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Consumer Trends in the Fish & Seafood Market in Germany, 2011

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Synopsis This report provides the results for the Fish & Seafood market in Germany from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods(CPG)consumption habits, and forms part of an overall series covering all CPGproduct markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level. Summary Why was the report written? Marketers in the Fish & Seafood market in Germany face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fish & Seafood market they account for and which consumer trends drive their behavior.


Scope Consumer survey data for the following specific categories: Ambient Fish & Seafood, Dried Fish & Seafood, Fresh Fish & Seafood (Counter), Frozen Fish & Seafood, Raw Packaged Fish & Seafood - ProcessedPiecesand Raw Packaged Fish & Seafood - Whole Cuts. Reasons To Buy Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Key Highlights The Rural proportion of Fresh Fish consumption is significantly higher than its proportion of the population; whereas its proportion of Raw Packaged Fish consumption is significantly lower. This relates to the availability of Fresh Fish in Rural areas. Marketers should take this into account when designing campaigns so that Fresh Fish is targeted at Rural Dwellers and Raw Packaged Fish at Urban Dwellers. Table of Contents : 1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers 1.2.4 Volume Units and Aggregations 1.2.5 Exchange Rates 1.2.6 Population Profiles (for interpretation of tables and charts) 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children’s behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research


2 Consumer Segmentation, Group Value and Trend Influence 2.1 Cohort Groups and Fish & Seafood Market Value 2.1.1 Age Groups 2.1.2 Gender Groups 2.1.3 Location Groups 2.1.4 Education Achieved Groups 2.1.5 Wealth Groups 2.1.6 Busy Lives Groups 2.2 Cohort Groups and Market Value by Category 2.2.1 Ambient Fish & Seafood 2.2.2 Dried Fish & Seafood 2.2.3 Fresh Fish & Seafood (counter) 2.2.4 Frozen Fish & Seafood 2.2.5 Raw Packaged Fish & Seafood - processedpieces For more related Reports Plz follow The link: Consumer Trends in the Syrups & SpreadsMarket in Germany, 2011 Consumer Trends in the Soup Market in Germany, 2011 Consumer Trends in the Oils & Fats Market in Germany, 2011 Consumer Trends in the Fish & Seafood Market in Germany, 2011

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