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Heart of the Valley Chamber of Commerce Newsletter

Where has the summer gone?! As August 2016 comes to a close, we reflect on the many wonderful events that we have celebrated throughout the month with you, our valued members.

September 2016

The Chiropractic Advantage have thoroughly enjoyed our

We are very proud to have been able to donate $500 to the Kaukauna K9 program from the proceeds from our Active Shooter Training that was held in July. We are committed to the support of our local communities and look forward to this continued partnership with the Kaukauna Police Department.

time being involved with Heart

Pictured at Right: Katie Blom, Epiphany Law current Chamber Board President, Lieutenant Investigator Jamie Graff, Assistant Chief of Police Kevin Shepardson, Chief of Police John Manion and Chamber Executive Director, Kelli Clussman.

faces and cold connections

For more highlights of this months events, check out page 4 & 5 in this newsletter. As we kick off our Fall season - we have many exciting events coming up, including 3 Business After Hours during the month of September! We are hoping that you can join us for 1, if not all. In addition, we are offering some valuable seminars focusing on customer service and retention.

of the Valley Chamber of Commerce. From strange faces quickly turning to friendly turning to warm, HOTV has hands down made building business relationships simple and fun. Whether it was dropping in to say hi, connecting at a golf outing, or a business card exchange, it is evident that passion put forth from the office is helping local

Mark your calendar for 2 of our largest Fall events! Thursday, October 20 th will be our “Women You Should Know” luncheon in celebration with National Business Women’s Week. We are excited about our panelist - check out page 6 & 7 in this newsletter for more information about the event and how to get your business involved! Our Annual “Taste from the Heart” event will take place on Thursday, November 3 rd - more information coming soon!

businesses thrive. Thanks for

Our Member Spotlight this month is on Tommy G’s. Tommy was a very influential part of our community and he is missed by so many. We are so thankful for his contribution and support to the Heart of the Valley.

Anna Tennessen,

all your dedication ladies at HOTV Chamber! :)

The Chiropractic Advantage

Kelli Clussman, Executive Director 920.766.1616

What’s Inside? 

Upcoming Events

Create Killer Subject Lines for More Opened Emails

New Members


Upcoming Events Name: Business After Hours: Anduzzi's Sports Club Date: Thursday, September 8 Time: 5:00 PM - 7:00 PM Location: Anduzzi's Sports Club 800 S. Washington St. Kimberly --------------------------------------------------------------Name: Business Before Hours: Customer Service & Retention Date: Tuesday, September 13 Time: 8:00 AM - 9:00 AM Location: Kaukauna Library 207 Thilmany Rd #200, Kaukauna, WI 54130 --------------------------------------------------------------Name: Dedication: Heart of the Valley YMCA Date: Tuesday, September 13 Time: 4:00 PM - 6:00 PM Location: Heart of the Valley YMCA 225 W. Kennedy Ave. Kimberly --------------------------------------------------------------Name: Business Card Exchange Date: Thursday, September 15 Time: 11:00 AM - 12:00 PM Location: Creative Juices Artisan Shoppe 309 E Kimberly Ave. Kimberly --------------------------------------------------------------Name: Business After Hours: Co-hosted with Fox West Chamber Sponsored by: Fox Cities Sign & Hands to Heart Date: Thursday, September 15 Time: 5:00 PM - 7:00 PM Location: Appleton Yacht Club 1200 S Lutz Dr. Appleton --------------------------------------------------------------Name: Business Between Hours: Customer Service and Retention Date: Wednesday, September 21 Time: 11:00 AM - 12:00 PM Location: Kaukauna Library 207 Thilmany Rd #200, Kaukauna, WI 54130 --------------------------------------------------------------Name: Non-Profit Roundtable Group Date: Tuesday, September 27 Time: 9:00 AM - 10:00 AM Location: Chamber Office --------------------------------------------------------------Name: Business After Hours: The Bank of Kaukauna Date: Wednesday, September 28 Time: 5:00 PM - 7:00 PM Location: Bank of Kaukauna 264 W Wisconsin Ave, Kaukauna, WI 54130 --------------------------------------------------------------To register for an event, go to or email 2 Connecting People – Promoting Business

Member Spotlight

1985 A fire destroys building south of Tommy G’s on the corner of Wisconsin & Lawe and nearly takes Tommy G’s as well. 1981 Purchased the bar from Butch and Sue Vandenberg (Formerly Butch & Sue’s) with help from good friend Betty Schuh Evers. Betty left her name on the mortgage as interest rates were at 23% plus no banks were interested in backing taverns at that time. The bar is now: Tommy G’s.

2004 Wisconsin Avenue is closed for repairs Traffic is limited to one lane heading south down Lawe St bridge. Fast forward 35 years………. We had another successful Electric City turn our with help for local bars, City of Kaukauna and the Chamber of Commerce. Tommy G had a knack for remembering numbers and people’s names. He was an honest, down to earth person , he loved his family, friends and the community. That is the main reason he has stayed in business for 35 years and will be missed.

Tommy Giordana 1952 - 2016

Business Before Hours: Chiropractic Advantage

Ribbon Cuttings: Beeswax Spa & Draft Gastropub

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Business Card Exchange: Slugger’s Sports Bar

Business After Hours: High Cliff Restaurant

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88 Connecting Connecting People People –– Promoting Promoting Business Business

Welcome New Members Holy Spirit School W2796 Cty Rd KK Appleton, WI 54915 (920) 788-7640 The mission of Holy Spirit School is to serve God by providing a challenging academic education within the Catholic tradition. Vision Statement Holy Spirit Catholic School will empower students with the ability to make positive lifelong choices and become morally responsible for their actions. Our school will foster an environment in which staff and students can live, learn, love, and grow in their faith and relationship with Jesus Christ. Our school will strive to make Catholic Education available, accessible and affordable to all those who seek a faith-filled education.

New Covenant LED Paul Van Den Eng Sales Manager 516 N 8th St. Unit D - DePere, WI 54115 (920) 655-2468 (work) LED is the wave of the future. New Covenant LED is focusing on leading the way. Our only focus is helping people save energy and money by converting lighting from the so called traditional to LED. New Covenant offers free audits of facilities lighting. New Covenant has a strong history in the electrical field. The owner Doug has been an Electrician, Electrical Inspector, & Electrical Contractor. We have built strong relationships with vendors to bring you the best products. New Covenant is an Allied Partner of Focus on Energy. We have the experts to help you go green with LED. Call or Email to schedule your free audit. 920-655-2468 or Ask for Paul.

Finance of America Mortgage 650 Westhill Blvd Appleton, WI 54914 (920) 832-1400 Finance of America Mortgage LLC offers a wide range of products to fit the needs of many different types of borrowers. Depending on your goals and financial situation, you’ll have several different options to choose from. We’ll help you understand the differences between them so you can choose a mortgage that’s right for you. We dedicate ourselves every day to helping our customers obtain a home mortgage loan. Our committed team works tirelessly to provide the good old fashioned personal touch that allows our customers to feel more in control, have a better sense of clarity and feel completely connected and cared for. We are about CONSTANT PROGRESS. CONSTANT SUPPORT.

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Good News is Worth Repeating

the direction of Keller Project Manager, Jim Dallas and Architect, Steve Klessig.

County Bancorp, Inc. (NASDAQ: ICBK), the holding company for Investors Community Bank, a commercial bank headquartered in Manitowoc, Wisconsin, reported net income of $1.9 million, or $0.30 diluted earnings per share, for the second quarter of 2016, compared to net income of $2.2 million, or $0.36 diluted earnings per share, for the second quarter of 2015.

KELLER, Planners, Architects, Builders, a Design/Build General Contractor, will remodel a 3,800 square foot facility for Community Blood Center under the direction of Keller Project Manager, Weston Zuleger and Architect, Rob Lindstrom.

Stellar Blue Technologies, a Fox Valley, Wis. based digital marketing firm, launched two new custom websites in July. The websites include Oak Ridge Foam & Coating Systems Inc. and Just Orthodontics. Both of these companies were first-time clients of Stellar Blue as both received brand new, custom websites. Rebecca Lerol, Town of Knowlton, has been named CAP Services’ new Director of Talent. Marco, a leading technology services provider in the United States, announced today that it has purchased Document & Network Lerol Technologies (DNT), a copier/printer and business IT services company located in St. Louis, Missouri. Their 80 employees have joined the Marco team. Evergreen Power team members were joined by members of Frontier Builders & Consultants and other guests on July 25th for the groundbreaking on their new building in Little Chute. Evergreen Power is a new business offering small engine sales, repair and storage. Frontier Builders is serving as the design/build general contractor on the project.

KELLER, Planners, Architects, Builders, a Design/Build General Contractor, will build a 3,000 square foot addition for Innovative Industries under the direction of Keller Project Manager, John Elrick and Architect, Steve Klessig. Home Builders Association of the Fox CitiesTM (HBA Fox Cities) announces that the 2016 Summer Parade of HomesTM begins this weekend. The event offers thirty new construction homes located throughout the Fox Cities, Aug. 13-14 & 18-21 and three remodeling projects, open Aug. 19-21. Schenck SC is pleased to announce Kristy Kolpack, CPA, has joined the firm as a manager in the Appleton office. She will provide tax planning, consulting and compliance services to closely held businesses and individuals.

McCarty Law LLP has announced that attorney Kristy A. Christensen has been named a partner in the firm. Investors Community Bank has welcomed Will Deppiesse as Vice President – Business Banking at its Appleton location.

KELLER, Planners, Architects, Builders, a Design/Build General Contractor, will build a 6,000 square foot storage unit for Big Ring Storage under the direction of Keller Project Manager, Dale Hulce and Architect, Rob Lindstrom. KELLER, Planners, Architects, Builders, a Design/Build General Contractor, will build a 1,056 square foot garage for Unison Credit Union under the direction of Keller Project Manager, John Elrick and Architect, Steve Klessig. KELLER, Planners, Architects, Builders, a Design/Build General Contractor, will build a 6,825 square foot warehouse addition for Lawrence Screw Products under the direction of Keller Project Manager, Bob Poch and Architect, Steve Klessig. KELLER, Planners, Architects, Builders, a Design/Build General Contractor, will build a 6,034 orthodontics and pediatric practice for Davies Orthodontics & Pediatric under 12 Connecting People – Promoting Business


First National Bank – Fox Valley (FNB Fox Valley) has hired Aaron Vosters as Sr. Vice President of Retail Banking and has promoted Chad Hackbarth to Commercial Credit Analyst.



Contact Us Give us a call for more information about our services and products Heart of the Valley Chamber of Commerce 101 E. Wisconsin Ave. Kaukauna, WI 54130 (920) 766-1616 Visit us on the web at:

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Create Killer Subject Lines for More Opened Emails Create Killer Subject Lines for More Opened Emails© Can Stock Photo Inc. / PaulPaladinIf you’ve turned to email marketing and list building for your business, you might dread seeing the open rates. While it’s hard to understand why every customer doesn’t immediately open the email from you – especially when it contains such beneficial information – sometimes it’s not you, it’s them. For most people there are simply too many emails to get to in the course of the day. That’s why the subject line is incredibly important. Most people base their decision to open an email on two things: the name of the sender and the subject line. What an Email Recipient First Sees Since most people decide to click or not to clock based on the sender name and the subject line, here are a few things you should keep in mind: Provide worthwhile content. If you develop a reputation (in the opener’s mind) of sending junk, he or she will stop opening your emails. If you’re lucky (in this case) s/he’ll throw your email in the trash. If you aren’t, you’ll be reported as spam, making future chances of delivery difficult. Use subject lines that induce action. It’s essential for your emails to have a strong subject line and interior call-to-action (which won’t be seen unless it’s opened, thus the importance of a strong subject line). The copy merely supports these two things so the bulk of your time should be spent developing these pieces. Avoid certain words. Your audience can’t open an email it never sees. If you use certain common spam words, you’ll be thrown right into the spam folder never to be heard from again. Who it’s from matters. People are more apt to open emails from humans instead of noreply@company. If you don’t want one member of your staff inundated with responses or inquiries, either create a fun, friendly mailbox name like fixmyproblem@company or use the staff member’s name and set up rules to assign emails to folders.

How to Craft a Strong Subject Line There are a number of ways to catch someone’s eye. Some are more straightforward than others and the success of any of them largely depends on your audience’s preferences. The best way to figure out what works is to test it with your audience. In the meantime, start working on ways to improve your subject lines. Be Blunt Cutesy and funny don’t work with every audience. Sometimes what they want is a clear description of what they’ll find inside

the email like this suggestion below: Re: April Newsletter: diabetes symptoms and new testing. Use Familiarity Using a friendly approach, and casual words, gets opens as does establishing a relationship in the email. However, trickery only works once or twice. Don’t make misleading people part of your everyday communications. Re: Best news you’ll get all day. Personalize It Names have been used in personalizing things since mail merges in the 90s but now many email services allow you to personalize on a much more detailed scale, like inserting a recent purchase. Tim, how’s the new Lexus? When you send an email you’re competing with a lot of others for attention. If you don’t have a concise, yet strong, subject line or if you don’t have a good reputation in the mind of the recipient, your email will be tossed in the trash. Take the time and craft an effective, interesting message that stands out and you’ll see your email open rate improve.

12 Connecting People – Promoting Business

September 2016  

Heart of the Valley Chamber of Commerce monthly newsletter

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