The Holden Ethos
From operations to aesthetics, Holden embodies three core values.
Excellence in Fabrication
Holden’s apparel is designed with the old adage of quality over
The concept of fit and fabric goes beyond simple aesthetics.
The widely celebrated “Holden fit” completely distinguishes us from
No product is 100% “eco friendly.” That’s why Holden products are
quantity in mind. Our goal is to use beautiful, timeless design to
Apparel’s texture, weight, and how it follows the human form are also
our competitors. We’ve spent countless hours in development to
“eco-friendlier.” It’s our honest way of telling you that we’re always
create enduring styles that can be worn season after season. From
crucial to function. Holden labors over these elements, perfecting
perfect our tailored fit. The Holden fit is not tight and not huge. It’s
striving our hardest to be as earth-friendly as possible while acknowl-
colors and cuts to design inspiration, our garments are created to
fits, infusing unique and exceptional design details, developing new
very simply designed for movement.
edging that we can never be perfect. Every Holden customer can
be classics. Buy a coat and keep it for life, instead of tossing
fabrics, and always using the best possible factories and production
it after a season in favor of something that’s “in style.”
processes. It’s about doing it with ingenuity and excitement, and the
We utilize progressive materials like Toray Dermizax (a high-quality,
with as little waste as possible and supporting people who are work-
difference speaks for itself.
ultra-waterproof and breathable Japanese textile application with a
ing hard to protect our environment.
know that when they buy Holden, they’re getting a product made
rich, soft texture) and our innovative Schoeller® three-layer fabric to From distinctive trims and other premium details to the place a belt
ensure that our outerwear excels in the face of extreme conditions
For Holden, creating environmentally friendly products represents a
or pocket sits, Holden’s aesthetic is subtle and fine tuned. Our
and hard-wearing activities. Holden also develops many of our fabrics
moral imperative, not just adding a trendy feature set. The company
garments offer the customer a passageway to discovering the many
in-house instead of just taking what the suppliers hand to us. This
does more than simply establish a token “green collection.” We inject
artful design elements contained within.
includes the award-winning performance Hemp fabric we created and
sustainability into everything we do. Holden products utilize recycled
improved upon, as well as this season’s extraordinary 20K Genuine
zippers and insulation and offer a water-resistant fabric coating that’s
Denim which we worked long and hard to perfect simply because we
PFOA-free simply because it’s the right thing to do. We even package
didn’t like what was being offered in the market place. The fabrics
our products in fully biodegradable, acetate ethylene bags.
Holden doesn’t create in-house are all sourced far and wide from quality vendors who use utilize good production processes.
Holden spends countless hours and resources innovating in the eco field. From developing the world’s first and an award winning “eco-friendlier” performance hemp fabric to improving upon the environmentally minded Schoeller® c_change™ 3-layer technology, this company is thoroughly dedicated to evolving the eco niche we helped pioneer. In keeping with this, Holden is introducing Recyclon for 2011, an exceptional nylon oxford fabric from Japan.
Holden outwear catalog 2011/2012