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Investigate DESIGN BY

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Sarawut Kamsawad


TITLE

[Investigate]

DESIGNER

[Sarawut James Kamsawad]


CHAPTER

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This page has been written from my heart to those people who I love and I appreciate all the kindness and help you have given me.

Dedication WITH THANKS

Thank you all, especially mom and dad who gave me an opportunity to study at AAU and supported me for everything in the last few year and even before that. I will always be grateful. I can’t have done this without your support.


TITLE

[Investigate]

>>

DESIGNER

Copyright Š 2013 Sarawut Kamsawad. All right Reserved. No portion of this publication can be reproduceed, stored in retrieval system or transmitted in any form or by any means, without express permission of Sarawut Kamsawad.

Sarawut Kamsawad PHONE

TYPEFACES

415 806 4575

Trixie, Courier

E-MAIL

PHOTOGRAPHY

sarawut.ksw@gmail.com

Sarawut Kamsawad

WEB

SOFTWARE

sarawutdesign.com

Adobe Creative Suite 6.6

DEPARTMENT CHAIR

PRINTING & BINDING

Mary Scott

Giant Horse & The Keys Binding

COURSE

Senior Portfolio INSTRUCTOR

Mary Scott

PAPER COVER STOCK

Arrestox PAPER TEXT STOCK

Cougar Opaque Smooth 100 lb text

SCHOOL

Academy of Art University, School of Graphic Design 79 New Montgomery Street San Francisco, CA 94105

[Sarawut James Kamsawad]


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These are ideas discovered through persistent investigation.

Statement INVESTIGATE

I believe that all designers get their inspirations from the way they investigate information. So the word investigate to me embodies being a good designer as well as trying to do good research from the references that I find.

09


TITLE

PAGE

[Investigate]

10

DESIGNER

[Sarawut James Kamsawad]


CHAPTER

01

02

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_00

[FALL 2008 -- SUMMER 2012]

>>

This is a list of my best work that I selected from my heart.

Selected Works CONTENTS 01 [Dogfish Head] page 12

06 [I Can University] page 66

02 [Trapped Beauty] page 24

07 [Anicolor] page 78

03 [George of the Jungle] page 38

08 [Music Festival] page 88

04 [Visual Perception] page 48

09 [Aids Poster] page 96

05 [Travel Guide] page 60

PAGE

11


TITLE

PAGE

[Investigate]

12

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Chrisinte George]


PROJECT

[Dogfish Head]

CHAPTER

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_01

[FALL 2012]

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This is a beer company i n Delaware which is the first brewpub opened in the area.

Dogfish Head Beer OBJECTIVE

Choose and redesign an existing alcohol brand in order to develop a new brand image.

SOLUTION

Used w o o d t e x t u r e a s a b a c k g r o u n d o n t h e package of beer and combined it with three different typefaces on the label. Redesigned the beer package, label, coaster, glasses and jar.

COURSE

[Packaging Design 3]

PAGE

13


TITLE

PAGE

[Investigate]

14

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Chrisinte George]


PROJECT

COURSE

[Dogfish Head]

[Packaging Design 3]

CHAPTER

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02

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PAGE

15


TITLE

PAGE

[Investigate]

16

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Chrisinte George]


PROJECT

COURSE

[Dogfish Head]

[Packaging Design 3]

CHAPTER

01

02

03

04

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07

08

09

PAGE

17


TITLE

PAGE

[Investigate]

18

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Chrisinte George]


PROJECT

COURSE

[Dogfish Head]

[Packaging Design 3]

CHAPTER

01

02

03

04

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07

08

09

PAGE

19


TITLE

PAGE

[Investigate]

20

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Chrisinte George]


PROJECT

COURSE

[Dogfish Head]

[Packaging Design 3]

CHAPTER

01

02

03

04

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08

09

PAGE

21


TITLE

PAGE

[Investigate]

22

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Chrisinte George]


PROJECT

COURSE

[Dogfish Head]

[Packaging Design 3]

CHAPTER

01

02

03

04

05

06

07

08

09

PAGE

23


TITLE

PAGE

[Investigate]

24

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Ariel Grey]


PROJECT

[Trapped Beauty]

CHAPTER

01

02

03

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09

_02

[SPRING 2012]

>>

This is a paper promo book for Ninah Skin paper which has many different color of paper.

Trapped Beauty OBJECTIVE

Design a paper promo for Neenah Skin paper which has many colors in this series.

SOLUTION

Used black bars over the animals faces. Presented about facts of fur animals and also showed methods of killing those animals.

COURSE

[Typography 3]

PAGE

25


TITLE

PAGE

[Investigate]

26

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Ariel Grey]


PROJECT

COURSE

[Trapped Beauty]

[Typography 3]

CHAPTER

01

02

03

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09

PAGE

27


TITLE

PAGE

[Investigate]

28

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Ariel Grey]


PROJECT

COURSE

[Trapped Beauty]

[Typography 3]

CHAPTER

01

02

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PAGE

29


TITLE

[Investigate]

[Sarawut James Kamsawad]

DESIGNER

1 straight gai n

2

fol d

CURIOUS SKIN COLLECTION

CURIOUS SKIN COLLECTION

waistlin e

front righ t

3

straight gain

2f

ol d

1

3

fold

PAGE

30

fold

straight gain

1 cu t

CURIOUS SKIN COLLECTION

CURIOUS SKIN COLLECTION

2 fold 2

straight gain

1 cu t

INSTRUCTOR

[Ariel Grey]


[Trapped Beauty]

PROJECT

CHAPTER

01

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PAGE

31

1 1

3 cu t CURIOUS SKIN COLLECTION

2

fold

waistlin e

CURIOUS SKIN COLLECTION

2

straight gain

straight gain

3

2

fold

2f ol d

3

straight gai n

CURIOUS SKIN COLLECTION

CURIOUS SKIN COLLECTION

straight gain

straight gain

cu t 3

fol d

1

COURSE

[Typography 3]


TITLE

PAGE

[Investigate]

32

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Ariel Grey]


PROJECT

COURSE

[Trapped Beauty]

[Typography 3]

CHAPTER

01

02

03

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08

09

PAGE

33


TITLE

PAGE

[Investigate]

34

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Chrisinte George]


PROJECT

[George of the Jungle]

CHAPTER

01

02

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_03

[FALL 2012]

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This is a classic TV and movie cartoon for every child and for the child within every adult.

George of the Jungle OBJECTIVE

Create a game board from an inspiration that is based on existing media.

SOLUTION

Make an animation on a screen become interactive and engaging for families.

COURSE

[Packaging Design 3]

PAGE

35


TITLE

PAGE

[Investigate]

36

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Chrisinte George]


PROJECT

COURSE

[George of the Jungle]

[Packaging Design 3]

CHAPTER

01

02

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PAGE

37


TITLE

PAGE

[Investigate]

38

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Chrisinte George]


PROJECT

COURSE

[George of the Jungle]

[Packaging Design 3]

CHAPTER

01

02

03

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09

PAGE

39


TITLE

PAGE

[Investigate]

40

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Chrisinte George]


PROJECT

COURSE

[George of the Jungle]

[Packaging Design 3]

CHAPTER

01

02

03

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09

PAGE

41


TITLE

PAGE

[Investigate]

42

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Chrisinte George]


PROJECT

COURSE

[George of the Jungle]

[Packaging Design 3]

CHAPTER

01

02

03

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09

PAGE

43


TITLE

PAGE

[Investigate]

44

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Ariel Grey]


PROJECT

[Trapped Beauty]

CHAPTER

01

02

03

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_04

[SPRING 2013]

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This is a book for a conference that is open for artists who can participate and perceive knowledge in order to design learning tools for Dyslexic people.

Visual Perception OBJECTIVE

Design a type conference and an information system for that conference.

SOLUTION

Show facts of Dyslexia and how to solve Dyslexia throught graphic and information design. The system includes a poster, schedule, an informational book.

COURSE

[Typography 4]

PAGE

45


TITLE

PAGE

[Investigate]

46

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Ariel Grey]


PROJECT

COURSE

[Trapped Beauty]

[Typography 4]

CHAPTER

01

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03

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09

PAGE

47


TITLE

PAGE

[Investigate]

48

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Ariel Grey]


PROJECT

COURSE

[Trapped Beauty]

[Typography 4]

CHAPTER

01

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09

PAGE

49


TITLE

PAGE

[Investigate]

50

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Ariel Grey]


PROJECT

COURSE

[Trapped Beauty]

[Typography 4]

CHAPTER

01

02

03

04

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08

09

PAGE

51


TITLE

PAGE

[Investigate]

52

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Ariel Grey]


PROJECT

COURSE

[Trapped Beauty]

[Typography 4]

CHAPTER

01

02

03

04

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07

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09

PAGE

53


DESIGNER

[Sarawut James Kamsawad]

54

ʌnsi

PAGE

INSTRUCTOR

[Ariel Grey]

y

[Investigate]

TYPE LEAR DISA

TITLE


[Trapped Beauty]

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a

i

x

e

CHAPTER

D

l

s

PROJECT

prəˌ

COURSE

[Typography 4]

PAGE

55


TITLE

PAGE

[Investigate]

56

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Amir Bahadori & Bryan Pleratt]


PROJECT

[Travel Guide]

CHAPTER

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_05

[FALL 2012]

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This is an iOS app that helps people find places to have a good time based on the user preferences.

Travel Guides OBJECTIVE

To design an iPhone application that is useful for the general population.

SOLUTION

Design an iPhone app that has unique characteristics that allow users to find places to eat or do any activity based on their preference. Users will tell tha app what they like to do and the app will find the nearest and most ideal place for them.

COURSE

[Graphic Design 3]

PAGE

57


TITLE

PAGE

[Investigate]

58

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Amir Bahadori & Bryan Pleratt]


PROJECT

COURSE

[Travel Guide]

[Graphic Design 3]

CHAPTER

01

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PAGE

59


TITLE

PAGE

[Investigate]

60

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Amir Bahadori & Bryan Pleratt]


PROJECT

COURSE

[Travel Guide]

[Graphic Design 3]

CHAPTER

01

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PAGE

61


TITLE

PAGE

[Investigate]

62

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Tom Sieu]


PROJECT

[I Can University]

CHAPTER

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_06

[SPRING 2013]

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This is a Pantone-sponsored project to help grade school students belief they can go on to college.

I Can University OBJECTIVE

Create a design for a K-8 School in order to boost student self-confidence to go to a university after high school.

SOLUTION

Design a mosaic style of painting of kids doing uplifting activities on a school wall.

COURSE

[Visual System 2]

PAGE

63


TITLE

PAGE

[Investigate]

64

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Tom Sieu]


PROJECT

COURSE

[I Can University]

[Visual System 2]

CHAPTER

01

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PAGE

65


TITLE

PAGE

[Investigate]

66

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Tom Sieu]


PROJECT

[I Can University]

PANTONE P 71-8 C ORANGE

PANTONE P 118-13 C NAVY BLUE

COURSE

[Visual System 2]

CHAPTER

PANTONE P 37-6 C GREEN

PANTONE P 4-8C YELLOW

01

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PAGE

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PANTONE P 306 BLUE

PANTONE P 233 C MAGENTA


TITLE

PAGE

[Investigate]

68

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Tom Sieu]


PROJECT

COURSE

[I Can University]

[Visual System 2]

CHAPTER

01

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PAGE

69


TITLE

PAGE

[Investigate]

70

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Tom Sieu]


PROJECT

COURSE

[I Can University]

[Visual System 2]

CHAPTER

01

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PAGE

71


TITLE

PAGE

[Investigate]

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DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Tom Sieu]


PROJECT

COURSE

[I Can University]

[Visual System 2]

CHAPTER

01

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03

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PAGE

73


TITLE

PAGE

[Investigate]

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DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Tom Sieu]


PROJECT

[Anicolor]

CHAPTER

01

02

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_07

[SPRING 2013]

>>

This design is for kids to learn colors, animals, and emotions all at the same time.

Anicolor Flash Cards OBJECTIVE

Design flash cards and a learning system for kids for both of the web and print.

SOLUTION

Create Animal flash cards for kids to learn about the color system as well as learn the name of animals and emotions.

COURSE

[Visual System 2]

PAGE

75


TITLE

PAGE

[Investigate]

76

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Tom Sieu]


PROJECT

COURSE

[Anicolor Flash Cards]

[Visual System 2]

CHAPTER

01

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PAGE

77


TITLE

PAGE

[Investigate]

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DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Tom Sieu]


PROJECT

COURSE

[Anicolor Flash Cards]

[Visual System 2]

CHAPTER

01

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09

PAGE

79


TITLE

PAGE

[Investigate]

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DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Tom Sieu]


PROJECT

COURSE

[Anicolor Flash Cards]

[Visual System 2]

CHAPTER

01

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PAGE

81


TITLE

PAGE

[Investigate]

82

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Tom Sieu]


PROJECT

COURSE

[Anicolor Flash Cards]

[Visual System 2]

CHAPTER

01

02

03

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PAGE

83


TITLE

PAGE

[Investigate]

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DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Troy Alders]


PROJECT

[Music Festival]

CHAPTER

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_08

[Summer 2012]

>>

This is a concert for the preservation of marine life.

Music Festival OBJECTIVE

Design a system for both the web and print to promote a beneficial music concert.

SOLUTION

Preserve marine life. Design a poster that is the combination of a shark fin and an electric guitar to symbolize how music can help them.

COURSE

[Visual System 1]

PAGE

85


TITLE

PAGE

[Investigate]

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DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Troy Alders]


PROJECT

[Music Festival]

COURSE

[Visual System 1]

CHAPTER

01

02

03

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PAGE

87


TITLE

PAGE

[Investigate]

88

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Troy Alders]


PROJECT

[Music Festival]

COURSE

[Visual System 1]

CHAPTER

01

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PAGE

89


TITLE

PAGE

[Investigate]

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DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Troy Alders]


PROJECT

[Music Festival]

COURSE

[Visual System 1]

CHAPTER

01

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PAGE

91


TITLE

PAGE

[Investigate]

92

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Troy Alders]


PROJECT

[Aids Poster]

CHAPTER

01

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_09

[Summer 2012]

>>

This is a campaign to raise awareness and protection against Aids.

Aids Poster OBJECTIVE

Design a poster that spreads information about the continuing epidemic of HIV.

SOLUTION

Show people the tools they need to fight against Aids throught the metaphor of a Swiss army knife.

COURSE

[Visual System 1]

PAGE

93


TITLE

PAGE

[Investigate]

94

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Troy Alders]


PROJECT

COURSE

[Aids Poster]

[Visual System 1]

CHAPTER

01

02

03

04

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09

PAGE

95


TITLE

PAGE

[Investigate]

96

DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Troy Alders]


PROJECT

COURSE

[Aids Poster]

[Visual System 1]

CHAPTER

01

02

03

04

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09

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TITLE

PAGE

[Investigate]

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DESIGNER

INSTRUCTOR

[Sarawut James Kamsawad]

[Troy Alders]


PROJECT

[Branding]

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These are the logos that were designed as possible brand.

Branding OBJECTIVE

Show logos that are designed in the past few years during the study of Graphic Design.

SOLUTION

Apply designs as black and white images that provide identities for various brands.

COURSE

[Visual System 1]

PAGE

99


TITLE

PAGE

[Investigate]

100

DESIGNER

[Sarawut James Kamsawad]


PROJECT

[Branding]

CHAPTER

01

02

03

04

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09

PAGE

101


TITLE

PAGE

[Investigate]

102

DESIGNER

[Sarawut James Kamsawad]


PROJECT

[Branding]

CHAPTER

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PAGE

103


TITLE

[Investigate]

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This page is for my greatest family, and teachers.

Thank you FAMILY

Father Mother Sisters

TEACHERS

Mary Scott Ariel Grey Christine George Tom Sieu Amir Bagadori Bryan Pieratt Troy Alders

PAGE

104

DESIGNER

[Sarawut James Kamsawad]


PROJECT

[Branding]

CHAPTER

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Investigate