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PROPERT Y M A R K ETING STR ATEGY


153 carriage way drive PRESENTED BY:

CHRIS PEQUET JAMESON SOTHEBY’S INTERNATIONAL REALTY


Property Marketing Strategy Overview DIGITAL MEDIA

Adwerx Desktop Display Ads Facebook & Instagram Sponsored Business Ads

EMAIL MARKETING

Rezora Newsletter Featured Listing Drip Campaign

PUBLIC RELATIONS*

Jameson Sotheby’s Facebook - ‘Property of the Day’

* Coverage is not guaranteed


LIVE MODERN Contemporary flair meets the quintessential Chicago greystone in the heart of Lincoln Park. Contact Linda Levin for a private tour.

Adwerx Desktop Display Ads Explained

Adwerx

Digital Display Advertising Adwerx is a digital ad platform created specifically for real estate that targets prospective buyers by zip code and web browsing behaviors. The average real estate customer researches real-estate related items on the 180110

web, such as homes for sale, mortgage rates and moving companies, for about two weeks, before ever talking to a real estate agent. Adwerx uses these browsing behaviors to target and then “follow� prospects online with desktop display ads. 7,000 impressions a week guaranteed with a .03% click-through rate

Adwerx Facebook Mobile Ad


Facebook

Jameson Sotheby’s International Realty Business Ad Social Media business ads promote custom ads and content while targeting a specific audience, with the end goal being client reach and high engagement within that reach. Social ads appear in your target audience’s Facebook news feed, right column and Instagram feed.


Instagram for Business

Jameson Sotheby’s International Realty’s”Property of the Day” People come to Instagram to be inspired and discover things they care about, and that includes content from brands and businesses. The social platform has more than 300 million daily active users and 500 million monthly users. Jameson Sotheby’s International Realty uses it vast industry reach to connect with real estate brokers from across the country as well as buyers world-wide.


Rezora

“Insight� Digital Newsletter Our in-house, multi-tiered email marketing software allows our brokers to efficiently launch tailored email-marketing campaigns. Rezora is regularly updated with on-brand, relevant content curated to expand digital marketing reach.


SOTHEBY’S INTERNATIONAL REALTY AND THE SOTHEBY’S INTERNATIONAL REALTY LOGO ARE REGISTERED (OR UNREGISTERED) SERVICE MARKS USED WITH PERMISSION. SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC FULLY SUPPORTS THE PRINCIPLES OF THE FAIR HOUSING ACT AND THE EQUAL OPPORTUNITY ACT. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED. IF YOUR PROPERTY IS LISTED WITH A REAL ESTATE BROKER, PLEASE DISREGARD. IT IS NOT OUR INTENTION TO SOLICIT THE OFFERINGS OF OTHER REAL ESTATE BROKERS. WE ARE HAPPY TO WORK WITH THEM AND COOPERATE FULLY. ALTHOUGH INFORMATION, INCLUDING MEASUREMENTS, HAS BEEN OBTAINED FROM SOURCES DEEMED RELIABLE, ACCURACY IS NOT GUARANTEED.

153 Carriage Way  
153 Carriage Way