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Home Selling Proposal Prepared for Michael Snyder 431 N. Missouri Street By Jana Orem Prudential Kansas City February 8, 2010

Take advantage of our worldwide presence.

At Prudential, our real estate network is one of the largest in North America, with over 1,940 member offices and more than 62,000 real estate professionals. Our real estate professionals are committed to helping you buy or sell a home virtually anywhere in the United States, Canada, and Mexico.

High Standards Buying a home is a considerably large financial commitment. With such a major investment, there are no more powerful or comforting words than reliability and trust. You can be confident every Prudential Real Estate sales professional views these words as a personal commitment. Our agents represent an organization that strives to provide the most rewarding home ownership experience possible, using innovative technology, marketing and key business initiatives. Â

International Advantage

Network Strength

Look how far we’ve come.

Prudential Kansas City Realty sets the standard for residential real estate with full-time, professional REALTORS and advanced technology solutions, resulting in total customer satisfaction. In pursuit of this mission, we honor these values: Trust, Integrity, Experience

History of PKC

PREA Network Recognition

Company History

Prudential Kansas City Realty has changed names a few times over the years, but one thing hasn’t changed and it never will change. It’s our commitment to quality and integrity in the service of our clients. This commitment is reflected in our mission statement:

Prudential Kansas City Realty ranks as the 24th top performing company in PREA’s International Network of over 640 companies.

This representation is based in whole or in part on data supplied by the Kansas City Association of REALTORS and Heartland MLS. Neither entity guarantees or is in any way responsible for its accuracy. *Includes double count for in-house sales.

Corporate Profile

Additionally, PKC is consistently ranked #2 in The Kansas City Business Journal’s list of the Top 25 residential real estate firms.

Why use a REALTOR sell your home?

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I Know How to Set a Price That Sells- Set the price too high, your home sits on the market, growing stale. Set it too low, you don’t get your home’s true value. Set it just right, you sell your home for the best price in the shortest time. I can advise you how to price your home to do just that. I Bring Expertise to the Process- It’s comforting to know you’re not alone during this life changing transaction. I will help take the guess work away by providing step-by step instructions about the entire process.


I’m Tech-Savvy- I have the latest technology at my fingertips, giving me an edge when providing competitive listing information, status changes, and other crucial updates you need to know.


I’m Educated and Experienced- As a licensed REALTOR, I am committed to continuing my real estate education. Professional experience coupled with my real estate knowledge is why I am best qualified to transact your home sale.


I Provide Marketing Prowess- I will assemble a custom plan to sell your home using the most effective methods and media available. From flyers and website listings to open houses and fellow agent tours of your home, I’ll make sure potential buyers know about your listing.

Why use a REALTOR®?

Can a REALTOR really help sell your home? The answer is YES! Here are the Top 5 reasons why:

A little about me… •  2000-2010 sold over $50 million in homes helping over 250 families buy or sell a home along the way. •  #1 agent at Prudential Kansas City’s Platte office in 2008 & 2009 and #6 among 500 agents company-wide. •  Over 9 years of new construction experience. Currently the community agent for Drake’s Crossing bringing me into contact with buyer’s in all price points. •  In the top 1% of all Northland real estate agents ranking 23rd out of 1,759 agents. •  2008-2009 recipient of the Five Star Award for Best in Client Satisfaction nominated by past clients.

Personal •  Lifelong resident of the Kansas City area. •  Attended college at UMKC and Park University where I studied Business and Interior Design. •  I am single mom to my fabulous yet challenging, three year old son, Landon. •  Hobbies include food and wine, interior design, jewelry making, reading, entertaining, and just being with family and good friends.

“Just knowing that I am a part of making people’s dreams come true is a remarkable feeling. I have developed so many great relationships through this business and I find the fact that I stumbled upon this career truly a blessing. Building relationships is my focus with each transaction not just getting a sale. I promise to give all of my clients the same level of service that I would family and will always keep their best interests at heart.” Jana Orem

About Jana Orem


A word from a few of my past clients‌

Steve Harlan "When it came time to sell my home and buy one more suited to my preferences, I was fortunate enough to find Jana. Jana's patience gave the whole experience a calming air, and I never felt frustrated because I knew I was in good hands. We toured lofts, condos, Victorian mansions, and new construction sites. Jana's wide range of knowledge and experience helped me navigate the pros and cons of each choice and each area. There is no other realtor I would want handling the largest investment of my life." Clay and Susan McCullick "We had a very positive experience using Prudential to sell our home and buy a new one. Our realtor was Jana Orem. She was very professional and great to work with. We would highly recommend her to anyone!" Eric Greble "Working with Jana Orem as my agent made the whole home buying process very seamless. I will recommend Jana to all of my friends and family whenever they are in the market to buy or sell a home." Jodi Kurzdorfer "Jana was extremely professional and took her time to find me just what I wanted. She was very honest with opinions and looked out not only for my best interest but in my future as far as resale, safety and quality of the home. By far she has the most integrity and professionalism I have ever seen in a realtor. I am an extremely picky person and she took her time to fine the perfect house for me. I could not be happier!"


Jeff and Kris Bodinson "Five years ago we built our dream house. Due to many unforeseen factors, we needed to sell quickly. We had used other realtors with no success. A friend of ours recommended Jana and after meeting with her, we knew she was the perfect fit. She was very upfront and direct with what our options were. Jana is very professional and if we ever had questions, she was prompt with returning our phone calls. Jana did all of the leg work and all we had to do was sign the papers. If we ever need to buy or sell, she will be the first realtor we contact. We also have recommended her to our family and friends."

I guarantee your satisfaction.

I commit that I will: •  •  •  •  •  •  • 

Communicate with you in a timely and efficient manner. Help you identify your needs. Develop and implement an effective marketing plan. Help you develop an effective marketing strategy. Recommend steps to prepare your home for sale. Represent you in negotiations with prospective buyers. Protect your interests throughout the entire process.

This is my commitment to you to ensure that I meet all of your expectations in the marketing and sale of your home. With your agreement, I will pursue a marketing and financing plan to provide you great service and superior results. ___________________________________________________ Agent Date

___________________________________________________ Client Date

Satisfaction Guarantee

As your agent, my goal is to help you sell your home for the highest price attainable, within the time frame that you set, and to make the home selling process as efficient and stress-free as possible.

Selling a house typically includes many of the following steps. I will help you through the entire process.

Home Selling Process

Do I keep the entire commission from the sales of your home?

There are both direct and indirect expenses associated with selling your home which are necessary for an agent to successfully operate on your behalf. An agent’s commission is used to cover these expenses as shown below:

* Advertising & marketing costs may include: open houses, newspaper and/or magazine advertising, photos and virtual tours, yard signs, flyers, etc.


The short answer is no. Real estate agents are independent contractors who align with a broker. As a result, they incur many of the same expenses as any business trying to sell a product- in this case, your home.

Buyers have a number of options when looking for a new home.

Source: National Association of REALTORS. Profile of Home Buyers and Sellers, 2008

How Buyers Find Their Home

Home buyers may use multiple sources in their home search process, but they are most likely to find the home they end up purchasing through a real estate sales professional or on the Internet.

I will work to effectively market and advertise your home.

Professional photos and tour shot of your property. Color brochures placed inside and outside of home. Â

Marketing & Advertising

We will work together to personalize a marketing and advertising strategy, to ensure that your home’s best features are emphasized to potential buyers. Below are some of the advertising methods that I will use to get your home SOLD!

Our website works for you.

Key word search (e.g. near Plaza, Liberty, Platte County with pool, etc.)

Map Search


Mobile Website-

Marketing & Advertising-

How will buyers find your listing? It’s simple! By visiting, buyers can search for your home in a variety of ways:

When potential buyers call 451-HOME, and select your home, they’ll instantly hear detailed information about it. Prudential Kansas City Realty is the only real estate company in Kansas City with this tool, and I offer it to you at no additional charge. Here’s how it works:

When potential buyers see your home with the 451-HOME sign in the yard, they’ll be able to get immediate information about your home’s features by calling just one number, 913-451-HOME (4663). They can also send a text message to their cell phone with details about the home. Registered users will automatically receive a property flyer in their e-mail.

Additionally, when potential buyers call 451-HOME, their information is captured and instantly sent to me. This allows me to: • Follow up with the lead • Track the total number of inquiries about your home • Find out where the inquiries are originating (yard sign, website, etc.) • And much more! 451-HOME is easy-to-use, available 24/7 and requires no special equipment, which means more potential buyers are likely to use it. Try it today to see how your home is being marketed to Kansas City.

Marketing & Advertising- 451-HOME

Share your home’s best features with potential buyers 24/7 using 451-HOME, Prudential Kansas City’s Mobile MLS program.

Many people start their search for a home surfing on real estate sites. When potential buyers visit, they will be able to hear your 451-HOME property presentation as an audio file on your property listing page.

When potential buyers find your home listing on, they will see the audio player button. The button appears right below your home’s description, making it easier for them to find and use it.

Your property’s presentation is available on the web in both English and Spanish.

There is also a link to additional information about 451-HOME online at

Marketing & Advertising- 451-HOME

Your home’s audio message will receive maximum exposure to potential buyers by appearing on your detailed home listing page on

Craigslist advertising- Your home will be placed on Craiglist using tools like Postlets and Real Estate Shows.

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Marketing & Advertising- Craigslist

Click on the link below to view a sample Real Estate Show:

Your home will be shown as a Showcase listing which will place it at the top of the buyer’s search results. As many as 25 photos can be displayed which will also make your property more compelling to buyers.

Weekly or monthly traffic reports available.

Marketing & Advertising- is the #1 homebuyer website. It attracts 5-6 million visitors monthly and accounts for 68 percent of all time spent by viewers look at internet real estate sites.

Stay on top of your home’s sale process with MyHomeSale.

MyHomeSale offers: •  One-stop access to information regarding the sales process of the home •  No waiting for reports or updates- simply login any time of the day or night to get up-to-date information •  E-mail notification of all showings and showing feedback •  Track website traffic and see the number of online visitors viewing your listing •  View graphs to keep track of details about your home during the sales process

These graphs allow you to click through different displays of important information about your home’s sale activity over different periods of time, based on how long your home has been on the market.

Seller Tools- MyHomeSale

MyHomeSale is a private website available exclusively to sellers who list their home with Prudential Kansas City Realty.

View website traffic and area activity with Prudential’s Online Seller Advantage.

Seller Tools- Online Seller Advantage

Your home will have a personalized website.

Marketing & Advertising

Jana Orem Agent #2 What every real estate broker will do when listing your home. Put home in MLS Put sign in yard Install lockbox Hope home sells

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What Prudential Kansas City will do to get your home sold. Provide state of the art websites to showcase your home Provide a mobile website for buyers to search while out looking Provide 24/7 info line - 451-HOME Send Just Listed Postcards to neighboring homes Provide a personal website to track your homes activity Provide Prudential's Online Seller Advantage

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What Jana Orem will do to get your home sold. Professional photos & virtual tour shot of your home Full color brochures placed inside the home Full color brochures in a brochure box for drive by traffic Personalized website for your home ( Home put on with full description & up to 25 photos Home put on Trulia Home put on Craigslist using Postlets & Real Estate Shows as tools Home put on daily Prudential KC Hotsheet Home toured by PKC agents Home advertised in the KC Homes magazine (if requested by seller) Home advertised in the Northland Hotsheets (if applicable) Virtual flyer sent to top KC area agents Automatic feedback e-mailed when agent fills out on CSS Weekly phone or e-mail communication Monthly written reports

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Agent #3

Marketing & Advertising- Checklist

In a perfect world, I would be the only real estate agent that you interview. If I am the only agent that you are talking to, I feel honored. If not, I have provided a checklist below so that you can compare services and make an informed decision on who should help you sell your home.


Please choose my mommy to sell your home. She will work hard to get your home SOLD FAST because if she doesn’t then… I DON’T EAT!!!

Snyder Presentation  

Marketing plan for Snyder

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