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National Visions within a Global Dialogue

Postwar Graphic Design in the UK - New internationalism - Purist modernism - Graphic Expressionism - English Designers made significant contributions

Postwar Graphic Design in the UK Herbert Spencer

- renewing British graphic design

- writing, teaching, GD practice

- typographic sensitivity and structural vitality

Postwar Graphic Design in the UK Alan Fletcher, Colin Forbes, and Bob Gill

- exhibition design, historic conservation, and industrial design

- partners were continually added

- clean geometric forms to warm historicism

Alan Fletcher, Colin Forbes, and Bob Gill

Cover for Graphis, 1965

Alan Fletcher

Bus poster for Pirelli Slippers, 1965

Colin Forbes

Poster protesting public museum admission charges, 1970

Colin Forbes

Symbol for Zinc Development Association Die Casting Conference, 1966

Alan Fletcher and Georg Staehelin

Logo for an exclusive boutique, 1968

The Rise of Japanese Design - central placement around a median axis - compositional traditions of Japanese arts

Ryuichi Yamashiro

Poster for a tree-planting campaign

The Mon

The Rise of Japanese Design Yusaku Kamekura (1915-1997)

- served as art director for several Japanese cultural magazines

- found the Japan Advertising Art Club

- modern yet often evoke poetic traditions

Booklet cover, 1954



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Tokyo olympics logo and poster, 1964

Tokyo olympics poster, 1964

Poster for a Ski Resort

Poster for the Osaka World Exposition, 1970

The Rise of Japanese Design Matsuda Tadashi

- photographic illustration and collaborative and team design to solve GD problems

- fine, ruled lines as a vessel to contain typographic information

Masuda Tadashi (designer) and Imamura Masaki (photographer)

Cover for Brain Magazine, 1964

The Rise of Japanese Design Kazumasa Nagai

- sculpture major at Tokyo University of Fine Arts and Music

- linear patterns combined with photographs

Kazumasa Nagai

Paris exhibition poster, 1984

Ikko Tan


Nihon B

uyo Post

er, 1981

The Rise of Japanese Design Takenobu Igarashi

- paradigm for blending Eastern and Western ideas

- alphabets drawn on isometric grids

- ‘architectural alphabets’

Takenobi Igarashi

Poster for Expo '85, 1982

Takenobi Igarashi

Poster Calendar, 1990

Takenobi Igarashi

Poster for Kanagawa Art Festival, 1984

The Rise of Japanese Design Tadanori Yokoo

- replaces the order and logic of constructivism with the restless vitality of and a fascination with mass media, popular art, and comic books

- collaged photographic elements into designs

Tadanori Yokoo

Poster for Koshimaki Osen, 1966

Tadanori Yokoo

Poster for printmaking exhibition, 1968

Tadanori Yokoo

Exhibition poster, 1973

The Rise of Japanese Design Shigeo Fukuda

- disarmingly simple, readable, immediate, yet engage the viewer with unexpected violations of spatial logic and universal order

Shigeo Fukuda

Victory 1945 Poster, 1975

Shigeo Fukuda

Exhibition poster for Keio Department Store, 1975

Shigeo Fukuda

Teacups, 1975

The Rise of Japanese Design Koichi Sato

- delicate color motifs and metaphysical forms

- based on concepts of Zen Buddhism

- thinks in opposites

Koichi Sato

New music mediaposter for May Corporation, 1974

Koichi Sato

Image poster for Yuny Supermarket, 1985

Design in The Netherlands - World War II and the German occupation completely disrupted Dutch society - two strong currents in design

1) pragmatic constructivism

2) vigorous expressionism

- individuality and free expression - functional design

Design in The Netherlands Wim Crouwel

- direct contact with Swiss designers in forging the International Typographic Style

- designer as an objective problem solver

Wim Crouwel

Postage stamps, 1976

Wim Crouwel

Poster for Amsterdam's Stedelijk Museum design exhibition, 1966

Design in The Netherlands Total Design (TD)

- sought a ‘total image’

- initiated a purifying process

- training ground for young designers


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M A P r o f s demark

ny a p m o c m petroleu

Design in The Netherlands Pieter Brattinga

- learned all aspects of printing

- mediator between designers and printers

- designed posters and publications

- curated exhibitions which introduced advanced art and graphic design

Pieter Brattinga

Poster for exhibition De man achter de vormgeving van de PTT, 1960

Design in The Netherlands Dutch PTT (Post, Telephone, and Telegraph)

- emphasized importance of design

- responsibility for aesthetic excellence

- Aesthetic Design Department

Design in The Netherlands R. D. E. Oxenaar

- autonomous expression & utilitarian needs

- designed Dutch paper currency

- “the personal and subjective interests of the artist can be brought to fruition while fulfilling the needs of public communication�

R.D.E. Oxenaar

Designs for Netherlands currency

Design in The Netherlands Jan van Toorn

- inspired many expressionist designers

- organizing information to influence the viewer and to transmit social values

- ‘dialogic design’

Jan van Toorn

Mens en Omgeving, 1982

Design in The Netherlands Anthon Beeke

- participated in Fluxus

- provocateur

- photographic depictions of human figure

- “design should not avoid the true nature of the human condition glossing over reality�

Anthon Beeke

Theatre poster for Leonce en Lena, 1979

Jan van Toorn

Poster for Eeun Meeuw, 2003

Anthon Beeke

Poster for Hamlet, 2002

Design in The Netherlands Daphnis Escher

- stand out from urban surroundings

- far removed from the mainstream of modern graphic design

Design in The Netherlands Gert Dumbar and the Studio Dumbar

- comprehensive range of design

- rejects dehumanized forms

- advocates GD with “stylistic durability to survive beyond its time�

- mimicked by European designers

- values the roll of humor and impulse

Gert Dumbar (designer), Lex van Pieterson (photographer), and Teldesign (studio)

Poster for the Mondriaan collection at the Haags Gerneentemuseum, 1971


u Studio D

r o f r e t s o P e c n a D d Hollan , 1995 Festival

Studio Dumbar

PTT Corporate Identity System

Design in The Netherlands Hard Werken (Hard Working)

- informal association than a structured business

- relaxed, anything-goes attitude a.k.a. YOLO

- openness = suprising and original results

- emphasized not just the message

- collective of autonomous designers

Hard Werken

Covers for Hard Werken Magazine, 1979

Hard Werken

Souvenir stamp sheet for PTT, 1988

Design in The Netherlands Wild Plakken (Wild Posting)

- addressed issues such as racism, the environment, abortion, women’s rights, and gay rights

- “the way a design looks should be determined by the nature and content of the subject”

Wild Plakken

Poster for the antiapartheid movement of the Netherlands, 1984

Wild Plakken

Informational folder cover, 1988

Wild Plakken

Postage stamps for PTT: children and traffic, 1985

Design in The Netherlands Irma Boom

- books as sculptural objects

- “effective work is achieved through a close collaboration between designer and client�

Irma Boom

SHV Think Book, 1996

Design in The Netherlands Experimental Jetset

- Amsterdam-based GD studio

- Marieke Stolk, Erwin Brinkers, and Danny van den Dungen

- blend Dutch modernist heritage and international postpunk tendencies

Experimental Jetset

"Meet the Cast" poster, 2006

Experimental Jetset

Limited edition packaging for the Helvetica documentary, 2008

x Postwar graphic design in the United Kingdom x The rise of Japanese design x Design in the Netherlands


Meggs' History of Graphic Design (5th Ed.) Philip B. Meggs, Alston W. Purvis

FA 165.1 National Visions within a Global Dialogue  

A PDF I made and used as a presentation for my report in FA 165.1 class.

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