Issuu on Google+

Aarkstore.com announces, The Latest market research report is available in its vast collection:

Consumer Trends in the Prepared Meals Market in Spain, 2011

http://www.aarkstore.com/reports/Consumer- Trends-in-thePrepared- Meals-Market- in-Spain- 2011-198006.html

RSS Link

Synopsis This report provides the results for the Prepared Meals market in Spain from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods(CPG)consumption habits, and forms part of an overall series covering all CPGproduct markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level. Summary Why was the report written? Marketers in the Spanish Prepared Meals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Prepared Meals


market they account for and which consumer trends drive their behavior. Scope Consumer survey data for the following specific categories: meal kits, pizza and ready meals. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. Reasons To Buy Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Key Highlights Of the total market value the Ready Meals and Pizza categories are clearly dominant and together account for over 95%of the market. For the moment Meal Kits are struggling to make much impact o the market and for those looking to build major scale these two leading categories are the clear areas to target. Table of Contents : 1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers 1.2.4 Volume Units and Aggregations 1.2.5 Exchange Rates 1.2.6 Population Profiles (for interpretation of tables and charts) 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys


1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children’s behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research 2 Consumer Segmentation, Group Value and Trend Influence 2.1 Cohort Groups and Prepared Meals Market Value 2.1.1 Age Groups 2.1.2 Gender Groups 2.1.3 Location Groups 2.1.4 Education Achieved Groups 2.1.5 Wealth Groups 2.1.6 Busy Lives Groups 2.2 Cohort Groups and Market Value by Category 2.2.1 Meal Kits 2.2.2 Pizza For more related Reports Plz follow The link: Consumer Trends in the Pasta & Noodles Market in Spain, 2011 Consumer Trends in the Seasonings, Dressings & SaucesMarket in Spain, 2011 Consumer Trends in the Syrups & SpreadsMarket in Spain, 2011 Consumer Trends in the Pasta & Noodles Market in Brazil, 2011 Consumer Trends in the Soy Products Market in Brazil, 2011

For More details Plz do contact : Aarkstore Enterprise Marketing Team ( janavi ) Phone:08149852585


Email: enquiry@aarkstore.com URL:www.aarkstore.com


2012 Food & Beverages Aarkstore.com || Consumer Trends in the Prepared Meals Market in Spain, 2011