Issuu on Google+

Guide to linking on the BBC News website September 2010

Ăš   

                       

 

    

                66

m 66 


áinking overview

G G G G

 essential   

66          Ăš    Ăš  

  

  66      

            

m 66 


{ you remember nothing elseÂŤ

What we used to doÂŤ G

      

G

      

G

      

What we do now Âą think adding valueÂŤ G

                  

 

G

               

G

        !     m 66 


{nline links

G

{n news stories                   Ăš 

G

{n eatures                 

G

{n Q&As and explainers              

G

G

{t must be obvious to the reader which bit is a link   

    

       "

G

¡he text must be capable o standing alone               

G

When linking externally             

{n blogs             m 66 


{nline links Âą how to, Q&As, newspaper reviews & See Also link blog

G

·o insert an inline link                        

G

Every Q+A                 #                

G

{n newspaper reviews                      

                    

    

                       

            

G

Reviews o opinion on a particular subject        $$    $  $  $    m 66 


xypers

xypers G

Maximum 12 links

G

¡hink: What will add most to readers' understanding? G             

          

G

Avoid archive news stories    

G

¡op section                 

G

Always use mini hyper         G                

m 66 


Newstracker

G

A Newstracker module should go on every news story, and eatures i appropriate

G

  

        

 

G

                " 

m 66 


See alsos/ related stories

Related stories (aka see alsos) G

¡hink: What will add most to readers' understanding? G             

          

G

Avoid archive news stories

G

Maximum six

G

Always use mini see-also box  

   G                 G                

m 66 


{ndex alsos

{ndex alsos G

Best o the best    

G

Normally three maximum G    

     

G

          

    

m 66 


Related internet links

Make more o related internet links G

No longer just homepages

G

Deep link to directly relevant web pages

G

   urther reading adding value G    

             

m 66 


Around the BBC

Around the BBC G

   

G

 

          

G

       

m 66 


Guía de la BBC para los links