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                                 |    JANE  GWYNNE:  PROFILE                      |    DIGITAL  STRATEGIST/CREATIVE/HANDS  ON  DO-­‐ER    


My career is built on delivering results-driven projects for agencies and clients, along with owning my own businesses. I’m strong in digital, DM and B2B, have strategic savvy and a calm approach. With my entrepreneurial background I tackle projects with an absolute focus on the commercial outcomes. My solutions bring together the best technologies, thinking and processes to make things happen on time and on budget. Throughout the process I wear many different hats including:

STRATEGY/ANALYTICAL THINKING: - solving business problems with communications-led strategies, both digital and traditional - results-focused mindset

DIGITAL EXPERTISE: - strategy and scoping the digital landscape - designing information architecture - mapping user experience - content strategy and creative development - project management/making it happen

• CREATIVE - strategically-led creative direction - copywriting - production/managing creative projects


I’m also a creative from way back, with (award winning) roots in DM. My creative direction, copy and concepts are mostly digital these days and I’m available on a freelance basis. My writing is based on strategic insights, a knowledge of business and a passion for creative that sells. Recent projects include work for James Hardie (USA) Les Mills International, Mainfreight, Fisher & Paykel Finance and WEL Networks.

|  EXPERIENCE   Advertising agency/marcomms consulting • Creative director/strategy in advertising and direct marketing agencies and consulting roles. Working across all major sectors including: finance, travel, construction, FMCG, telco, tourism and entertainment • Multiple winner of Direct Marketing industry awards (RSVPs) based on creative, strategy and results Founder/publisher online female youth magazine: •

Developed, built and published successful magazine-format website targeting females 15-25

Created a community of 50,000 members, connecting across the website, eDM and social media platforms

Partnered with agencies and iconic youth brands to create innovative new media formats which delivered hands-on engagement and measurable outcomes (key partners including Johnson & Johnson, Sony, SPARC, Bonds, L’Oreal and Cool Charm).

Winner, Best  Youth  Site  in  NZ  NetGuide  Awards.  Finalist,  3  years  running  


WEL Networks (Energy and infrastructure sector) A radical departure from WEL’s legacy site, this new destination solves a number of business problems and brings to life WEL’s new core values of: customer-focus; close to the community and easy to do business with. Key deliveries: • Facilitates a smooth ‘self serve’ user experience, and takes the pressure off the customer services team. Sharp design and information architecture makes it easy for customers to transact and troubleshoot online, rather than relying on phone and email. All key information, forms, answers and outage alerts are now readily accessible and being embraced by WEL customers • Introduces new internal efficiencies; reduces paperwork and improves and tracks the way information flows across the business Role: Scoping (interviewing internal and external stakeholders), site architecture and design, defining and developing content, liaising with developers, project management “We  are  a  very  complex  organisation  and  Jane  and  her  team  were  exceptional  at  gaining  an  understanding  of  our  business  and   recommending  a  pathway  forward.  Working  with  Jane  was  seamless  and  the  end  result  was  a  fantastic  improvement  for  our   customers  and  staff”.   Brett  McMeekin,  Commercial  Manager,  WEL  Networks


Queenstown Cycle Trails: International tourism website, targeting the rapidly-growing cycle tourism sector. This project turned a labyrinth of advice, maps, videos, directories and stories into an entertaining, intuitive and engaging site that sells. The site showcases 110 kms of purpose-built trails, giving global visitors everything they need to research, plan and book their cycling experience at once. It also drives revenues via directories and paid content. Complex functionality incorporates full ride-planning toolkit; GPS-integrated mapping technologies, hospitality directory, itineraries, social media integration and user-generated video, images and commenting.

Role: Communications strategy, user journey, content strategy and plan, creative direction, positioning and targeting, technical development and project management.


Mainfreight Global online recruitment programme It’s a jungle out there in the grad recruitment space and Mainfreight’s objective was to attract a higher-calibre of students to their world-class graduate programme. Our strategy connected comfortably with students in their own language and via their preferred medium: video. The standalone video site is honest and unpretentious, giving potential grads a raw and real look inside the business. We filmed existing grads across the NZ, Australia and USA businesses, carefully planning and scripting to articulate the Mainfreight employment brand proposition loud and clear. The site is now the hub of all Mainfreight’s graduate activity, providing an international-standard site for potential grads around the world. Role: Strategic direction, creative management of website and app.



FINALIST:  2013  NZAGE  Industry  Award  for  Best  Online  Graduate  Campaign   |  RECENT  





James Hardie USA James Hardie USA rely on over 5,000 contractors to specify and sell their sidings products (exterior cladding). This app puts everything they need to present, specify and sell James Hardie at their fingertips and ups the ante on closing the sale. • App delivers a multi-media presentation which is intuitive and easy to use and can be added to at any time. Includes image galleries and design ideas, product selectors, technical specs, videos and testimonials. • Gives contractors everything they don’t get from competing suppliers, making it easier to get customers deeper into the sales funnel • James Hardie retains control of content, via a web-based CMS and can monitor and track usage by individual contractors. Role:

Product R&D (defining and mapping what the app will do) planning and developing content, liaising with developers, project management.


Mainfreight Annual Reports My relationship with Mainfreight began 18 years ago, initially assisting with the comms around their NZX listing. Each year since, I’ve worked with a team to plan, execute and deliver the business’ annual report. While technically, it’s an annual report, this is also Mainfreight’s flagship marketing and sales document. It tells the story of their incredible journey, their people, the essence of who they are and their aspirations for the future. It’s now used in everything from global sales pitches to new-staff induction.


Creative concept/creative direction, copywriting and project management.

“17 years  on  and  Jane  still  manages  to  produce  relevant,  fresh  ideas  that  win  us  compliments  from  investors  and  customers  alike.  We   know  we  can  count  on  her  integrity  and  commitment  for  every  project”.   Don  Braid,  Mainfreight  CEO  

| CONTACT  DETAILS                    JANE  GWYNNE                M:    021  908  456                  E:    

Jane Gwynne Ripe Creative profile  

Jane Gwynne, Ripe Creative. Specialist in communications strategy, creative and project management