PASTA & PASTA SAUCES
Complete solutions Range expansion and providing customer satisfaction are the keys to success at Action Foods. We caught up with the team to discuss NPD and what the future holds. Talk to us about the growth of frozen pasta in the sector. In UK foodservice, we are seeing a much stronger shift from fresh and dried pasta towards frozen alternatives. This is largely driven by the demand for convenience and better value in the face of rising costs. With shortages of skilled chefs, ongoing labour challenges and utility bills climbing, frozen pasta offers a practical solution – cutting cooking times by more than half, reducing labour requirements, saving on energy and
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water and speeding up service. It also helps minimise waste. Take the example of an Italian restaurant. If only three portions are ordered in that day of business as diners are fancying pizza more, the pasta can be taken directly from the freezer, with the rest kept for later use. In contrast, if fresh pasta was prepared daily, this would result in losses and waste due to sales being lower than expected. Longer shelf life, portion flexibility and cost-efficiency are key drivers in this segment. The main challenge, however, lies in awareness – growth only accelerates once operators appreciate the full benefits frozen pasta can bring… and this is our job!
www.pizzapastamagazine.co.uk 08/10/2025 15:56