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PROPERT Y M A R K ETING STR ATEGY


1360 west ohio street PRESENTED BY:

stephanie loverde JAMESON SOTHEBY’S INTERNATIONAL REALTY


Property Marketing Strategy Overview DIGITAL MEDIA

Adwerx Desktop Display Ads Google Adwords Google Remarketing Ads Facebook & Instagram Sponsored Business Ads

EMAIL MARKETING

Rezora eBlast Rezora Newsletter Featured Listing Drip Campaign

CUSTOM PRESENTATION ASSETS

Issuu Digital Brochure DocSend Digital Presentation

PRINT ADVERTISING

IMAGINE Chicago Tribune EZ Target Mailer

SOTHEBY’S INTERNATIONAL ADVERTISING*

Sotheby’s International Realty YouTube Channel Sotheby’s International Realty Facebook Page Sotheby’s International Realty Blog

PUBLIC RELATIONS*

JSIR Connect Access


LIVE MODERN Contemporary flair meets the quintessential Chicago greystone in the heart of Lincoln Park. Contact Linda Levin for a private tour.

Adwerx Desktop Display Ads Explained

Adwerx

Digital Display Advertising Adwerx is a digital ad platform created specifically for real estate that targets prospective buyers by zip code and web browsing behaviors. The average real estate customer researches real-estate related items on the 180110

web, such as homes for sale, mortgage rates and moving companies, for about two weeks, before ever talking to a real estate agent. Adwerx uses these browsing behaviors to target and then “follow� prospects online with desktop display ads. 7,000 impressions a week guaranteed with a .03% click-through rate

Adwerx Facebook Mobile Ad


Google AdWords Pay-Per-Click Web Ads

Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their click-able ads to appear in Google’s search results. This form of advertising is known as pay-per-click. The cost per click is defined by the competitiveness of the keywords being bid on. Keyword campaigns are built entirely from scratch and ultra-specific to each property. These campaigns are ever-changing and will be monitored and implemented by the our Digital Marketing Strategist.


Google Remarketing Ads Specialized Retargeting Campaign

Google remarketing shows advertisements to consumers who have visited your website or used your mobile app. When people leave your website your ads are then remarketed to the consumer on outside websites to help stay top of mind.


Facebook

Jameson Sotheby’s International Realty Business Ad Social Media business ads promote custom ads and content while targeting a specific audience, with the end goal being client reach and high engagement within that reach. Social ads appear in your target audience’s Facebook news feed, right column and Instagram feed.


Instagram for Business

Jameson Sotheby’s International Realty’s”Property of the Day” People come to Instagram to be inspired and discover things they care about, and that includes content from brands and businesses. The social platform has more than 300 million daily active users and 500 million monthly users. Jameson Sotheby’s International Realty uses it vast industry reach to connect with real estate brokers from across the country as well as buyers world-wide.


Rezora

“Insight� Digital Newsletter Our in-house, multi-tiered email marketing software allows our brokers to efficiently launch tailored email-marketing campaigns. Rezora is regularly updated with on-brand, relevant content curated to expand digital marketing reach.


Issuu

Online Digital Brochure Issuu is a digital publishing platform that enables anyone — from independent creators to global brands — to distribute, measure and monetize digital content. With 100 Million+ unique visitors each month, uploaded publications become instantly available to active readers around the world who use Issuu’s site and mobile apps to discover and engage with what they love.


DocSend Digital Presentation

Instead of sending multiple attachments in multiple emails, our agents easily send a singular presentation piece for easy viewing and easy downloading. DocSend allows Jameson Sotheby’s agents to organize listing presentation items, PDF brochures, flyers, and branding videos in one place showcasing seller properties in an attractive and pleasing way.


IMAGINE

Jameson Sotheby’s International Realty’s Premier Listing Publication With a circulation of up to 150,000 copies of each issue, IMAGINE is strategically positioned to reach serious real estate intenders. IMAGINE is distributed monthly in high-end magazines and newspapers throughout the Chicagoland area. In addition to distribution in top publications, IMAGINE will be mailed directly to a targeted list of thousands of potential clients who are most likely to buy or sell real estate with income to support. With its unique size, striking design and luxurious finish IMAGINE is sure to stand out in any magazine, newspaper, or mailbox.


Chicago Tribune EZ Target Insert

From its beginnings, the newspaper pledged to be a good citizen and an active participant in the life of Chicago. The Tribune was also a standard-bearer for innovative journalism. It established the first foreign news service staffed by Americans, and later became the first paper to maintain a reporting staff on Capitol Hill. The Tribune also revolutionized the look of papers--using three-and four-color printing, and publishing the first color photograph. The EZ Target Insert is a double-sided flyer included with the Chicago Tribune Newspaper mailed to to zip code of your choice.


Access

Sotheby’s Realty Intranet Through Access, our agents utilize the Global Referral System to facilitate exclusive connections with prestigious clientele while building relationships with our high-quality residential brokerage companies throughout the world.


JSIRConnect.com

Jameson Sotheby’s International Realty’s Intranet The Jameson Sotheby’s International Realty brand artfully unites tradition with innovation. Our agents utilize this private network as your personal workflow solution while directly collaborating with the Jameson Sotheby International Realty brokerage community.


Crain’s Chicago Business ChicagoBusiness.com

Crain’s web site, ChicagoBusiness.com, is the award-winning leading local business website and the go-to source for daily breaking news, real estate information and statistics about doing business in Chicago. With 1 million+ unique visitors per month and 30,000 paid digital subscribers, Crain’s rich media environment provides 24/7 digital coverage.


Inman News InmanNews.com

Inman News, created in 1983, is the leading independent real estate news provider. They offer daily news and technology advice as well as information-based products and services for real estate leaders, technology professionals, and consumers. ImanNews.com is the go-to place to read about the best in Chicago’s luxury real estate and brokers.


Curbed Chicago Curbed.Chicago.com

Curbed Chicago is a real estate blog featuring local Chicagoland properties and neighborhoods. Since 2004, Chicago.Curbed.com has been an integral part of the Chicago online housing industry, and by providing analysis, coverage, and insight, they apply an editorial lens to the onslaught of information. Curbed sees homes, architecture, interior design, cities, neighborhoods, and properties for sale as related points on a spectrum.


Contemporary Chicago Condo with Spa: $4.5M

Chicago Tribune Dream Homes ChicagoTribune.com/classified/realestate/dreamhomes

Chicago Tribune Dream Homes spotlights high-end, luxury homes for sale in the Chicagoland area. This five-day a week gallery is featured daily on the front page of ChicagoTribune.com, which maintains a large local audience as well as an increasing national exposure. Each week, 1 property is then chosen from the collection of online homes and is featured in the Sunday edition of the Chicago Tribune.


YouTube

Sotheby’s International Realty® Channel Sotheby’s International Realty® YouTube channel is a curator’s collection of the top filmmaking and most extraordinary property videos throughout our network. Explore the world’s most top luxury homes and properties for sale. Experience international lifestyles including waterfront, golf or ski luxury homes, properties and estates.


Facebook

Sotheby’s International Realty® “Extraordinary Property of the Day” Sotheby’s International Realty® Social Media Network, connects our affiliates across the country. Social media has been widely adopted throughout as an effective means of marketing communication. Our social media initiatives focus on quality versus quantity, meaning that our online efforts are deemed successful not by how many/how much you post but by how meaningful the content is that we provide. In the luxury space, less really is more.


Extraordinary Living Blog

Sotheby’s International Realty® Extraordinary Living Blog Timely and relevant, the Sotheby’s International Realty® Extraordinary Living blog provides inside access to some of the world’s most unique homes and covers a myriad of topics including Art, Architecture, Lifestyle and Market Trends. Exposure opportunities offered in our blog include Home Tours, Market Spotlights, Ammenity Roundups and Guest Lifestyle Blogs.


SOTHEBY’S INTERNATIONAL REALTY AND THE SOTHEBY’S INTERNATIONAL REALTY LOGO ARE REGISTERED (OR UNREGISTERED) SERVICE MARKS USED WITH PERMISSION. SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC FULLY SUPPORTS THE PRINCIPLES OF THE FAIR HOUSING ACT AND THE EQUAL OPPORTUNITY ACT. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED. IF YOUR PROPERTY IS LISTED WITH A REAL ESTATE BROKER, PLEASE DISREGARD. IT IS NOT OUR INTENTION TO SOLICIT THE OFFERINGS OF OTHER REAL ESTATE BROKERS. WE ARE HAPPY TO WORK WITH THEM AND COOPERATE FULLY. ALTHOUGH INFORMATION, INCLUDING MEASUREMENTS, HAS BEEN OBTAINED FROM SOURCES DEEMED RELIABLE, ACCURACY IS NOT GUARANTEED.

1360 W Ohio Street  
1360 W Ohio Street