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Curriculum Vitae | James Seddon Relevant skills and experience • • • • • • • • • • • • • • • •

Online editor with experience on newspapers, portals and magazines Editing the homepageon the UK’s most-popular newspaper website Working to tight deadlines in a highly-pressured newsroom environment Passionate about using social media, apps and new platforms to improve content Analysing internal and external data to inform key editorial decisions and hit KPIs Working on high-profile launches, relaunches and ongoing development Creating style and tone guides to better target content to audience Working with third-party content providers to ensure content is fit for purpose Extensive CMSexperience including developing Wordpress sites Community managing and moderating an award-winning website Wired GeekDadblogger writing on technology’s influence on the family Managing staff and commissioning freelancers Sound knowledge of Photoshop, HTML and XML, Dreamweaver and InDesign Trained in creating search engine optimised (SEO)content Efficient and accurate writing and subediting skills Trained in creating and editing video and audio content

Employment history VirginMedia.com Position: Homepage/news editor • • • • • • • • • •

June 2008 – present

Editing the homepageon the UK’s 10th most-popular website Setting daily news agenda Advising content producers on which stories to commission and the correct hook Helping individual channels hit pre-roll and display advertising targets Working with third-party content providers, such as PA and ITN Creating a style guide to ensure content is consistent and has the correct tone Editorial lead on social media, app and multiplatform content strategy Deputising for the homepagemanager Analysing data to improve content and hit targets Working closely with search, commercial and product teams

Key achievements During my time at Virgin Media I have used my experience to drive a more news focussed agenda and improve content quality while hitting KPIs. guardian.co.uk Position: Deputy night editor • • • •

September 2007 – June 2008

Responsible for guardian.co.uk/observer.co.uk throughout peak visiting times Managing a team of web producers during high-profile relaunch of key sites Setting the evening’s editorial agenda across the site Liaising with senior editors, journalists and heads of department

Key achievements Helping run the nightshift as part of the Guardian’s news operation during a site relaunch.


thelondonpaper.com Position: Assistant production editor • • • • • • •

July 2006 – September 2007

Launching the website for News International’s first new UK newspaper Working to tight deadlines in a highly-pressured news environment Creating and editing audio and video content Using web traffic software to understand user behaviour One of the first UK newspapers to use social media sites to promote content Project managing the development of new sections and micro sites Liaising in-house and externally to build white-labelled sites

Key achievements Launching and developing the website for Rupert Murdoch’s first UK paper launch. Mortgage Advisor & Home Buyer Position: Staff writer/subeditor • •

April 2005 – July 2006

Writing and planning news and features for the magazine and website Moderating messageboards and handling user issues

Key achievements While at Mortgage Advisor & Home Buyer I helped design and launch their first website. AdoptionUK.org August 2004 – December 2004 Position: Online community editor (Fixed-term contract) • •

Responsible for editorial output on the award-winning community Moderating the community messageboards

Key achievements While working for AdoptionUK.org, the website won Charity Website of the Year. Key freelance work •

Wired, Telegraph, Metro, City Life, Big Issue

Education Establishment: Staffordshire University Course: 2:1 BA (Hons) English

1998-2001

Establishment: Burton College Course: A’ Levels (English and Media Studies)

1996-1998

Establishment: Thomas Alleynes High School Course: Nine GCSEs

1993-1996


James Seddon | CV