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A visual guide to...

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The Winter Olympic Games

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Torino 2006 The emblem for these Olympic Games has drawn inspiration from the Mole Antonelliana, which is a major landmark in the city

of Turin. The emblem is a stylized profile of this building, it’s been drawn in ice crystals, using the colours blue to simply to be representative of the snow and sky. The crystal web also protrays the web of new technologies and Olympic Spirit of community.

rooted in history while clearly pointing to the future. The piazza is the perfect Olympic and Italian metaphor

for expressing the Ideals of the Games – friendship, fair play and respect

The concept from which the Torino 2006 Look of the Games arose, is the “Piazza”: a uniquely Italian solution, strongly

While offering a modern interpretation of the Italian spirit. The piazza is full of contrasts. Different structures, cultures, lifestyles, rituals, lan-

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guages, opinions and beliefs mingle, each retaining their unique character while drawing energy from others. It is here that ideas are born and dreams are realized. Tradition exists with innovation. Art with commerce. History with modernity. Expression with restraint.

(Below) “Passion lives here” - the Turin 2006 motto written by the Italian calligrapher Francesca Biasetton.


Salt Lake City 2002

integrity of the Crystal and to ensure that it is large enough to remain recognizable.

The emblem (Below) combines a snow crystal and a sun rising over a mountain. The yellow, orange, and blue colors represent graphics program, while preserving the thematic idea that distinguish the Look of the Winter Games. A balance must be maintained within the Crystal Rhythm in order to preserve the

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ommo moluptas exeribus doluptat eri nobit rem veliquas maximet iliquo illabores dero cus

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(Below) “Passion lives here� - the Turin 2006 motto written by the Italian calligrapher Francesca Biasetton.

Identity

the varied landscape. The Cristal Rhythm (above) is an extension of the emblem. It is also the signature Look element for the Salt Lake 2002 Games and was created to bring stylistic vaiety to the

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Pictograms The emblem for these Olympic Games has drawn inspiration from the Mole Antonelliana, which is a major landmark in the city

of Turin. The emblem is a stylized profile of this building, it’s been drawn in ice crystals, using the colours blue to simply to be representative of the snow and sky. The crystal web also protrays the web of new technologies and Olympic Spirit of community.

rooted in history while clearly pointing to the future. The piazza is the perfect Olympic and Italian metaphor

for expressing the Ideals of the Games – friendship, fair play and respect

The concept from which the Torino 2006 Look of the Games arose, is the “Piazza”: a uniquely Italian solution, strongly

While offering a modern interpretation of the Italian spirit. The piazza is full of contrasts. Different structures, cultures, lifestyles, rituals,

consequia ped erum ut quisint plaut ad erupiduntiam et renis et, qui ut ipsus dolorem porest lam estiaec aeserio nsenis eossint quo et acea as doluptate si dundebis modi dolorporeiur sam qui susdant hilibus eaqui re ma doluptatur, sernatque nissuntecum quate optaeca tiberun-

lanEbit, seque pores maio corepresciet quas am apel ipsandis que pora corero magnatem alic tempelest, cusciae voluptassi berfere quiatur? Omnihil itatios andiore volum et voluptatem experovit officia derspiciat. Siminvenieni dollici con cus ne volorru ptatia cullente int,

Qui que odist laccus dollupi caeribus et ommo voluptati repudit ut ommolupiet ut ra debitium aut ese nus. Et everspe rsperuptate

Ectotatur, quam, suntia sequaeribus qui dit dit il ipsant omnis doluptati apit ium rem et od


Aicher adopted his signs from the earlier Tokyo olympics rather than Mexico City’s but applied a more simplified geometry.

compact, a conclusion with out a flourish and coincidence.

The symbols were designed using a set of standradized graphic elements arranged on a grid. All figures were created in a field consisting of a square with an orthogonal and diagonal grid.

Pictograms

Aicher’s design team in Munich believed that the clarity and recognition of a symbol was closely related to it’s form and structure; As Aicher wrote, “ A symbol is like a term, an appeal, an not like a description. It is more

All elements were arranged with an angle of either forty-five or ninety degrees, which was only made possible by drawing lines of the figure as paralells with a defined width.


Pictograms The emblem for these Olympic Games has drawn inspiration from the Mole Antonelliana, which is a major landmark in the city

of Turin. The emblem is a stylized profile of this building, it’s been drawn in ice crystals, using the colours blue to simply to be representative of the snow and sky. The crystal web also protrays the web of new technologies and Olympic Spirit of community.

rooted in history while clearly pointing to the future. The piazza is the perfect Olympic and Italian metaphor

for expressing the Ideals of the Games – friendship, fair play and respect

The concept from which the Torino 2006 Look of the Games arose, is the “Piazza”: a uniquely Italian solution, strongly

While offering a modern interpretation of the Italian spirit. The piazza is full of contrasts. Different structures, cultures, lifestyles, rituals,

consequia ped erum ut quisint plaut ad erupiduntiam et renis et, qui ut ipsus dolorem porest lam estiaec aeserio nsenis eossint quo et acea as doluptate si dundebis modi dolorporeiur sam qui susdant hilibus eaqui re ma doluptatur, sernatque nissuntecum quate optaeca tiberun-

lanEbit, seque pores maio corepresciet quas am apel ipsandis que pora corero magnatem alic tempelest, cusciae voluptassi berfere quiatur? Omnihil itatios andiore volum et voluptatem experovit officia derspiciat. Siminvenieni dollici con cus ne volorru ptatia cullente int,

Qui que odist laccus dollupi caeribus et ommo voluptati repudit ut ommolupiet ut ra debitium aut ese nus. Et everspe rsperuptate

Ectotatur, quam, suntia sequaeribus qui dit dit il ipsant omnis doluptati apit ium rem et od


Aicher adopted his signs from the earlier Tokyo olympics rather than Mexico City’s but applied a more simplified geometry.

compact, a conclusion with out a flourish and coincidence.

The symbols were designed using a set of standradized graphic elements arranged on a grid. All figures were created in a field consisting of a square with an orthogonal and diagonal grid.

Stamps

Aicher’s design team in Munich believed that the clarity and recognition of a symbol was closely related to it’s form and structure; As Aicher wrote, “ A symbol is like a term, an appeal, an not like a description. It is more

All elements were arranged with an angle of either forty-five or ninety degrees, which was only made possible by drawing lines of the figure as paralells with a defined width.


Screen Design The emblem for these Olympic Games has drawn inspiration from the Mole Antonelliana, which is a major landmark in the city

of Turin. The emblem is a stylized profile of this building, it’s been drawn in ice crystals, using the colours blue to simply to be representative of the snow and sky. The crystal web also protrays the web of new technologies and Olympic Spirit of community. The concept from which the Torino 2006 Look of the Games arose, is the “Piazza”: a uniquely Italian solution, strongly

While offering a modern interpretation of the Italian spirit. The piazza is full of contrasts. Different structures, cultures, lifestyles, rituals,

consequia ped erum ut quisint plaut ad erupiduntiam et renis et, qui ut ipsus dolorem porest lam estiaec aeserio nsenis eossint quo et acea as doluptate si dundebis modi dolorporeiur sam qui susdant hilibus eaqui re ma doluptatur, sernatque nissuntecum quate optaeca tiberun-

lanEbit, seque pores maio corepresciet quas am apel ipsandis que pora corero magnatem alic tempelest, cusciae voluptassi berfere quiatur? Omnihil itatios andiore volum et voluptatem experovit officia derspiciat. Siminvenieni dollici con cus ne volorru ptatia cullente int,

rooted in history while clearly pointing to the future. The piazza is the perfect Olympic and Italian metaphor

for expressing the Ideals of the Games – friendship, fair play and respect


Aicher adopted his signs from the earlier Tokyo olympics rather than Mexico City’s but applied a more simplified geometry.

compact, a conclusion with out a flourish and coincidence.

The symbols were designed using a set of standradized graphic elements arranged on a grid. All figures were created in a field consisting of a square with an orthogonal and diagonal grid.

Screen

Aicher’s design team in Munich believed that the clarity and recognition of a symbol was closely related to it’s form and structure; As Aicher wrote, “ A symbol is like a term, an appeal, an not like a description. It is more

All elements were arranged with an angle of either forty-five or ninety degrees, which was only made possible by drawing lines of the figure as paralells with a defined width.


Pictograms The emblem for these Olympic Games has drawn inspiration from the Mole Antonelliana, which is a major landmark in the city

of Turin. The emblem is a stylized profile of this building, it’s been drawn in ice crystals, using the colours blue to simply to be representative of the snow and sky. The crystal web also protrays the web of new technologies and Olympic Spirit of community.

rooted in history while clearly pointing to the future. The piazza is the perfect Olympic and Italian metaphor

for expressing the Ideals of the Games – friendship, fair play and respect

The concept from which the Torino 2006 Look of the Games arose, is the “Piazza”: a uniquely Italian solution, strongly

While offering a modern interpretation of the Italian spirit. The piazza is full of contrasts. Different structures, cultures, lifestyles, rituals,

consequia ped erum ut quisint plaut ad erupiduntiam et renis et, qui ut ipsus dolorem porest lam estiaec aeserio nsenis eossint quo et acea as doluptate si dundebis modi dolorporeiur sam qui susdant hilibus eaqui re ma doluptatur, sernatque nissuntecum quate optaeca tiberun-

lanEbit, seque pores maio corepresciet quas am apel ipsandis que pora corero magnatem alic tempelest, cusciae voluptassi berfere quiatur? Omnihil itatios andiore volum et voluptatem experovit officia derspiciat. Siminvenieni dollici con cus ne volorru ptatia cullente int,

Qui que odist laccus dollupi caeribus et ommo voluptati repudit ut ommolupiet ut ra debitium aut ese nus. Et everspe rsperuptate

Ectotatur, quam, suntia sequaeribus qui dit dit il ipsant omnis doluptati apit ium rem et od


Aicher adopted his signs from the earlier Tokyo olympics rather than Mexico City’s but applied a more simplified geometry.

compact, a conclusion with out a flourish and coincidence.

The symbols were designed using a set of standradized graphic elements arranged on a grid. All figures were created in a field consisting of a square with an orthogonal and diagonal grid.

Wayfinding

Aicher’s design team in Munich believed that the clarity and recognition of a symbol was closely related to it’s form and structure; As Aicher wrote, “ A symbol is like a term, an appeal, an not like a description. It is more

All elements were arranged with an angle of either forty-five or ninety degrees, which was only made possible by drawing lines of the figure as paralells with a defined width.


Pictograms The emblem for these Olympic Games has drawn inspiration from the Mole Antonelliana, which is a major landmark in the city

of Turin. The emblem is a stylized profile of this building, it’s been drawn in ice crystals, using the colours blue to simply to be representative of the snow and sky. The crystal web also protrays the web of new technologies and Olympic Spirit of community.

rooted in history while clearly pointing to the future. The piazza is the perfect Olympic and Italian metaphor

for expressing the Ideals of the Games – friendship, fair play and respect

The concept from which the Torino 2006 Look of the Games arose, is the “Piazza”: a uniquely Italian solution, strongly

While offering a modern interpretation of the Italian spirit. The piazza is full of contrasts. Different structures, cultures, lifestyles, rituals,

consequia ped erum ut quisint plaut ad erupiduntiam et renis et, qui ut ipsus dolorem porest lam estiaec aeserio nsenis eossint quo et acea as doluptate si dundebis modi dolorporeiur sam qui susdant hilibus eaqui re ma doluptatur, sernatque nissuntecum quate optaeca tiberun-

lanEbit, seque pores maio corepresciet quas am apel ipsandis que pora corero magnatem alic tempelest, cusciae voluptassi berfere quiatur? Omnihil itatios andiore volum et voluptatem experovit officia derspiciat. Siminvenieni dollici con cus ne volorru ptatia cullente int,

Qui que odist laccus dollupi caeribus et ommo voluptati repudit ut ommolupiet ut ra debitium aut ese nus. Et everspe rsperuptate

Ectotatur, quam, suntia sequaeribus qui dit dit il ipsant omnis doluptati apit ium rem et od


Aicher adopted his signs from the earlier Tokyo olympics rather than Mexico City’s but applied a more simplified geometry.

compact, a conclusion with out a flourish and coincidence.

The symbols were designed using a set of standradized graphic elements arranged on a grid. All figures were created in a field consisting of a square with an orthogonal and diagonal grid.

Sochi

Aicher’s design team in Munich believed that the clarity and recognition of a symbol was closely related to it’s form and structure; As Aicher wrote, “ A symbol is like a term, an appeal, an not like a description. It is more

All elements were arranged with an angle of either forty-five or ninety degrees, which was only made possible by drawing lines of the figure as paralells with a defined width.


Pictograms The emblem for these Olympic Games has drawn inspiration from the Mole Antonelliana, which is a major landmark in the city

of Turin. The emblem is a stylized profile of this building, it’s been drawn in ice crystals, using the colours blue to simply to be representative of the snow and sky. The crystal web also protrays the web of new technologies and Olympic Spirit of community.

rooted in history while clearly pointing to the future. The piazza is the perfect Olympic and Italian metaphor

for expressing the Ideals of the Games – friendship, fair play and respect

The concept from which the Torino 2006 Look of the Games arose, is the “Piazza”: a uniquely Italian solution, strongly

While offering a modern interpretation of the Italian spirit. The piazza is full of contrasts. Different structures, cultures, lifestyles, rituals,

consequia ped erum ut quisint plaut ad erupiduntiam et renis et, qui ut ipsus dolorem porest lam estiaec aeserio nsenis eossint quo et acea as doluptate si dundebis modi dolorporeiur sam qui susdant hilibus eaqui re ma doluptatur, sernatque nissuntecum quate optaeca tiberun-

lanEbit, seque pores maio corepresciet quas am apel ipsandis que pora corero magnatem alic tempelest, cusciae voluptassi berfere quiatur? Omnihil itatios andiore volum et voluptatem experovit officia derspiciat. Siminvenieni dollici con cus ne volorru ptatia cullente int,

Qui que odist laccus dollupi caeribus et ommo voluptati repudit ut ommolupiet ut ra debitium aut ese nus. Et everspe rsperuptate

Ectotatur, quam, suntia sequaeribus qui dit dit il ipsant omnis doluptati apit ium rem et od


Aicher adopted his signs from the earlier Tokyo olympics rather than Mexico City’s but applied a more simplified geometry.

compact, a conclusion with out a flourish and coincidence.

The symbols were designed using a set of standradized graphic elements arranged on a grid. All figures were created in a field consisting of a square with an orthogonal and diagonal grid.

Otl Aicher

Aicher’s design team in Munich believed that the clarity and recognition of a symbol was closely related to it’s form and structure; As Aicher wrote, “ A symbol is like a term, an appeal, an not like a description. It is more

All elements were arranged with an angle of either forty-five or ninety degrees, which was only made possible by drawing lines of the figure as paralells with a defined width.


Winter olympic publication for interim crit 17:03:14  

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