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Consumer Trends in the Pasta & Noodles Market in Russia, 2011

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Synopsis This report provides the results for the Pasta & Noodles market in Russia from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods(CPG)consumption habits, and forms part of an overall series covering all CPGproduct markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level. Summary Why was the report written? Marketers in the Russian Pasta & Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Pasta & Noodles market they account for and which consumer trends drive their behavior.


Scope Consumer survey data for the following specific categories: ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried noodles and dried pasta. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. Reasons To Buy Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Key Highlights Overall the total Pasta & Noodles market is worth over US$2bn and within this Dried Pasta is easily the leading category. Most noodle markets are fairly small by comparison and for those seeking to develop scale, competition within the key categories is likely to be intense. Table of Contents : 1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers 1.2.4 Volume Units and Aggregations 1.2.5 Exchange Rates 1.2.6 Population Profiles (for interpretation of tables and charts) 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children’s behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research


2 Consumer Segmentation, Group Value and Trend Influence 2.1 Cohort Groups and Pasta & Noodles Market Value 2.1.1 Age Groups 2.1.2 Gender Groups 2.1.3 Location Groups 2.1.4 Education Achieved Groups 2.1.5 Wealth Groups 2.1.6 Busy Lives Groups 2.2 Cohort Groups and Market Value by Category 2.2.1 Ambient Noodles 2.2.2 Ambient Pasta 2.2.3 Chilled Noodles 2.2.4 Chilled Pasta 2.2.5 Dried Noodles For more related Reports Plz follow The link: Consumer Trends in the Pasta & Noodles Market in Brazil, 2011 Consumer Trends in the Soy Products Market in Brazil, 2011 Consumer Trends in the Pasta & Noodles Market in China, 2011 Consumer Trends in the Savory Snacks Market in China, 2011 Consumer Trends in the Syrups & SpreadsMarket in Russia, 2011 Consumer Trends in the Ice Cream Market in the US, 2011

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