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Janean Rochelle Comfort

Coco & Comfort

Blogging & Analysis

A media kit created to market a blog through social media, advertising and sponsorships.

Student Work The Art Institute of California- San Francisco Senior Project 1

MISSION STATEMENT An online community to inspire, empower and celebrate the traditions you love by making them modern! What We Stand For

Entertainment: We love to surprise and keep things interesting at Coco & Comfort with fun and innovative content. Rescources: We are a shopping funnel connecting users from inspiration to purchasing. Engagement: We invite readers to share, chat, read, and stay awhile. News: We bring new stories everyday that always bring readers fresh ideas and perspective. Voice & Vision: At Coco & Comfort, we provide our readers with the most authentic content possible.

MARKETING STRATEGY We love working with forward-thinking partners to create dynamic online experiences. From smart infographics to a lifestyle video series, we craft ideas and strategies that convey clear and resonant messaging. Every proposal, big and small, that leaves our office is custom-tailored to our brand partners. If you are interested in reaching and engaging our devoted fans, we would love to have a conversation. There are three main pillars to guide our innovative programs & solutions for each advertiser:


Coco & Comfort’s unique voice has been one of our most successful tools for creating authentic relationships between a brand and our readers. Whether seamless integrations into editorial franchises or inspired narratives, content is where the purchase cycle begins. -Local Contributors -Partnerships -Distinct P.O.V. -Interior Design, Beauty, Fashion, Lifestlye -World Class Editorials


Whether it’s through sponsored content that sparks a social conversation or social media contests that allow users to activate their own networks, the Coco & Comfort community is part of the fabric of the content experience. -Social Media -Onsite Community


We satisfy our users’ shopping craving with unique extensions into the e-commerce platform. -Exclusive Sales and Products -Shoppable Features

Here at Coco & Comfort, we pride ourselves on reaching a different kind of consumer- one that is ever discerning, plugged in and on-the-go, and experimental with their design decisions. The best part? They are the first to spread the word if presented with something relevant and take pride in their peer-to-peer reviews. Coco & Comfort readers are engaged and active: they click, talk, and after finishing their coffee date, go shopping.

Make an average household income of


Reside in major US cities


are female readers

$53,000 71 % are between the ages of


18% are iPhone users 25% come in from smartphones

53 % are MAC users

27% earn more than $100,000 annually


ADVERTISING From dedicated emails to branded videos to socially charged custom-content programs, Coco & Comfort has a wide selection of solutions to suit every client’s goal. Whether it be to generate social buzz, to drive traffic, or to push sales online and in-store, we assist our clients in almost any part of their marketing and media mix.

Branded Video Content Custom Content Social Media Contests & Prizes Authentic Integration into Editorial Franchises Innovative High Impact Units Local Events Blogger Programming If you’d like to advertise with us, please contact us at






“Refinery29, the largest independent fashion and style website in the United States, is a lifestyle platform that delivers nonstop inspiration to live a more stylish and creative life. In addition to its global and local newsletter editions and 24/7 original editorial content, Refinery29 connects over 10 million visitors every month and over 1.25 million subscribers with content, commerce, and community, giving them all the tips, tricks, and tools they need to live a more beautiful life – and share it with the world.” ( “SFGIRLBYBAY is a san francisco-based blogger, photographer, photo stylist, design junkie and bonafide flea market queen. VICTORIA SMITH is editor of sfgirlbybay, one of the west coast’s leading interior design blogs, featuring new product reviews, shopping tips, including art, photography and design resources, as well as home entertaining and lifestyle stories, with a ridiculously loyal readership that includes social media butterflies, top magazine editors, shoppers, and industry professionals.”

Sous Style—a kind of modern-day girl’s entertaining guide that’s irresistibly chic and useful. Launched in 2011, it’s the brainchild of Aussie-born Pippa Lord, the former photo director at Elle. What’s most appealing about Sous Style is that it’s completely inclusive—it’s just as much geared toward the girl who whips up a three-course meal on a random Wednesday as it is to the girl who uses her oven to store her cashmere sweaters in the summer. Pippa Lord talked about why she started the new, up and coming blog. “A couple of years ago I got really into food and home, but there was no place online talking to a girl like me. All other sites and magazines were talking to someone much older or who appeared to be perfect. I created a platform that embraced the kind of woman I can identify with–the ‘work in progress.’ I wanted to offer an alternative that felt sexy and aspirational but always obtainable.” (

“SFGIRLBYBAY is known for representing ‘bohemian modern style’ and for showcasing the freshest designers, artists, products and trends. Averaging 2-3 new posts a day, sfgirlbybay provides 25,000+ daily readers and over 20,000+ rss readers, with shopping finds; behind the scenes interviews and home/studio virtual tours of up-and-coming artists; design/art event coverage; all the while offering affordable design inspiration and ideas, and encouraging individuality and unique, personal style. a fixture in the design blog community, sfgirlbybay has been an online favorite of independent design since 2006.” (



Goal of Followers on Social Media in 2013 Twitter Followers 178,500 Pinterest Followers 60,000 Instagram Followers 81,000 Facebook Followers 50,000

45% of our users come back at least 4 times per month

20% of our users come back at least 35 times per month!

Goal of 451, 370 Unique Subscribers in 2013

Readers By City 1. New York City: 36,000 2. Los Angeles: 34,370 3. San Francisco: 43,000 4. Chicago: 33,300 5. Miami: 26,400 6. Washington D.C.: 28,300 7. Everywhere Else: 250,000

Crave or Save

Ladies Who Lunch

This OR That

An Event To Remember

Handbag of the Month Drink of the Day Decorate Me Good Reads


LET'S GET PERSONAL: How We Market to Our City Girls! San Francisco • San Franciscans love their street style • This city by the bay is full of girls that love shopping • This city is a blogger community: Let’s Celebrate It

Los Angeles • Many of our readers are very be married that is • Our readers love food as much as they love shopping • Healthy living is what it is all about

Chicago • Our readers are loud and proud of their Chicago hometown • Our readers are traditional: Give them what they love and they will thank you for it • It’s cold so our readers appreciate fashionable, chic ways to stay warm

Cultivating the Shopper • Launch of Product Collaborations

Content Expansions • Wedding Decor & Design • Men’s Fashion and Interests

Going Global

• Launching in the U.K. and Australia in 2015

Improving Social Status • Blogger Network • User Profiles

Mobile Matters

• Tailoring the Coco & Comfort content experience to tablets and smart phones




Chill Out & Warm Up

FEBRUARY Love & Fashion


Accessory Overload

MARCH Shabby Chic March


Fit in the Summer

JULY Festival Fun


AUGUST Give-A-Way Glam

NOVEMBER Beauty & the Feast

SEPTEMBER Back to Reality/ Fashion Week

DECEMBER Glitter and Tinsel




Email Address Here











ABOUT US Email Address Here







About Us

The blog, Coco & Comfort, started out as a hobby in 2011 by Janean Comfort. Janean blogs about her many interests and passions relating to interior design and fashion. Influenced by her 5 sisters, many aunties, cousins and mother Janean wanted a place where she could share her insights that she had learned from her family, interests and traditions.



Now, Coco & Comfort hasgrown into a lifestyle blog, featuring new product reviews, shopping tips, art, photography, beauty, fashion and design resources. The blog also includes home entertaining and lifestyle stories, with a ridiculously loyal readership that includes social media lovers, top magazine editors, shoppers, and industry professionals. Coco & Comfort is known for representing modern and savvy people and for showcasing the freshest designers, artists, products and trends. Averaging 2-3 new posts a day, Coco & Comfort provides their readers with shopping finds, home/studio tours of up-and-coming artists and locals, design/art event coverage-- all the while offering affordable design inspiration and ideas, and encouraging individuality and unique, personal style. A fixture in the blog community, Coco & Comfort is becoming an online favorite of design and style.



Email Address Here









Creative DIY Christmas Projects from Pinterest Our picks of the most pin-worthy holiday decorating ideas.



Email Address Here






Handbag of the Month +Giveaway By Janean Comfort

Janean's Favorite Home Decor Finds

3.1 Phillip Lim Mini Pashli Satchel

Win this textured leather top handle satchel with flap and brushed brass-tone push-lock closure and two expandable zippers beneath the flap. Fully lined interior with one zipper leather pocket. Detachable and adjustable crossbody strap.


Catalog Development A

catalog developed for a bridal boutique that specializes in statement pieces and accessories.

Student Work The Art Institute of California- San Francisco Catalog Development

Value Proposition: We offer the best in bridal attire for todayâ&#x20AC;&#x2122;s woman with a focus on French and European couture and accessories. Our stunning collection of bridal gowns includes exquisite silks, delicate European laces, intricate embroidery, and fine hand beading. Our collection features affordable luxury gowns perfect for the elegant evening affair, the romantic garden party, or the whimsical beach celebration. We offer headpieces, veils, and shoes-the perfect finishing touches for your wedding. We want you to look perfect from head to toe!

Target Market: Single, women aged 26-32 years old in CA. College Degree or higher $50k-$150K per year Has no children

Mission Statement: We opened Bonjour Bridal Boutique with the intention of providing the best possible setting for brides to select the perfect wedding gown. We are dedicated to helping you make your dream wedding a blissful and memorable reality.



Photographer: James Comfort Model: Brenda Rau Styling: Janean Comfort

Poppy Bridal Headdress $350

Acacia Bracelet $275


Acacia Bridal Belt $365

Rondella Crystal Necklace $495

Shop 24/7 at







This statement necklace is hand-beaded with antiqued silver seed-beads and crystals on a double layer of ivory silk organza. It has an adjustable crystal pendant tail at the nape of the neck. $670


A mix of dazzling channel set rondelle bars intertwined with a mix of glass and Swarovski crystals. Finished with an adjustable chain and lobster claw clasp. $495


Shop 24/7 at

Decorated with over-sized Swarovski pear and brilliant crystals tied as parcels with silvered thread and radiating mirrored bugle beads. $695




A. Valentine Headdress Understated sparkling headdress of navette crystals intertwined with wire. Finished at the back with silver metallic ribbon which can be tied in a bow. $160

B. Stellina Headdress II An arrangement of navette, pear cut, circular and cup chain crystals cluster in a foliage shape motif. Mounted on a silk wrapped band. Looped at the end for pinning, if desired. $340

C. Stellina Headdress III The Flori collection features pearl effect beads next to chaton and oval shaped crystals, arranged in a sparkling floral motif and set on a silk wrapped band. $248

Photographer: James Comfort Model: Brenda Rau Styling: Janean Comfort

Dripping in Diamonds


presorted standard U.S Postage

6500 Park of Commerce Blvd. San Francsico, CA 94102



Customer # Source Code CBBA102C


Collean Comfort or Current Resident 5555 Smith Drive Modesto, CA 95356-8817

Order at or call (510.606.5838)



Style Guru/Trend Reporter

project that highlights my time with, where I capture street style fashion around college campuses.

Student Work The Art Institute of California- San Francisco Senior Project 2

About CollegeFashionista


Janean Comfort

Style Advice of The Week Jan 13, 2014

“During her senior year at Indiana University, Amy Levin started a blog documenting student fashion on campus. “I noticed the influence street style was having on the fashion industry and realized that no one was really focusing on the college demographic,” she says. In August 2009, Levin launched her full-blown site CollegeFashionista (, devoted to covering undergraduate style at five different schools. Its reach has since grown to more than 300 campuses, prompting a relaunch this month. “College is the first time a lot of people are away from home, and you’re really experimenting with who you are as a person,” explains Levin. “That naturally comes out through what you’re wearing.” To see just how trendsetting coeds can be, we had Levin lead us through New York University, Parsons the New School for Design and the Fashion Institute of Technology on a rainy December afternoon. Neither finals nor inclement weather could stop the students we encountered—clad in fur-trimmed jackets and designer schoolbags—from looking their best.” (By Cristina Velocci)

Style On, Janean Comfort The Art Institute of California-San Francisco

Spring 2014 Feminine Casual Comfortable


Hello! My name is Janean Comfort. I am 24-years-old and I am in my last quarter at The Art Institute of CaliforniaSan Francisco and will be earning my Bachelor’s in Fashion Marketing and Merchandising! My passion is writing and blogging and I hope to work at a fancy fashion magazine or blog in a big city someday soon! I am truly thrilled to be writing for CollegeFashionista as a Style Guru. I have an unhealthy obsession with nail polish, candles and coats! In my free time I like to do puzzles, go to the movies, eat out and read. I think my love for fashion started when I was a baby! My mom would dress my twin (yep, I’m a twin!) and I the same but in different colors! Ugh! How cliché of my mother! (She dressed us with the best intentions, I am sure!) I already looked like my sister and she was going to make me dress the same as her too? Thus my rebellious journey to fabulously stand apart from others through how I dressed began! My personal style is always changing. I like to be casual yet feminine at the same time. I rely a lot on bold statement pieces to jazz up my outfits. I love bold flats, jewelry or even make up to make my outfit pop. I walk a lot so high heels are NOT my thing! I am a flats girl! As I mentioned before I love coats and jackets! What I love about coats is that if you don’t feel like being really dressy all you have to do is through a nice coat on and no one will know you are wearing a simple shirt underneath. Fancy on the outside, casual on the inside!

Melissa Levin Editorial Director

Amy Levin Founder & Creative Director

So here’s to a new year, new friends and new trends and I hope that I am able to provide some fashionable insight to the new styles that are emerging on my campus and some advice as how you can incorporate them into your own personal style as well! Be sure to check out my posts on Mondays! Style On, Janean Comfort


STYLE ADVICE OF THE WEEK: Beautiful Greenery... I mean Scenery

Style Advice of The Week Jan. 20, 2014 Style On, Janean Comfort

Style Advice of The Week Jan. 27, 2014 Style On, Janean Comfort

The Art Institute of California-San Francisco


Black Combat Boots

Women’s Fashion


The Art Institute of California-San Francisco

statement necklace


Spring 2014

Spring 2014

Ranging from teeny-tiny to supersized, checkered patterns are anything but square and you can see that this trend continues to be popular from way back in spring 2013 when Marc Jacobs mod, 1960s-inspired collection emerged on the runway and brought the dated pattern up to speed. Keeping in trend for winter 2013, this Fashionista donned a black and white checkered knit sweater. This bold black and white check patterning lends a grunge look to this monochrome pullover, as do her tough black combat boots. Paired with her outfit she wore black leggings and a black bucket purse with studs to school. To soften the look, she wore this beautiful vintage-looking heirloom necklace that has bright pink flowers inside. Wearing a bold colorful necklace against any top that is black and white makes for a pop and is sure to be noticed. Remember, any color goes with black and white. You can change the look of this whole outfit and wear jeans or leggings in any color and that can take you from looking modern grunge to modern chic, or you can wear flats with a color, instead of combat boots. There are so many ways to style an outfit around this amazing multifunctional sweater, which can also be worn for practically any season.

cuff Green Gold Neutral

With the winter season in full force, many popular styles and trends I have seen on campus are neutral in color. There are many browns, blacks and creams in people’s wardrobes, which is great because these pieces become multifunctional and you can mix into many different outfits. Wearing only a neutral can be very boring and that is where wearing color comes in.

Alas! The season for ugly Christmas sweaters and the overuse of the colors of red, green and sequins is over! We are now in full-fledged winter season and will soon be transitioning into spring. Well, you might be asking what does one wear when it is no longer fall or no longer the holiday season? From red checks, to green, blue and black plaid, this season you can find everything from the traditional to the modern prints with checks, plaids and Scottish tartan. You can style these patterns in so many ways, from grunge to country to classy.


According to Pantone’s spring 2014 color report, wearing neutrals and colors together are a must. “Sand is a lightly toasted and amiable neutral, that conjures images of the beach and the carefree days of summer and Hemlock is a summery, ornamental green, that provides a decorative touch that’s very different from the greens of recent seasons. ” As you can see, our Fashionista is ready for the spring season. She paired this beautiful, emerald green dress with a great light tan blazer and boots that match, both similar to the colors in Pantone’s color report. The contrast between these two colors are great and really pop. What I like about a lighter neutral versus a dark neutral like a dark brown or black is a light neutral can actually pop like a bright color and can still be worn with practically any other color. Our Fashionista’s dress is a jewel-toned color (emerald green, ruby red, etc.) which looks rich and expensive. Another amazing part about this outfit is not only did our Fashionista wear a light neutral and this deep green dress, she also accessorized with a matching green purse and gold accessories. Her gold cuff really looks great against her skin and goes really well with the dress and does not overpower her outfit. She has the right balance of color and tied the whole look together by wearing simple black leggings to keep warm in the city of San Francisco, where the weather is extremely bipolar. If you are a Fashionista that is scared of bold color, start an outfit with a neutral, like a pair of black skinny jeans, and then try pairing it with a loud printed top or maybe a solid colored top (baby steps!) and see how it looks. Remember that almost any print or color can be paired with a neutral no matter how bright or crazy the color or print is. On the flip side, if you are a Fashionista that loves print and wants to tone it down a bit, try pairing the print with something neutral. That will soften the look of the print or bright color. At the end of the day, wear what makes you happy. On days when you are feeling more reserved, wear those black skinny jeans and gray hoodie with pride and on days where you are feeling bold and daring, wear that bright floral dress and pink neon pumps with no fear!

No matter how you wear the check trend, you will stand out and will be looking fabulous this post-holiday season.

I think the most important thing to remember about fashion is that you feel beautiful in the clothes that you wear no matter what the colors say.

Style On, Janean Comfort

Style On, Janean Comfort



Style Advice of The Week

March 03, 2014 Style On, Janean Comfort

Style Advice of The Week

Feb 10, 2014 Style On, Janean Comfort

The Art Institute of California-San Francisco

The Art Institute of California-San Francisco

Booties Blouse






Women’s Fashion Blazer Spring 2014

Spring 2014 Satchel Colored Deniem

With the changing seasons comes fashion issues such as raising and lowering hemlines, print on prints and the color of the season. It is easy to get lost in the trends. This week we are going back to the basics and then dressing it up with some faux fur!

As a college student, there are many things that are going on that I have to keep track of: things I have to do, people that I have to see, places that I have to go and (most importantly) stores that I have to shop at, while still keeping my sanity. College students are masters of balance. We balance our social lives with our school lives with our family lives with our work lives. That is a lot to juggle! Our Fashionista this week added one more balancing act to her life and that was her great outfit! One rule that I always keep in mind when shopping or getting dressed is proportions! I know you must be thinking, “Ain’t nobody got time for all that!”, but if you do not consider proportions when getting dressed, your outfit may be off the mark. Take our Fashionista for instance. She is wearing this beautiful front tie blouse. To balance the outfit she wears a great military green jacket, (which has been a huge trend this fall/winter season) that is longer than her top. Our Fashionista also plays with color which ties in with balance. Her jacket and top pair well with her brown Levi Brand skinny jeans and riding boots. I love that she wore brown boots that match her jeans. Instead of staying with all solid colors, she mixed it up a little bit by adding a scarf with a print, which does not bring imbalance to her outfit, nor does her cute navy blue satchel. Our Fashionista said it’s from Target! All of the colors within her outfit work well together. You can bring balance into any outfit even if you are wearing print on print. So while our Fashionista carries on juggling the many aspects that entail being a busy college student, I can say with confidence her outfit is one more act that is bringing more balance to her life. Style On, Janean Comfort

Our Fashionista this week was wearing a great ensemble, looking really chic on campus after her morning class and when examining her outfit closer, I noticed that she was wearing some basic pieces that are great to have in your wardrobe. I always admired people that could take what could be a simple outfit but then add one statement piece that takes their look from drab to fab and this Fashionista did just that! She is wearing a basic pink T-shirt and skinny jeans from Target and a white blazer from JCPenney. Wearing a dressy jacket is an effortless way to upgrade almost anything in your closet and once considered a trend, skinny jeans are now a denim staple. Our Fashionista could have gone to class wearing just that and still would have looked great! But she takes her look even further by draping a faux fur stole over her blazer, taking her casual look to a whole new level of chic. The faux fur also gives her outfit some great texture and contrasts well with the bright pink T-shirt and white blazer. To dress her basic outfit up, our Fashionista wore these show-stopping booties from Macy’s, detailed with gorgeous beading with a golden bracelet and watch from QVC. While out in the sun, our Fashionista wore these chic black sunglasses that frame our Fashionista’s face beautifully. Adding another great pop of color to our Fashionista’s outfit is her red cross-body Prada bag! The great thing about this outfit is because there are so many basic pieces, you can easily go from a daytime look to a nighttime look. While still wearing the great statement fur stole and booties, switch to dark skinny jeans or a dress and you are ready for a night on the town. For us students on campus, we long for the weekend and most of us will most likely find ourselves in casual jeans and T-shirts while in class. That’s great because when you find yourself wanting to add a little pizazz to your outfit, all you need is a statement piece like a jacket or accessory and you have taken your outfit from casual to chic. Style On, Janean Comfort

Styling PR & Promotions: Project Runway Photoshoot

Singinâ&#x20AC;&#x2122; In The Rain A

photoshoot using past Project Runway designs, restyling and photograghing them.

Student Work The Art Institute of California- San Francisco Senior Project 2

Project: To take a former Project Runway design and restyle it for a photoshoot. Concept/Mood: The concept was inspired by the film “Singing in The Rain.” Rain usually is seen as dreary and bleak so I wanted it portrayed in a joyous way. Because the outfit was all black, there was a need for a pop of color, so colored confetti was used as “rain”. Project Runway Designer: Unidentified Season: Unidentified Styling: Janean Comfort Photographer: Nick Condeto Model: Maddie Tabor Hair and Makeup: Kimberley Casazza

Gene Kelley in “Singing in the Rain”

Styling PR & Promotions: Project Runway Photoshoot

Iridescent Bliss A

photoshoot using past Project Runway designs and restyling them using rim lighting.

Student Work The Art Institute of California- San Francisco Senior Project 2

Project: To take a former Project Runway design and restyle it for a photoshoot. Concept: The dress was deconstructed so I took the bottom half of the dress and used it as a full high waister skirt and dressed my model in a black bandeu top. The photographer used rim lighting and iridesent confetti to create a snow globe affect. Project Runway Designer: Austin Scarlett Season: All- Star Season 1: Finale Styling: Janean Comfort Photographer: Miki Hiri Model: Maddie Tabor Make Up and Hair: Kimberley Casazza

Designer Austin Scarlett

The Original Design

Thank You.

Fashion Marketing Portfolio  

An accumulation of projects that showcase my creative talent, technical expertise and writing skills.