ENVIRONMENTAL
Coveris MAP tray solution for MFP Leading European packaging manufacturer, Coveris, has launched a new board-based MAP tray solution for the meat, fish and poultry (MFP) sector, reducing plastic by 90%, while maintaining recyclability and shelf-life. Delivering a plastic reduction of up to 90%, Coveris’ new BarrierFresh MAP trays combine sustainably sourced board with its specially developed EVOH barrier film to deliver a fully printable, hermetically sealed, singleSKU pack that maintains product integrity and recyclability for the chilled MFP category. Promising less plastic and more freshness, the 21-day shelf-life packs
function on and off-shelf, supported by a single packaging format. As the ideal solution for the breaded poultry, meat and fish category, as well as prepared food applications, BarrierFresh MAP trays are lightweight, stackable and compatible with many existing machinery lines, subject to application. This launch offers manufacturers a sustainable alternative that does not compromise on performance or shelf appeal. Will Mercer, Coveris business unit paper’s R&D director, said: “Our BarrierFresh MAP marks a unique breakthrough, offering a reduced-
plastic, reduced-packaging solution that delivers the same barrier performance and shelf-life benefits as traditional rigid plastic trays, while maintaining recyclability for the consumer. The launch of BarrierFresh MAP trays aligns perfectly with our vision of No Waste and supports the industry’s growing demand for reduced-plastic alternatives.” This expands Coveris’ portfolio of fibre-based recyclable packaging, reinforcing its commitment to marketleading sustainable innovation.
Mike Revell elected FPA executive chair
Following a count and subsequent verification by the FPA’s accountants, Kreston Reeves, the Foodservice Packaging Association (FPA) can announce Mike Revell, managing director of the Socius Network, as the new FPA executive chair. The result was very close, with only three votes between the two candidates. This will be Mike’s second term,
with his first spanning the time when the association transitioned from the BDPA to the FPA. Revell said: “As a passionate supporter of the FPA and everything it stands for, I want to see it thrive and to continue supporting its members for years to come. “There is no doubt our market has changed dramatically, and as an industry we are faced with more legislation, taxes and environmental challenges. I believe it is important that the industry’s trade association – owned and paid for by its membership – is focused on delivering tangible benefits to every member.” Anna Turner, who took on the interim executive chair role in February this year, said: “I’d like to formally thank the FPA board and committees for their incredible support. Without their commitment,
the strides we have made over the past few months to create a more transparent, flexible association wouldn’t have been possible. “I look forward to seeing Mike build on that work – and am heartened to learn he shares my view about the importance of our industry’s young talent to the future success of the association. I wish him all the best.” Revell will formally take on the executive chair role on 1 July. Martin Kersh, FPA executive director, added: “Our sincere thanks to two superb candidates for accepting their nominations and for their excellent presentations. We are blessed to have such dedicated and committed members who, even with big workloads, are willing to be of service to the FPA. That we have candidates of this calibre is a testament to how far the FPA has come.”
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