Issuu on Google+

Editorial Project Janet Yang


Project Statement Background “As Smartphones Become Health Aids, Ads May Follow� With smartphones changing the culture in so many ways, more and more young people are using their mobile devices to keep track of their health, and the trend is not going unnoticed by advertisers. Since the topic talks about using smartphone devices somehow help people the keep tracking their health risk. So, I am going to illustrate the vector image to this project. Target Audiences My target audiences is between young people and people who is used to use smartphone devices and applications for their daily life. Objective My concept of illustration is to draw a figure, such as a doctor, holding a IPhone and showing some useful health applications to audiences. Obstacles People learn the experience of using mobile devices and applications from the articles and my illustration. Key Benefit People learn the experience of using mobile devices and applications from the article that it also becomes a benefit to keep tracking your health risk. Tone My illustration will be dark-tone, doctor-style.


Research


Concepts


Concepts


Final Draft Final


Final


As Smartphones Become Health Aids, Ads May Follow by Janet Yang Published: April 24, 2012

With smartphones changing the culture in so many ways, more and more young people are using their mobile devices to keep track of their health, and the trend is not going unnoticed by advertisers. Enlarge This Image Young adults are much more likely than older people to have a smartphone and to use it to look for health information, according to the Pew Internet and American Life Project, which surveys technology trends. And their health concerns differ markedly from those of older people. Nearly 100 million Americans own a smartphone, but “younger people use them very differently,� said John Mangano, a vice president of comScore, an online research firm. Three of the top five symptoms searched for on Yahoo Mobile in January were early pregnancy, herpes and H.I.V. None of these symptoms showed up among the top searches on desktop computers, which are more likely to be used by older people. The most popular symptom searches on PCs included gastroenteritis, heart attacks, gout and shingles, Yahoo said, adding that the encyclopedic medical symptoms checker on WebMD was the most popular site of its kind among PC users. On WebMD, the top symptoms searched for in January were muscle strain, gastroenteritis and irritable bowel syndrome. Besides tracking signs of pregnancy and various sexually transmitted diseases, mobile device owners frequently downloaded apps to help manage their eating, drinking and exercise, according to Everyday Health, an online company that has 30 million visitors a month to its health, diet and exercise Web sites.


Editorial Porject