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Awards PepsiCo Europe R&D Recognition Award July 2018 PepsiCo Europe R&D Recognition Award Nov. 2017 Innovia Technology Project Commendation March 2017 British Promotional Merchandise Association Student Design Award Winner 2016 June 2016 The Chasetown Prize for Design and Technology July 2015

Certifications Adobe Certified Associate in Visual Communication Using Adobe Photoshop Autodesk AutoCAD Certified User Certified Solidworks Associate Jindal University of OPP Packaging Training

Portfolio Projects Heal’s Coffee Tray Somni Sofa-Bed BIC Water Bottle The Future of Health Placement Product Launches

HEAL’S COFFEE TRAY Project in conjunction with Heal’s to extend their existing product range

Designing for Production | 6 weeks Individual Project

Coffee Tray

A coffee tray designed for one handed use, making it easier to open doors and move things aside when carrying drinks. The tray is large enough to hold two mugs or one mug and a cafetière.

Sketch and Model Development

Thorough sketch and model development enabled maximum usability whilst maintaining aesthetic sensitivity.

Material Research and Selection

Materials, colours and textures were carefully selected to fit within the current range of Heal’s products. Samples were evaluated based on their properties, how they wear, texture and character, with the most suitable taken forward.

Removable Coasters

Removable coasters mean that they are always there when you need them, protecting other furniture.

The Range

Available in solid Oak and Walnut with an oiled finish.

The Details

Leather added to the underside adds grip and cushions the tray when placed on a side table.

A depression between the coasters acts as a grip for the thumb to fall into, making it easier to carry. This can also be also used for the placement of a spoon.

Heal’s branding embossed into the leather on both the coasters and the tray itself.


Coasters & Tray Solid oak, oiled

Protective Pads Full grain leather, waxed

Coasters & Tray CNC machined Protective Pads Waxed, trimmed and glued Heal’s logo embossed onto the bottom

Costings Manufacturing






SOMNI SOFA BED Project in conjunction with Springvale Leisure to rethink the sofa-bed

Furniture | 4 weeks 2 Person Group Project

Somni A simple pull-out mechanism converts this 3-seater static home sofa into a standard sized double bed with integrated storage underneath.

Initial Model Development

Further Model Development

After an initial concept was chosen, development of the mechanism was undertaken, with its usability being the key focus.

Backboard on a separate release.

A fixed pivot allowed the sofa to lie flat in one, smooth motion.

Initially it proved very difficult to get the mechanism to function as intended, converting from a sofa to a bed in one smooth action.

The space underneath could be utilised for storage.

Final Model




How it works

A single lift-and-pull moment converts the sofa into a bed


Storage space is a must for a sofa-bed within a family static home. The pull tab allows you to lift the sofa up, revealing storage space for cushions, pillows and a duvet.

BIC BOTTLE A water bottle to compliment the existing range of BIC products

Brand Extension | 4 weeks Individual Project


The BIC Bottle is an everyday, essential water bottle. The blow moulded, clear POM container offers high rigidity and strength, whilst bi-injection moulded silicone around the base and sides provides added grip and protection.

Sketch Development

The Range Available in a range of different colours, the BIC Bottle can suit everyone’s taste and every occasion. This allows for future product range expansion, developing other colours or designing a kids range.


Embossed BIC branding in the silicone, created during the bi-injection moulding process.

Silicone coated lid provides grip to undo the lid easily. Screw thread on the inside of the rim makes it more comfortable for the user to drink out of. Lid covering the entire rim protects it from bacteria which it might come into contact with.





THE FUTURE OF HEALTH Collaborating with Innovia Technology on the future of health, improving the future experience of those living with osteoarthritis

User Experience | 5 weeks Individual Project

Osteoarthritis Insight Affects 8.5m people in the UK

Leading cause of joint pain

Obesity is a leading cause

Most common later in life

Research 1. Initial Insight Summary of an Interview with an osteoarthritis patient Age: 87 Condition: Osteoarthritis in the knees, hips, shoulders, hands and feet Shopping • Getting out and about shopping is an issue, a slow and painful process. • Their condition limits the amount they can carry and the time they can spend out. Need regular rests, somewhere in which they can sit down. • In supermarkets, the experience is easier with a trolley – used for stability. • Hard to reach high and low on the shop shelves.

2. Direction

Transport • The prospect of getting on public transport is frightening and intimidating. • Although buses are wheelchair accessible bus drivers don’t wait for people to sit down before they start moving again. Scared in case they fall over – can’t prevent themselves from falling since their mobility is restricted and their ability to grip onto things is limited. • Trains don’t move off so quickly, however the gap between the platform edge and the train then becomes the main issue, even though disabled access can be arranged through the station. • Getting on and off escalators – easy to lose balance and fall over - difference in speed.

Packaging • Adapt to ways of opening and using packaging due to dexterity limitations. • Products designed to open packaging or use other products more effectively aren’t the best, the simple solutions are the most effective. • Screw tops are difficult to undo due to the large amount of twisting force required. • Pull tab on sealed packets are hard to open – can’t get enough grip on the tab itself. • Influenced by packaging and products that are user friendly and easy to use/open. • Bubble packs are particularly difficult to get into.

Around the house • Find ways of doing things: putting jackets on, doing up zips and buttons, reaching up to high to reach places etc. • Cooking and carry pots and pans while cooking – heavy and too much pressure being applied onto a joint or part of the hand. • Seats within the shower so that the user doesn’t get as tired as easily and takes the pressure off the joints. • Mobility lifting chairs to get into and out of the bath. This can reduce the risk of the patient loosing balance and hurting themselves.

Shopping & Packaging

3. Observational Research Shopping

Limited Reachability


Personal mobility aids in the trolley

Reusable shopping bag

Packaging formats affects their purchasing decisions. Intended ways of opening are generally not used and a method is improvised instead.

Research Findings The users discomfort level for the entire shopping process was recorded at each stage. This clearly shows opportunities to explore in order to reduce the discomfort at key stages.

Taxi driver usually helps to carry shopping into the flat but this can be seen as an inconvenience

Taxi driver usually helps to load shopping into the taxi but this can be seen as an inconvenience



Discomfort level (1 = Low, 10 = High)



Is this balanced out by the ‘feel good’ factor after getting back?






Unpacking Shopping

Getting Shopping into Flat

Arrives Home

Getting into Taxi

Loading Shopping to Taxi

Leaving Store

Packing Shopping


Reaching for Products

Finding Products

Starting Shopping

Arriving at Supermarket

Getting into Taxi

Proposed Solution

Leaving Flat


Getting Ready



A new shopping process where patients scan the items they want in-store, providing them with the ‘feel good’ factor of getting out and about. The products are then delivered into the home at a time when it is convenient for them. Scan products you want to buy


e os



Getting Ready

Leave House

Taxi to Supermarket



Make Payment

Pickup Trolley



Pickup Trolley

Start Shopping

Searching for Products

Struggle Reaching Products

Leave Store

Taxi Home

Make Payment

Pack shopping into bags

Arrive Home

Leave Store

Food is Delivered

Load Shopping into Vehicle

Delivery into the home

Taxi Home


Arrive Home

Carry Shopping Inside


A trolley with a large integrated touchscreen allows users to view their virtual basket as they scan products. Essential products that are needed instantly can be placed in the trolley to be purchased at the end.

A scanner is stored within the handle of the trolley. This is unlocked when the user signs in using their membership card.

The scanner is used during their shop to add items to their virtual basket.

PLACEMENT PRODUCT LAUNCHES Launched projects during my time on placement in the PepsiCo R&D Packaging Team

R&D Packaging | 55 weeks

Snack a Jacks Re-Design

Led R&D packaging’s responsibilities in substrate development, machinability, and sign off.

Quaker Oat So Simple Re-Design

Led structural packaging development for the Quaker Oat So Simple re-design, working closely with marketing, site specialists and suppliers.

Perforations added to the rear of the carton create a new easy open feature, enhancing its usability.

James Plimmer | Product Design Portfolio  

A selection of work as a final year product design student

James Plimmer | Product Design Portfolio  

A selection of work as a final year product design student