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contents 1

The Volpe Ballet

13

The Adler Planetarium

23

ExposĂŠ Literary Journal

33

The Popcorn Shop

43

Basics

53

Curiosity Party

63

Sage

73

Jane Iredale

83

Dalton Interior Design

93

UP Magazine

Jane Manchester | 440. 708. 4885 | mancheje@miamioh.edu


Jane Manchester | 1


T

he Volpe Ballet project was inspired by the word volpe, meaning fox in Italian. The term was used as the basis of the branding identity for the Chicago based ballet company. The company was founded by two Italian ballerinas who had a passion for both ballet and fine art; a passion that was inspired by their Italian culture. The company today is heavily influenced by the fine arts. The superior quality of the dance is complimented by exquisite costuming and sets. This unique take on ballet had to be reflected in the branding of the company. I used photography that emphasized the artistry of the costumes, while also implementing an overlaid effect to showcase the movement of the art. I chose a color palette that reflected the feeling of sitting in the theater. In creating the branding, I considered how the brand would be used for special events and seasonal highlights.

volpe ballet |

inspiration, challenge, process & solution Jane Manchester | 3


Examples of process. Left: inspiration and persona collage. Right: sketch.

Jane Manchester | 4

Jane Manchester | 5


Cadillac Palace Theater | 151 West Randolph, Chicago

Artistic Director | Lily Eaton 847.346.2478 leaton@volpeballet.com

Cadillac Palace Theater | 151 West Randolph, Chicago, Illinois 60601 contact@volpeballet.com | 847.984.2397

Left: branding application in stationery. Right: bus stop advertisement.

Jane Manchester | 7


please join the at our

20th

Saturday, January 19th 7:30 pm to 11:00 pm Cadillac Palace Theater 151 West Randolph $300 per person $2,500 table sponsorship for ten guests Dinner, entertainment, & silent live auction

Left: gala menu. Right: gala invitation.

Jane Manchester | 8


ballet synopsis Act I

Act I

Act II

Scene I: Deep in a Dark Wood

Scene I: Deep in a Dark Wood Odette, a young maiden, is in the forest. The evil knight Rothbart appears and captures her, turning her into a white swan. She is cursed to remain a swan during the day, and a maiden at night.

The Ballroom of the Castle The next night, the Queen hosts a ball and presents eligible princesses to her son, but the Prince pays little attention. Suddenly, Rothbart and a maiden dressed in black arrive. It is Odile. She is the mirror image of Odette. The Prince is smitten with the mysterious woman in black and begs his mother to consider the new arrival. Siegfried and Odile dance and he proclaims his love for her. The Prince tells his mother that he wants to marry Odile. Just then, Siegfried sees Odette in the JYV^K:OLPZOVYYPÄLKI`[OLIL[YH`HS and runs out. The prince runs to Odile and realizes that she is one of Rothbart’s swans and that he has been fooled. The devastated prince chases Rothbart as he ÅLLZ[OLJV\Y[

Scene II: A Royal Hunt at the Edge of the Wilderness Scene III: In the Forest

Act II The Ballroom of the Castle

Act III By the Lake in the Forest

Season & Tickets

Scene II: A Royal Hunt at the Edge of the Wilderness Later, the young Prince Siegfried and his entourage arrive in the forest and set up camp, celebrating the day’s hunt. The Queen calls her son aside and reminds him that tomorrow is an important day. She introduces him to four eligible young princesses, but he is distant and uninterested. The Queen sternly warns him that this is the last night of his youth and that he must soon take on the responsibility of adulthood. Upset, Siegfried decides to leave the camp and venture out into the woods alone. Scene III: In the Forest Deep in the forest that evening along the edge of the lake, Siegfried sees a young maiden. She is beautiful, and he falls instantly in love. However, she PZ[LYYPÄLKHUKILNZOPT[VSLH]L[VUV avail. Charmed by his bravery, Odette ÄUKZOLYZLSMMHSSPUNPUSV]L^P[OOPT(Z[OL sun begins to rise, the evil knight Rothbart summons Odette. She goes to him and PZ[YHUZMVYTLKPU[VHZ^HUHUKÅPLZH^H` :VVU[OLYLHM[LYHSHYNLÅVJRVMZ^HUZ lands on the lake. Siegfried’s friend and some hunters from the royal party see the ÅVJRHUKWYLWHYL[VZOVV[I\[[OL7YPUJL intervenes and orders them to leave. Siegfried notices that one of the swans is Odette and he professes his love to her.

Dancers Explore Casting Support About

Act III By the Lake in the Forest The Prince arrives at the edge of the lake in the forest and begs the distraught Odette for forgiveness. The sun comes up and the maidens turn back into swans in the morning mist. Before long, Rothbart and his black swans appear and he summons all of the swans, including Odette. The Prince, desperate to be with his love, grabs his crossbow to kill Rothbart. The Prince shoots, but his arrow hits Odette instead. Rothbart holds Odette in his arms but when she falls, she is a maiden. The spell Rothbart cast on Odette is broken, and the Prince runs to her. Odette, as a woman, dies in the Prince’s arms. He picks up her body and walks into the lake, drowning himself. Young maidens appear from the forest, forever changed.

principal ballerinas Principal 1 ,\WOYVZ`UL(]LY`YLJLP]LKOLYMVYTHSIHSSL[[YHPUPUN at the Central Pennsylvania Youth Ballet and attended Z\TTLYWYVNYHTZH[7HJPÄJ5VY[O^LZ[)HSSL[6YSHUKV )HSSL[HUK)HSSL[(JHKLT`,HZ[:OLVYPNPUH[LKYVSLZPU :OLYY`4VYYH`Z7HUKVYHZ)V_)YPHU,UVZ(5PNO[PU [OL;YVWPJZHUK(SHU/PULSPULZ9VTHUaH,\WOYVZ`UL began her professional career as a trainee with The Richmond Ballet under Stoner Winslett where she WLYMVYTLKPU>PUZSL[[Z5\[JYHJRLYHUK>PUKV^Z:OL has also performed as a guest artist with Eglevsky Ballet and with The Suzanne Farrell Ballet where she performed George Balanchine’s Diamonds, Serenade, HUK*VUJLY[V)HYVJJV>P[O(9)ZOLWLYMVYTLK MLH[\YLKYVSLZPU;OL5\[JYHJRLYHUK;YPUL[[L:PUNSL[VUZ Capriccios. This is Euphrosyne’s second season with Volpe.

Principal 2 (SPJL*HVYLJLP]LKOLY[YHPUPUNVUZJOVSHYZOPWMYVT[OL 7HJPÄJ5VY[O^LZ[)HSSL[:JOVVS\UKLY7L[LY)VHSHUK others after being selected for their outreach program, +HUJL*OHUJL:OLWLYMVYTLK^P[O[OL75)PU.LVYNL Balanchine’s Symphony in C and CoppÊlia, Ronald /`UKZ:SLLWPUN)LH\[`HUK2LU[:[V^LSSZ5\[JYHJRLY :OLH[[LUKLKZ\TTLYWYVNYHTZH[(TLYPJHU)HSSL[ ;OLH[YL;OL5H[PVUHS)HSSL[:JOVVSVM*HUHKH)HSSL[ (\Z[PU7P[[ZI\YNO)HSSL[;OLH[YLHUK(SVUaV2PUN3PULZ )HSSL[:PUJLQVPUPUN(SPJLOHZILLUMLH[\YLKPU^VYRZI` .LYHSK(YWPUV2PYR7L[LYZVU4HY`)HY[VUHUK4H[[OL^ Keefe. She has also danced with Ballet Memphis and Convergence Ballet Company, and holds a degree in Computing and Software Systems from the University of >HZOPUN[VU;OPZPZ(SPJLZZLJVUKZLHZVU^P[O=VSWL

Principal 3 1VZO\H2\Y[aILYNVYPNPUHSS`MYVT([SHU[H.LVYNPHILNHU OPZ[YHPUPUNVUM\SSZJOVSHYZOPW^P[O([SHU[H)HSSL[\UKLY [OLKPYLJ[PVUVM1VOU4J-HSSHUK:OHYVU:[VY`(M[LY years, he was offered a company position but pursued his training with the Houston Ballet’s Ben Stevenson (JHKLT`VUM\SSZJOVSHYZOPW;OYV\NOV\[1VZO\HZ professional career, he has worked with The Eglevsky Ballet, Stanton Welch, Michael Pink, Ben Stevenson, 7L[LY6)YPLU3VUUL4VYL[[VU(SHU/PULSPUL;OVT Clower, and the late Fernando Bujones. Josh would like to thank all of his teachers who never stopped pushing OPT;OPZPZOPZÄM[OZLHZVU^P[O=VSWL

Left: website. Right: Swan Lake program.

Jane Manchester | 10

Thank you to our donors. Your generous gifts have made this season possible.


Jane Manchester | 13


A

merica’s first planetarium, the Adler Planetarium, was founded in 1930 by Chicago business leader Max Adler. The museum is home to three full-size theaters, extensive space science exhibitions, and a world renowned antique astronomical instrument collections display. The Adler is a recognized leader in science education and is an engaging, userfriendly museum serving diverse audiences. It encourages excitement and curiosity about space science and space exploration. Diverse audiences, particularly young people ages five to seventeen, are the Adler’s primary target audience. The planetarium’s chief objective is to diversify the field of science by encouraging young people of all socioeconomic classes, races, and genders to pursue careers in science. A flexible brand identity was the perfect solution to the diverse target audience. The logo’s colors change according to each exhibit or event, allowing the mark to interest different people, depending on their preferences. The consistent form of the mark reflects the exterior structure of the Adler Planetarium creating a recognizable parallel between the logo and the museum itself. The grid-like system of the mark alludes to constellation maps, while the radial nature of the colors alludes to beautiful astronomical images.

adler planetarium |

inspiration, challenge, process & solution Jane Manchester | 15


Examples of process. Left: inspiration collage. Right: sketch.

Jane Manchester | 16

Jane Manchester | 17


Left: Examples of flexible logo. Right: bus stop advertisement, and interior and exterior branding applications. Jane Manchester | 18

Jane Manchester | 19


Left: merchandise examples. Right: shopping bag examples.. Jane Manchester | 20

Jane Manchester | 21


He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fuckingrella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. ck and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fuckingrella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew she would continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of the bags. towards the room my dad used to sleep in that is now just a mourning place for lost loves and unknowable babies. Her coral nails feel sharp on my wrist this time. while nursing another Negroni. Beneath the table, Greg traced the lines in his hands, imagining what it felt like to hold a club. He’s right. We will take it slow. It will be all right. This time, it will be even better. “I will,” I manage to mouth as she walks out the door. a scab she knew would Janeshe Manchester | 23 continue to pick and pick and pick. “I’m Sandra-fucking-rella.” “Oh. No, I forgot.” As she walked toward the kitchen with Xena at her heels, Alex went outside to get the rest of

Exposé


E

xposé is a quarterly literary journal. The journal is a compilation of nine short stories written by students from Georgetown University. The theme of the stories is “bad behavior.” Despite the over arching theme, each story was strikingly different. However, in addition to the theme of “bad behavior,” each story included a strong sense of first-person narration and voice. I chose to contrast the inner feelings of the characters to the outer dialogue and actions of the stories in my design. I used a two column layout and grid system along with short sheets to highlight the contrast of inner thoughts and reality. The design and photography are my own work.

exposé |

inspiration, challenge, process & solution Jane Manchester | 25


Examples of process. Left: inspiration collage. Right: sketch and color scheme.

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Jane Manchester | 27


Left and right: images of literary journal, including cover and short sheets.

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Left and right: images of literary journal.

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Jane Manchester | 33


T

he Popcorn Shop is a small ice cream and popcorn parlor in Chagrin Falls, Ohio. Built in 1875, the Popcorn Shop stays authentic to the late 1800s today. In the rebranding and website redesign, the main challenge was to stay true to the authentic feel of the Popcorn Shop while keeping it contemporary and relevant to the modern day consumer. The two main target audiences of the Popcorn Shop are the Chagrin Falls community and people from other areas of the country who come to experience old-time Americana through the Popcorn Shop. This in mind, it was important to showcase the history of the store through its branding while keeping it approachable. I utilized typefaces that alluded to the historical nature of the Popcorn Shop in a modern way. The color palette and textural aspects of the brand and website also contribute to the historical yet modern aesthetic.

the popcorn shop |

inspiration, challenge, process & solution Jane Manchester | 35


Examples of process. Left: inspiration collage. Right: sketch.

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Jane Manchester | 37


Left: website home page. Right: “Novelties” page and “Ice Cream” page.

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Jane Manchester | 39


Left: food truck. Right: shopping bag and popcorn bag.

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Jane Manchester | 41


embracing the future and acknowledging the past. and i believe in, not love at first last. i believe in opening the door, not only for a lady, but even a gentleman. i living in a house that i can truly call home. i believe in good manners even towards who forgets to say “thank you.� i believe in waking up as the sun rises, and being able ork right before it sets. i believe in embracing the future and acknowledging the past. ve in, not love at first sight, but last. i believe in opening the door, not only for a ven a gentleman. i believe in living in a house that i can truly call home. i believe i ners even towards a stranger who forgets to say “thank you.� i believe in waking up as ses, and being able to leave work right before it sets. i believe in embracing the future wledging the past. and i believe in, not love at first sight, but last. i believe in e door, not only for a lady, but even a gentleman. i believe in living in a house tha y call home. i believe in good manners even towards a stranger who forgets to say i believe in waking up as the sun rises, and being able to leave work right before it ve in embracing the future and acknowledging the past. and i believe in, not love at but last. Jane Manchester | 43


T

he Basics Clothing Co. project was inspired by a hypothetical client persona: a small-business owner in California who was opening a clothing store that would sell extremely well-made, neutral clothing staples. Clothing examples include cream sweaters for all kinds of weather, chambray button-downs, elegant, black chiffon tops for evening, and simple gold jewelry. The target audience of Basics is women of all ages, but primarily women in their thirties who choose to spend more on clothing pieces that will last in quality and in style. All things considered, I chose to brand Basics accordingly. The logo reflects the brand in simplicity and attention to detail, while all the other branding applications follow suit. The client utilized a particular quote about the simple things in life to represent her brand, and this quote can be seen throughout certain branding applications as well.

basics clothing co. |

inspiration, challenge, process & solution Jane Manchester | 45


Examples of process. Left: inspiration and persona collage. Right: sketch.

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Jane Manchester | 47


Left: storefront example. Right: permanent clothing tag.

Jane Manchester | 48


Left: temporary clothing tag. Right: website.

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Jane Manchester | 51


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Jane Manchester | 53


J

o Dee Messina, multi-platinum, awardwinning country singer/songwriter, broke away from her record label of 17 years in search of innovation. Jo Dee wanted to find a way to give herself more creative freedom in recording and at the same time build on her already robust fan base. To get guidance about how to make such a dramatic transition, Jo Dee reached out to Curiosity Advertising who, in turn, created the solution Jo Dee had been looking for since she left her label. Curiosity came up with an extremely successful kickstarter campaign that relaunched Jo Dee’s career. In light of the success of her kickstarter campaign, Jo Dee paired up with Curiosity yet again for an exclusive concert for Curiosity and five hundred guests. In creating the branding for the party, I utilized Jo Dee’s signature color, purple, in addition to a country vibe. Using a rustic wood texture and feminine western flourishes, I created the logo for the party along with all other branding materials.

curiosity party |

inspiration, challenge, process & solution Jane Manchester | 55


Examples of process. Left: inspiration and persona collage. Right: sketch.

Jane Manchester | 56

Jane Manchester | 57


Left: images of party branding used on screen and stage banner. Right: large pillar with party branding.

Jane Manchester | 58


Left: Jo Dee Messina party CD and CD sleeve. Right: Jo Dee Messina concert with party branding.

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Jane Manchester | 63


S

age is a restaurant with a new take on “all-American” food and the dining experience. Sage, one of America’s most common herbs, also means wisdom. The restaurant takes the double meaning of their name to heart and stands for classic American foods with an interesting, unique twist, made from locally sourced foods that are fresh and organic. The hypothetical owners of the restaurant believe that sustainability and environmentally friendly practices are the new modern American standard. Working with a multidisciplinary team of five other designers (interior designers, architects, and graphic designers) we began to create a restaurant that would reflect Sage’s unique perspective. Taking queues from gardens, where sage is usually found, we created an aesthetic that perfectly transitioned indoor to outdoor and contemporary to rustic. This was the aesthetic inspiration of every aspect of our restaurant. The primary audience of Sage is men and women ages twenty to fifty who prioritize environmentally friendly living, yet still want the experience of a relaxed, aesthetically pleasing, delicious, and unique meal. I worked with the other graphic designers to create a brand that fully represented Sage. The brand mark was a combined effort. I was responsible for all the branding applications and the website design. Along with the graphic design, I was also able to contribute to the architecture and interior design. I imagined the garden stake signage and contributed to the greenhouse structure brainstorming. I was also given the opportunity to make interior design decisions, particularly those regrading materials.

sage |

inspiration, challenge, process & solution Jane Manchester | 65


Examples of process. Left: inspiration collage. Right: sketch and color scheme.

Jane Manchester | 66

Jane Manchester | 67


Left: architectural drawings of exterior and interior of restaurant Right: menu.

Jane Manchester | 68


Left: Website home page. Right: bus stop advertisement, billboard advertisement, stationery, and wall application.

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Jane Manchester | 73


W

orking with Interbrand, a design firm located in Cincinnati, Ohio, I was given the challenge of rebranding the high end Jane Iredale makeup line for a hair care line that would be more attractive to the average twenty-five to thirty-year-old woman. The main objective of the project was to create a new line of hair care products that aligned with the Jane Iredale mission statement which mainly focuses on the effectiveness, simplicity, and beauty of the product and brand. I was also inspired by the way the mission statement and brand strive to highlight and accentuate a woman’s natural beauty. The target audience of the Jane Iredale hair care line could be defined by a woman in her mid-to-late twenties who wants to look polished, but also wants to feel natural. A woman who uses a Jane Iredale products chooses Jane Iredale because she does not want her makeup or scent to overpower or detract from her essence. The hair care line packaging reflects this desire. The design takes queues from a photo and article about Jane Iredale in Vogue. The clean patterns and understated color palette of the beautiful, simple packaging make for a product that improves the aesthetics of anyone’s bathroom. Moreover, a pump dispenser and a metal holder allow for an easy and efficient experience in the shower and in the store.

jane iredale |

inspiration, challenge, process & solution Jane Manchester | 75


selpmaxE nrettaP

selpmaxE nrettaP

selpmaxE nrettaP

Examples of process. Left: inspiration and persona collage. Right: sketches, patterns, and color scheme.

Jane Manchester | 76

Jane Manchester | 77


Green Almond Lily

Shampoo/Shampooing

Green Almond Lily

Conditioner/Apres-Shampooing

Lemon Verbena

Shampoo/Shampooing

Lemon Verbena

Conditioner/Apres-Shampooing

Left and right: Shampoo, conditioner, and finishing spray bottles. Far right: example of bottles in a bathroom setting.

Jane Manchester | 78

Jane Manchester | 79


Left: one-page advertisement examples. Right: full-spread advertisement example.

Jane Manchester | 80

Jane Manchester | 81


Jane Manchester | 83


D

alton Interior Design, a small interior design firm located in Chagrin Falls, Ohio, is known for its elegant and clean designs. Originally founded in Chicago, Mamie Dalton brings a sophisticated charm to every one of her projects. Her keen attention to detail and luxurious fabrics, colors, textures, and tiles make Dalton Interior Design standout amongst competitors. Looking to reach a broader audience in the greater Cleveland area, Mamie came to me looking for a strong branding solution that would allow her to expand her business. Taking queues from the detail, color, and fabric used in her projects, I created the logo mark and a custom textile to represent the brand. Weaving this pattern into all the branding materials, Dalton Interior Design was left with a simple and elegant branding solution to match the company’s interior design aesthetic.

dalton |

inspiration, challenge, process & solution Jane Manchester | 85


Examples of process. Left: inspiration collage. Right: sketch and color scheme.

Jane Manchester | 86

Jane Manchester | 87


Mamie Dalton 115 Main Street Chagrin Falls, Ohio p. 440.338.4656 | f. 440.3381962 mamie@daltoninteriors.com

Dear Ms. Humphrey, Lorem ipsum dolor sit amet, consectetur adipiscing elit. In rhoncus eros non scelerisque fringilla. Suspendisse blandit lectus lacus, a viverra ante porttitor vel. Morbi tincidunt, est non convallis tristique, dolor velit molestie justo, vitae vulputate velit urna nec magna. Sed accumsan velit sit amet diam semper, pretium molestie lacus placerat. Suspendisse lobortis arcu vel velit egestas volutpat. Maecenas dapibus tempus euismod. Etiam sit amet sapien suscipit, accumsan mauris sed, mollis diam. Mauris sodales adipiscing orci hendrerit imperdiet. Donec quis nibh vel mauris viverra interdum id nec tortor. Nullam tempor nulla vulputate tortor eleifend, nec iaculis odio gravida. Praesent cursus, metus sit amet iaculis euismod, diam neque aliquam arcu, sit amet ullamcorper sapien massa nec ligula. Etiam at tristique nibh, sed dignissim lorem. Vivamus vitae laoreet justo. Donec volutpat neque ante. Sed sapien magna, dictum a auctor eget, imperdiet sed ipsum. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Proin eleifend auctor interdum. In posuere est a diam tincidunt, in egestas lacus molestie. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nullam elementum erat id dolor vulputate, id lobortis est malesuada. Nam quis lorem id nisl interdum suscipit sed molestie nibh. Nam sit amet vehicula urna. Pellentesque nulla lectus, luctus eget neque eu, dictum mattis est. Aliquam feugiat diam eu nisl posuere, in vulputate quam vulputate. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Proin eu magna rhoncus, imperdiet lacus tincidunt, vulputate justo. Nunc convallis arcu vitae elit ullamcorper dictum at vitae orci. Nulla malesuada rutrum mauris quis iaculis. Sed augue nisl, commodo vel mi bibendum, ultrices faucibus felis. Praesent sit amet pellentesque justo, eu semper nunc. Sed malesuada in magna luctus posuere. Quisque vel leo enim. Etiam accumsan libero eget faucibus accumsan. Fusce in consectetur nibh, nec volutpat velit. Curabitur condimentum sapien a urna viverra, ultricies venenatis felis dapibus. Best Regards, Mamie Dalton

Left: branding application in stationery Right: branding application in bag and storefront.

Jane Manchester | 89


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Mamie Dalton 440.338.4656 mamie@daltonmanchester.com

C O N TA C T P O L I S H E D K I TC H E N

Left: website home page. Right: mobile site.

Jane Manchester | 90

Jane Manchester | 91


Jane Manchester | 93


U

nderstanding the target audience of any publication is key to its success. As Miami University’s fashion magazine, the UP brand was not appealing to the current student body. When I took on the role of Creative Director, rebranding the organization was a priority. With countless followers of fashion at Miami, the new branding drew inspiration from classic and iconic fashion magazines in order to resonate with the target audience. Spanning the logo across the entirety of the page brought a fresh take to classic taste, making it the perfect logo for up-andcoming fashionable men and women at Miami University. I chose a system of fonts that supported the idea of mixing classic and new as well. With the new branding direction, it was critical that every member of the staff understood the new direction. The editors met and decided on our theme for the issue: The Wizard of Oz and accordingly began working on creating the first issue of the year. In meeting with the staff and working with the editors I was able to oversee the successful publication and distribution of the first issue with the updated branding and aesthetic. As the creative director, I was also able to design layouts for the magazine; each one reflecting its specific story or photography, resulting in a cohesive final product.

up magazine |

inspiration, challenge, process & solution Jane Manchester | 95


Examples of process. Left: inspiration collage. Right: sketch.

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Jane Manchester | 97


Fall 2013 issue of UP Magazine. Left: cover and back cover. Right: cover and staff list page.

Jane Manchester | 99


Left and right: “Not Your Average Dorothy� Editorial spreads from the Fall 2013 issue.

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Left: examples of spreads from the Fall 2013 issue. Right: business cards.

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thank you.

Jane Manchester | 440. 708. 4885 | mancheje@miamioh.edu



Janemanchester portfolio