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Curriculum Vitae | James Seddon Relevant skills and experience • • • • • • • • • • •

Responsible for cross-platform editorial and social media strategies Managing editorial and production teams, with experience online and in print Working on high-profile launches, relaunches and ongoing development Creating style and tone guides to better target content to audience Working with third-party content providers to ensure bespoke editorial matches tone Analysing data to inform key editorial decisions and hit KPIs Extensive CMS,Photoshop, HTML, SEO,Wordpress and InDesign experience Trained in creating and editing video and audio content Working to tight deadlines in a newsroom environment Accurate and efficient writer and editor Regular blogger/tweeter, writing about technology for Wired and Telegraph

Employment history VirginMedia.com (Jan 2011 – present) Position: Managing Editor • • • • • • •

Writing and implementing cross-platform editorial and social media strategies Running VirginMedia.com’s homepage team, overseeing all editorial output Rewriting editorial tone from scratch with VirginMedia’s brand team Helping individual channels hit pre-roll and display advertising targets Promoting content with internal and external PRand marketing teams Working with search, commercial and product teams to maximise site revenue Deputising for the head of content

Key achievements Helping lead the editorial team through a period of site realignment and a total shift in the site’s philosophy, including writing editorial and social strategy documents. VirginMedia.com (June 2008 – Jan 2011) Position: Senior Editor • • • • • • •

Setting daily news agenda and editing the homepagewith millions of daily visitors Advising content producers on which stories to commission and the correct hook Analysing data to helping channels hit pre-roll and display advertising targets Working with third-party content providers, such as PA, ITN, Bang and Perform Creating a style guide to ensure content is consistent and has the correct tone Running editorial workshops on tone and headline writing Deputising for the homepagemanager

Key achievements Driving a more reactive news-focussed agenda to improve content offering and hit KPIs. guardian.co.uk (September 2007 – June 2008) Position: Deputy night editor • Responsible for guardian.co.uk’s news and production desk in peak visiting times


• Setting the evening’s editorial agenda across the site • Liaising with senior editors, journalists and heads of department • Managing a team of web producers during high-profile relaunch of key sites

Key achievements Helping run the nightshift as part of the Guardian’s news operation during a site relaunch. thelondonpaper.com (July 2006 – September 2007) Position: Assistant Production Editor • • • •

Launching the website for News International’s first new UK newspaper Creating and editing audio and video content Using social media to promote content, one of first UK papers to do so Project managing the development of new sections and micro sites

Key achievements Launching and developing the website for Rupert Murdoch’s first UK paper launch. Mortgage Advisor & Home Buyer (April 2005 – July 2006) Position: Staff writer/subeditor •

Writing and planning news and features for the magazine and website

Key achievements Working with design and sales to launch and run the title’s first ever website. AdoptionUK.org (August 2004 – December 2004) Position: Online community editor (Fixed-term contract) •

Responsible for editorial and community on the award-winning site

Key achievements During my time with AdoptionUK, the site won UK Charity Website of the Year. Key freelance work •

Wired, Telegraph, Metro, City Life, Big Issue

Education Staffordshire University (1998-2001) | 2:1 BA (Hons) English Burton College (1996-1998) | A’ Levels in English and Media Studies Thomas Alleynes High School (1993-1996) | Nine GCSEs

James Seddon | CV  

James Seddon's CV

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