GRADED 8/8 – A+++ WORK!!! WEEK 3: Resources: University Library and textbook Write a 1,050- to 1,400-word paper discussing the following learning theories and their importance to marketers understanding of consumer behavior. Address the following in your paper: Learning theories •

Behavioral and cognitive learning theories

Classical conditioning

Operant conditioning

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Observational learning

Constructivism

Memory

Per University Policy: Wikipedia is not a credible source for this assignment. If the Internet is used the site must fit the criterion of a credible site. Remember you are analyzing and sharing a critical analysis; not a product promotional piece Format your paper consistent with APA guidelines Please attach the Certificate of Originality with each assignment. THIS TUTORIAL HAS 1,327 WORDS WITH 9 REFERENCES IN CORRECT APA FORMAT – GRADED 9/9 – A+++ WORK!!! What are three examples of external influences that impact consumers? How do these influences affect marketing strategies? How might marketers use cultural influences to position their product(s) or service(s)? THIS TUTORIAL HAS 691 WORDS WITH 5 REFERENCES IN CORRECT APA FORMAT – GRADED 5/5 – A+++ WORK!! WEEK 4: Learning Team External and Internal Influences Paper Resources: University Library Select the same product or service that your Learning Team chose for your Segmentation, Targeting, and Positioning Paper.

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Write a 1,750- to 2,100-word paper in which you analyze the impact of external and internal influences on consumer behavior and marketing strategies. Address the following in your analysis: •

Select three external influences and analyze the impact that these influences have on the marketing strategy for your selected product or service.

Select three internal influences and analyze the impact that these influences have on the marketing strategy for your selected product or service.

Identify environmental factors that may influence consumer perception of the marketing message associated with your selected product or service.

Cite the assigned reading and at least two outside references in your paper.

Per University Policy: Wikipedia is not a credible source for this assignment. If the Internet is used the site must fit the criterion of a credible site. Remember you are analyzing and sharing a critical analysis; not a product promotional piece. Format your paper consistent with APA guidelines. Please attach the Certificate of Originality with each assignment. THIS TUTORIAL HAS 2,562 WORDS WITH 29 REFERENCES IN CORRECT APA FORMAT – GRADED 8/8 – A+++ WORK!!! WEEK 5: Individual Consumer Decision-Making Process Paper Resources: University Library Peer-Reviewed Articles. Write a 700- to 1,050-word paper in which you summarize the elements of the consumer decisionmaking process. Address the following in your paper:

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Discuss how marketers can use the process to drive buyer’s actions.

Explain the impact of consumer satisfaction on marketing.

Reference the course reading and at least one outside reference.

Format your paper consistent with APA guidelines. Per University Policy: Wikipedia is not a credible source for this assignment. If the Internet is used the site must fit the criterion of a credible site. Remember you are analyzing and sharing a critical analysis; not a product promotional piece. Please attach the Certificate of Originality with each assignment. THIS TUTORIAL HAS 1,304 WORDS WITH 7 REFERENCES IN CORRECT APA FORMAT – GRADED 10/10 – A+++ WORK!!! Resources: University Library Write a 5,600- to 6,300-word paper in which you apply consumer behavior principles to marketing strategies based on the product or service that your Learning Team selected for your Segmentation, Targeting, and Positioning Paper. Integrate your previous Learning Team assignments into this paper, while incorporating the following additional information: •

Explain the roles of learning and memory theories in developing marketing strategies.

Recommend product, pricing, promotional, and place and distribution strategies to successfully reposition the product based upon, or supported by, consumer behavior concepts and theories.

Analyze the elements of the consumer decision-making process pertinent to your product, and determine the level of involvement of your consumer.

Analyze the post-purchase process of your target consumer.

Develop criteria and a timetable for measuring the success of the repositioning strategy.

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Cite the assigned reading and at least three outside references in your paper.

Create a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Repositioning Paper Format your paper and presentation consistent with APA guidelines. Per University Policy: Wikipedia is not a credible source for this assignment. If the Internet is used the site must fit the criterion of a credible site. Remember you are analyzing and sharing a critical analysis; not a product promotional piece. Please attach the Certificate of Originality with each assignment. THIS TUTORIAL INCLUDES A 25 SLIDE POWERPOINT PRESENTATION AND HAS 5,555 WORDS WITH 40 REFERENCES IN CORRECT APA FORMAT – GRADED 10/10 – A+++ WORK!!! FINAL EXAM QUESTION 1 How has e-business influenced consumer behavior? What consumer behavior research tools are available for organizations that utilize e-business technologies? How does the information obtained from these tools impact marketing strategies? THIS TUTORIAL IS 619 WORDS WITH 7 REFERENCES IN CORRECT APA FORMAT – GRADED 15/15 – A+++ WORK!!! FINAL Exam Question 2 What are three examples of recent purchases that you made? Were these purchases a result of classical conditioning or operating conditioning? Explain your answer. What role did marketing play in your purchasing decisions? THIS TUTORIAL HAS 705 WORDS WITH THREE REFERENCES IN CORRECT APA FORMAT – GRADED 15/15 – A+++ WORK

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THIS COMPREHENSIVE TUTORIAL INCLUDES 10 WRITTEN ASSIGNMENTS AND 1 POWERPOINT PRESENTATION

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