Page 1

I LIKE PEOPLE WHO HAVE A PULSE AND ARE NOT AFRAID TO SHOW IT. — Stephan Jenkins, musician

portfolio of Jane Kim


Š 2012 Jane Kim. All rights reserved. No Portion of this book may be used or reprodueced in any manner without written consent of Jane Kim. All respective work shown has been appropriately noted identified and credited. Anyo omissions found will be nots and corrected subsequent edition. Written, designed and produced by Jane Kim email: janekimgd@gmail.com Acadmey or Art University 79 New Montgomery Street San Francisco, CA 94105 School of Graphic Design Department Chair I Mary Scott

P U L S E //

selected works of JANE KIM


SELECTED PROJECTS


TABLE OF CONTENTS >> //

P U L S E //

selected works of JANE KIM


01

Project

02

//

CLOS DU VAL WINE

Project

//

MICRO-EXPRESSIONS

007–022

03

Project

023–036

04

//

PANERA BREAD

Project

//

WORLD MARKET REBRAND

037–048

05

Project

049–084

06

//

GUCCI GOLF BALL

Project

//

FROM CRIES TO WORDS

085–096

07

Project

097–120

08

//

CHEVRE BLANC

Project

//

ASIANA AIRLINES

121–134

09

Project

//

DELL’ALPE ITALIAN FOODS

135–146

10

Project

//

IDENTITY

147–156

School // A C A D E M Y O F A RT U N I V E R S I T Y

157–168

Passion // G R A P H I C D E S I G N

Term // FA L L 2 0 1 2


I LIKE PEOPLE WHO HAVE A PULSE AND ARE NOT AFRAID TO SHOW IT. — Stephan Jenkins, musician

P U L S E //

selected works of JANE KIM

005

006


THE PULSE What is Pulse? The regular throbbing of the arteries, cause by the successive contractions of the heart, especially as may be felt an artery, as at the wrist. A single pulsation or beat or throb of the wrist. The rhythmic recurrence of strokes, vibrations, or undulations.

Pulse of Jane Kim

//

Pulse is something that can describe or express who you are. It’s representation of what you indicate. Sometimes it could be your vibe, mood or spirit that you express naturally because it’s something that you can’t fake. It’s what people see in you and what people recognize. This book is my pulse. It expresses what I like, what I am capable of, and the representation of what makes my heart beats. Let me introduce you my PULSE.

School // A C A D E M Y O F A RT U N I V E R S I T Y

Passion // G R A P H I C D E S I G N

Term // FA L L 2 0 1 2


01

WINE IS CONSTANT EVIDENCE THAT GODDESS LOVES US AND LOVES TO SEE US HAPPY. ­— Benjamin Franklin

P U L S E //

selected works of JANE KIM

007

008


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Title // C L O S D U VA L

Course // PA C K A G E D E S I G N 3

Term // FALL 2 0 1 1

Instructor // T O M M C N U LT Y


CLOS DU VAL Objective

//

The task was to choose an existing wine label to present a face-lift to their packaging, to promote the brand as well as thier brand value. The mid-teir line of wine’s price point is $16-20 range, and also to create the special edition wine that hits the price point of $120 and up.

Solution

//

Clos du val produces exceptional wines from the heart of Napa Valley in Califonia, which exemplify timeless and unique style. The core identity is the Three Graces; Splendor, Mirth and Joy, which represents Clos Du Val’s essential element of soul and spirit. Knowing how much The Three Graces are important, it was critical to keep the core value to create evolutionary design. The emblem was created as the main identity of the brand to unify all the elements retaining the heritage, yet simple.

Key words

//

Goddess / Essential / Classic

Deliverables

//

1 Special Edition Wine / 2 Classic Wines

Typefaces

//

Clarendon / Edwardian Script / Perpetua

Project

//

Wine Package Rebranding

Title

//

Clo Du Val

Course

//

Package 3

P U L S E //

Instructor

//

Semester

Tom McNulty

Fall 2011

selected works of JANE KIM

//

009

010


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Title // C L O S D U VA L

Course // PA C K A G E D E S I G N 3

Term // FALL 2 0 1 1

Instructor // T O M M C N U LT Y


P U L S E //

selected works of JANE KIM

011

012


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Title // C L O S D U VA L

Course // PA C K A G E D E S I G N 3

Term // FALL 2 0 1 1

Instructor // T O M M C N U LT Y


P U L S E //

selected works of JANE KIM

013

014


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Title // C L O S D U VA L

Course // PA C K A G E D E S I G N 3

Term // FALL 2 0 1 1

Instructor // T O M M C N U LT Y


Current Clo Du Val Wine package

P U L S E //

selected works of JANE KIM

015

016


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Title // C L O S D U VA L

Course // PA C K A G E D E S I G N 3

Term // FALL 2 0 1 1

Instructor // T O M M C N U LT Y


P U L S E //

selected works of JANE KIM

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Title // C L O S D U VA L

Course // PA C K A G E D E S I G N 3

Term // FALL 2 0 1 1

Instructor // T O M M C N U LT Y


P U L S E //

selected works of JANE KIM

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020


C DV

CDV

CDV

CDV

CDV

CDV

CDV

N

CDV

s D u Va l

C

y ap a Va l l e

z 1972

lo

N

z

C

lo

CDV

s D u Va

l

y ap a Va l l e

z 2007

LI M ITE D E DITION

CDV

z

CDV

R

Clos ClosDu DuVal winery produces a limited

RESERVE SERIES

amount of high quality reserve wines and it is the ultimate expressions of the vintage.

R

Blended for style, grace and endurance, Clos Du Val winery produces a limited amount of high quality reserved Cabernet Sauvignon,Chardonnay, and Pinot Noir and these wines are the ultimate expressions of the vintage.Clos Du Val’s limited reserved wines are exceptionally delectable and handcrafted with passion.

R

CAB E R N ET SAUVI G N O N RESERVE SERIES

R

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Title // C L O S D U VA L

Course // PA C K A G E D E S I G N 3

Term // FALL 2 0 1 1

Instructor // T O M M C N U LT Y

CDV


P U L S E //

selected works of JANE KIM

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022


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Title // C L O S D U VA L

Course // PA C K A G E D E S I G N 3

Term // FALL 2 0 1 1

Instructor // T O M M C N U LT Y


02

WE ARE BUILDING SYSTEMS THAT CAN TAKE INFORMATION AND EXPRESS IT THROUGH SPEECH, FACIAL EXPRESSION, GESTURE AND POSTURE. ­— Justine Cassell

P U L S E //

selected works of JANE KIM

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024


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Title // U N - FA K E A B L E

Course // T Y P O G R A P H Y 3

Term // S UMME R 2 0 1 1

Instructor // A R I E L G R E Y


UN-FAKEABLE Objective

//

The task was to promote one of the Mohawk company’s paper lines called “Backette: Expressions.” The concept was derived from the word “Expression.” The final deliverables were the promotion book, poster, paper sample set, and website design.

Solution

//

Microexpressions are the underlying expressions that are produced within micro seconds, because it is unforceful. This is new technique that is being used in modern days to analyse some criminal acts, therefore, paper choices and typefaces were determined. The purpose was to educate the viewers, that knowing Micro-expression can prevent them from harm.

Key words

//

Informative / Technology

Deliverables

//

Promotion Book / Poster / Website / Paper Swatch /

Typefaces

//

Andale Mono / Synchro /

Project

//

Wine Package Rebranding

Title

//

Un-Fakeable Facial Expressions

Course

Instructor

//

Typography 3

P U L S E //

//

Ariel Grey

selected works of JANE KIM

Semester

//

Summer 2011

025

026


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Title // U N - FA K E A B L E

Course // T Y P O G R A P H Y 3

Term // S UMME R 2 0 1 1

Instructor // A R I E L G R E Y


P U L S E //

selected works of JANE KIM

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028


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Title // U N - FA K E A B L E

Course // T Y P O G R A P H Y 3

Term // S UMME R 2 0 1 1

Instructor // A R I E L G R E Y


P U L S E //

selected works of JANE KIM

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030


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Title // U N - FA K E A B L E

Course // T Y P O G R A P H Y 3

Term // S UMME R 2 0 1 1

Instructor // A R I E L G R E Y


P U L S E //

selected works of JANE KIM

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Title // U N - FA K E A B L E

Course // T Y P O G R A P H Y 3

Term // S UMME R 2 0 1 1

Instructor // A R I E L G R E Y


P U L S E //

selected works of JANE KIM

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Title // U N - FA K E A B L E

Course // T Y P O G R A P H Y 3

Term // S UMME R 2 0 1 1

Instructor // A R I E L G R E Y


P U L S E //

selected works of JANE KIM

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036


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Title // U N - FA K E A B L E

Course // T Y P O G R A P H Y 3

Term // S UMME R 2 0 1 1

Instructor // A R I E L G R E Y


P U L S E //

selected works of JANE KIM

037

038


03

THE WARMTH IS NOT WHAT MINIMALISTS ARE THOUGHT TO HAVE. ­— Maya Lin

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Title // PA N E R A B R E A D

Course // I D E N T I T Y 2

Term // FALL 2 0 1 1

Instructor // A N D R E W C A M B O U R I S


PANERA BREAD Objective

//

The task was to recreate Panera Bread Inc. identity and show case them throughout the applications. The current identity doesn’t have any guideline or rules, it was critical to form a system that is more unified.

Solution

//

Three key attributes are warmth, friendly, and genuine. As of current identity does not convey “freshly baked good bread”, bringing the warmth and welcoming symbol was needed. The new identity system has a mascot, which is on the uni-cycle. It represents that Panera’s baker is so much more unique and talented that he can juggle while he bakes. Also having little icons of food represents what they sell as they are turning into more “cafe” business. The whole lock-up system basically represents what this business is about with simple, but strong icons.

Key words

//

Warmth / Friendly / Genuine

Deliverables

//

New Identity / Applications

Typefaces

//

Cooper Black

Project

//

Existing Company Rebranding

Title

//

Panera Bread

Course

//

Identity 2

P U L S E //

Instructor

//

Andrew Cambouris

selected works of JANE KIM

Semester

//

Fall 2011

039

040


Panera

Bread AFTER

BEFORE

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Title // PA N E R A B R E A D

Course // I D E N T I T Y 2

Term // FALL 2 0 1 1

Instructor // A N D R E W C A M B O U R I S


P U L S E //

selected works of JANE KIM

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042


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Title // PA N E R A B R E A D

Course // I D E N T I T Y 2

Term // FALL 2 0 1 1

Instructor // A N D R E W C A M B O U R I S


P U L S E //

selected works of JANE KIM

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044


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Title // PA N E R A B R E A D

Course // I D E N T I T Y 2

Term // FALL 2 0 1 1

Instructor // A N D R E W C A M B O U R I S


P U L S E //

selected works of JANE KIM

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046


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Title // PA N E R A B R E A D

Course // I D E N T I T Y 2

Term // FALL 2 0 1 1

Instructor // A N D R E W C A M B O U R I S


Emily Meltzer CO-ASSISTANT MANAGER

Panera

Bread 3630 S. Geyer Rd. St. Louis, MO 63127 T: (314) 984-1000

F: (314) 909-3300

E: emeltzer@panera.com

3630 S. GEYER RD. ST. LOUIS, MO 63127

Panera

P U L S E //

Bread

selected works of JANE KIM

047

048


Panera

Bread

Panera

Bread

December 11, 2011 Professor Edward Milton, Ph.D. Associate Professor Department of Informatics Independence University 1500 America Bouleverd Raleigh, NC 27601

Dear Professor Milton: On behalf of the Panera Bread, we would like to recognize and thank you for your valuable assistance with our recent annual conference, held in Boston, in November of this year.

3630 S. GEYER RD. ST. LOUIS, MO 63127

TEL: (314) 984-1000

FAX: (314) 909-3300

WWW.PANERABREAD.COM

We very much appreciate that you gave freely of your time to assemble and organize the panel on Demys-tifying the Major Search Engines. You may be interested to know that the overall conference survey results were very positive, particularly with regard to the panel discussion itself. We recognize that the contribution of that panel was a key event at the conference and will figure prominently into the summary of proceedings which we will publish next month. For your information, I have attached a few of the comments we received about your panel from the survey of conference participants. We trust that you enjoyed your time at the conference and we certainly look forward to your participation in next year’s event.

Sincerely,

Bradley Madison Marketing manager

a Pa n e r

B re a d Panera 3630 S. GEYER RD. ST. LOUIS, MO 63127

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Title // PA N E R A B R E A D

Course // I D E N T I T Y 2

Term // FALL 2 0 1 1

TEL: (314) 984-1000

Bread FAX: (314) 909-3300

WWW.PANERABREAD.COM

Instructor // A N D R E W C A M B O U R I S


04

AT THE HEIGHT OF LAUGHTER, THE UNIVERSE IS FLUNG INTO KALEIDOSCOPE OF BRAND NEW POSSIBILITIES. ­— Jean Houston

P U L S E //

selected works of JANE KIM

049

050


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Title // W O R L D M A R K E T

Course // PA C K A G E D E S I G N 4

Term // S PRI NG 2 0 1 2

Instructor // M I C H A E L O S B O R N E


STORE BRAND

TARGET AUDIENCE 25 to 55 Females and Males

PRICE RANGE Varies between $5–60

LINES Food / Home Decor / Kitchen

ATTRIBUTES Kaleidoscope / Variety / Enjoyable

Store Brand

//

Store brands are a line of products sold by a retailer under a single marketing identity. They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. Store-brand tends to have “generic” overall apperance, but it does not mean it has to look cheap, therefore Atlas was created to “modernize” the whole World Market outlook. Atlas is divided into three different sections of Atlas Food, Home Decor, and Kitchen. Atlas logo is showcased in different colors depend on the section in order to show the variety and enjoyment. Also, it will guide the consumers to the right section with different indications of the colors.

P U L S E //

selected works of JANE KIM

051

052


PRIVATE BRANDS

TARGET AUDIENCE

TARGET AUDIENCE

28 to 45 Females / 5 to 10 Kids

30 to 50 Females

PRICE RANGE

PRICE RANGE

Varies between $4–30

Varies between $20–100

LINES

LINES

Baking goods / Tools

Kitchenwares / Accessories

ATTRIBUTES

ATTRIBUTES

Sweet / Educational / Delightful

Modern / Steel / Simple

Private Brands

//

Private label products or services are typically those manufactured or provided by one company for offer under another company’s brand. They are often positioned as lower cost alternatives to regional, national or international brands, although these private brands; Crumbs and Galley, are more targeted towards the “premium” quality, rather than being generic. As of current World Market, it is lacking “modernity”, therefore creating these private labels will grab those who are shopping at Target, Wal-mart, or JCP. These will be displayed as a mini store within a store, which will create varieties inside of World Market.

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Title // W O R L D M A R K E T

Course // PA C K A G E D E S I G N 4

Term // S PRI NG 2 0 1 2

Instructor // M I C H A E L O S B O R N E


ATLAS Objective

//

Give the house brand as well as the private labels their own distinctive look while maintaining an overall cohesiveness to the entire project. To make the house brand as desirable as the other name brands on the shelves.

Solution

//

Three key attributes were variety, enjoyable, and affordable, and combining those key attributes, we have created the DNA of “Kaleidoscope.” The brand promise of Atlas is “The world at your finger tip.” The main reason why we chose Kaleidoscope is that it follows with the brand promise and it shares many common elements with Atlas itself. By holding the Kaleidoscope with two hands, turning it around to different angles and positions, it will produce different shapes, colors, and pattern. Basically, the result you get it completely at your fingertip. We want our consumers to have fun finding their own destination of taste when they are shopping at World Market, just like the excitements that you get when examining a map or looking into a Kaleidoscope. We will guide them to their own destination of effortless choices with affordable price range, yet good quality products that relies on their own fingertips.

Key words

//

Kaleidoscope / Variety / Enjoyable / Affordable

Deliverables

//

Atlas Fodd / Home Decor / Kitchen

Typefaces

//

Din Pro / Helvetica Neue / Flama / Trade Gothic

Project

//

World Market Store Brand

Title

//

Atlas / The World At Your Finger Tip

Course

//

Package 4

P U L S E //

Instructor

//

Michael Osborne

selected works of JANE KIM

Semester

//

Spring 2012

053

054


FOOD

HOME DECOR

KITCHEN

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Title // W O R L D M A R K E T

Course // PA C K A G E D E S I G N 4

Term // S PRI NG 2 0 1 2

Instructor // M I C H A E L O S B O R N E


AT AT L A S

ATLAS

atlas atlas

atlas

Atlas

atlas

atlas

atlas

atlas

atlas

atlas

P U L S E //

selected works of JANE KIM

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056


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Title // W O R L D M A R K E T

atlas atlas

atlas

atlas

atlas

Course // PA C K A G E D E S I G N 4

Term // S PRI NG 2 0 1 2

atlas

Instructor // M I C H A E L O S B O R N E


P U L S E //

selected works of JANE KIM

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058


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Title // W O R L D M A R K E T

Course // PA C K A G E D E S I G N 4

Term // S PRI NG 2 0 1 2

Instructor // M I C H A E L O S B O R N E


TA B L E L A M P | 2 0 " | TA B L E L A M P | 2 0 " |

TA B L E L A M P | 2 0 " |

WA

UNIVERSE WALL CLOCK | 10" DIA x 1.55" D |

TA B L E L A M P | 2 0 " |

WORKING WITH ARTISTS AND ICONIC BRANDS, ATLAS HOME DÉCOR HAS CREATED AN EVER GROWING SELECTION OF FUN, AFFORDABLE, MODERN, AND RELEVANT 20-INCH TABLE LAMPS.

FEATURES: BRUSHED NICKEL LAMP BASE, WITH RESOLUTION PRINTED SHADE, HARP AND FINIAL AND ONE COMPACT FLUORESCENT LIGHT BULB.

• ECO FRIENDLY • MODERN DESIGN

|

WORLD MARKET ENDORSED

• CHANGEABLE SHADE 0

c6 1 7140C 6752 04009

10

WORKI 7

AND IC

T I TA N I U M F R A M E

• MADE IN USA

ATLAS

GLASS SURFACE

COST PLUS WORLD MARKET | 200 4TH STREET OAKLAND, CA 94607 UNITED STATES |

CREAT

GROWI

BLACK BACKGROUND

STYLIS

MODER

WALL C

FEATUR

• TITAN

• AA B

• GLAS

• BLAC

FEATURES: • BRUSHED NICKEL LAMP BASE • RESOLUTION PRINTED SHADE • HARP AND FINIAL • ONE COMPACT FLUORESCENT LIGHT BULB

WORKING WITH ARTISTS AND ICONIC BRANDS, ATLAS HOME DÉCOR HAS CREATED AN EVER GROWING SELECTION OF FUN, AFFORDABLE, AND RELEVANT 20-INCH TABLE LAMPS.

WITH BRUSHED NICKEL BASE

P U L S E //

selected works of JANE KIM

059

060


ALL CLOCK

" DIA x 1.75" D

WALL CLOCK

UNIVERSE WALL CLOCK

|

|

ING WITH ARTISTS

10" DIA x 1.75" D

|

WORKING WITH ARTISTS

CONIC BRANDS,

AND ICONIC BRANDS,

WORKING WITH ARTISTS AND ICONIC BRANDS, ATLAS HOME DÉCOR HAS

HOME DÉCOR HAS

ATLAS HOME DÉCOR HAS

CREATED AN EVER GROWING SELECTION OF STYLISH, AFFORDABLE, MODERN,

TED THE EVER

CREATED THE EVER

AND RELEVANT WALL CLOCK DESIGN.

ING SELECTION OF

GROWING SELECTION OF

SH, AFFORDABLE,

STYLISH, AFFORDABLE,

RN, AND RELEVANT

MODERN, AND RELEVANT

CONTENTS: A TITANIUM FRAME ROUNDED WALL CLOCK [ 10 IN DIA X 1.55 IN D ]

CLOCK DESIGN.

WALL CLOCK DESIGN.

WITH GLASS SURFACE AND WHITE BACKGROUND.

RES:

• TITANIUM FRAME

NIUM FRAME

• GLASS SURFACE

WORLD MARKET ENDORSED

FEATURES:

c 1 7 10 440 0 C 194

• AA BATTERY REQUIRED

BATTERY REQUIRED

0 66752

• TITANIUM FRAME 7

• MADE IN USA

SS SURFACE

• AA BATTERY REQUIRED • GLASS SURFACE

CK BACKGROUND

• BLACK BACKGROUND

COST PLUS WORLD MARKET | 200 4TH STREET OAKLAND, CA 94607 UNITED STATES |

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P U L S E //

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P U L S E //

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P U L S E //

selected works of JANE KIM

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Course // PA C K A G E D E S I G N 4

Term // S PRI NG 2 0 1 2

Instructor // M I C H A E L O S B O R N E


CRUMBS Objective

//

Crumbs is the private labels of the World Market, which will target towards the ages between 28 to 45 females who loves to bake. This brand was created to expand the target consumers of the World Market.

Solution

//

Crumbs brought an idea of baking along with the kids, which will be more educational. Therefore, not only mothers will be attracted, but it will expand the target audiences to kids as well. Crumbs is all about learning in the sweetest way along with your kids.

Key words

//

Sweet / Educational / Delightful

Deliverables

//

Baking Goods

Typefaces

//

Market Deco / Neo Sans/ Burst My Bubbles / Din Pro

Project

//

World Market Private Label

Title

//

Crumbs / The Sweetest Way To Learn

Course

//

Package 4

P U L S E //

Instructor

//

Michael Osborne

selected works of JANE KIM

Semester

//

Spring 2012

071

072


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09

10

Title // W O R L D M A R K E T

Course // PA C K A G E D E S I G N 4

Term // S PRI NG 2 0 1 2

Instructor // M I C H A E L O S B O R N E


P U L S E //

selected works of JANE KIM

073

074


01

02

03

04

05

06

07

08

09

10

Title // W O R L D M A R K E T

Course // PA C K A G E D E S I G N 4

Term // S PRI NG 2 0 1 2

Instructor // M I C H A E L O S B O R N E


P U L S E //

selected works of JANE KIM

075

076


01

02

03

04

05

06

07

08

09

10

Title // W O R L D M A R K E T

Course // PA C K A G E D E S I G N 4

Term // S PRI NG 2 0 1 2

Instructor // M I C H A E L O S B O R N E


P U L S E //

selected works of JANE KIM

077

078


01

02

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04

05

06

07

08

09

10

Title // W O R L D M A R K E T

Course // PA C K A G E D E S I G N 4

Term // S PRI NG 2 0 1 2

Instructor // M I C H A E L O S B O R N E


GALLEY Objective

//

Galley is the private labels of the World Market, which will target towards the ages between 28 to 50 who love to use simple, yet durable products that does the big job while they are cooking.

Solution

//

The term Galley is refer to the design of household kitchen wherein the units are fitted into continuous section. Galley is all about simple durable product that does the big job. It shows that you don’t need huge and bulky tools to make good food.

Key words

//

Craftsmanship / Modern / Steel / Simple

Deliverables

//

Premium Kitchenwares

Typefaces

//

Market Deco / Neo Sans/ Burst My Bubbles / Din Pro

Project

//

World Market Private Label

Title

//

Galley / Simplely Done In Minimal Way

Course

//

Package 4

P U L S E //

Instructor

//

Michael Osborne

selected works of JANE KIM

Semester

//

Spring 2012

079

080


01

02

03

04

05

06

07

08

09

10

Title // W O R L D M A R K E T

Course // PA C K A G E D E S I G N 4

Term // S PRI NG 2 0 1 2

Instructor // M I C H A E L O S B O R N E


P U L S E //

selected works of JANE KIM

081

082


01

02

03

04

05

06

07

08

09

10

Title // W O R L D M A R K E T

Course // PA C K A G E D E S I G N 4

Term // S PRI NG 2 0 1 2

Instructor // M I C H A E L O S B O R N E


P U L S E //

selected works of JANE KIM

083

084


01

02

03

04

05

06

07

08

09

10

Title // W O R L D M A R K E T

Course // PA C K A G E D E S I G N 4

Term // S PRI NG 2 0 1 2

Instructor // M I C H A E L O S B O R N E


P U L S E //

selected works of JANE KIM

085

086


05

I AM CONVINCED THAT THERE CAN BE LUXURY IN SIMPLICITY. ­— Jil Sander

01

02

03

04

05

06

07

08

09

10

Title // G U C C I G O L F

Course // PA C K A G E D E S I G N 1

Term // S PRI NG 2 0 1 0

Instructor // C H R I S T I N E G E O R G E


GUCCI GOLF BALL Objective

//

The objective was to create three sets of golf balls that are more high end to promote special edition products. Three sets includes Men, Women, and Junior.

Solution

//

The objective was to create a high-end edition golf ball, and the research was done throughout the luxury brands. Out of many different luxury brands, Gucci was selected because they constantly make special edition products such as, bicycle, golf carrier, gloves, etc. By choosing this brand, it was more believable to include golf ball to their collection. Gucci collections seemed very simple, modern, and contemporary so it was important to transport their look into the new products. The leather material was used to amplify the luxurious look and colors were chosen from their existing color schemes.

Key words

//

Luxur / Black / Chic

Deliverables

//

1 Men / 1 Women / 1 Junior Sets

Typefaces

//

Edwardian Script

Project

//

Golfball Package Rebranding

Title

//

Gucci Golf Ball

Course

//

Package 1

P U L S E //

Instructor

//

Christine George

selected works of JANE KIM

Semester

//

Spring 2010

087

088


01

02

03

04

05

06

07

08

09

10

Title // G U C C I G O L F

Course // PA C K A G E D E S I G N 1

Term // S PRI NG 2 0 1 0

Instructor // C H R I S T I N E G E O R G E


P U L S E //

selected works of JANE KIM

089

090


01

02

03

04

05

06

07

08

09

10

Title // G U C C I G O L F

Course // PA C K A G E D E S I G N 1

Term // S PRI NG 2 0 1 0

Instructor // C H R I S T I N E G E O R G E


P U L S E //

selected works of JANE KIM

091

092


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02

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04

05

06

07

08

09

10

Title // G U C C I G O L F

Course // PA C K A G E D E S I G N 1

Term // S PRI NG 2 0 1 0

Instructor // C H R I S T I N E G E O R G E


P U L S E //

selected works of JANE KIM

093

094


01

02

03

04

05

06

07

08

09

10

Title // G U C C I G O L F

Course // PA C K A G E D E S I G N 1

Term // S PRI NG 2 0 1 0

Instructor // C H R I S T I N E G E O R G E


P U L S E //

selected works of JANE KIM

095

096


01

02

03

04

05

06

07

08

09

10

Title // G U C C I G O L F

Course // PA C K A G E D E S I G N 1

Term // S PRI NG 2 0 1 0

Instructor // C H R I S T I N E G E O R G E


06

THE BEST WAY TO GUIDE PEOPLE INTO THE FUTURE IS TO CONNECT WITH THEM DEEPLY IN THE PRESENT. ­— Barry Posner

P U L S E //

selected works of JANE KIM

097

098


R

01

02

03

04

05

06

07

08

09

10

Title // F R O M C R I E S T O W O R D S

AB

CD

EFGHIJ KL

Course // T Y P O G R A P H Y 4

N M

O

P

Q

RSTU

Term // S PRI NG 2 0 1 2

V

W

X Y Z QR b c d e f a

Instructor // A R I E L G R E Y

g hij


FROM CRIES TO WORDS Objective

//

Design a promotional book and other collateral for the type face from the Font Font” foundary to emphasize the unique selling point of the typeface. Design a promotional book and other collateral for a typeface from the foundary to emphasize the unique selling point of the typeface. It is important to show the special characteristics of the typeface because the topic and the concept is derived from the uninque selling points.

Solution

//

Clifford was designed by a Japanese designer named Akira Kobayashi. It represents a bridge between the past and the present. From this aspect of the typeface; became something new inspired by the old, the “Communication” was built as the concept. As a human being, we speak in order to communicate, and in order to communicate, we need to know the language, but where did we learn how to speak? It all started as a baby. We learn language even before we were born. This is something that we are born with without knowing. The language as the barrier of connecting the old to the new because what we speak as an adult, is something that was built from the past.

Key words

//

Connection / Language / Communica-

Deliverables

//

Promotion Book / Specimen / Poster / Website / Kinetic

Typefaces

//

Clifford / Neue Haas Grotesk

Project

//

Typeface Promotion

Title

//

From Cries To Words

Course

Instructor

//

Typography 3

P U L S E //

//

Ariel Grey

selected works of JANE KIM

Semester

//

Spring 2012

099

100


01

02

03

04

05

06

07

08

09

10

Title // F R O M C R I E S T O W O R D S

Course // T Y P O G R A P H Y 4

Term // S PRI NG 2 0 1 2

Instructor // A R I E L G R E Y


P U L S E //

selected works of JANE KIM

101

102


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04

05

06

07

08

09

10

Title // F R O M C R I E S T O W O R D S

Course // T Y P O G R A P H Y 4

Term // S PRI NG 2 0 1 2

Instructor // A R I E L G R E Y


P U L S E //

selected works of JANE KIM

103

104


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02

03

04

05

06

07

08

09

10

Title // F R O M C R I E S T O W O R D S

Course // T Y P O G R A P H Y 4

Term // S PRI NG 2 0 1 2

Instructor // A R I E L G R E Y


P U L S E //

selected works of JANE KIM

105

106


01

02

03

04

05

06

07

08

09

10

Title // F R O M C R I E S T O W O R D S

Course // T Y P O G R A P H Y 4

Term // S PRI NG 2 0 1 2

Instructor // A R I E L G R E Y


P U L S E //

selected works of JANE KIM

107

108


01

02

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04

05

06

07

08

09

10

Title // F R O M C R I E S T O W O R D S

Course // T Y P O G R A P H Y 4

Term // S PRI NG 2 0 1 2

Instructor // A R I E L G R E Y


P U L S E //

selected works of JANE KIM

109

110


01

02

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04

05

06

07

08

09

10

Title // F R O M C R I E S T O W O R D S

Course // T Y P O G R A P H Y 4

Term // S PRI NG 2 0 1 2

Instructor // A R I E L G R E Y


P U L S E //

selected works of JANE KIM

111

112


01

02

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04

05

06

07

08

09

10

Title // F R O M C R I E S T O W O R D S

Course // T Y P O G R A P H Y 4

Term // S PRI NG 2 0 1 2

Instructor // A R I E L G R E Y


P U L S E //

selected works of JANE KIM

113

114


01

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05

06

07

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09

10

Title // F R O M C R I E S T O W O R D S

Course // T Y P O G R A P H Y 4

Term // S PRI NG 2 0 1 2

Instructor // A R I E L G R E Y


P U L S E //

selected works of JANE KIM

115

116


01

02

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04

05

06

07

08

09

10

Title // F R O M C R I E S T O W O R D S

Course // T Y P O G R A P H Y 4

Term // S PRI NG 2 0 1 2

Instructor // A R I E L G R E Y


A B DE F G H I J K L N O P RSTURW M V X Y Z Q R b c d ef h j klm no i a p qrs tu vw yzQ x C

Q

g

Vi B

rrra ...tiOn .

universal connection

universal connection

P U L S E //

selected works of JANE KIM

117

118


GH myfelifford tus 13 fjs adfqnbv fhlz hi I QRJ 13 fjs adfqnbv fhlz hiuWV GH myfelifford myfeliffordtus tus1313fjsfjsadfqnbv adfqnbvfhlz fhlzhiuage=d hiuage=dooXQRCDEFKLMNOPQRSTUV GH myfelifford tus 13 fjs adfqnbv fhlz hi I QRJ 1

z hi I QRJ 13 fjs adfqnbv fhlz hiuWV GH myfelifford myfeliffordtus tus1313fjsfjsadfqnbv adfqnbvfhlz fhlzhiuage=d hiuage=dooXQRCDEFKLMNOPQRSTUV GH myfelifford tus 13 fjs adfqnbv fhlz hi I QRJ 13 fjs adfqnbv fhlz hiuWV GH myfelif

FKLMNOPQRSTUV GH myfelifford tus 13 fjs adfqnbv fhlz hi I QRJ 13 fjs adfqnbv fhlz hiuWV GH myfelifford myfeliffordtus tus1313fjsfjsadfqnbv adfqnbvfhlz fhlzhiuage=d hiuage=dooXQRCDEFKLMNOPQRSTUV GH myfelifford tus 13 fjs adfqnbv fhlz h myfelifford tus 13 fjs adfqnbv fhlz hiuage=d o QRw‘.’

hlz hiuage=d o QRw‘.’

GH myfelifford tus 13 fjs adfqnbv fhlz hi I QRJ 13 fjs adfqnbv fhlz hiuWV GH myfelifford myfeliffordtus tus1313fjsfjsadfqnbv adfqnbvfhlz fhlzhiuage=d hiuage=dooXQRCDEFKLMNOPQRSTUV GH myfelifford tus 13 fjs adfqnbv fhlz hi I QRJ

GHadfqnbvfqnbv myfelifford tus 13 fjs adfqnbv fhlz hi FKLMNOPQRSTUV fhlz hi I QRJ 13 fjs adfqnbv fhlz FKLMNOPQRSTUV fhlz hi I QRJ 13 fjs adfqnbv fhlz hiuWV GH myfelifford tus 13 fjs mQRCDEFKLMNOPQRSTUV ad GH myfelifford tus 13 fjs QRfhl‘.’ STUV GH myfelifford tus 13 fjs adfqnbv fhlz hi I QRJ 13 fjs adfqnbv fhlz hiuWV GH myfelifford myfeliffordtus tus1313fjsfjsadfqnbv adfqnbvfhlz fhlzhiuage=d hiuage=dooXQRCDEFKLMNOPQRSTUV GH myfelifford tus 13 fjs adfqnbv fhlz hi I Q

Z

GHadfqnbvfqnbv myfelifford tus 13 fjs adfqnbv fhlz hi FKLMNOPQRSTUV fhlz hi I QRJ 13 fjs adfqnbv fhlz FKLMNOPQRSTUV fhlz hi I QRJ 13 fjs adfqnbv fhlz hiuWV GH myfelifford tus 13 fjs mQRCDEFKLMNOPQRSTUV ad GH myfelifford tus 13 fjs QRfhl‘.’ STUV GH myfelifford tus 13 fjs adfqnbv fhlz hi I QRJ 13 fjs adfqnbv fhlz hiuWV GH myfelifford myfeliffordtus tus1313fjsfjsadfqnbv adfqnbvfhlz fhlzhiuage=d hiuage=dooXQRCDEFKLMNOPQRSTUV GH myfelifford tus 13 fjs adfqnbv fhlz hi I Q

GHadfqnbvfqnbv myfelifford tus 13 fjs adfqnbv fhlz hi FKLMNOPQRSTUV fhlz hi I QRJ 13 fjs adfqnbv fhlz FKLMNOPQRSTUV fhlz hi I QRJ 13 fjs adfqnbv fhlz hiuWV GH myfelifford tus 13 fjs mQRCDEFKLMNOPQRSTUV ad GH myfelifford tus 13 fjs QRfhl‘.’ STUV GH myfelifford tus 13 fjs adfqnbv fhlz hi I QRJ 13 fjs adfqnbv fhlz hiuWV GH myfelifford myfeliffordtus tus1313fjsfjsadfqnbv adfqnbvfhlz fhlzhiuage=d hiuage=dooXQRCDEFKLMNOPQRSTUV GH myfelifford tus 13 fjs adfqnbv fhlz hi I Q { CLIFFORD } AB R NOP

CD

EFGHIJ KL

Q RST

V

W

Y Z Q R b c d ef a p qrs t u vw x yzQ

01

02

03

04

05

06

07

08

09

10

X

g

Title // F R O M C R I E S T O W O R D S

M

m no

h i j kl

Course // T Y P O G R A P H Y 4

Term // S PRI NG 2 0 1 2

Instructor // A R I E L G R E Y


P U L S E //

selected works of JANE KIM

119

120


01

02

03

04

05

06

07

08

09

10

Title // F R O M C R I E S T O W O R D S

Course // T Y P O G R A P H Y 4

Term // S PRI NG 2 0 1 2

Instructor // A R I E L G R E Y


07

ONLY PERIL CAN BRING FRENCH TOGETHER. ONE CAN’T IMPOSE UNITY OUT OF THE BLUE ON A COUNTRY THAT HAS 265 KINDS OF CHEESE. ­— Charles de Gaulle

P U L S E //

selected works of JANE KIM

121

122


01

02

03

04

05

06

07

08

09

10

Title // C H E V R E B L A N C

Course // PA C K A G E D E S I G N 2

Term // S P 2 0 1 1

Instructor // C H R I S T I N E G E O R G E


CHÈVRE BLANC Objective

//

The task was to rebrand existing cheese brand or to create a non-existing brand of chesse. The purpose is to show how the design is carried throughout the whole brand depend on different packaging.

Solution

//

Non-existing brand was created in order to have some fresh approach to ordinary cheese packagings. The brand is called “Chevre Blanc”, meaning the white goat in French. The brand’s main concept is to accentuate the high quality goat cheese that is suppose to be complimenting wines. This brand represents the high quality French cheese that is rich and delicious, which represents the heritage of the Provence of Loire Valley.

Key words

//

French / Modern / Classic

Deliverables

//

1 Special Edition Wine, 2 Classic Wines

Typefaces

//

Champagne & Limousine / Cambria / Adobe Caslon Pro

Project

//

Cheese Package

Title

//

Chèvre Blanc

Course

//

Package 2

P U L S E //

Instructor

//

Christine George

selected works of JANE KIM

Semester

//

Spring 2011

123

124


01

02

03

04

05

06

07

08

09

10

Title // C H E V R E B L A N C

Course // PA C K A G E D E S I G N 2

Term // S P 2 0 1 1

Instructor // C H R I S T I N E G E O R G E


P U L S E //

selected works of JANE KIM

125

126


01

02

03

04

05

06

07

08

09

10

Title // C H E V R E B L A N C

Course // PA C K A G E D E S I G N 2

Term // S P 2 0 1 1

Instructor // C H R I S T I N E G E O R G E


P U L S E //

selected works of JANE KIM

127

128


01

02

03

04

05

06

07

08

09

10

Title // C H E V R E B L A N C

Course // PA C K A G E D E S I G N 2

Term // S P 2 0 1 1

Instructor // C H R I S T I N E G E O R G E


P U L S E //

selected works of JANE KIM

129

130


01

02

03

04

05

06

07

08

09

10

Title // C H E V R E B L A N C

Course // PA C K A G E D E S I G N 2

Term // S P 2 0 1 1

Instructor // C H R I S T I N E G E O R G E


P U L S E //

selected works of JANE KIM

131

132


01

02

03

04

05

06

07

08

09

10

Title // C H E V R E B L A N C

Course // PA C K A G E D E S I G N 2

Term // S P 2 0 1 1

Instructor // C H R I S T I N E G E O R G E


P U L S E //

selected works of JANE KIM

133

134


01

02

03

04

05

06

07

08

09

10

Title // C H E V R E B L A N C

Course // PA C K A G E D E S I G N 2

Term // S P 2 0 1 1

Instructor // C H R I S T I N E G E O R G E


08

WHEN YOU THINK ABOUT YOUR HERITAGE, YOU THINK ABOUT TOUGHNESS AND HARD WORK. ­— Jeff Garcia

P U L S E //

selected works of JANE KIM

135

136


01

02

03

04

05

06

07

08

09

10

Title // A S I A N A A I R L I N E S

Course // I D E N T I T Y 2

Term // FALL 2 0 1 1

Instructor // A N D R E W C A M B O U R I S


ASIANA AIRLINES Objective

//

The task was to recreate Asiana Airline’s identity and also create applications that displays how it cooperates with the new identity system.

Solution

//

The three key attributes chosen were heritage, global, and Korea. The Asiana Airline has the longest history of Korean Airlines and it is still remained as powerful airline in Korea. They recently changed their main identity system to follow the parent company, but when it was replaced, it lost the brand’s equity. The solution was to bring back the formal color schemes which represents the Korean’s traditional clothing, but regenerate to express more of modern and simple, since the company is being globalized. To ensure consumers with the expression of “safety”, rounded sans serif was chose as the main typeface, but still remaining the corporate sense.

Key words

//

Heritage / Korea / Comfortable

Deliverables

//

New Identity / Applications / Brand Guideline

Typefaces

//

AG Book Rounded

Project

//

Existing Company Rebranding

Title

//

Asian Airlines

Course

//

Identity 2

P U L S E //

Instructor

//

Andrew Cambouris

selected works of JANE KIM

Semester

//

Fall 2011

137

138


Asiana Airlines AFTER

BEFORE

01

02

03

04

05

06

07

08

09

10

Title // A S I A N A A I R L I N E S

Course // I D E N T I T Y 2

Term // FALL 2 0 1 1

Instructor // A N D R E W C A M B O U R I S


P U L S E //

selected works of JANE KIM

139

140


01

02

03

04

05

06

07

08

09

10

Title // A S I A N A A I R L I N E S

Course // I D E N T I T Y 2

Term // FALL 2 0 1 1

Instructor // A N D R E W C A M B O U R I S


P U L S E //

selected works of JANE KIM

141

142


01

02

03

04

05

06

07

08

09

10

Title // A S I A N A A I R L I N E S

Course // I D E N T I T Y 2

Term // FALL 2 0 1 1

Instructor // A N D R E W C A M B O U R I S


Asiana Airlines

P U L S E //

selected works of JANE KIM

143

144


Asiana Airlines

As i a n a To w n 3 5 3 0 W i l s h i re B l v d . S t e . 170 0 L o s An g e l e s , CA 9 0 0 10

T. 1- 213- 3 65- 45 00 F. 1- 213- 3 8 0- 16 8 8 w w w. us . fl y as i ana. co m

Asiana Airlines Mia Croft Marketing Team / Regional Manager

3 5 3 0 W i l s h i r e B l v d . S t e . 17 0 0 L o s A n g e l e s , C A 9 0 0 1 0 E) miacroft@asiana.com

01

02

03

04

05

06

07

08

09

10

Title // A S I A N A A I R L I N E S

Course // I D E N T I T Y 2

T ) 2 13 - 3 6 5 - 4 5 0 0

Term // FALL 2 0 1 1

F ) 2 13 - 3 8 0 - 16 8 8

Instructor // A N D R E W C A M B O U R I S


P U L S E //

selected works of JANE KIM

145

146


01

02

03

04

05

06

07

08

09

10

Title // A S I A N A A I R L I N E S

Course // I D E N T I T Y 2

Term // FALL 2 0 1 1

Instructor // A N D R E W C A M B O U R I S


P U L S E //

selected works of JANE KIM

147

148


09

I LOVE PLACES THAT HAVE AN INCREDIBLE HISTORY. I LOVE THE ITALIAN WAY OF LIFE. I LOVE THE FOOD. I LOVE THE PEOPLE. I LOVE THE ATTITUDES OF ITALIANS. ­— Cesare Pavese

01

02

03

04

05

06

07

08

09

10

Title // D E L L ‘ A L P E

Course // PA C K A G E D E S I G N 2

Term // S P 2 0 1 1

Instructor // C H R I S T I N E G E O R G E


DELL 窶連LPE Objective

//

The assignment was to choose existing deli brand to give face lift to their package design, to expand the value as well as aesthetically pleasing.

Solution

//

The new approach is to give more warmth to the current packaging, which currently expresses cheap design. The quality of the food is good, but the packaging was not delivering the right impression. To amplify the handmade Italian Gourmet food, hand-written typeface was used as well as elements that represents the ticket at the local deli.

Key words

//

Italian / Alpe / Handmade / Historic

Deliverables

//

Food Products / Packing Materials

Typefaces

//

Copperplate / Rockwell / Jayne Print / Baskerville

Project

//

Food Package Rebranding

Title

//

Dell 窶連lpe

Course

//

Package 2

P U L S E //

Instructor

//

Christine George

selected works of JANE KIM

Semester

//

Spring 2011

149

150


01

02

03

04

05

06

07

08

09

10

Title // D E L L ‘ A L P E

Course // PA C K A G E D E S I G N 2

Term // S P 2 0 1 1

Instructor // C H R I S T I N E G E O R G E


P U L S E //

selected works of JANE KIM

151

152


01

02

03

04

05

06

07

08

09

10

Title // D E L L ‘ A L P E

Course // PA C K A G E D E S I G N 2

Term // S P 2 0 1 1

Instructor // C H R I S T I N E G E O R G E


P U L S E //

selected works of JANE KIM

153

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Title // D E L L ‘ A L P E

Course // PA C K A G E D E S I G N 2

Term // S P 2 0 1 1

Instructor // C H R I S T I N E G E O R G E


P U L S E //

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Title // D E L L ‘ A L P E

Course // PA C K A G E D E S I G N 2

Term // S P 2 0 1 1

Instructor // C H R I S T I N E G E O R G E


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TO BE IDLE REQUIRES A STRONG SENSE OF PERSONAL IDENTITY. ­— Robert Louis Stevenson

P U L S E //

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N

o s D u Va

y ap a Va l l e

Panera

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Bread

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N

o s D u Va

y ap a Va l l e

Panera

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Bread


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CHÈVRE BLANC ­L o i r e V a l l e y

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CHÈVRE BLANC ­L o i r e V a l l e y

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Asiana Airlines

ORGASMETIC

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Asiana Airlines

ORGASMETIC

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I THANK MY MOM FOR HER SUPPORT & UNCONDITIONAL LOVE. I THANK GOD FOR WHAT HE HAS GIVEN ME. LASTLY, I THANK MY FRIEND M.K. I WAS SO LUCKY TO HAVE YOU IN MY LIFE. ­— Jane Kim

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THANKS TO Special Thanks to

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I have thank all of the instructors who provided invaluable critiques and advices. What I have learned from all of the courses were worth my life of five years. I specially thank Mary Scott, who had motivated me when I was very close to giving up. I have learn so much from you, I can not thank you enough for your kindness and desire for better design. I also thank Christine George and Tom McNulty. Package design classes were my favorite courses throughout the whole school year. Lastly, I thank my colleagues Ginger Shiue, Mari Benitez, Tina Park, and Eunna Kim. It was grateful to meet people who have same interest, passion, and goals. I thank you all.


COLOPHON School

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Academy of Art University, Graphic Design

Course

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Portfolio Seminar

Instructor

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Mary Scott

Student

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Jane Kim

Address

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737 Post St. APT 212 SF, CA 94109

Email

janekimgd@gmail.com

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Website

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www.janekimgraphics.com

Book Bindery Printer

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The Key Binding & Printing, Oakland CA

Giant Horse, South San Francisco CA

Photography & Design

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Jane Kim

Title of Book

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Cover Stock

Finch 100lb Text

Fonts

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Bauer Bodoni Bold Italic / Swiss 721 Light

Software

P U L S E //

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Pulse

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Adobe Creative Suite 6

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Poftfolio of Jane Kim  

Graphic Design BFA Portfolio, 2012

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