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Advertiser Dashboard 20120910 James Park for Sharethrough


Advertiser Dashboard 20120910 Goals Update the Advertising Dashboard report pages to handle Invoice Line Items. What to show when blended, what to show when broken out.

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Modified: Mon Sep 10 2012 | Page 2/31


Advertiser Dashboard 20120910 Data: Low Touch Populate the middle area with the different line item totals.

Click To Play

Autoplay

Cost Per Completed View

132,604/800,000

342,117/4,000,000

342,117/4,000,000

Organic

Incentivized In-game

Incentivized Offer Wall

342,117/4,000,000

342,117/4,000,000

132,604/800,000

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Modified: Mon Sep 10 2012 | Page 3/31


Advertiser Dashboard 20120910 Data: Medium Touch Populate the middle area with the different line item totals.

Budget $200,000 Flight Date 03.28.2012 - 08.31.2012

Social Engagement 1,227

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Line Items Click To Play Autoplay Cost Per Completed View Organic Incentivized In-game Incentivized Offer Wall

Views 132,604/800,000 342,117/4,000,000 132,604 342,117/4,000,000 132,604/800,000 342,117/4,000,000

Modified: Mon Sep 10 2012 | Page 4/31


Advertiser Dashboard 20120910 Data: Medium Touch - Panels Populate the middle area with the different line item totals.

Autoplay

Line Items

Views

Click To Play

Click To Play

132,604/800,000

Budget $200,000

132,604/800,000 342,117/4,000,000

Autoplay

342,117/4,000,000

Flight Date 03.28.2012 - 08.31.2012

Cost Per Completed View 132,604

2012 Pepsi Next

Social Engagement 1,227

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Organic

342,117/4,000,000

Incentivized In-game

132,604/800,000

Incentivized Offer Wall

342,117/4,000,000

Click To Play

Autoplay

132,604/800,000 342,117/4,000,000 Click To Play

Autoplay

132,604/800,000 342,117/4,000,000

Modified: Mon Sep 10 2012 | Page 5/31


Advertiser Dashboard 20120910 Data: Medium Touch - Panels 2 Populate the middle area with the different line item totals.

2012 Pepsi Next Budget $200,000

Line Items

Views

Click To Play

132,604/800,000

Autoplay

342,117/4,000,000

Flight Date 03.28.2012 - 08.31.2012

Social Engagement 1,227

Line Items

Views

Click To Play

132,604/800,000

Autoplay

342,117/4,000,000

Social Engagement 1,227

Copyright Š2012 Sharethrough | Confidential

Modified: Mon Sep 10 2012 | Page 6/31


Advertiser Dashboard 20120910 Data: High Touch Social Engagement

2012 Pepsi Next

Should we be able to hide the video breakouts?

1,227

Budget: $200,000 Flight Date: 03.28.2012 - 08.31.2012

111 786 78 92 160 0

Total SE Total 1,227

SER 0.26%

Banner 1,499

CTR 0.32%

Download CSV Average View Length n/a

Total SE Total 1,077 Next Baby 1,077 Video 02 0

SER 0.81% 0.81% 0.00%

Banner 1,012 1,012 0

CTR 0.76% 0.76% 0.00%

Average View Length n/a 27s 0s

Total SE Total 150 Next Baby 150 Video 02 0

SER 0.04% 0.04% 0.00%

Banner 487 487 0

CTR 0.14% 0.14% 0.00%

Average View Length n/a n/a n/a

Change Date Range March 28, 2012-August 31, 2012

Click To Play

132,429/800,000 74 739 44 84 136 0 Autoplay

342,117/4,000,000 37 47

34 8

24

0

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Modified: Mon Sep 10 2012 | Page 7/31


Advertiser Dashboard 20120910 View Performance By Traffic Type & Cumulative Total

View Performance By Traffic Type and Cumulative Total 15

Views

12 9 6 3

0

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10

20 30 Campaign Flight Day

40

50

60

Modified: Mon Sep 10 2012 | Page 8/31


Advertiser Dashboard 20120910 SER & Total By Age & Gender

Totals

Rates Overall Social Engagement Rate

2%

Those who share

Those who share

1.8% Women 0.2% Men

1,823 Women 645 Men

Total Shares

2,457

Women

Social Engagement Totals

Women

By Age & Gender

Men

By Age & Gender

Men

0.09

Total Number of Shares

Social Engagement Rate (%)

Social Engagement Rate

0.07 0.05 0.03 0.01

18-24

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25-34

35-44 45-54 Age Range (years)

55-64

65+

500 400 300 200 100

18-24

25-34

35-44 45-54 Age Range (years)

55-64

65+

Modified: Mon Sep 10 2012 | Page 9/31


Advertiser Dashboard 20120910 Impressions By Age & Gender

Impressions with demographic information

200,000 (20% of total impressions)

Total Impressions

1,000,000

Women

Men

20,000 (10%)

180,000 (90%)

Impressions

Women

By Age & Gender

Men

Impressions

500 400 300 200 100

No Demographic Information

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18-24

25-34

35-44 45-54 Age Range (years)

55-64

65+

Unknown Age

Modified: Mon Sep 10 2012 | Page 10/31


Advertiser Dashboard 20120910 CTP Rate By Age & Gender CTP Rate

Incentivized

By Audience & Inventory

Organic

Overall CTP Rate

CTP Rate (%)

5

Those who clicked

4% Women 3% Men

7%

4 3 2 1 I O 18-24

Organic CTP Rate

Women

By Age & Gender

Men

I O 25-34

I O I O 35-44 45-54 Age Range (years)

I O 55-64

I O 65+

CTP Rate (%)

5 4 3 2 1

18-24

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25-34

35-44 45-54 Age Range (years)

55-64

65+

Modified: Mon Sep 10 2012 | Page 11/31


Advertiser Dashboard 20120910

30 20 10

+

65

-64

55

-54

45

-44

-34

35

18

25

-24

+

65

55

-54

45

35

4

25

40

18

5 CTP Rate (%)

50

-44

By Inventory & Age Range

-34

By Inventory

-24

CTP Rate

CTP Rate (%)

CTP Rate

-64

CTP Rate By Inventory

3 2 1

Organic

Incentivized

Organic

Incentivized

Inventory

Inventory See CTP Rate By Inventory broken down by: Age Range Gender Women

CTP Rate

Women

By Inventory & Gender

Men

By Inventory, Gender, & Age Range

Men

5

50

4

40

CTP Rate (%)

3 2 1

Organic

Incentivized

30 20

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-64 65 +

55

-54

45

-44

35

-34

25

-24 18

-64 65 +

55

-54

45

-44

-34

35

Inventory

25

Organic

Incentivized

-24

10

18

CTP Rate (%)

CTP Rate

Modified: Mon Sep 10 2012 | Page 12/31


Advertiser Dashboard 20120910

30 20 10

+

65

-64

55

-54

45

-44

-34

35

18

25

-24

+

65

55

-54

45

35

4

25

40

18

5 CTP Rate (%)

50

-44

By Inventory & Age Range

-34

By Inventory

-24

CTP Rate

CTP Rate (%)

CTP Rate

-64

CTP Rate By Inventory 2

3 2 1

Organic

Incentivized

Organic

Incentivized

Inventory

Inventory See CTP Rate By Inventory broken down by: Age Range Gender Women

CTP Rate

Women

By Inventory & Gender

Men

By Inventory, Gender, & Age Range

Men

5

50

4

40

CTP Rate (%)

3 2 1

Organic

Incentivized

30 20

Copyright Š2012 Sharethrough | Confidential

+ 65

-64 55

-54 45

-44 35

-34 25

-24 18

+ 65

-64 55

-54 45

-34

-44 35

Inventory

25

Organic

Incentivized

-24

10

18

CTP Rate (%)

CTP Rate

Modified: Mon Sep 10 2012 | Page 13/31


Advertiser Dashboard 20120910 Canvas 17 CTP Rate By Inventory

Completion Rate By Gender

CTP Rate (%)

50

The Yoplait Manifesto

40 30 20 10

Organic

Incentivized Inventory

Women

By Inventory, Gender, & Age Range

Men

3

50

2

40

-64 65 +

55

-54

45

-44

35

25

18

-34

10

25

65+

-24

55-64

18

35-44 45-54 Age Range (years)

-64 65 +

25-34

20

-24

18-24

30

55

1

Organic

Incentivized

-54

4

CTP Rate

CTP Rate (%)

CTP Rate (%)

5

45

Men

-44

By Age & Gender

35

Women

-34

Organic CTP Rate

Male Female

5 charts

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Modified: Mon Sep 10 2012 | Page 14/31


Advertiser Dashboard 20120910 Completion Rate By Age & Gender

Overall Completion Rate

Those who clicked

43% Women 24% Men

32%

Women

By Age & Gender

Men

Completion Rate (%)

Completion Rate 50 40 30 20 10

18-24

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25-34

35-44 45-54 Age Range (years)

55-64

65+

Modified: Mon Sep 10 2012 | Page 15/31


Advertiser Dashboard 20120910 Completion Rate: % of Video Watched

NEXT BABY 66% of your audience watched 80-89% of your video. NEXT BABY 66% of your audience watched 80-89% (25-28 seconds) of your video. NEXT BABY 66% of your audience watched 80-89% of your 30 second video.

0-9

10-19

20-29

30-39

40-49

50-59

60-69

70-79

80-89

90-100

% OF VIDEO WATCHED

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Modified: Mon Sep 10 2012 | Page 16/31


Advertiser Dashboard 20120910 Completion Rate: Seconds Watched

NEXT BABY 66% of your audience watched 80-89% of your video. NEXT BABY 66% of your audience watched 80-89% (25-28 seconds) of your video. NEXT BABY 66% of your audience watched 80-89% of your 30 second video.

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Modified: Mon Sep 10 2012 | Page 17/31


Advertiser Dashboard 20120910 SER by Age & Gender

Insights SER by Age & Gender

Completion Rate Overall Video 01 Video 02 Video 03

Men vs Women Age groups Inventory Type (for internal)

Male Female

Completion Rate Overall

By Gender

By Age Range Male Only

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Female Only

Overall By Gender By Age Range By Male Only Age Range By Female Only Age Range Modified: Mon Sep 10 2012 | Page 18/31


Advertiser Dashboard 20120910 SER by Age & Gender 2

Insights SER by Age & Gender

Completion Rate

Overall

Men vs Women Age groups Inventory Type (for internal)

Male Female

Completion Rate Overall

By Gender

By Age Range Male Only

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Female Only

Overall By Gender By Age Range By Male Only Age Range By Female Only Age Range Modified: Mon Sep 10 2012 | Page 19/31


Advertiser Dashboard 20120910 SER by Age & Gender 3

Insights SER by Age & Gender

Completion Rate

Overall

Men vs Women Age groups Inventory Type (for internal)

Male Female

Completion Rate Overall

By Gender

By Age Range Male Only

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Female Only

Overall By Gender By Age Range By Male Only Age Range By Female Only Age Range Modified: Mon Sep 10 2012 | Page 20/31


Advertiser Dashboard 20120910 Completion Rate By Gender 1

Insights SER by Age & Gender

Completion Rate Gender Age Range

Video 01

Male Age Range

Video 02

Age Range Female AgeFemale Range Only

Video 03 Video 04 Men vs Women Age groups Inventory Type (for internal)

Male Female

Completion Rate Overall

By Gender

By Age Range Male Only

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Female Only

Overall By Gender By Age Range By Male Only Age Range By Female Only Age Range Modified: Mon Sep 10 2012 | Page 21/31


Advertiser Dashboard 20120910 Completion Rate By Gender 3

Insights SER by Age & Gender Gender

Age Range

Completion Rate Male Age Range

Female Age Range

Video 01 Video 02 Video 03 Video 04 Men vs Women Age groups Inventory Type (for internal)

Male Female

Completion Rate Overall

By Gender

By Age Range Male Only

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Female Only

Overall By Gender By Age Range By Male Only Age Range By Female Only Age Range Modified: Mon Sep 10 2012 | Page 22/31


Advertiser Dashboard 20120910 Completion Rate By Age Range

Insights SER by Age & Gender Gender

Age Range

Completion Rate Male Age Range

Female Age Range

Video 01

Men vs Women Age groups Inventory Type (for internal)

18-24 25-34

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35-44 45-54

55-64 65+

Modified: Mon Sep 10 2012 | Page 23/31


Advertiser Dashboard 20120910 Completion Rate By Delivery Model & Gender

Completion Rate By Delivery Model & Gender

The Yoplait Manifesto

Incentivized Male Female

Copyright Š2012 Sharethrough | Confidential

Organic Male Female

Modified: Mon Sep 10 2012 | Page 24/31


Advertiser Dashboard 20120910 Canvas 24

CTP Rate

All Inventory

Age Range

Women

Gender

By All Inventory & Gender

Men

CTP Rate (%)

50 40 30 20 10

Organic

Incentivized Inventory

Copyright Š2012 Sharethrough | Confidential

Modified: Mon Sep 10 2012 | Page 25/31


Advertiser Dashboard 20120910 Canvas 22

CTP Rate

Age Range

All Inventory

Gender

By All Inventory & Age Range

+ 65

-64 55

-54 45

-44 35

-34 25

-24 18

+ 65

-64 55

-54 45

-44 35

-34 25

-24

40

18

CTP Rate (%)

50

30 20 10

Organic

Incentivized Inventory

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Modified: Mon Sep 10 2012 | Page 26/31


Advertiser Dashboard 20120910 CTP Rate By All Inventory

CTP Rate

All Inventory

Age Range

Gender

By All Inventory

CTP Rate (%)

50 40 30 20 10

Organic

Incentivized Inventory

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Modified: Mon Sep 10 2012 | Page 27/31


Advertiser Dashboard 20120910 CTP Rate By All Inventory, Age Range, & Gender

CTP Rate

Age Range

All Inventory

Women

Gender

By All Inventory, Age Range, & Gender Organic

Incentivized

50 CTP Rate (%)

Men

40 30 20

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+ 65

-64 55

-54 45

-44 35

-34 25

-24 18

+ 65

-64 55

-54 45

-44 35

-34 25

18

-24

10

Modified: Mon Sep 10 2012 | Page 28/31


Advertiser Dashboard 20120910 CTP Rate By Organic, Age Range, & Gender

CTP Rate

Organic

Age Range

Women

Gender

By Organic, Age Range, & Gender Organic

5 CTP Rate (%)

Men

4 3 2 1

18-24

25-34

35-44

45-54

55-64

65+

Age Range & Gender

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Modified: Mon Sep 10 2012 | Page 29/31


Advertiser Dashboard 20120910 No Data for Chart I would rather not offer the chart as a selectable item, but if we need to, display this page.

No data is available for this chart.

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Modified: Mon Sep 10 2012 | Page 30/31


Advertiser Dashboard 20120910 Completion Rate By Delivery Model & Gender 1

Completion Rate By Delivery Model & Gender

The Yoplait Manifesto

Incentivized Male Female

Copyright Š2012 Sharethrough | Confidential

Organic Male Female

Modified: Mon Sep 10 2012 | Page 31/31

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