Semrush Review: How Effective Is Semrush For Search Engine Optimization

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SEMRush Review: How Effective Is SEMRush As An SEO Tool?

by Jane Sheeba

Reviewed by: Jane Sheeba On April 8, 2013 Search engine optimization is scary, right? It certainly does sound scary and complicated to most bloggers, especially the newbie bloggers.

On top of all the scare, there are ever-happening search engine algorithm changes that you need to keep up. And there are everlasting SEO competitors who do the ranking dance on SERPs with your pages!

You certainly need to equip yourself with the right tools to win the game (or f or some, to at least stay af loat!).

Let me introduce SEMRush. semrush.com is a search engine marketing company that of f ers this great SEO tool > SEMRush.

I was eyeing on this search engine marketing tool since the time I encountered semrush.com but you know, like most bloggers I was on the f ence. I didn’t know if SEMRush will be the right tool f or me and I didn’t know if it will be worth the money.

But I really have to try to see what it has got! So I did.

FYI, SEMRush comes with a f ree plan which of f ers VERY limited results which in no way will be benef icial (at least in my opinion). If you want to get the most out of this search engine marketing tool, you need to choose any one of the paid plans.

From my experience, any search engine marketing tool or a SEO tool should tell you back story and a bit of f uture story in order to prove ef f ective. Let’s see what SEMRush has got in store in this regard.

Website research at semrush.com Just go to semrush.com and type in any url or domain name. T his can be your site or your competitors site or just any popular site. Now, SEMRush will give you something interesting.

You can f ind out what keywords get you (or your competitor) traf f ic. From my experience most rank tracking sof tware will require you to input the keywords you wish to rank f or and they will tell your website’s position in SERPs f or that particular keyword.

But you wouldn’t know which keywords already bring you traf f ic. Of course there is Google Analytics but the major portion of the main keywords are hidden in the name of privacy! Anyway, SEMRush is at hand.

For instance, I entered Problogger.net and here’s what I’ve got

Problogger is getting traf f ic f rom 4.3K keywords. And the position changes is a new f eatures that tells me what keywords have gained rankings and what have lost rankings in the SERPs. I can exactly see what keywords have gained and lost in the game by clicking through the New, Lost, Improved Declined tabs (see image below)

New > Keywords that your site was not previously ranking f or, but is now.

Lost > Just the opposite. You were ranking f or these keywords but now, you’re not – you’re completely washed of f f or these keywords.

Improved > Your rankings were bad f or these keywords but now you’ve climbed up the ladder.

Declined > Just the opposite of “Improved”.

Well, this inf ormation is GOLD f or me – to help me keep tabs on my site(s) as well as my competitors’ sites.

Keyword Research with SEMRush I always have a tab of SEMRush open to do keyword research. I use other keyword research tools as well > Long tail pro and Market Samurai.

T hese two have dif f erent f eatures and SEMRush has it own set of unique f eatures too.

T he lovely f eature I adore is the related keyword suggestion. For instance, the keyword “ef f ective brainstorming”, entered while in the keyword research mode brings me with the f ollowing inf ormation T he

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original keyword “ef f ective brainstorming” is not very good but I’ve got some nice related keyword suggestions. And this brings me to….

Brainstorming f or blog post ideas using Semrush With the Semrush tab open always, it is super easy f or me to brainstorm f or blog post ideas. Whenever I get a concept or a seed keyword idea in mind I f eed it into semrush.com and see if that particular keyword is good.

Even if it is good or not, I take advantage of the whole lot of related keywords.

Semrush also helps me wit h search engine opt imizat ion, t he human f riendly way Once I get hold of the “good” related keywords optimizing my blog posts become a lot easier. Even if the primary keyword is not good enough, I make one of the related keywords as primary keywords.

Now, instead of optimizing my post strictly f or 1 or 3 keywords, I naturally sprinkle the related keywords throughout the post. T his helps me to SEO my posts non-aggressively.

Further, the related keywords also help me to expand the post in a way to f ill the gap and provide more relevant inf ormation.

Semrush Review: Takeaway Well, I’m hooked with this tool and I’m not going to look back. I’m currently with the Pro (recurring) plan and it f eels great to have an ef f ective SEO tool like Semrush that helps me in dif f erent dimensions of my SEO ef f orts.

I’m using Semrush in many ways f or my own blogging needs as well as those of my SEO clients. Want me to help you optimize your blog f or search engines? You can check out my SEO services.

T he only wish I have as of now is f or the tool to provide me with more rank tracking campaigns. Currently I can have only 5. Apart f rom this concern, I’d give it a 5 star!

Well, I'm hooked with this tool and I'm not going to look back. I'm currently with the Pro (recurring) plan and it f eels great to have an ef f ective SEO tool like Semrush that helps me in dif f erent dimensions of my SEO ef f orts.

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