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Why Are Mobile Apps So Popular Anyway? Most people use their mobile phones to interact with other people online. It is estimated that approximately 77% of mobile subscribers are always online either catching up with friends or simply doing business. The invention of the smart phone may have even increased this estimate. With new mobile technology came the invention of mobile apps. Mobile apps are basically internet applications designed to operate on smart phones or other kinds of phones. Ever since their invention, they have become popular among users and the reasons as to why are many. This article will focus on why these apps have become so popular. 1. For speed We live in a society where we know what we want and we want it now. No one wants to wait around for a computer to boot so that you can access your stored documents. In such a fast paced world, no one really has the patience. Mobile apps on the other hand are popular because they take the "wait" out of using the mobile phone. For those that store their information in their apps, all it takes is a second to open and access your data. You can easily update your app in the background while doing other things on your smart phone. When using a computer on the other hand, most of your programs may slow down your system if you begin to update them. In addition, you can store large amounts of data such as videos, photos and other kinds of information. Another reason as to why people like apps is because they do not require internet connection for them to work. Once you have downloaded it and installed it, you can use it at any time that you want. This makes the user experience to be greatly enhanced. 2. They are functional and entertaining Calendars, organizers, clocks, etc. are all functional mobile apps that users find to be useful to them. This is because these are all items that we require in our day to day activities. Another reason that apps are so popular is because they are entertaining. Developers have come up with gaming apps which can keep the user busy and entertained. There are also camera apps which the user can use to take pictures and share videos. Some users also prefer to use apps that can help them to interact with their friends and families. Such apps include Skype, Viber, etc. Social media has also developed apps that make it easier for their users to access their sites with just the touch of a button. 3. They can be used for advertising Mobile apps, such as the iLiving App are also very popular among business owners because they provide a good avenue for advertising. Businesses discovered that their clients are more likely to take note of an ad on an app than they are likely to remember an ad on a bill board that they passed on their way home. Furthermore, the number of

smart phone users that download apps has greatly increased over the years and businesses have taken advantage of this by creating user friendly apps. These are just some of the reasons as to why mobile apps are popular not only among regular users but also among business owners.

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