| JANE GWYNNE: PROFILE | DIGITAL STRATEGIST/CREATIVE/HANDS ON DO-‐ER
| DIGITAL STRATEGIST/HANDS ON DO-‐ER
My career is built on delivering results-driven projects for agencies and clients, along with owning my own businesses. I’m strong in digital, DM and B2B, have strategic savvy and a calm approach. With my entrepreneurial background I tackle projects with an absolute focus on the commercial outcomes. My solutions bring together the best technologies, thinking and processes to make things happen on time and on budget. Throughout the process I wear many different hats including:
STRATEGY/ANALYTICAL THINKING: - solving business problems with communications-led strategies, both digital and traditional - results-focused mindset
DIGITAL EXPERTISE: - strategy and scoping the digital landscape - designing information architecture - mapping user experience - content strategy and creative development - project management/making it happen
• CREATIVE - strategically-led creative direction - copywriting - production/managing creative projects
| CREATIVE: COPY & CONCEPT
I’m also a creative from way back, with (award winning) roots in DM. My creative direction, copy and concepts are mostly digital these days and I’m available on a freelance basis. My writing is based on strategic insights, a knowledge of business and a passion for creative that sells. Recent projects include work for James Hardie (USA) Les Mills International, Mainfreight, Fisher & Paykel Finance and WEL Networks.
| EXPERIENCE Advertising agency/marcomms consulting • Creative director/strategy in advertising and direct marketing agencies and consulting roles. Working across all major sectors including: finance, travel, construction, FMCG, telco, tourism and entertainment • Multiple winner of Direct Marketing industry awards (RSVPs) based on creative, strategy and results Founder/publisher online female youth magazine: 247girl.co.nz •
Developed, built and published successful magazine-format website targeting females 15-25
Created a community of 50,000 members, connecting across the website, eDM and social media platforms
Partnered with agencies and iconic youth brands to create innovative new media formats which delivered hands-on engagement and measurable outcomes (key partners including Johnson & Johnson, Sony, SPARC, Bonds, L’Oreal and Cool Charm).
Winner, Best Youth Site in NZ NetGuide Awards. Finalist, 3 years running
| RECENT WORK
WEL Networks (Energy and infrastructure sector) A radical departure from WEL’s legacy site, this new destination solves a number of business problems and brings to life WEL’s new core values of: customer-focus; close to the community and easy to do business with. Key deliveries: • Facilitates a smooth ‘self serve’ user experience, and takes the pressure off the customer services team. Sharp design and information architecture makes it easy for customers to transact and troubleshoot online, rather than relying on phone and email. All key information, forms, answers and outage alerts are now readily accessible and being embraced by WEL customers • Introduces new internal efficiencies; reduces paperwork and improves and tracks the way information flows across the business Role: Scoping (interviewing internal and external stakeholders), site architecture and design, defining and developing content, liaising with developers, project management “We are a very complex organisation and Jane and her team were exceptional at gaining an understanding of our business and recommending a pathway forward. Working with Jane was seamless and the end result was a fantastic improvement for our customers and staff”. Brett McMeekin, Commercial Manager, WEL Networks
| RECENT WORK
Queenstown Cycle Trails: International tourism website, targeting the rapidly-growing cycle tourism sector. This project turned a labyrinth of advice, maps, videos, directories and stories into an entertaining, intuitive and engaging site that sells. The site showcases 110 kms of purpose-built trails, giving global visitors everything they need to research, plan and book their cycling experience at once. It also drives revenues via directories and paid content. Complex functionality incorporates full ride-planning toolkit; GPS-integrated mapping technologies, hospitality directory, itineraries, social media integration and user-generated video, images and commenting.
Role: Communications strategy, user journey, content strategy and plan, creative direction, positioning and targeting, technical development and project management.
| RECENT WORK
Mainfreight Global online recruitment programme It’s a jungle out there in the grad recruitment space and Mainfreight’s objective was to attract a higher-calibre of students to their world-class graduate programme. Our strategy connected comfortably with students in their own language and via their preferred medium: video. The standalone video site is honest and unpretentious, giving potential grads a raw and real look inside the business. We filmed existing grads across the NZ, Australia and USA businesses, carefully planning and scripting to articulate the Mainfreight employment brand proposition loud and clear. The site is now the hub of all Mainfreight’s graduate activity, providing an international-standard site for potential grads around the world. Role: Strategic direction, creative management of website and app.
FINALIST: 2013 NZAGE Industry Award for Best Online Graduate Campaign | RECENT
| RECENT WORK
James Hardie USA James Hardie USA rely on over 5,000 contractors to specify and sell their sidings products (exterior cladding). This app puts everything they need to present, specify and sell James Hardie at their fingertips and ups the ante on closing the sale. • App delivers a multi-media presentation which is intuitive and easy to use and can be added to at any time. Includes image galleries and design ideas, product selectors, technical specs, videos and testimonials. • Gives contractors everything they don’t get from competing suppliers, making it easier to get customers deeper into the sales funnel • James Hardie retains control of content, via a web-based CMS and can monitor and track usage by individual contractors. Role:
Product R&D (defining and mapping what the app will do) planning and developing content, liaising with developers, project management.
| RECENT WORK
Mainfreight Annual Reports My relationship with Mainfreight began 18 years ago, initially assisting with the comms around their NZX listing. Each year since, I’ve worked with a team to plan, execute and deliver the business’ annual report. While technically, it’s an annual report, this is also Mainfreight’s flagship marketing and sales document. It tells the story of their incredible journey, their people, the essence of who they are and their aspirations for the future. It’s now used in everything from global sales pitches to new-staff induction.
Creative concept/creative direction, copywriting and project management.
“17 years on and Jane still manages to produce relevant, fresh ideas that win us compliments from investors and customers alike. We know we can count on her integrity and commitment for every project”. Don Braid, Mainfreight CEO
| CONTACT DETAILS JANE GWYNNE M: 021 908 456 E: firstname.lastname@example.org