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quarterly issues

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SELETED WORKS / Jiaxin Liu

YEAR / 2016 - 2017


quarterly issues

>>

SELETED WORKS / Jiaxin Liu

YEAR / 2016 - 2017


QUARTERLY ISSUE ► 00

SELECTED WORKS ► JIAXIN LIU

foreword PROJECT ► PERFECT FIT 6

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ABOUT QURTERLY ISSUE / Create a new application and promote it through a parent company. The material produced should be integrated.

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contents

09/09

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project

01/10

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03/10

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05/10

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07/10

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PERFECT FIT

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project

project

project

PERFECT FIT

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project

09/10

PERFECT FIT

project

04/10

PERFECT FIT

PERFECT FIT

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02/10

PERFECT FIT

PERFECT FIT

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project

project

06/10

PERFECT FIT

project

08/10

PERFECT FIT


QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

perfect fit PROJECT ► PERFECT FIT

01/10

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OBJECTIVES / Create a new application and promote it through a parent company. The material produced should be integrated.

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APPROACH / I created a Perfect Fit application concept for the Barneys NewYork fashion company. Perfect Fit is an application that assists people in organizing their closet, and to be a professional fashion stylist. I design it can also choose famous brand options, such as talk to this "Assistant" about today's weather, what occasion you have to attend, and it will put together an outfit for you. Then, helps people create their best outfits based on what's in your closet matching with weather and occasion to address the matching problem everyday.

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PROJECT / Perfect Fit

COURSE / Integrating Principles

INSTRUCTOR / David Hake

SEMESTER / Summer 2016

10

11

10

11


QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

V ISUAL SYSTE M PROJECT ► PERFECT FIT

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VISUAL SYSTEM / Primary Font

ABCDEFGHIJKLMNO abcdefghijklmno 1234567890!?%&$¢ Univers Lt Std / 55 Roman Secondary Font

A B C D E F G H I J K L M N O a b c d e f g h i j k l m n o 1 2 3 4 5 6 7 8 9 0 ! ? % & $ ¢ Basilia Com / Regular

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Color Scheme

CMYK / 63 56 55 31

12

CMYK / 28 14 0 0

CMYK / 1 10 13 0

13


QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

PROJECT ► PERFECT FIT

15 14

Logo Process

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QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

PROJECT ► PERFECT FIT

17 16

Brochure for woman

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QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

PROJECT ► PERFECT FIT

19 18

Functional Icons

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PROJECT ► PERFECT FIT

21 20

QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

Today’s Best Outfit


QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

PROJECT ► PERFECT FIT

23 22


QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

PROJECT ► PERFECT FIT

25 24


PROJECT ► PERFECT FIT

Invitation Letter

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27 26

QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

Today’s Best Outfit


QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

PROJECT ► PERFECT FIT

29 28


QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

PROJECT ► PERFECT FIT

31 30

General Collocation

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QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

PROJECT ► PERFECT FIT

33 32


QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

PROJECT ► PERFECT FIT

35 34


QUARTERLY ISSUE ► 02

SELECTED WORKS ► JIAXIN LIU

exit 2017 PROJECT ► EXIT 2017

02/10

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Create and design materials for a game festival for Exit 2017 players. Deliverables included conference tickets, poster, brochure, signage, accessories merchandise.

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APPROACH / I created a concept is light in the darkness because this a physical adventure game in which players solve series of puzzles using clues, hints and strategy and the game are set in a variety of fictional locations, such as prison cells, dungeons and space stations, and completing the game successfully. Originated from the video game “Escape the Room.” The players also are given a set time limit to unveil the secret plot hidden within the rooms. A way to find the doors which lead to the exit.

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36

OBJECTIVES /

PROJECT / Exit 2017

COURSE / Visual Systems

INSTRUCTOR / Michael Taylor

SEMESTER / Spring 2017

37


QUARTERLY ISSUE ► 02

SELECTED WORKS ► JIAXIN LIU

V ISUAL SYSTE M PROJECT ► EXIT 2017

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VISUAL SYSTEM / Primary Font

ABCDEFGHIJKLMNO abcdefghijklmno 1234567890!?%&$¢ Dosis / Bold Secondary Font

ABCDEFGHIJKLMNO abcdefghijklmno 1234567890!?%&$¢ Univers LT Std / 55 Roman

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Color Scheme

CMYK / 60 40 40 100

38

CMYK / 8 1 91 0

Gradient / Secondary Color

39


QUARTERLY ISSUE ► 02

SELECTED WORKS ► JIAXIN LIU

PROJECT ► EXIT 2017

41 40

Logo Process

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QUARTERLY ISSUE ► 02

SELECTED WORKS ► JIAXIN LIU

PROJECT ► EXIT 2017

43 42

Conference Brochure

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QUARTERLY ISSUE ► 02

SELECTED WORKS ► JIAXIN LIU

PROJECT ► EXIT 2017

45 44


QUARTERLY ISSUE ► 02

SELECTED WORKS ► JIAXIN LIU

PROJECT ► EXIT 2017

47 46


QUARTERLY ISSUE ► 02

SELECTED WORKS ► JIAXIN LIU

PROJECT ► EXIT 2017

49 48

>> Secondary Graphics


QUARTERLY ISSUE ► 02

SELECTED WORKS ► JIAXIN LIU

PROJECT ► EXIT 2017

51 50


QUARTERLY ISSUE ► 02

SELECTED WORKS ► JIAXIN LIU

PROJECT ► EXIT 2017

53 52


QUARTERLY ISSUE ► 02

SELECTED WORKS ► JIAXIN LIU

PROJECT ► EXIT 2017

55 54

Physical Collateral

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QUARTERLY ISSUE ► 02

SELECTED WORKS ► JIAXIN LIU

PROJECT ► EXIT 2017

57 56


QUARTERLY ISSUE ► 04

SELECTED WORKS ► JIAXIN LIU

ace cider PROJECT ► ACE CIDER

05/10

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To create a new premium brand and packaging system for ‘ACE’ craft ciders of my choice and make the package and labeling more unique. Try to update it to a new face but still keep it simple and nicely clean. Make the brand more outstanding in the marketplace. Also to help strengthen its brand equity by creating new niche markets such as premium bottles, premium can, light bottle and carrying case designed by ACE.

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58

OBJECTIVES /

APPROACH / I created three layouts for each favor and redesign the branding. Using rich and clean color to replace the outmoded design. The design is made for the cider company to refreshing look and feel attract more young woman come to buy it.

PROJECT / Ace Cider

COURSE / Package 3

COURSE / Advanced 3D Branding

COURSE / Advanced 3D Branding

INSTRUCTOR / Thomas Mcnulty

SEMESTER / Summer 2017

SEMESTER / Summer 2017

SEMESTER / Summer 2017

59


QUARTERLY ISSUE ► 03

SELECTED WORKS ► JIAXIN LIU

V ISUAL SYSTE M PROJECT ► ACE CIDER

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VISUAL SYSTEM / Primary Font

Primary Font

A B C D E F G H I J K L M N J P Q a b c d e f g h i j k l m n j p q w z 1 2 3 4 5 6 7 8 9 0 $ % & * # !

A B C D E F G H I J K L M N J P Q a b c d e f g h i j k l m n j p q w z 1 2 3 4 5 6 7 8 9 0 $ % & * # !

Univers Lt Std / 55 Roman

Univers Lt Std / 55 Roman

Secondary Font

Secondary Font

A B C D E F G H I J K L M N J P Q a b c d e f g h i j k l m n j p q w z 1 2 3 4 5 6 7 8 9 0 $ % & * # !

A B C D E F G H I J K L M N J P Q a b c d e f g h i j k l m n j p q w z 1 2 3 4 5 6 7 8 9 0 $ % & * # !

Basilia Com / Regular

Basilia Com / Regular

Color Scheme

CMYK / 0000

CMYK / 3 84 52 0

CMYK / 59 78 38 21

CMYK / 1 20 93 0

60

61


QUARTERLY ISSUE ► 03

SELECTED WORKS ► JIAXIN LIU

PROJECT ► ACE CIDER

63 62

Label Process

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QUARTERLY ISSUE ► 03

SELECTED WORKS ► JIAXIN LIU

PROJECT ► ACE CIDER

CE 1993 SIN

65 64

Bottle Neck Label

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QUARTERLY ISSUE ► 03

SELECTED WORKS ► JIAXIN LIU

PROJECT ► ACE CIDER

66

67 66


QUARTERLY ISSUE ► 03

SELECTED WORKS ► JIAXIN LIU

PROJECT ► ACE CIDER

69 68


QUARTERLY ISSUE ► 03

SELECTED WORKS ► JIAXIN LIU

PROJECT ► ACE CIDER

70

71 70


QUARTERLY ISSUE ► 03

SELECTED WORKS ► JIAXIN LIU

PROJECT ► ACE CIDER

73 72


QUARTERLY ISSUE ► 03

SELECTED WORKS ► JIAXIN LIU

PROJECT ► ACE CIDER

75 74


QUARTERLY ISSUE ► 04

SELECTED WORKS ► JIAXIN LIU

shadows PROJECT ► SHADOWS

04/10

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To design a visual language that tells an engaging and meaningful topic for conference, across both interactive and print media.

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APPROACH / I created the conference topic is about blindness, we know people have five senses to feel the world even though you are blindness, you can use other four senses to living. So I design the poster, postcard, conference guide, website to promoted this conference. Welcome more people to the conference know “The blindness people how to living in the world?” and “Are they really powerful inside their heart?”

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76

OBJECTIVES /

PROJECT / Shadows

COURSE / Visual System 2

INSTRUCTOR / Sean McGuire

SEMESTER / Fall 2017

77


QUARTERLY ISSUE ► 04

SELECTED WORKS ► JIAXIN LIU

V ISUAL SYSTE M PROJECT ► SHADOWS

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VISUAL SYSTEM / Primary Font

ABCDEFGHIJKLMNO abcdefghijklmno 1234567890!?%&$¢ Univers Lt Std / 55 Roman Secondary Font

A B C D E F G H I J K L M N O a b c d e f g h i j k l m n o 1 2 3 4 5 6 7 8 9 0 ! ? % & $ ¢ Basilia Com / Regular

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Color Scheme

CMYK / 60 40 40 100

78

CMYK / 12 10 10 0

79


QUARTERLY ISSUE ► 04

SELECTED WORKS ► JIAXIN LIU

PROJECT ► SHADOWS

81 80


QUARTERLY ISSUE ► 04

SELECTED WORKS ► JIAXIN LIU

PROJECT ► SHADOWS

83 82


QUARTERLY ISSUE ► 04

SELECTED WORKS ► JIAXIN LIU

PROJECT ► SHADOWS

85 84

Color Scheme >>


10

16

QUARTERLY ISSUE ► 04

13

PROJECT ► SHADOWS

07

SELECTED WORKS ► JIAXIN LIU

04

01

19

22

25

28

86

87 86

87


QUARTERLY ISSUE ► 04

SELECTED WORKS ► JIAXIN LIU

PROJECT ► SHADOWS

89 88


QUARTERLY ISSUE ► 04

SELECTED WORKS ► JIAXIN LIU

PROJECT ► SHADOWS

91 90


QUARTERLY ISSUE ► 04

SELECTED WORKS ► JIAXIN LIU

PROJECT ► SHADOWS

93 92


QUARTERLY ISSUE ► 05 01

SELECTED WORKS ► JIAXIN LIU

neiman marcus PROJECT ► NEIMAN MARCUS

05/10

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OBJECTIVES / To redesign an identity of an existing fashion company.

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APPROACH / Neiman Marcus is an American department store owned by the Neiman Marcus Group. They carry many famous luxury fashion brand. Why i choose it to rebrand? Because I feel the logo of the name they exiting now it doesn't convery the message about high-end market. The logo was designed by hand lettering in order to make it feel more modern and clean. The main color is golden because this color can represents the high-end and also keep the trend of back to ancients look at the same time.

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PROJECT / Neiman Marcus

COURSE / Branding Priciples

INSTRUCTOR / Paul Daddino

SEMESTER / Fall 2016

94

95

94

95


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

visual system PROJECT ► NEIMAN MARCUS

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VISUAL SYSTEM / Primary Font

ABCDEFGHIJKLMNO abcdefghijklmno 1234567890!?%&$¢

ABCDEFGHIJKLMNO abcdefghijklmno 1234567890!?%&$¢

Helvetica Neue / Regular

Helvetica Neue / Thin

Secondary Font

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A B C D E F G H I J K L M N O a b c d e f g h i j k l m n o 1 2 3 4 5 6 7 8 9 0 ! ? % & $ ¢

A B C D E F G H I J K L M N O a b c d e f g h i j k l m n o 1 2 3 4 5 6 7 8 9 0 ! ? % & $ ¢

Basilia Com / Regular

Basilia Com / Bold

Color Scheme

CMYK / 0000

96

CMYK / 60 40 40 100

CMYK / 24 31 82 1

97


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

Logo Process

>>

99 98

NEIMAN MARCUS

99


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

101 100


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

103 102


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

105 104


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

106

107 106

107


10

16 19

22

QUARTERLY ISSUE ► 05

13

PROJECT ► NEIMAN MARCUS

07

SELECTED WORKS ► JIAXIN LIU

04

01

25

28

108

109 108

109


SELECTED WORKS ► JIAXIN LIU

QUARTERLY ISSUE ► 05

PROJECT ► NEIMAN MARCUS

01 04 07 10 13 16 19 22 25 28

110

>>

This is translating my design into the real world.

111 111


QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

JUICE UP PROJECT ► PERFECT FIT

06/10

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OBJECTIVES / To design a collectable edition conceptual cookbook.

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APPROACH / I chose to design a cookbook about home made juice. The book guides people who are interesting and want to keep heathy in blend the fruit to make up daily juice. The main concept of the book tell people use the best way to save time and drink health while weight loss. The book will show the recipe how to blending a good ingredients for cleansing your inside of body.

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PROJECT / Juice Up

COURSE / Complex Hierarchy

INSTRUCTOR / Ariel Grey

SEMESTER / Fall 2016


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

visual system PROJECT ► NEIMAN MARCUS

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VISUAL SYSTEM / Primary Font

ABCDEFGHIJKLMNO abcdefghijklmno 1234567890!?%&$¢

ABCDEFGHIJKLMNO abcdefghijklmno 1234567890!?%&$¢

Proxima Nova / Regular

Proxima Nova / Regular

Secondary Font

>>

CMYK / 60 40 40 100

A B C D E F G H I J K L M N O a b c d e f g h i j k l m n o 1 2 3 4 5 6 7 8 9 0 ! ? % & $ ¢

A B C D E F G H I J K L M N O a b c d e f g h i j k l m n o 1 2 3 4 5 6 7 8 9 0 ! ? % & $ ¢

Basilia Com / Regular

Basilia Com / Regular

Color Scheme

CMYK / 60 40 40 100

CMYK / 28 14 0 0

CMYK / 60 40 40 100

114

CMYK / 60 40 40 100

CMYK / 1 10 13 0

CMYK / 60 40 40 100

CMYK / 60 40 40 100

115


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

117 116


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

119 118

End Sheet Pattern

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QUARTERLY ISSUE ►

SELECTED WORKS ► JIAXIN LIU

04 07

13

10

16

PROJECT ► PERFECT

121 120

01

19

22

25

28


QUARTERLY ISSUE ►

SELECTED WORKS ► JIAXIN LIU

04 07

13

10

16

PROJECT ► PERFECT

127 126

01

19

22

25

28


SELECTED WORKS ► JIAXIN LIU

PROJECT ► PERFECT


QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

revive PROJECT ► REVIVE

07/10

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OBJECTIVES / Create a retail store with exclusive products that targets and fills the current market gaps basis on vegan brand. Design the products to inspire people to choose a healthier, greener, more compassionate lifestyle through plant-based eating habits. promise to provide exceptional products made by ecologically responsible methods that are kind to animals.

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APPROACH / This vegan shop called Revive is located at Kinney, Venice, California. “Revive” is a bath and body store that designs and collaborates people with nature. This label is designed to be the essential skin product for the consumers who need organic in their daily routine. I design in making effective products pick from vegetarian. I used the skin color to create a safe and trustworthy environment for vegans to get their vegan-friendly every needs.

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132

PROJECT / Revive

COURSE / Package Design

INSTRUCTOR / Thomas McNulty

SEMESTER / Fall 2017

133


QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

V ISUAL SYSTE M PROJECT ► PERFECT FIT

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VISUAL SYSTEM / Primary Font

ABCDEFGHIJKLMNO abcdefghijklmno 1234567890!?%&$¢ Univers Lt Std / 55 Roman Secondary Font

A B C D E F G H I J K L M N O a b c d e f g h i j k l m n o 1 2 3 4 5 6 7 8 9 0 ! ? % & $ ¢ Basilia Com / Regular

>>

Color Scheme

CMYK / 63 56 55 31

CMYK / 28 14 0 0

CMYK / 1 10 13 0

CMYK / 1 10 13 0

134

135


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

137 136

137


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

139 138


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

141 140


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

143 142


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

145 144


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

147 146


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

149 148


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

151 150


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT MARCUS PROJECT►►NEIMAN PERFECT

153 152

153


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

155 154


QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

EASY GO PROJECT ► PERFECT FIT

08/10

>>

To create and design a new app that fits a special need.

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APPROACH / I am building a helping app that is called EASY GO for a traveler who looking for convenience store near by their location and translation helping in foreign country. In order to many countries, languages translation apply. User can save time to research online and save storage for use many apps in the phone. By providing the convince store around you, at the same time you can use translate function help you speak in foreign country. At a time when tracking your location providing the store near by you and basic on your input method giving translate

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156

OBJECTIVES /

PROJECT / Easy Go

COURSE / Nature of Interaction

INSTRUCTOR / Walmiki Setlur

SEMESTER / Spring 2017

157


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

VISUAL SYSTEM PROJECT ► NEIMAN MARCUS

>>

VISUAL SYSTEM / Primary Font

ABCDEFGHIJKLMNO abcdefghijklmno 1234567890!?%&$¢ Univers Lt Std / 55 Roman Secondary Font

A B C D E F G H I J K L M N O a b c d e f g h i j k l m n o 1 2 3 4 5 6 7 8 9 0 ! ? % & $ ¢ Basilia Com / Regular

>>

Color Scheme

CMYK / 60 40 40 100

158

CMYK / 28 14 0 0

CMYK / 1 10 13 0

159


10

16 19

22

QUARTERLY ISSUE ► 05

13

PROJECT ► NEIMAN MARCUS

07

SELECTED WORKS ► JIAXIN LIU

04

01

25

28

160

161 160

161


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

163 162


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

165 164


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

167 166


QUARTERLY ISSUE ► 05

SELECTED WORKS ► JIAXIN LIU

PROJECT ► NEIMAN MARCUS

169 168


QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

PROJECT ► PERFECT FIT

171 170

Thank You

>>


QUARTERLY ISSUE ► 01

SELECTED WORKS ► JIAXIN LIU

PROJECT ► PERFECT FIT

173 172

Colophone

>>


>>

jiaxin / janetliu-design.com

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