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connections/

A Graduate Graphic Design Photographs and Design by Jana Heyer 415-967-1744 janaheyer@gmail.com To view portfolio janaheyer.com Academy of Art University 79 New Montgomery Street San Francisco, CA, USA Printing and binding by Blurb Paper: Blurb Pro-line Uncoated Typeface: Orator Standard, Bell Centennial Standard

ALL RIGHTS RESERVED Copyright Š 2014 Jana Heyer No portion of this book may be used or reproduced in any manner without the prior written consent of Jana Heyer.


/conclusions SELECTED WORKS // Jana Heyer, mfa


Connections and Conclusions

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Selected works of Jana Heyer

MFA jh/ portfolio

winter 2014


//

jana heyer

//

graphic designer Creating compelling design solutions is more than just making something beautiful, it’s getting to the heart of the matter and creating something meaningful. What I love the most about design is the process of looking at a problem from all sides to gain fresh insight and inspiration. Finding these connections leads me to meaningful conclusions and results in sucessful design solutions. designer // jana heyer subject // MFA student work projects // eight

scott Heyer

photo // Berg Lake Trail, British Columbia

Completion // winter 2014

5


Connections and Conclusions

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Selected works of Jana Heyer

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pursuing the vast beyond

01//

bionic copy cats

02//

Coloring the ice caps

03//

a new path

04//

universal type

05//

reflected perception

06//

Italian surf town

07//

mfa thesis

08//

7


Connections and Conclusions

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pursuing the 01/ vast beyond

winter 2014


Werner Herzog film Festival

1 // pursuing the vast beyond

connections

1.

adventure

the films reveal the characters’ desire to

thrive in inhospitable places.

adventure to unknown and remote places.

wonder

The characters have a love and respect for nature which motivates their journeys.

a beautiful struggle the festival goers experience the films of Werner Herzog while trekking through the Canadian wilderness on the Berg Lake Trail project // werner herzog film festival project focus // branding, photography Course // integrated communication instructor // christopher morlan time line // 15 weeks deliverables // festival catalogue

DVD packaging

web site

trail journal

posters

sound track

advertising

map and schedule

take away items

Jana Heyer

tickets

photo // Jasper, alberta

remote

Characters in the films love the fight to

3.

conclusion

2.

//

back woods gear kit

business system

9


1 // pursuing the vast beyond

Werner Herzog film Festival

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Connections and Conclusions

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winter 2014


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Werner Herzog film Festival

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Werner Herzog film Festival

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Werner Herzog film Festival

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Werner Herzog film Festival

1 // pursuing the vast beyond

pursuing

beyond pursuing the pursuing vastbeyond the vastbeyond pursuing the vastbeyond the vast

pursuing the

beyond VAST

PURSUING vast

the

BEYOND VAST PURSUING BEYOND VAST PURSUING BEYOND VAST BEYOND PURSUING VAST BEYOND PURSUING

the the the

the

Pursuing the VAST PursuingBEYOND the PursuingVAST the VAST PursuingBEYOND theBEYOND

VAST

PursuingBEYOND the

VAST BEYOND

PURSUING PURSUING

VAST VAST BEYOND BEYOND the the

PURSUING PURSUING

VAST VAST BEYOND BEYOND the the

VAST VAST

PURSUING PURSUING

the the

BEYOND BEYOND

PURSUING THE VAST PURSUING BEYOND THE VAST PURSUING THE VAST BEYOND pursuing PURSUING BEYOND vast THE the VAST pursuing beyond BEYOND PURSUING the vast pursuing THE VAST the vast beyond pursuing BEYOND pursuin beyond the vast the vast beyond beyond pursuin pursuing the vast the vast pursuin the vast beyond beyond pursuin beyond the vast

beyond the vast Vast beyond

pursuin

Pursuing the

BEYOND Vast Vast BEYOND BEYOND Vast BEYOND Pursuing theVast BEYOND Pursuing the Pursuing the Pursuing the

PURSUING PURSUING

VAST VAST BEYOND BEYOND the the

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27

Pursuing

the

VAST

BEYOND BEYOND VAST Pursuing Pursuing the Vast BEYOND VAST BEYOND Pursuing BEYOND the Vast Pursuing Pursuing VAST the Vast BEYOND Pursuing BEYOND BEYOND the Vast the VAST

Pursuing VAST Pursuing the the

the

the

BEYOND BEYOND Pursuing Pursuing VAST Pursuing Vast VAST BEYOND BEYOND Pursuing PURSUING BEYOND VAST VAST BEYOND PURSUING Pursuing BEYOND VAST VAST PURSUING PURSUING BEYOND BEYOND VAST VAST Pursuing Vast PURSUING the the the

the the the the the

the

BEYOND BEYOND theVAST theVast Pursuing BEYOND PURSUING theVast Pursuing theVAST theVast Pursuing BEYOND

BEYOND BEYOND BEYOND BEYOND Pursuing Vast VAST BEYOND BEYOND PURSUING

the

the

PURSUING

VAST

the

BEYOND

PU


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winter 2014


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Werner Herzog film Festival

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Werner Herzog film Festival

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bionic 02/ copy cats

winter 2014


architecture lecture series posters

2 // bionic copy cats

connections

1.

Structure

Approaching problems like Plants and ani-

provide solutions in architecture.

mals produces innovations in design.

Efficiency

Solutions found in nature can provide us with sustainable innovations.

Copy cats Biomimicry lecture series posters feature type made of wood and metal to show how inspiration from nature can create architectural solutions.

title // architecture lecture series posters project focus // typography Course // experimental type Instructor // Kathrin Blatter time line // 6 weeks

Jana Heyer

Berkeley botanical gardens

deliverables // three event posters

photo // aloe polyphylla

Mimicry

Geometric systems and structure in nature

3.

conclusion

2.

//

41


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winter 2014


2 // bionic copy cats

architecture lecture series posters

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winter 2014


2 // bionic copy cats

architecture lecture series posters

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winter 2014


2 // project name

title of the project

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title of the project

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coloring the 03/ ice caps

winter 2014


ulu paint packaging

3 // coloring the ice caps

connections

1.

arctic ice

The environmental changes are negatively

in the arctic ice and permafrost levels.

affecting the Inuit communities.

impact

Powder mixed paint and recyclable packaging has less environmental impact.

glacial ispired paint a line of sustainable powder mix latex paints with low environmental impact, with packaging inspired buy the ice caps and communities it is trying preserve.

title // ulu paint packaging project focus // branding, packaging course // packaging 2 instructor // Thomas mcnulty time line // 7 weeks deliverables // paint packaging

paint rollers

brushes drop cloth

Jana Heyer

branding

photo // Lake Iroquios, SK

Inuit communities

the effects of Global warming are magnified

3.

conclusion

2.

//

53


3 // coloring the ice caps

ulu paint packaging

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55


Connections and Conclusions

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winter 2014


3 // coloring the ice caps

ulu paint packaging

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3 // coloring the ice caps

ulu paint packaging

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ulu paint packaging

3 // coloring the ice caps

5

for the planet

Life in Full Color

5% of our annual net revenues are donated a selected group of environmental organizations in an effort to preserve the arctic and ice caps. To learn more about 5% for the planet please visit ULUpaints.com

OUR VISION

drop cloth

Ulu Paints was founded in 2009 to bring beauty to your home while being kind to mother earth. Our paint and accessories are all produced with wind power and our products are designed to have a minimal impact on the earth.

natural canvas

15’x 15’

MADE IN THE USA

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winter 2014


3 // coloring the ice caps

ulu paint packaging

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winter 2014


3 // coloring the ice caps

ulu paint packaging

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a new 04/ path

winter 2014


American tourister rebranding

4 // a new path

connections

1.

Innovation

created to provide affordable luggage to

rior lining in suitcases.

enable everyone to travel.

vision

The company company lost its way and become a mid-level brand.

rebirth and refocus American Tourister could rise back to their former glory by refocusing on the original vision of their founder.

title // American Tourister Rebranding project focus // branding, strategy course // nature of identity instructor // hunter wimmer time line // 15 weeks deliverables // brand and strategy book app

iphone case

Jana Heyer

web site

photo // big sur, ca

Accessibility

the first to use zippers, wheels and inte-

3.

conclusion

2.

//

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winter 2014


4 // a new path

American tourister rebranding

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American tourister rebranding

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winter 2014


American tourister rebranding

M

4 // a new path

MMMM

MMMM

//

73


4 // a new path

American tourister rebranding

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American tourister rebranding

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American tourister rebranding

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Jana Heyer

Location photography

Connections and Conclusions

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winter 2014


4 // a new path

American tourister rebranding

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title of the project

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American tourister rebranding

4 // a new path

amsterdam

AT Athletes

Ice Climb in Nepal

Micah westby Climber, Route Builder Favorite Trip

Half Dome

Indipensible Equipment

Ice Picks

Micah Westby is a professional climber and route builder. He has traveled all over the world climbing, guiding and finding new faces to climb. He recently returned from living in Morocco in a remote mountain village, developing new climbing and working with a humanitarian aid organization called the Atlas Cultural Foundation.

ROUTES

TRAVEL WISH LIST

GEAR

//

87


Connections and Conclusions

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Selected works of Jana Heyer

winter 2014


American tourister rebranding

4 // a new path

Resources community AT athletes routes and trips log in

Featured Athlete

samuel Ellias

staff blogger

cabin fever in a rain storm We have all been there. An amazing camping trip and all it does is rain. There is only so many times you can play go fish before cabin fever sets in and it is tempting to pack it in.... read more

//

89


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universal 05/ type

winter 2014


monotype sample book

5 // universal type

connections

1.

universal

weights range from ultra condensed to extra black extended.

puns

make the obvious joke?

universally used face this monotype sample book was created to show the features of this widely used type face in a fun and playful way.

title // monotype sample book project focus // typography course // type composition instructor // Andrew Loesel timeline // 5 weeks

iphone with an orion telescope

deliverables // type sample book

Jana Heyer

comprehensive

and spectrum of weights.

with a name like univer, how could i not

photo // the moon

91

widely used typeface due to its legability

3.

conclusion

2.

//


Connections and Conclusions

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winter 2014


5 // universal type

monotype sample book

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monotype sample book

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winter 2014


5 // universal type

monotype sample book

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5 // universal type

monotype sample book

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reflected 06/ perception

winter 2014


SFO environmental sustainablitiy report

6 // reflected perception

connections

1.

structure

the report needs to To inspire the empoloyees to continue improving conservation.

midigation

for necessary environmental impacts.

reflected elements Architectural photographs are mirrored With natural images in an annual report designed to inform, inspire and motivate the staff and management at SFO to continue in their environmental efforts.

title // san Francisco airport environmental sustainablity report 2012 project focus // typography, photography course // type systems instructor // tim carpenter time line // 15 weeks deliverables // ESR Report

Jana Heyer

inspiration

inspired by elements of nature.

SFO is Reducting damage and compensating

photo // SFO terminal

101

some archectectural elements at sfo are

3.

conclusion

2.

//

poster/dust cover

original photograpy


Connections and Conclusions

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title of the project

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SFO environmental sustainablitiy report

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winter 2014


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SFO environmental sustainablitiy report

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6 // reflected perception

SFO environmental sustainablitiy report

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winter 2014


6 // reflected perception

SFO environmental sustainablitiy report

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Connections and Conclusions

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italian 07/ surf town

winter 2014


Deli Packaging

7 // italian surf town

connections

1.

heritage

Classic Italian marble patterns mirror the beach side town aesthetic.

proximity

santa cruz mainstay.

beachside italian Combine patterns inspired by classic Italian marble work with beach side colors to reflect the family’s heritage and location of the deli.

title // zuccoli’s deli packaging project focus // branding, packaging course // Packaging 2 instructor // thomas mcnulty time line // 7 weeks deliverables // deli packaging sauces oils sausage cheese bread

take away

crackers caramels tape

Jana Heyer

patterning

three generations of the Zuccoli family.

Proximity to the beach makes the deli a

photo // ocean beach, san Francisco

119

Italian heritage is very important to the

3.

conclusion

2.

//


Connections and Conclusions

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winter 2014


7 // italian surf town

Deli Packaging

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winter 2014


7 // italian surf town

Deli Packaging

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winter 2014


7 // italian surf town

Deli Packaging

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Deli Packaging

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winter 2014

Life in Full Color


Life in Full Color


Connections and Conclusions

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mirrormirror

winter 2014


mirrormirror


Connections and Conclusions

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Selected works of Jana Heyer

winter 2014

’



Connections and Conclusions

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mfa 08/ thesis what is an MFa thesis project? We are presented with the challenge of finding a problem and designing a solution. It can be a design specific problem, social issue, a new product, or anything that will benefit from a design solution. This 1.5 year process starts out with research, statistics, interviews, and a lot of exploration to find the best way to solve the problem. We then create a effective and compelling solution using all of the tools graphic designers have at our disposal.

winter 2014


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title of the project

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poster 08/ child

winter 2014


MFA Thesis

8 // Poster Child Project

connections

1.

portrait

2.

//

privacy

the information posted to social networks

as users we have little control over who

is used to create a digital picture.

sees our information or where our data goes. The future of data use is unkown.

3.

vulnerable

Children cannot give their consent to their information being shared or sold.

conclusion

poster child project create an app that allows parents to keep track of their children’s data and provide resources and information to help parents make an educated decision. title // Poster child project advisors // Dave gottwald, William culpepper, Carolina De bartolo, Anthony Jagoda website // posterchildproject.org deliverables // App infographics website

promotional booklet

thesis process book

143


Connections and Conclusions

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winter 2014


8 // Poster Child Project

MFA Thesis

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145


The Poster Child App keep track of your baby’s data


MFA Thesis

8 // Poster Child Project

December 2014

23

15

32

total

70

30

posts left this month my posts

my report

//

149


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winter 2014


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winter 2014

December 2014

search posts

po

Dashboard Posting plan

I’m new, what is Poster Child?

23

15

Find out

user name

My Audience

70

Sign Up

total

32

My baby’s history About Posterchild

password

Sign in

23

My Social Networks

!

Log in

See all posts

30

Settings

posts left this month

Forgot password my posts

my report

32


MFA Thesis

8 // Poster Child Project

December 2014

december posts

70 of 100 alloted posts 38 Photos 12 videos 20 Text Posts

//

153

flagged posts Flagged as health overshare FEVER OF 104째F April 7, 2014 by mom

Flagged as development overshare

70 total vision problems Mom

Milestones posted

39 post in December, 241 total

Standing DAD

December 8, 2015

13 post in December, 121 total

2 posts flagged as overshares Aunt 6 post in January, 98 total

Grandma 12 post in January, 132 total

May 21, 2014 by dad


Connections and Conclusions

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Selected works of Jana Heyer

winter 2014


MFA Thesis

8 // Poster Child Project

8

Posting Reports You decide how many posts you want to make about your child. The app will keep track of your social networks and let you know how you’re doing.

Content Alerts With the apps posting filters you can choose what content you don’t want to have a record of online, and the app will let know when something sensitive has been posted.

Building a Clear Picture The app collects all the photos and mentions of your child from your social networks and lets you see every thing that has been posted.

Multiple Contributors It’s often not just one parent who posts about a child. Friends and family can use one Poster Child account for your child. By linking several social network profiles, your family can build a responsible picture of your child together.

//

155


Connections and Conclusions

Development Development Health

Development

//

Selected works of Jana Heyer

April 2014

winter 2014

All Posts

My Baby’s history DIGITAL BIRTHDAY February 5, 2014

Diet Schedule

BORN April 7, 2014

Family first check up April 7, 2014 Milestone

No Category

first SMILE May 21, 2014

Crawling August 30, 2014

jaundice April 8, 2014

light therapy April 8, 2014

third check up

first tooth September 8, 2014

Standing December 8, 2015


MFA Thesis

8 // Poster Child Project

set up

Sharing PLan

1

Essential Information

My account

//

157

REports In addition to being able to check your stats on the posterchild app at any time you can choose to have reports sent to your email.

Share everything

Sign in to Social Networks

Placeholder Placeholder

Invite family and friends

Birth information

Weekly email report Once a week we will send you a tally of that weeks posts, your groups activities and any over sharing notifications

Monthly email report

Birthday

Choose sharing plan

Share a lot Age Full name

Notification Settings

First name Initials

Share nothing

Next

30

Once a month we will send you a tally of that months posts, your groups activities and any over sharing notifications

Year end report At the end of your first year we will send you a review of all the moments you have shared.

Reports

Next


Connections and Conclusions

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Selected works of Jana Heyer

winter 2014


What are we saying about our kids? It’s easy to loose track of how much we post to social networks. The Poster Child app keeps all of your child’s data in one place so you can see their whole digital life in one place.


Connections and Conclusions

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winter 2014


2 // Poster 8 projectChild name Project

title of the MFAproject Thesis

//

163


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winter 2014


MFA Thesis

8 // Poster Child Project

POSTER CHILD PROJECT

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winter 2014


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title of the project

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winter 2014


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MFA Thesis

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winter 2014

Where does our data go?

Can be copied by service provider, government agencies and accessed by hackers.


8 // Poster Child Project

MFA Thesis

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thank you

winter 2014

//

1.

my family

I am so blessed to have their love, support and humour. you make me feel known, loved and capable. I couldn’t do this without you all. I love you more than I can say.

2.

my friends

my wonderful friends, the ones near and far. You all make my life rich. thank you for making me laugh till I cry, speaking frankly and for your unconditional love.

3.

the academy

to our fearless leaders in the Design Department: Phil Hamlett and Mary Scott. my thesis advisors who helped me so much on this long road: Dave gottwald, William culpepper, Carolina De bartolo, Anthony Jagoda and all the instructors at the academy who gave us new perspective and pushed us to become more. Thank you in particular Hunter Wimmer, Mark Reynolds, and Michael Kilgore. It’s been quite a ride.

To view portfolio janaheyer.com Printing and binding by Blurb Paper: Blurb Pro-line Uncoated Typeface: Orator Standard, Bell Centennial Standard

ALL RIGHTS RESERVED Copyright © 2014 Jana Heyer No portion of this book may be used or reproduced in any manner without the prior written consent of Jana Heyer.

MFA Graphic Design Portfolio by Jana Heyer  
MFA Graphic Design Portfolio by Jana Heyer  
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