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Business & Information Technology

2013 Undergraduate courses BUSINESS Accounting Business Law Communication Design Economics Financial Management Human Resources Management

Management Marketing Sports & Events Management

INFORMATION TECHNOLOGY Computing & Networking Interactive Technologies & Games Design


Gabriel Dries

Studying Bachelor of Business (Accounting) (Marketing)

It is valuable to your degree to complete a second major and I would highly recommend this to other students. The self-learning aspect at JCU has been supported by the extra help provided by the lecturers and tutors. The flexibility my course offers with the timetable and study schedule has been a highlight at JCU. As a business student, you have the option of spreading lectures and tutorials from Monday to Friday, or condense them to a 3-day-a-week timetable. It means I can allow for part-time employment and a free study day. I completed a gap year in 2009 to gain personal and professional experience through full-time employment in a financial planning firm. I also worked in a five-month contract position

in a mining-related firm, which provided me with a sound knowledge in that sector. I have applied for undergraduate vacation work during university break to acquire further experience, while applying the theoretical knowledge that I gained in my studies. I hope that will be my foot in the door to obtain a graduate-program position in a mining-related firm when I complete my studies. Then I will undertake my chartered accountancy via a graduate program.

The strong family connection I have within the Bowen Basin mining hub has made obtaining a job in that region an optimal goal. Completing a second major in Marketing has also provided the option to work in this area. I have thoroughly enjoyed my learning experience at JCU Townsville. The friends I have made within my course have provided extra support when needed. I now have friends I believe I will have forever.


Business & Information Technology Undergraduate courses 2013

Contents About James Cook University

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James Cook University campuses

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Accommodation 5 What to expect at university

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Business Study Business at James Cook University

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The pathway to your career

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Get a competitive edge in the job market

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Bachelor of Business structure

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Academic courses Bachelor of Business Accounting

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Economics

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Financial Management

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Human Resources Management

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Management

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Marketing

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Sports & Events Management

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Business Law (Secondary Major)

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Communication Design (Secondary Major)

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Tourism Management (Minor)

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Other Minors

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Hospitality & Tourism (Brisbane and Singapore only)

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International Business (Brisbane and Singapore only)

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Business – joint degrees

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Alternative entry pathways

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Diploma of Business

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Business – courses summary

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Information Technology Study Information Technology at James Cook University

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The student experience

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IT professionals are in demand

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Academic courses Bachelor of Information Technology Computing & Networking

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Interactive Technologies & Games Design

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Information Technology – joint degree

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Alternative entry pathways

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Diploma of Information Technology

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Information Technology – courses summary

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Enquiries 1800 246 446 ~ www.jcu.edu.au

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About James Cook University Strong foundations

Internationally recognised

JAMES COOK UNIVERSITY (JCU) is the second oldest university in Queensland and a high-ranking teaching and research institution, with around 19,000 students. Our main campuses are located in the tropical cities of Cairns, Singapore and Townsville. Singapore is a thriving business hub for Asia, and the Cairns and Townsville campuses in Australia are close to two World Heritage sites: the Great Barrier Reef Marine Park and the rainforests of the Wet Tropics Region. Our distinctive character is linked to our location in the tropics and many courses include tropical, rural, remote and global perspectives. We also have study centres located in Mackay, Mount Isa and Thursday Island, and there is a Russo Higher Education operated campus located in Brisbane delivering undergraduate degrees to international students on behalf and in co-operation with JCU.

A JCU qualification is internationally recognised for excellence.

We offered our first courses in Townsville in 1961 as an annex of the University of Queensland. JCU became a university in its own right on 20 April 1970 when Queen Elizabeth signed the proclamation in Townsville.

The Institute of Higher Education, which compiles the Academic Ranking of World Universities, ranks JCU as one of the world’s leading academic and research institutions. In 2011, JCU was placed in the top 301-400 grouping of more than 14,000 universities in the world.* In Asia and the Pacific, we are placed in the top 100.**

Teaching excellence Study with us and you will learn from expert teachers. Over the past five years, JCU academics have been awarded 36 national awards for teaching excellence from the Australian Teaching and Learning Council and in 2012, Professor Jim Burnell, Professor of Biochemistry and Molecular Biology at JCU, was named Australia’s Lecturer of the Year. With degrees accredited by leading professional organisations, the University received five stars in The Good Universities Guide 2012 for success in getting a job results.

Practical focus JCU courses will give you opportunities for hands-on experience – from internships,

Singapore Thursday Island

Mount Isa

Cairns Townsville Mackay

Brisbane

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Business & Information Technology

vacation placements and real-world projects with business, industry and government organisations, to field trips in the natural environments of northern Queensland, Asia Pacific and beyond. JCU works with employers and industry groups to make sure our courses reflect best industry practice. Our courses will give you the key skills essential to all successful careers – effective writing and communication, how to research a topic effectively and the ability to use the latest technology.

Helping you succeed JCU gives you the support you need to succeed. This starts with our friendly and approachable teaching staff and continues through to all of our services for students. Our Student Mentor Program links new students with second or third year students in the same course for advice and support. We also offer free workshops to help you improve your study and research skills. All of our students have access to the latest online study resources, 24-hour computer laboratories and free technology skills workshops. The JCU library, with its main hub at the Eddie Koiki Mabo Library on the Townsville campus, forms a

network with the campus libraries in Cairns and Singapore, and provides virtual access to all of our students. It is one of the best resourced libraries in Queensland.

A brighter future JCU focusses on creating a brighter future for life in the tropics world-wide, through graduates and discoveries that make a difference. Our world-class research generates new knowledge and understanding to meet the challenges facing the peoples of the tropics. Sustainability is of paramount importance. We focus on ensuring that our actions today do not limit the range of social, cultural, environmental and economic options open to future generations. JCU is also committed to achieving genuine and sustainable reconciliation between the Indigenous peoples and the wider community.

* Institute of Higher Education, Shanghai Jiao Tong University, Academic Ranking of World Universities 2011. This ranking system is widely acknowledged as a leading global indicator of university status. ** International Handbook of Universities, International Union of Universities 2010.


A JCU qualification is internationally recognised for excellence. Enquiries 1800 246 446 ~ www.jcu.edu.au

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James Cook University campuses JCU’s main campuses are in Cairns, Singapore and Townsville. We also have a campus in Brisbane focussing on international students. Cairns Cairns’ idyllic location has seen it evolve from a small seaport, servicing busy industries inland, to a popular tropical destination for visitors from around the world. Cairns lies 350 kilometres north of Townsville, and its population of more than 170,000 people enjoy life in a cosmopolitan coastal city, uniquely positioned between two World Heritage-listed natural icons – the coral reefs of the Great Barrier Reef and the rainforests of the Wet Tropics Region. So accessible are these regions from Cairns, visitors can enjoy both in one day. Cairns campus The Cairns campus is located at the foot of rainforest-covered mountains, 15 kilometres north

JCU Cairns Campus

of the city centre and adjacent to Cairns’ northern beaches. Officially opened in 1995, this growing campus of some 4,000 students has modern and innovative teaching facilities, and specialist research hubs. New developments include a $30 million, stateof-the-art teaching facility for dentistry and a similar signature facility for the Cairns Institute.

Singapore Singapore is the commercial, technological, financial and academic global hub of Southeast Asia. It is an island city of five million people, with per capita income nearly the same as Australia’s. Singapore is the perfect setting for JCU’s third tropical campus.

Singapore campus JCU Singapore has two campuses which provide students with access to a full range of facilities and services to support their learning in psychology, business, marketing, tourism, information technology and guidance and counselling. The facilities include lecture and seminar rooms, a fully-equipped library, computer laboratories, an on-site bistro and sporting facilities.

Townsville Townsville is Queensland’s second largest city with a population of more than 180,000 people. A thriving industrial city on Queensland’s northern coastline, Townsville is also an administrative and service centre for north-eastern Australia. It is uniquely located

JCU Singapore Campus

within easy reach of two World Heritage-listed natural wonders – the coral reefs of the Great Barrier Reef and the rainforests of the Wet Tropics Region. To the west are the savannahs and gulf country of the outback. Townsville campus Located on 386 hectares of natural parkland in the suburb of Douglas, the Townsville campus supports approximately 12,000 students. On-campus colleges and halls of residence provide accommodation for around 1,250 students, and there are excellent fitness and sporting facilities. For more information about JCU campuses and study centres visit: www.jcu.edu.au/about/campuses

JCU Townsville Campus

Support Services for students Learn more about the many support services available to JCU students at: www.jcu.edu.au/student Accommodation service Apply for on-campus accommodation in Townsville, or search our online accommodation database: www.jcu.edu.au/accommodation

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Careers and employment service

Disability support

Language and learning services

Search for casual work at our online jobs database and get careers advice from trained employment officers: www.jcu.edu.au/careers

AccessAbility is a confidential service for all students with a temporary or permanent disability, injury, illness or health condition. Contact the service if you have study-support needs: www.jcu.edu.au/disability

Learning advisers offer free short courses, on campus and online, to help you manage your time and study better: www.jcu.edu.au/learningskills

Indigenous students at JCU Find out about study support and scholarships for Aboriginal and Torres Strait Islander students: www.jcu.edu.au/study/ indigenous-students

Student mentor program Team up with a student mentor who is in the same course as you: www.jcu.edu.au/learningskills/mentor

Library Whether it’s locating information, help with assignments, developing study skills or just checking out the new book display, the library staff are here to help: www.jcu.edu.au/libcomp


Accommodation Finding a place to stay while studying at uni is an important decision to make and can strongly influence your university experience. JCU offers access to a wide range of accommodation types to cater for a variety of individual needs and budgets. We can help you find the kind of accommodation that best suits you. Perhaps you would like to live on campus and have all your meals provided, or even on campus with self-catering facilities. You might prefer off-campus live-in share accommodation or boarding with a family. There are many options available and you can find out about these through JCU’s Accommodation Service.

JCU’s Accommodation Service JCU provides an accommodation service and the friendly staff can help you find accommodation best suited to you. Availability of some accommodation options are limited, so it is important to start organising your accommodation as soon as you can. You can apply online for options through the accommodation service’s website.

Townsville accommodation Want to live on campus? JCU’s Townsville campus has seven colleges and student halls on the campus grounds that can

cater for approximately 1,250 students. College life provides a great atmosphere for you to meet and make lifetime friendships and connections with fellow students from around the world and outside your academic circles. An added advantage of living on the campus grounds is easy access to uni facilities such as ovals, swimming pools, a gymnasium and tennis and basketball courts. Most colleges offer full-board accommodation, providing three meals a day while some have self-catering options, where you cook for yourself. The halls and colleges are listed below and you can contact them directly or visit the Accommodation Service website for links. Saints Catholic College Tel: (07) 4727 7200 or <catholiccolleges@jcu.edu.au> www.cathcollegesjcu.edu.au/ The John Flynn College Tel: (07) 4727 7500 or <info@johnflynn.org> www.johnflynn.org JCU Halls of Residence Tel: (07) 4781 5777 or <JCUHalls@jcu.edu.au> www.jcu.edu.au/jcuhalls/halls St Mark’s College Tel: (07) 4779 5044 or <stmarks@jcu.edu.au> www.stmarks.jcu.edu.au/

Want to live off campus?

Mount Isa accommodation

Off-campus options include 2-bedroom units, share accommodation or private boarding. Whatever you are interested in, JCU’s Accommodation Service can help. They can even help with short-term stays for block-mode study.

JCU’s Mount Isa Centre for Rural and Remote Health (MICRRH) provides self-catered accommodation in the city for 36 students on professional placements. Contact MICRRH for information. Tel: (07) 4745 4500 or <micrrh@jcu.edu.au>

Cairns accommodation

What can accommodation cost?

Cairns is a popular tourist destination with a large number of commercial accommodation providers offering short and long-term accommodation. JCU’s Accommodation Service can provide further information about these options.

Student halls and colleges on the Townsville campus offer full-board, single room and share options, with a range of prices. An average price per week for a student room in a hall or college with full-board (all meals provided) in 2011 ranged from $270 to $350.

Want to live at the Cairns Student Lodge?

Rental and share accommodation in Cairns and Townsville can cost around $120 to $180 per week for a room in a share apartment or house.

Situated opposite the campus and providing fully-catered accommodation for 225 students. Tel: (07) 4057 1111 or <info@studentlodge.com.au> www.studentlodge.com.au/

Help with accommodation costs On-campus halls and colleges offer discounts for up-front payments or if you have a brother or sister staying there.

Want to live in a share house in Cairns? Cairns Sharehouse is a service that professionally manages share facilities for students and backpackers in houses, units and apartments around Cairns.

If you have to move away from home to study and are from a disadvantaged background, Commonwealth government scholarships can assist with relocation and accommodation costs.

Tel: (07) 4041 1875 <info@cairns-sharehouse.com> www.cairns-sharehouse.com

Further info JCU Accommodation Service Tel: (07) 4781 4148 (Monday to Friday, 8.30am – 4.30pm) or <accommodation@jcu.edu.au> www.jcu.edu.au/accommodation/ Enquiries 1800 246 446 ~ www.jcu.edu.au

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What to expect at university University is an independent learning environment that will develop your confidence as well as your knowledge and skills. How is university different from school?

Full time or part time – what’s involved?

Study at university is self-directed. You are responsible for keeping up to date with your study material, weekly reading, practical tasks and submitting assignments on time. You will be immersed in your study area and encouraged to express your thoughts and opinions. If you make the most of your studies, it can be one of the most stimulating and exciting times of your life.

For full-time students taking eight subjects (or 24 credit points) a year, the combination of lectures, tutorials, practical sessions plus reading and preparation time at home, will add up to around 40 hours per week. This is the equivalent of a full-time job. Part-time options are available for most JCU courses, giving flexibility for students with work or family commitments.

Although it’s an independent learning environment, this doesn’t mean you won’t have help when you need it. For example, student mentors are available to answer your questions and to give advice on what to expect in your classes. Free study skills classes in, for example, time management and essay writing will help you stay on top of your study commitments.

Returning to study? Going to university as a mature-age student can be daunting, but more and more people are discovering that with the stimulation and confidence that university study brings, you gain far more than just a degree. To help you find your feet before you begin studying, JCU offers a five-day orientation course called Uniprep.

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How often will I have to go? Each subject has its own amount of contact hours, which are the number of hours you are required to be on campus each week. It depends on your course and your subjects. Usually you can arrange your timetable so that you can have at least one day when you have no scheduled contact hours.

Lectures and tutorials – what’s the difference? Lectures involve a lecturer presenting information to many students in a lecture theatre. In this situation there is limited interaction between the lecturer and the students. Tutorials, however, are small groups of students, led by a

tutor, in which you cover the unit material and interact with the tutor and other students. The tutors are there to help you to understand the material and to expand on it. Some courses also include regular laboratory and practical sessions, field trips or work placements. Some subjects combine lectures and tutorials into lectorials.

Flexible options You can usually design your study timetable to fit around the rest of your life. At JCU the majority of subjects are delivered on campus by face-to-face teaching. A growing number of subjects are also available online (flexible delivery mode), which allows you to fit your study around other commitments. Some subjects will be available in short blocks, known as ‘intensives’ and held during vacations. In addition, our online services for students mean you can complete many tasks from your home computer.

Assessment Assessment methods vary between subjects. Generally a subject will have written assignments and examinations. Other assessment could include: tutorial presentations, participation in lectures and

tutorials, contribution to discussions, and the completion of practical, field or laboratory work. Familiarise yourself with the assessment needs early in your subject so you can be well prepared.

Work placements JCU believes in offering students practical opportunities throughout their studies. That’s why many courses include field trips and work placement components. Placements can occur during study or vacation periods, and could take place throughout northern Queensland, into Asia Pacific or further afield. Many of our graduates progress to full-time careers with their work placement employers.


Study Business at James Cook University If you want to make your mark in the creative, dynamic and adrenalin-fuelled world of business, industry and commerce, JCU’s Business course is unique and enables you to achieve this goal.

business, from the relationships between business and society in the tropics to understanding consumers, dealing with data, and the roles of communication and sustainability in business.

Through extensive industry consultation, the business course is structured to provide you with a comprehensive set of skills and knowledge covering regional, national and international business operations.

For the big picture, you’ll cover topics of global relevance and the triggers and responses to global financial crises and emerging markets, such as Islamic banking. It’s an international agenda that gives you the global view the industry expects of Bachelor of Business graduates.

One benefit of studying Business at JCU is the range of skills you’ll gain to prepare you for the particular challenges of operating businesses in the tropics. It’s a specialised field requiring special people and a sector that is growing rapidly. Operating a business in the tropics might mean working without supervision, dealing with the challenges of remote locations or developing a keen eye for potential tropical business opportunities. These are business and life skills that will take you anywhere, but they are essential in the exciting and rapidly evolving tropical business sectors in Australia and throughout the world. At the same time, a JCU Business course provides a broad foundation of core skills and knowledge that introduces you to the essentials of

You can also expand your global view, knowledge base and your international marketability by studying overseas. The course structure gives you the flexibility to spend a semester at JCU’s campus in Singapore – a city recognised as a commercial hub of the business world. Overseas study adds a new level of experience to your degree in a culturally-rich and diverse business environment . This comprehensive layering of tropical, national and global knowledge and skills gives you a career base that is marketable, adaptable and transferable. It will give you the edge as a Business graduate in the Australian and international marketplace.

Our Business courses are also designed to give you flexibility with an innovative approach to subject choice that helps you personalise the course to suit your particular interests. Your initial step into the Business course is through a range of core business subjects giving you exposure to the dynamic sustainable business environment. You then choose your area of specialisation through selecting a business major with a further option of a second area of specialisation or other relevant subjects in areas such as Law, Communication Design, Sustainability and Indigenous Studies. While theory is essential, on-the-ground industry experience is just as important. Throughout your Business course you will engage in a variety of authentic industry projects, hear from industry leaders, and conclude your course with a Work Integrated Learning (WIL) experience. Either through a professional internship or the development of a business plan for industry employers, an opportunity is created to provide you with hands-on industry experience, networking and the potential to develop future job prospects. All are designed to assist in your transition into the workplace and start your professional business career.

Course subjects are streamlined between JCU’s campuses in Townsville, Cairns, Singapore and Brisbane to increase your ability to relocate or re-think subject choices. You’re not locked in if your situation changes. Business programs are available from our Singapore campus for international students and from our Brisbane campus, which is operated by Russo Higher Education.

Indigenous student support If you are an Aboriginal or Torres Strait Islander student, the Faculty is committed to helping you find successful and productive career pathways. We employ a full-time Indigenous Support Officer to assist you with academic, financial and mentoring support if you need it. Scholarships and bursaries are available, while other resources include the Indigenous Tutorial Assistance Scheme (TAS) and the national Indigenous Cadetship Scheme (ICS), which provides supplementary wages and work experience. Visit: www.jcu.edu.au/ study/indigenous-students

Our Business programs are guided by industry experts and use current research results for real-world relevancy. Enquiries 1800 246 446 ~ www.jcu.edu.au

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The pathway to your career The world of business is dynamic and constantly evolving, like the Business courses on offer at JCU.

These are combined with the first subject from your selected main area of study (a major).

You’ll benefit from small class sizes and lecturers who are experts in their field, as well as active and passionate researchers. Their teaching methods combine expert knowledge and educational technology with field trips, guest lecturers and their industry connections. They will show you how the fascinating world of business works, and how it can work for you.

In your second and third years (Levels 2 & 3) you’ll start to specialise and expand on your major area of study (you’ll find all Business major subject details from page 10).

In Level 1 (first year) of your degree, you’ll concentrate on establishing a solid understanding of the business environment via seven compulsory core subjects:

As well as your major, you’ll choose a Work Integrated Learning (WIL) subject in your final year. The WIL subject connects you with the business community. It gives you the opportunity to see and experience business fundamentals in action, while working for real employers on real projects. You’ll gain valuable skills and start to build professional networks. You can choose between:

• Accounting for Decision Making

• Professional Internship*

• Economics for Sustainable Business

• Multi-Disciplinary Project

• Business, Environment & Society in the Tropics

* entry requirement at GPA 5.

• Contemporary Business Communications • Business Data Analysis & Interpretation • Managing Consumer Markets • Business Law. 8

Business & Information Technology

• Independent Project.

Grow your opportunities To further expand your business opportunities, we recommend that you select a second major area of study, or extend your knowledge in two minor areas that

will complement the main focus of your degree. Individual subjects (electives) can be selected from a wide range of offerings. The table on page 9 displays the structure of the Bachelor of Business and all other major areas of study. The Degree provides you with a great deal of flexibility to suit your areas of interest and a simple structure to guide your chosen study path.

External flexible delivery If distance, family or work circumstances seem to be a barrier to studying for your degree, our flexible delivery of the Bachelor of Business could be the solution. The learning environment will allow you to study at a time most suited to your busy schedule. All study materials are provided online. You will engage with other students and the lecturer through the online discussion forums and be in regular communication with your lecturer. Our comprehensive online library resources enable you to undertake research when it suits you. If you live close to our campuses take the opportunity to attend a class and meet your lecturer. If this flexible study option appeals to you, enrol today in the

Bachelor of Business and start your journey towards expanding your opportunities in business.

Travel & study If you think you have to finish studying before you can start travelling, think again, as JCU now offers some exciting new options. You can value-add to your JCU Business degree by spending one or two semesters studying at JCU’s campus in Singapore, or one of our 30 exchange partner universities around the world.* You can study subjects relevant to your course while you’re overseas and receive credits towards your JCU degree when you get home. If you have to relocate because of work or other personal circumstances, it doesn’t have to affect your studies. You can continue your course via online delivery wherever you are. *Participation in the Student Exchange program is subject to Faculty approval. Please contact exchange@jcu.edu.au for more details or visit: www.jcu.edu.au/student/exchange


Get a competitive edge in the job market JCU’s Business course is a launching pad for successful careers in the world of business.

This invaluable industry access and workplace experience will help you decide which career direction to follow after graduation.

You could have a career as:

According to the most recent Graduate Careers Australia Graduation Destination Survey, 89 per cent of JCU Business graduates were employed within six months of completing their degree. Extensive industry consultation with prospective employers has ensured that the JCU business degree provides current and relevant knowledge and skills to give you a competitive edge in the job market.

• Management accountant • Stockbroker • Merchant banker • Investment analyst • Brand or product manager • Market researcher • Advertising executive • Events coordinator • Human resources manager • Occupational health and safety advisor • Recruitment consultant • Business development manager • And more. The School of Business helps you manage your career path by opening the door to the business world. Throughout your course you will have access to industry professionals and organisations, which culminates in the Work Integrated Learning (WIL) professional industry experience in the final year.

With the accelerated pace of change and innovations such as Web 2.0/3.0 revolutionising business models and information transfer around the world, it is crucial to keep up with current technology and market advances. JCU’s School of Business recognises these changes and responds to them via a continuous process of industry review and subject updates to maintain the currency and industry relevance of the Business degree. JCU’s Careers and Employment Service offers a variety of

career development tools and opportunities to help you access career information and experience. They will point you towards careers fairs, help you network with employers, respond to job advertisements, write resumés, and organise interview workshops.

• Australian Market and Social Research Society

Take advantage of these free services – they are designed to help you and can actually be fun!

• Meeting and Events Australia

• Institute of Public Administration Australia • Economic Society of Australia QLD • Hotel and Catering International Management Association • Sport Management Association of Australia and New Zealand.

Professional memberships Depending on your area of specialisation and the subjects you have successfully completed, after graduating you can apply for membership to a wide range of regional, national and international organisations including: • Institute of Chartered Accountants Australia (ICAA) • CPA Australia • Australian Institute of Management • Australian Human Resources Institute • Australian Marketing Institute • Australian Institute of Travel and Tourism

Bachelor of Business structure Bachelor of Business (all other majors) Core subjects are compulsory for all majors Select one business major

Bachelor of Business core subjects 8 subjects Bachelor of Business major subjects 8 subjects or

or Select one of these options

Bachelor of Business (Accounting)

Second major 8 subjects

Two minors 2 sets of 4 subjects

Core subjects are compulsory for all majors

Bachelor of Business core subjects 8 subjects Accounting major subjects 11 subjects

Select Accounting major

or

or

One minor 4 subjects plus 4 elective subjects

8 elective subjects

Financial

Select one of Management these options major

or

or One minor

Business Law major

4 subjects plus 1 elective subject

5 elective subjects

Enquiries 1800 246 446 ~ www.jcu.edu.au

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Business Majors Accounting What is Accounting? Accounting activities are at the core of every business. Today’s accountants have to be problemsolvers, business advisors, forwardthinkers and meticulous operators. Accountancy is constantly evolving. E-commerce and environmental accounting (measuring the environmental costs of commercial decisions), are emerging areas at the cutting-edge of commerce. There is more demand today for accountants to provide information and integrated reporting on sustainable business practices to aid decision making. With corporate collapses and global market uncertainties having a devastating impact on the business world, the role of the accountant is central to operating and maintaining a financially strong and successful business in the face of fluctuating and often unstable conditions. Course overview The initial core subjects studied in Level 1 provide a sound basis on which to build your accounting major. Technical knowledge and accounting-related skills are developed through the accounting subjects studied in Levels 2 and 3. Higher-level skills strongly desired by accounting firms including critical analysis, judgement and excellent communication skills, are developed through your studies. Course highlights If you’re aiming to become a professionally qualified accountant, this course is your best choice. Your future career prospects will be strengthened by including a number of broader business subjects in your course to assist your transition into the business world. The course provides you with many career opportunities

and equips you with the broad skills base that can be applied to a range of business careers. Professional recognition The Bachelor of Business (Accounting) course is fully accredited with the Institute of Chartered Accountants Australia (ICAA) and CPA Australia. This major is the initial step towards full professional accreditation with ICAA and/or CPA Australia. Further studies as directed by the professional bodies are required after the completion of your Bachelor of Business (Accounting) course to gain full professional recognition. Career opportunities Accounting graduates are in high demand world wide. You may start your career by being accepted into a graduate training program offered by public accounting practices, or registered commercial operators such as local government councils and banks. As accountants play a key role in ensuring the financial viability of a business, they often move into top executive positions. You can consider a wide range of employment options in the public and private sectors including: • Public accounting practice (business services, taxation, auditing, business advisory) • Financial and management accounting • Chief executive officer • Financial or business analyst • Management accountant • Stockbroker agent • Financial institutional manager • Taxation and financial planning • Auditor • Corporate bankruptcy, insolvency and recovery.

Bachelor of Business (Accounting) Campus: Mode: Duration: Prerequisites: Mid-year entry: QTAC code:

Townsville; Cairns; Flexible on campus or flexible delivery; full time or part time 3 years full time English (Maths B desirable) yes Townsville 312151; Cairns 322151; Flex 312159

Course structure* This course has the flexibility to include a second major, or a minor and elective. A typical study program is set out below. Core subjects – Level 1 Accounting for Decision Making • Economics for Sustainable Business • Business, Environment & Society in the Tropics • Contemporary Business Communications • Business Data Analysis & Interpretation • Managing Consumer Markets • Business Law. Core subjects – Level 3 Choose one of the following: Professional Internship† • Multi-Disciplinary Project • Independent Project. †

Entry requirement for this subject is an average grade of credit (GPA 5).

Major Subjects – Level 2 and 3 Accounting Principles & Systems • Cost & Management Accounting • Financial Management • Business Modelling • Business Information Systems • Law of Business Organisations • Company Accounting • Contemporary Issues in Accounting • Performance Management & Control • Auditing • Taxation. Plus Financial Management major (Townsville campus only) Or Business Law secondary major Or one minor†† from: Managerial Economics • Socio-Ecological Economics • Financial Management • Human Resources Management • Management • Marketing • Tourism Management • Communication Design • Indigenous Studies • Public Relations & Design • Sustainability Plus one elective subject. Or five elective subjects Not all minors are available on all campuses. * Course structure information is included as an indicator of course content only and is subject to change. ††

Honours If you are a high-performing student averaging credits, distinctions and high distinctions, JCU’s School of Business will encourage you to study for an Honours degree, consisting of an extra year of study that extends your knowledge and skills and culminates in a research thesis. As an Honours student you will have intensive sessions with senior staff and a small number of other students. JCU Honours students have an outstanding record of gaining quality jobs in government and consulting circles. They have won Australian Postgraduate Award scholarships and stayed on to study for PhD courses and work as research officers and tutors. Joint degree opportunities At JCU this degree can be combined with Law. See page 25 for more information. Further study and research JCU’s School of Business also offers a wide range of postgraduate study opportunities and has an active research program. An Honours degree is usually essential for entry to research higher degrees.

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Enquiries 1800 246 446 ~ www.jcu.edu.au

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Economics What is Economics? Economics examines how individuals, businesses, governments and other organisations make decisions concerning the use of finite resources such as time, land, machinery and labour. To manage these limited resources, decision makers rely on information gathered from recognised economic data, apply analytical techniques and interpret data to provide solutions or approaches to manage demand of scarce resources. Economists involved in regional development sectors such as the tropics are often focused on sustainability – using regional resources in the best way – to advise government and grow businesses in the tropics, but also to help people improve their quality of life. Course overview The initial core subjects you study in Level 1(first year) provide a sound basis on which to build the Economics major. Subjects in the Economics major cover a variety of topics from ‘big picture’ issues such as inflation, exchange rates and dealing with international financial crises, to managing natural resources, competition and de-regulation, health, education, valuation techniques, policy implications on Indigenous communities, money illusion and loss aversion. Specific regional economic issues relating to wealth of natural resources, and the large geographical region have implications for quality of data and relevance of mainstream policy. Course highlights While you will cover a broad body of knowledge, this major is unique, as your knowledge and skills are extended through addressing a range of regional issues. These include sustainability, Indigenous perspectives and policy implications for the region, valuation techniques to assess natural resources that are unique 12

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Bachelor of Business (Economics) Campus: Mode: Duration: Prerequisites: Mid-year entry: QTAC code:

Townsville on campus, full time or part time 3 years full time English (Maths B desirable) yes Townsville 312171

to the tropics, and examining Southeast Asian markets in close proximity to our region.

Course structure*

You can complement your Economics major with subjects offered almost anywhere else on campus (as long as you satisfy pre-requisites), allowing you to customise your economics degree to suit your own particular interests.

Core subjects – Level 1 Accounting for Decision Making • Economics for Sustainable Business • Business, Environment & Society in the Tropics • Contemporary Business Communications • Business Data Analysis & Interpretation • Managing Consumer Markets • Business Law.

Professional recognition As a graduate you will be able to apply for membership of The Economic Society of Australia and internationally, The American Economic Association, Royal Economic Society and the European Economic Association. Career opportunities Top graduates may be offered cadetships and scholarships by key employers such as the Reserve Bank of Australia, the Federal Treasury, the Department of Finance and Administration, and the Australian Bureau of Agricultural and Resource Economics. The skills you will acquire by the time you graduate form a versatile economic toolkit which can be used to help solve the challenges associated with a wide variety of economic and social issues. This solid base makes JCU Economics graduates very successful in finding employment as professional economists in a range of areas: • Consulting • Economic policy development • Economic modelling • Investment and trade • Banking (merchant, trading and reserve) • Natural resources and agriculture • Non-government agencies • Private industry – Economic Advisor • Federal, state and local government departments • Research organisations and universities.

This course has the flexibility to include a second major, two minors, or a minor and electives. A typical study program is set out below.

Core subjects – Level 3 Choose one of the following: Professional Internship† • Multi-Disciplinary Project • Independent Project. †

Entry requirement for this subject is an average grade of credit (GPA 5).

Major Subjects – Level 2 and 3 Macroeconomics Policy • Managerial Economics • Economic Growth & Sustainable Development • Contemporary Economic Policy & Social Welfare • Data Collection, Analysis & Interpretation in Economics • Economics & Sustainable Resource Management • Cost Benefit Analysis • Behavioural Economics for Sustainable Policy. Plus a second major †† from: Financial Management • Human Resources Management • Management • Marketing • Sports & Events Management • Communication Design • Business Law. Or two minors †† from: Accounting • Financial Management • Human Resources Management • Management • Marketing • Tourism Management • Communication Design • Indigenous Studies • Public Relations & Design • Sustainability. Or one minor from the list above plus four elective subjects Or eight elective subjects. ††

Not all majors and minors available on all campuses. * Course structure information is included as an indicator of course content only and is subject to change.

Honours If you are a high-performing student averaging credits, distinctions and high distinctions, JCU’s School of Business will encourage you to study for an Honours degree, consisting of an extra year of study that extends your knowledge and skills and culminates in a research thesis. As an Honours student you will have intensive sessions with senior staff and a small number of other students. JCU Honours students have an outstanding record of gaining quality jobs in government and consulting circles. They have won Australian Postgraduate Award scholarships and stayed on to study for PhD courses and work as research officers and tutors. Joint degree opportunities At JCU this degree can be combined with: Arts, Law, Psychology, and Sport and Exercise Science. See page 25 for more information. Further study and research JCU’s School of Business also offers a wide range of postgraduate study opportunities and has an active research program. An Honours degree is usually essential for entry to research higher degrees.


Adam Bartlett

Bachelor of Business (Financial Management-Economics & Regional Management*), Graduated 2011 Occupational and Industry Analysis, Labour Market Research and Analysis Branch, Department of Education, Employment & Workplace Relations (DEEWR), Australian Government, Canberra

After successfully completing one of the core introductory business subjects, Economics for Business, I found the area of study I enjoyed and wished to pursue for a future career. I decided to do a double major of Financial Management/Economics and Regional Development.

* now Bachelor of Business (Financial ManagementEconomics)

After seven years in the workforce I wanted to broaden my future employment prospects, so I started a business degree at JCU. I had previously worked for a record company in Melbourne packing boxes, and worked my way up to National Account Manager/Sales Representative. I left there, moved to London to travel and worked for a music retailer. While it sounds exciting, the pay wasnâ&#x20AC;&#x2122;t good and there was limited opportunity for advancement. I arrived back in Australia in 2008 looking to expand my career

options, but having never attended university before I had to choose a field of study. I enrolled in the Bachelor of Business as I thought this course best complemented the skills I had attained in the workforce, and it would make the transition to university less daunting. Due to the sheer volume of financial services available in the industry, I decided on a Financial Management major as I believed my future job prospects to be high. This was important as I was already married and planning children in the years ahead.

At the beginning of my final year I applied for a graduate program with the Department of Education, Employment and Workplace Relations (DEEWR). They offer a broad range of career options as they deal with such a large portfolio, and provide the job security I was seeking. I was accepted for a position that began in early 2012. Being a parent, I am also happy I will be using my new skills and knowledge to assist in improving the lives of Australians. Enquiries 1800 246 446 ~ www.jcu.edu.au

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Financial Management What is Financial Management? Financial Management is concerned with the allocation, management and investment of capital resources. It is a central element of business and economics, but as a distinct discipline is one of the world’s fastest growing and most dynamic sectors. Whether you are dealing with public, private, corporate or not-for-profit organisations, in today’s global marketplace all business managers and executives need expertise in the art of managing money. In the Financial Management major you’ll discover how the value of financial assets are determined and become familiar with capital markets, types of transactions, and the methods, pathways and decisions determined within those markets. Financial modelling techniques are essential skills that you will develop through engaging in this area of study. Course overview The initial core subjects studied in Level 1 (first year) provide a sound basis on which to build the Financial Management major. Through the following two years of your course, you will advance your knowledge and skills in the financial management area from basic finance and modelling to advanced modelling and risk management. Broaden your study area by undertaking further studies in Economics, Accounting or Management. Course highlights Through this course you will learn about creating and managing wealth in today’s globalised economy, and gain an extensive knowledge of financial and capital markets with a focus on decision making within those markets and how the value or price of financial assets are determined. Skills developed in cost benefit analysis will enable you to assess financial sustainability and economic viability of projects. 14

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Your studies are concerned with investment decisions, financing decisions and the development of risk-hedging strategies to minimise the damaging effects of adverse movements in share prices, interest rates, exchange rates and other financial uncertainties. Through your studies in this major, you will develop advanced analytical techniques to aid in portfolio construction, currency hedging, spreadsheet modelling and financial risk analysis, all important skills and knowledge to assist in corporate decision making. Professional recognition Graduates may seek membership of the Australian Institute of Management. Through further studies after graduating, you will be able to gain professional membership to the Australian Security Industry Association (SAA) and the international Chartered Financial Analyst (CFA). Career opportunities Upon graduation, consider pursuing a graduate program with Commonwealth Government departments. With further financial expertise you will be in a position to pursue a broad range of successful careers such as: • Banker • Corporate analyst • Compliance officer • Financial manager • Financial analyst • Financial institution manager • Fund manager • Investment analyst • Investment banker • Stockbroker • Financial researcher.

Bachelor of Business (Financial Management) Campus: Mode: Duration: Prerequisites: Mid-year entry: QTAC code:

Townsville on campus; full time or part time 3 years full time English (Maths B desirable) yes Townsville 312181

Course structure* This course has the flexibility to include a second major, two minors, or a minor and electives. A typical study program is set out below. Core subjects – Level 1 Accounting for Decision Making • Economics for Sustainable Business • Business, Environment & Society in the Tropics • Contemporary Business Communications • Business Data Analysis & Interpretation • Managing Consumer Markets • Business Law. Core subjects – Level 3 Choose one of the following: Professional Internship† • Multi-Disciplinary Project • Independent Project. †

Entry requirement for this subject is an average grade of credit (GPA 5).

Major Subjects – Level 2 and 3 Multinational Business Finance • Financial Institutions & Markets • Business Modelling • Personal Portfolio Management • Financial Institutions & Markets • Financial Management • Advanced Business Modelling • Risk Management • Cost Benefit Analysis (non Accounting major students only) • Performance Management & Control (Accounting major students only). Plus a second major †† from: Accounting • Economics • Human Resources Management • Management • Marketing • Sports & Events Management • Communication Design • Business Law. Or two minors †† from: Accounting • Managerial Economics • Socio-Ecological Economics • Human Resources Management • Management • Marketing • Tourism Management • Communication Design • Indigenous Studies • Public Relations & Design • Sustainability. Or one minor from the list above plus four elective subjects Or eight elective subjects. ††

Not all majors and minors available on all campuses. * Course structure information is included as an indicator of course content only and is subject to change.

Honours If you are a high-performing student averaging credits, distinctions and high distinctions, JCU’s School of Business will encourage you to study for an Honours degree, consisting of an extra year of study that extends your knowledge and skills and culminates in a research thesis. As an Honours student you will have intensive sessions with senior staff and a small number of other students. JCU Honours students have an outstanding record for gaining quality jobs in government and consulting circles. They have won Australian Postgraduate Award scholarships and stayed on to study for PhD courses and work as research officers and tutors. Joint degree opportunities At JCU this degree can be combined with: Arts, Law, Psychology, and Sport and Exercise Science. See page 25 for more information. Further study and research JCU’s School of Business also offers a wide range of postgraduate study opportunities and has an active research program. An Honours degree is usually essential for entry to research higher degrees.


Victoria Steabler

Studying Bachelor of Business (Human Resources Management)

The advertisement for my current job is still pinned to my study board, as a constant reminder of why I am here at JCU and the longterm benefits it will generate. I like dealing with people and that’s what human resources is about. The degree has been an enjoyable experience because of the wide variety of subjects it covers, such as economics, management and statistics. You are able to shape the degree to your individual needs. JCU’s location, environment and culture have played a big part in making my time on campus enjoyable. Usually, when I think of university, it’s old school buildings in a concrete jungle. JCU is different. The campus experience

is personal, with small class sizes and closer contact with lecturers. Being from Cairns, JCU was an attractive option as it allowed me to stay in my home town. As a mature-aged student, returning to study after a 10-year break was challenging at times with the demands of study, exams and lectures. However, when I started achieving good marks it reaffirmed my decision that going back to uni was the right choice. My study has played an integral role in my current work

development. Recently I was promoted to manager of a larger store and received a national award from my employers. My human resources major is paying dividends and has helped me implement day-to-day work processes effectively. Ideally, after graduation, I would like a management position within a government department or corporate organisation. I don’t expect to fall into a position like that straight away, but after achieving so much at uni, I’m sure I can reach my goal. Enquiries 1800 246 446 ~ www.jcu.edu.au

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Human Resources Management What is Human Resources Management (HRM)? Human resource managers have a vital role in business, focussing on issues related to an organisation’s employees and managing human resources in a sustainable manner. They are involved with hiring and recruitment, the training of new employees, managing people and teams, employee benefits, interpersonal communication, managing organisational change and encouraging leadership. Through these interactions, human resources managers make sure their company’s staff are well-trained and in sufficient numbers to achieve the company’s aims, while remaining competitive and reducing staff turnover. Course overview The initial core subjects studied in Level 1 (first year) provide a sound basis on which to build the Human Resources Management major. Subjects in the major enhance your knowledge and skills in managing a workforce in a local or global context. Businesses operating in the tropics recruit staff that are self motivated, have the ability to be self directed and are able to operate across a range of situations.

for business and other general business subjects, ensures you develop top managerial skills with a broad-based business education. Embedded throughout your studies are opportunities to meet and hear from human resource managers through networking events, and the application of real work projects relating to issues relevant to the tropics. Professional recognition During your studies you can apply for student membership and be involved in the local chapter of the Australian Human Resources Institute (AHRI). Upon graduation you can gain full membership to AHRI and the Australian Institute of Management (AIM). Career opportunities In the global marketplace, one of a company’s most valuable assets is its people, so a career in Human Resource Management has real scope and potential. Gaining a Graduate Trainee program is an excellent transition into business, and will assist you in kick-starting your professional career. The requirements of workplace legislation such as workplace health and safety and equal employment opportunity have increased the demand for experienced human resource specialists.

Through the selection of further business subjects either in a second major, minor or electives, you can build your degree to extend your skills and knowledge in areas that will complement your first major, and give you a competitive edge in the marketplace.

As a JCU HRM graduate you can look forward to a successful career in positions such as:

Course highlights

• Training and development professional

You will develop your own people skills while learning how to recognise and maximise the skills of others. You will learn how to hire, promote and develop the right management and staff. Specialist studies in managing a global workforce, employment relations and personnel economics combined with business negotiation, research and decision making 16

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• Human resources manager • Human resources professional • Occupational health and safety advisor

• Recruitment consultant • Human resources information systems consultant • Learning and development specialist • Organisational/business development manager • Coach and consultant • Talent and leadership development manager.

Bachelor of Business (Human Resources Management) Campus: Townsville; Cairns Mode: on campus; full time or part time Duration: 3 years full time Prerequisites:  English Mid-year entry: yes QTAC codes: Townsville 312201; Cairns 322201

Course structure* This course has the flexibility to include a second major, two minors, or a minor and electives. A typical study program is set out below. Core subjects – Level 1 Accounting for Decision Making • Economics for Sustainable Business • Business, Environment & Society in the Tropics • Contemporary Business Communications • Business Data Analysis & Interpretation • Managing Consumer Markets • Business Law. Core subjects – Level 3 Choose one of the following: Professional Internship† • Multi-Disciplinary Project • Independent Project. †

Entry requirement for this subject is an average grade of credit (GPA 5).

Major Subjects – Level 2 and 3 Managing People • Change Management • Business Negotiation • Research & Decision Making for Business • Employment Relations • Personnel Economics • Contemporary Issues in Human Resources Management • Managing a Global Workforce Plus a second major †† from: Economics • Financial Management • Management • Marketing • Sports & Events Management • Communication Design • Business Law Or two minors †† from: Accounting • Managerial Economics • Socio-Ecological Economics • Financial Management • Management • Marketing • Tourism Management • Communication Design • Indigenous Studies • Public Relations & Design • Sustainability. Or one minor from the list above plus four elective subjects Or eight elective subjects. †† Not all majors and minors available on all campuses. * Course structure information is included as an indicator of course content only and is subject to change.

Honours If you are a high-performing student averaging credits, distinctions and high distinctions, JCU’s School of Business will encourage you to study for an Honours degree, consisting of an extra year of study that extends your knowledge and skills and culminates in a research thesis. As an Honours student you will have intensive sessions with senior staff and a small number of other students. JCU Honours students have an outstanding record of gaining quality jobs in government and consulting circles. They have won Australian Postgraduate Award scholarships and stayed on to study for PhD courses and work as research officers and tutors. Joint degree opportunities Joint degrees give students expertise in a complementary discipline in a reduced time and can enhance career prospects. At JCU this degree can be combined with: Arts, Law, Psychology, and Sport and Exercise Science. See page 25 for more information. Further study and research JCU’s School of Business also offers a wide range of postgraduate study opportunities and has an active research program. An Honours degree is usually essential for entry to research higher degrees.


Management What is Management? Management roles are essential to the successful operation of all organisations. The quality and expertise of a company’s management team can be the difference between success and failure in the corporate world. Today’s competitive global market demands effective and innovative managers who are multi-skilled and have an eye for the big picture. They must be able to understand organisational behaviour and interpersonal processes, be a confident decision maker and leader, and be able to deal with organisational change. Management also requires knowledge of the vital role of operations and project management in implementing an organisation’s strategy. Course overview The initial core subjects studied in Level 1 (first year) provide you with a sound basis on which to build the Management major. Your studies across a range of subjects in the major ensure you gain a well-rounded understanding of all the facets relating to management, including operations management, managing people, accounting, and research to aid decision making. Through these subjects, aspects of Indigenous perspectives, sustainability and managing businesses in the tropics are covered. Course highlights This course can be your launching pad for a successful career in business management. Management subjects have been designed after extensive consultation with prospective employers and industry to give you a competitive edge in the business world and the job market. Your studies will show you how to build the key operational foundations for success, while developing an understanding of the components of value and how to manage the resources that create it.

You’ll also learn about organisational and ethical behaviour and diversity, and discover the role culture plays in organisations and how it affects people’s perceptions, attitudes and personalities. You will be able to translate theory into practice by developing an operations management solution for a section of an existing local business. Conflict resolution, approaches to decision making, and how to apply motivational concepts to individuals and groups, as well as understanding the strategic and competitive nature of operations management, are also highlights of this major. Professional recognition After graduation you can apply for membership of the Australian Institute of Management (AIM) and the Institute of Company Directors. Career opportunities Gaining a Graduate Trainee program is an excellent transition into business and will assist you in kick-starting your professional career. As a Business graduate with a major in Management, you can pursue a broad range of careers including: • Business consultant • Business manager • Entrepreneur • Administrative officer • Senior management roles in areas such as strategic planning, and operations management • With experience – chief executive officer.

Bachelor of Business (Management) Campus: Mode: Duration: Prerequisites: Mid-year entry: QTAC code:

Townsville; Cairns; Flexible on campus or flexible delivery; full time or part time 3 years full time English yes Townsville 312221; Cairns 322221; Flex 312229

Course structure* This course has the flexibility to include a second major, two minors, or a minor and electives. A typical study program is set out below. Core subjects – Level 1 Accounting for Decision Making • Economics for Sustainable Business • Business, Environment & Society in the Tropics • Contemporary Business Communications • Business Data Analysis & Interpretation • Managing Consumer Markets • Business Law. Core subjects – Level 3 Choose one of the following: Professional Internship† • Multi-Disciplinary Project • Independent Project. †

Entry requirement for this subject is an average grade of credit (GPA 5).

Major Subjects – Level 2 and 3 Operations Management • Managing People • Project Management • Research & Decision Making for Business • Organisational Behaviour • Management Accounting for Non-Accountants • Strategic Entrepreneurship • Management & Leadership. Plus a second major †† in: Economics • Financial Management • Human Resources Management • Marketing • Sports & Events Management • Communication Design • Business Law. Or two minors †† in: Accounting • Managerial Economics • Socio-Ecological Economics • Financial Management • Human Resources Management • Marketing • Tourism Management • Communication Design • Indigenous Studies • Public Relations & Design • Sustainability. Or one minor from the list above plus four elective subjects Or eight elective subjects. †† Not all majors and minors available on all campuses. * Course structure information is included as an indicator of course content only and is subject to change.

Honours If you are a high-performing student averaging credits, distinctions and high distinctions, you will be encourage to study for an Honours degree, consisting of an extra year of study that extends your knowledge and skills and culminates in a research thesis. As an Honours student you will have intensive sessions with senior staff and a small number of other students. JCU Honours students have an outstanding record of gaining quality jobs in government and consulting circles. They have won Australian Postgraduate Award scholarships and stayed on to study for PhD courses and work as research officers and tutors. Joint degree opportunities Joint degrees give students expertise in a complementary discipline in a reduced time and can enhance career prospects. At JCU this degree can be combined with: Arts, Law, Psychology, and Sport and Exercise Science. See page 25 for more information. Further study and research JCU’s School of Business also offers a wide range of postgraduate study opportunities and has an active research program. An Honours degree is usually essential for entry to research higher degrees. Enquiries 1800 246 446 ~ www.jcu.edu.au

17


Marketing What is Marketing?

Course highlights

Marketing permeates all areas of business. It creates the link between business, product and customer, so it is a crucial function in any organisation.

You will learn about the practical aspects of developing and implementing marketing strategies and campaigns, using real-life case studies to explore the role that marketing plays in building profitable organisations.

Marketing today not only involves selling, it covers research, product development, pricing, distribution, communication and customer service. Today’s marketing professionals must be able to read current business trends and design strategies to establish and increase or maintain market share. This major is designed to give you an integrated, theoretically grounded course covering the principles and practices of contemporary marketing across a wide range of commercial and non-commercial product and service sectors, including not-for-profit, government and private sectors. It is designed to build the leadership, networking and community engagement skills that you will need as a marketing manager in the tropics and other remote regions. Corporate social responsibility is featured in this major, reflecting a more balanced and integrated approach to marketing, which includes economic, social, cultural and environmental sustainability. Course overview The initial core subjects studied in Level 1 (first year) provide a sound basis on which to build the Marketing major. Your studies in marketing ensure you gain the necessary theory to enable practical application through real-world case studies, industry projects and industry engagement. The focus is on providing you with the knowledge and skills that are relevant in the tropics and globally, and ensuring that a sustainable and ethical approach to marketing is embraced. You are encouraged to broaden your studies through undertaking a wider range of business subjects offered in a second major or minor or elective subjects. 18

Business & Information Technology

There will also be the opportunity to apply concepts and theories covered in the subjects to real-world practice via contact with industry speakers, and practical projects involving live marketing issues, challenges and problems.

Bachelor of Business (Marketing) Campus: Mode: Duration: Prerequisites: Mid-year entry: QTAC code:

Townsville; Cairns; Flexible on campus or flexible delivery; full time or part time 3 years full time English yes Townsville 312231; Cairns 322231; Flex 312239

Course structure* This course has the flexibility to include a second major, two minors, or a minor and electives. A typical study program is set out below. Core subjects – Level 1 Accounting for Decision Making • Economics for Sustainable Business • Business, Environment & Society in the Tropics • Contemporary Business Communications • Business Data Analysis & Interpretation • Managing Consumer Markets • Business Law. Core subjects – Level 3 Choose one of the following: Professional Internship† • Multi-Disciplinary Project • Independent Project. †

Entry requirement for this subject is an average grade of credit (GPA 5).

As well as examining best practices and techniques, you will learn how companies carry out market research, allowing them to make informed decisions about managing the growth and market share of their business. If you intend to pursue a career in business, a good understanding of market research is fundamental. An awareness and appreciation of political, legal, sociocultural, economic and technological trends is an essential part of developing successful marketing strategies.

Major Subjects – Level 2 and 3

Professional recognition

Or one minor from the list above plus four elective subjects Or eight elective subjects

Graduates can apply for membership of the Australian Marketing Institute (AMI) and Australian Market and Social Research Society (AMSRS). Career opportunities Gaining a Graduate Trainee Program is an excellent transition into business and kick-starting your professional career. Marketing graduates can pursue careers as: • Brand or product manager • Direct marketing consultant • Marketing assistant • Market research consultant • Government and social researcher • Marketing coordinator • Advertising executive • Electronic marketer • Interactive marketer. Graduates also undertake managerial roles in sales, customer service management and international marketing.

Consumer Behaviour • Integrated Marketing Communications • Research & Decision Making for Business • Management Accounting for Non-Accountants • Applied Marketing Research • Interactive Marketing • Strategic Marketing • International Marketing. Plus a second major †† from: Economics • Financial Management • Human Resources Management • Management • Sports & Events Management • Communication Design • Business Law. Or two minors †† from: Managerial Economics • Socio-Ecological Economics • Financial Management • Human Resources Management • Management • Tourism Management • Communication Design • Indigenous Studies • Public Relations & Design • Sustainability.

††

Not all majors and minors available on all campuses.

* Course structure information is included as an indicator of course content only and is subject to change.

Honours If you are a high-performing student averaging credits, distinctions and high distinctions, JCU’s School of Business will encourage you to study for an Honours degree, consisting of an extra year of study that extends your knowledge and skills and culminates in a research thesis. As an Honours student you will have intensive sessions with senior staff and a small number of other students. JCU Honours students have an outstanding record of gaining quality jobs in government and consulting circles. They have won Australian Postgraduate Award scholarships and stayed on to study for PhD courses and work as research officers and tutors. Joint degree opportunities Joint degrees give students expertise in a complementary discipline in a reduced time and can enhance career prospects. At JCU this degree can be combined with: Arts, Law, Psychology, and Sport and Exercise Science. See page 25 for more information. Further study and research JCU’s School of Business also offers a wide range of postgraduate study opportunities and has an active research program. An Honours degree is usually essential for entry to research higher degrees.


Nathan Vong

Bachelor of Business (Honours) (Marketing) (Human Resources Management), Graduated 2009 Digital Coordinator, News Queensland (News Limited), Brisbane

JCU has played a role in the development of my professional journey and has helped shape who I’ve become. The lecturers aren’t just lecturers, they become your mentors. Initially I wasn’t sure where I wanted to focus my studies. I had visions of working as a chartered accountant, helping in HR, dealing in international business and envisioning brands as a marketer. It was about options and choices and a business degree meant I could keep my options open. It took me almost two years to decide, but JCU’s Bachelor of Business gave me a taste of the areas I wanted to explore and provided guidance along the way. A highlight of studying at JCU was the constant support provided by the lecturers. They definitely left a positive impression on me. I was

able to talk directly to them and always received prompt replies. The most valuable aspect of my business degree was the many opportunities to apply the theory. The lecturers understand that application is an important part of learning. I found it extremely valuable to work with real people from real organisations. This not only created a sense of importance to what I did, but also helped build on my communication, team building, and networking skills.

agent’ for News Digital Media, working with buyers and sellers. I support account managers who deal with clients face-to-face, providing them with ideas on how they can achieve their marketing goals using online sites. What I enjoy most about my job is working in an environment that recognises hard work and initiative, contributes toward a centralised goal and allows me to work alongside a group of talented individuals. No day is the same, so no day is ever boring.

My job can best be described as a News Queensland ‘real estate Enquiries 1800 246 446 ~ www.jcu.edu.au

19


Sports & Events Management What is Sports and Events Management? The increasing commercialism, professionalism and global reach of sports and events is creating a new world of exciting business opportunities. Sports and entertainment events are multi-billion dollar industries, one of the fastest growing sectors when it comes to potential audience, scale, technical sophistication and links with other key areas of the economy. In many cities and regions around the world, sporting teams as well as sporting and cultural events are playing an increasingly important role. Events can boost the image and profile of an organisation or a location. They also attract visitors and investment, while the need to provide related facilities and infrastructure is often a major catalyst for urban and regional development. This major gives you the tools to be a part of these exciting developments. The major places an emphasis on operating sustainably, and the role of sports in the wider context of leisure and society, as part of the growing ‘experience economy’. Course overview The initial core subjects studied in Level 1 (first year) provide you with a sound basis on which to build the Sports and Events Management major. You will learn how to organise a broad range of events with an emphasis on sponsorship, public relations, employment, safety and crowd control, legal issues, venue selection, project planning and management of events. You are encouraged to broaden your studies through undertaking a wider range of business subjects offered in a second major or minor or elective subjects.

20

Business & Information Technology

Course highlights This is a strong industry-based course designed to provide you with both the theoretical knowledge and practical management skills you need for a career in the exciting world of sports and events management. This major gives you access to local industry members and the benefit of their experiences, and you’ll have the opportunity to take behind-thescenes tours of a variety of venues. This innovative program is the best choice if you’re interested in the operational, supervisory, middle and senior levels of sports and events management. Professional recognition Graduates would be eligible to apply for membership of the Sport Management Association of Australia and New Zealand (SMAANZ) and Meetings and Events Australia (MEA). Career opportunities The industry of professional sports and events management is growing rapidly and graduates are in high demand in a wide range of areas including: • Community and corporate events management • Concert management • Conference, meetings and convention management • Event and festival management • Government and public service • Player, team and venue management • Recreational and leisure clubs • Sporting goods organisations • Sports administration • Sports and conference facilities management • Sports marketing • Amateur sport organisations and non-profit organisations.

Bachelor of Business (Sports & Events Management) Campus: Townsville Mode: on campus; full time or part time Duration: 3 years full time Prerequisites: English Mid-year entry: yes QTAC codes: Townsville 312251

Course structure* This course has the flexibility to include a second major, two minors, or a minor and electives. A typical study program is set out below. Core subjects – Level 1 Accounting for Decision Making • Economics for Sustainable Business • Business, Environment & Society in the Tropics • Contemporary Business Communications • Business Data Analysis & Interpretation • Managing Consumer Markets • Business Law. Core subjects – Level 3 Choose one of the following: Professional Internship† • Multi-Disciplinary Project • Independent Project. †

Entry requirement for this subject is an average grade of credit (GPA 5).

Major Subjects – Level 2 and 3 Sports Management • Conference & Events Management • Sport & Entertainment Law • Project Management • Tourism & Leisure Management • Visitor & Crowd Behaviour Management • Destination Management & Planning • Public Relations Campaigns. Plus a second major †† from: Economics • Financial Management • Human Resources Management • Management • Marketing • Communication Design • Business Law. Or two minors †† from: Managerial Economics • Socio-Ecological Economics • Financial Management • Human Resources Management • Management • Marketing • Communication Design • Indigenous Studies • Public Relations and Design • Sustainability. Or one minor from the list above plus four elective subjects Or eight elective subjects. ††

Not all majors and minors available on all campuses. * Course structure information is included as an indicator of course content only and is subject to change.

Honours If you are a high-performing student averaging credits, distinctions and high distinctions, JCU’s School of Business will encourage you to study for an Honours degree, consisting of an extra year of study that extends your knowledge and skills and culminates in a research thesis. As an Honours student you will have intensive sessions with senior staff and a small number of other students. JCU Honours students have an outstanding record of gaining quality jobs in government and consulting circles. They have won Australian Postgraduate Award scholarships and stayed on to study for PhD courses and work as research officers and tutors. Joint degree opportunities Joint degrees give students expertise in a complementary discipline in a reduced time and can enhance career prospects. At JCU this degree can be combined with: Arts, Law, Psychology, and Sport and Exercise Science. See page 25 for more information. Further study and research JCU’s School of Business also offers a wide range of postgraduate study opportunities and has an active research program. An Honours degree is usually essential for entry to research higher degrees.


Enquiries 1800 246 446 ~ www.jcu.edu.au

21


Business Secondary Majors Secondary majors must be completed in conjunction with a Bachelor of Business major and allow you to add another specialisation to your degree. Refer to the structure diagram on page 9.

Business Law Why study Business Law? Business Law is an invaluable field of knowledge with broad relevance and many applications that will increase your marketability in the business sector.

You will study:

It is an ideal addition to majors in Accounting, Financial Management, Management and a range of our other specialist business studies.

In Level 3 you can choose four subjects from:

Course overview You will learn about the impact of law on business activity. This adds value to your business degree as you develop your legal research and reasoning skills, understand the connections between the law and ethical behaviour in business, and develop an awareness of risk and legal compliance issues.

• Business Law • Law of Business Organisations • Environmental Law & Policy • Alternative Dispute Resolution.

Bachelor of Business (Primary major & Business Law) Campus: Mode: Duration: Prerequisites: Mid-year entry: QTAC codes:

Townsville; Cairns on campus; full time 3 years full time English plus other requirements for primary major yes as per major

• Taxation • Advanced Taxation Law

Career opportunities

• Policy

• Bankruptcy & Insolvency

Law is only available as a second major, in conjunction with a primary Bachelor of Business major, so career outcomes will depend on your primary major. However, this secondary major could give you access to positions in government departments and statutory authorities such as:

• Administration

• Advanced Commercial Law • Advanced Company Law • Employment • Workplace & Industrial Relations Law • Sport & Entertainment Law.

• Research • Community education • Business consulting • Human resources • Banking • Insurance.

Communication Design Why study Communication Design? If you know how to use new media technologies to communicate your company’s message, you are already ahead in the business world. Having the skills to operate effectively in this rapidly evolving area is respected and increasingly required by employers. Communication Design goes hand-in-hand with other Business majors, especially Marketing. A double major in Marketing and Communication Design would give you the strategic marketing and design skills to make you an asset when it comes to presenting effective and eye-catching marketing material. JCU is the only Australian university currently offering this innovative mix of majors within a Business degree.

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Course overview This secondary major includes these subjects: • Creative Industries • Still & Dynamic Typography • Introduction to Graphic Design for Digital Media • Design for Digital Media Communication • Creative Project • Time Based Media • Information & Publication Design for Digital Media • Introduction to Web Design. The creative project gives you the opportunity to contribute your expertise to the planning, organisation and production of a large-scale work. All projects involve engaging with the community and working with a director and design/production team.

Bachelor of Business (Primary major & Communication Design) Campus: Mode: Duration: Prerequisites: Mid-year entry: QTAC codes:

Townsville on campus; full time 3 years full time English plus other requirements for primary major yes as per major

Career opportunities Career outcomes will depend on your primary major, however, knowledge of communication design principles in conjunction with a web design focus will be a career advantage, regardless of your area of specialisation.


Business Minors Minors provide a further opportunity to broaden your business studies by specialising in another area of interest. A Minor is a group of four subjects designed to complement a selected major. Refer to the structure diagram on page 9.

Tourism Management What is Tourism Management? Tourism is one of our region’s most important and competitive industries, and our natural attractions make northern Queensland a force to be reckoned within the global travel market. As a specialised field, Tourism continues to evolve as issues of sustainability and ecological sensitivity increasingly shape tourist expectations. In this minor you will be introduced to the demand, distribution, delivery and development aspects of tourism. You’ll look at the social sciences of tourism – namely geography, economics, psychology and history – as well as the industry’s positive and negative social, cultural, economic, and environmental impacts.

You will examine the growth in tourism and traveller numbers, why people travel and who these people are, who provides the tourism services, and how they are delivered. You will also learn about the broad social, economic and environmental impacts of tourism in relation to Indigenous peoples. Course overview The initial core subjects studied in Level 1 (first year) provide you with a sound basis on which to build your selected major area of study. The Tourism Management minor provides a specialised area of study extending the knowledge and skills gained from your main business areas of study.

Bachelor of Business Campus: Mode: Duration: Prerequisites: Mid-year entry: QTAC codes:

Townsville; Cairns on campus; full time 3 years full time English plus other requirements for primary major yes as per major

Subjects you will study are: • Tourism & Leisure Management • Conference & Events Management • Visitor & Crowd Behaviour Management • Destination Management & Planning.

Other minors Accounting (Townsville, Cairns or External)

• Accounting Principles & Systems • Cost & Management Accounting • Contemporary Issues in Accounting • Performance Management & Control. Managerial Economics (Townsville only) • Managerial Economics • Macroeconomic Policy • Contemporary Economic Policy & Social Welfare

Financial Management (Townsville only)

Marketing (Townsville and Cairns)

Public Relations and Design Minor (Townsville only)

• Financial Management

• Consumer Behaviour

• Personal Portfolio Management

• Interactive Marketing

• Introduction to Graphic Design for Digital Media

• Multinational Business Finance

• International Marketing

• Risk Management.

• Public Relations Campaigns.

Human Resource Management (Townsville and Cairns)

Communication Design Minor (Townsville only)

• Advanced Public Relations.

• Managing People

• Introduction to Graphic Design for Digital Media

Sustainability Minor (Cairns only)

• Design for Digital Media Communication

• Introduction to Environmental Economics

• Information & Publication Design for Digital Media

• The Case for Sustainability • Foundations of Natural Resource Management.

• Business Negotiation • Employment Relations • Contemporary Issues in Human Resource Management.

• Data Collection, Analysis & Interpretation in Economics.

Management (Townsville, Cairns or External)

• Introduction to Web Design.

Socio-Ecological Economics (Townsville only)

• Managing People

Indigenous Studies Minor (Townsville, Cairns or External)

• Economics & Sustainable Resource Management

• Organisational Behaviour

• Behavioural Economics for Sustainable Policy • Economic Growth & Sustainable Development • Cost Benefit Analysis.

• Business Negotiation • Management & Leadership.

• Design for Digital Media Communication • Public Relations Campaigns

• Sustainability in Practice

• Australian Indigenous Politics • Impact of Change on Indigenous People: A Global Perspective • Indigenous Family Wellbeing & Community Development • Indigenous Australian World Views 3: Introduction to Indigenous Research. Enquiries 1800 246 446 ~ www.jcu.edu.au

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JCU Brisbane and JCU Singapore Hospitality & Tourism What is Hospitality and Tourism?

Major subjects

Hospitality and Tourism are inseparable, combining the art and science of creating a travel experience with the ability to provide for visitors when they arrive. Tourists need services and infrastructure, including accommodation, entertainment and activities, for a memorable travel experience. You’ll have the opportunity to learn about the industry from field trips, industry placements/projects, and guest lecturers who are successful local and global industry operators.

• Tourism & Leisure Management • Hospitality, Cultures & People • Conference & Events Management

Bachelor of Business (Hospitality & Tourism) Campus: Mode: Prerequisites:

Brisbane; Singapore on campus; full time English

• Research & Decision Making for Business • Club & Gaming Management • Visitor & Crowd Behaviour Management • Hospitality Operations Management • Destination Management & Planning.

The combination of tourist behaviour and destination management with the operational aspects of hospitality gives you broad skills and a strong overview of an industry that is an important and growing contributor to tropical economies, here and overseas.

International Business What is International Business? The world economy has become increasingly fluid, and business now operates in a global arena where all aspects of a nation’s economy are linked to the economies of its trading partners. International Business is a rapidly growing area of study dealing with the development, strategy, and management of multinational enterprises in a dynamic, international business environment. Globalisation, global commerce and the development of communication technologies mean many businesses are now operating internationally. You will learn how to understand the advantages, challenges and issues of doing business and managing organisations

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in a complex and uncertain global financial environment. After completing this major, you will have a well-rounded knowledge of international business relations that is highly transferable and in demand locally, nationally and overseas. Major subjects • Financial Management • Business Negotiation • Operations Management • Research & Decision Making for Business • Multinational Business Finance • Cross Cultural Management • International Business • International Marketing.

Bachelor of Business (International Business) Campus: Mode: Prerequisites:

Brisbane; Singapore on campus; full time English


Business joint degrees Bachelor of ArtsBachelor of Business Why combine Arts and Business? A joint degree in Business and Arts will give you a broad, well-rounded educational experience and prepare you for many career paths, depending on your study program. You will have practical and professional business skills coupled with the analytical, communication and research skills you get from the humanities study areas including languages, psychology, sociology, history, journalism or politics, and more.

Bachelor of BusinessBachelor of Laws Why combine Business and Law? This is a popular joint degree with excellent career outcomes. Graduates will possess legal qualifications and contemporary business training and expertise that will be valuable for roles with organisations, corporations and legal firms.

Bachelor of BusinessBachelor of Psychology Why combine Business and Psychology? Combining business and psychology will give you expertise in understanding human behaviour and how this impacts on organisations and business. Career areas could include: management, human resources, marketing and market research, training and development. With further study you could practice as a psychologist for a career in counselling or industrial and organisational psychology.

Bachelor of Sport & Exercise Science-Bachelor of Business Why combine Sport & Exercise Science and Business? This joint degree will give you expertise in health science and fitness, along with business acumen, depending on your Business major. You could become, for example: a business manager for retail sport businesses and gyms; a sports and events manager for major sporting facilities and events; manage fitness and wellbeing programs for corporations; and more.

Bachelor of Arts-Bachelor of Business Campus: Townsville; Cairns (depending on major) Mode: on campus; full time or part time Duration: 4 years full time Prerequisites: English Mid-year entry: yes QTAC codes: Townsville 311031; Cairns 3210311

Bachelor of Business-Bachelor of Laws Campus: Townsville; Cairns (depending on business major) Mode: on campus; full time or part time Duration: 5 years full time Prerequisites: English Mid-year entry: yes QTAC codes: Townsville 311061; Cairns 321061

Bachelor of Business-Bachelor of Psychology Campus: Mode: Duration: Prerequisites: Mid-year entry: QTAC codes:

Townsville; Cairns (depending on business major) on campus; full time or part time 5 years full time English yes Townsville 311081; Cairns 321081

Bachelor of Sport & Exercise ScienceBachelor of Business Campus: Mode: Duration: Prerequisites: Mid-year entry: QTAC codes:

Townsville; Cairns (depending on business major) on campus; full time or part time 4 years full time English (Maths B, Chemistry, Biology, Physics, Physical Education or Health Education desirable) not available Townsville 316111; Cairns 326111

Enquiries 1800 246 446 ~ www.jcu.edu.au

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Alternative entry pathways James Cook University has a commitment to make university education accessible and achievable for a wider range of people in our region. If it has been a while since you finished school, or if you do not have the academic entry requirements for the course you want to study, there are other entry options available to you. Below is a brief overview of some of the alternative entry pathways available at JCU – please contact the Student Enquiry Centre for further information. JCU Pathway College James Cook University, The Barrier Reef Institute of TAFE and Tropical North Queensland Institute of TAFE have entered into an exciting partnership to provide students who: did not get the results they needed for University entry; did not complete school and would like to pursue further study; are mature-aged and wish to return to study but are unsure of their skills or; have taken some study at TAFE but would like to undertake further study at university. JCU Pathway College has a variety of pathways, which confidently lead students into their chosen university degree and career, providing them with the extra support they require to achieve this. The JCU Pathway College offers a 6-month intensive Foundation Program, and from 2013 will offer a range of diplomas, which will provide guaranteed entry into the second year of the relevant JCU undergraduate degree.

Diploma of Business What is the Diploma of Business? The Diploma is a flexible, 1-year course that combines introductory subjects from the Bachelor of Business. Course overview Diplomas are designed for: • People who do not have the academic entry requirements for their preferred course and need a pathway course, or

Bridging subjects Can help you gain prerequisite subjects required for entry into specific courses. Six-month Tertiary Access Course (TAC) This preparatory course is for students who have not completed high school, or who do not have the academic entry requirements to enrol in some undergraduate courses at JCU. Diploma courses Diploma courses are 1-year study programs (or longer if taken part time) designed for students who may not meet the academic entry requirements for their preferred degree. Alternative entry with QTAC The Queensland Tertiary Admissions Centre (QTAC) offers alternative entry options, to show that non-school leaver applicants can have reasonable prospects of success in a course. Visit the QTAC website for further information on Alternative Entry: www.qtac.edu.au/ApplyingNonYear12/AlternativeEntry.html

Diploma of Business

In the first instance, you will need to discuss your subject choices with the Faculty of Law, Business and the Creative Arts to design a suitable study program for your career goals: Cairns (07) 4042 1451 Townsville (07) 4781 6881.

Campus: Mode: Duration: Prerequisites: Mid-year entry: QTAC codes:

Townsville; Cairns on campus; full time or part time 1 year full time none yes Townsville 312071; Cairns 322071

Course structure* The core subjects available within the Diploma of Business include: Accounting for Decision Making Economics for Sustainable Business Business, Environment & Society in the Tropics Contemporary Business Communications Managing Consumer Markets Effective Speaking

• People who would like to try a ‘taste’ of university study before enrolling in a full degree.

Plus either: Business Data Analysis & Interpretation, or Preparatory Mathematics

The course includes foundation business subjects from JCU’s wide choice of business study areas. You can receive advanced standing/credit for subjects you successfully complete.

Plus either: Effective Writing, or English for Academic Purposes (where available)

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* Course structure information is included as an indicator of course content only and is subject to change.


Danielle Hippisley Bachelor of Business (Human Resources Management) (Management & Entrepreneurship)*, Graduated 2011 Human Resources Coordinator, Skytrans, Cairns

I chose to quit school and work full time, as my Certificate III in Hospitality would gain me entry into university. When I look back, that was the best decision I have ever made.

* Now Bachelor of Business (Management)

Before starting my degree, I was lucky enough to already be working in a human resources department straight from school. So for me, going to JCU wasn’t about starting a new career path, it was more about developing other skills needed in the workforce and helping me reach my career goal. Plus these days there is a requirement to have a tertiary qualification for most HR positions.

position as a Human Resources Trainee/Assistant at the Shangri-La Hotel, and that is where my human resources career started.

After completing a 5-star hospitality traineeship at the Shangri-La Hotel, The Hilton and The Cairns International, I was offered a

I was worried about commencing university as I really didn’t enjoy school. However, once I had started my first term and realised I loved

Unfortunately, when I was offered this position I was still completing Year 12, and the school advised that I couldn’t do this type of traineeship while still at high school. I had to make a huge decision to either stay at school or start full-time work.

what I was learning, I knew I was going to be fine. I love my job as I do something different every day at work. This includes recruitment of pilots and flight attendants, performance management and day-to-day industrial relations enquiries. A degree from JCU teaches you to be organised, manage time and meet deadlines, as well as developing writing and speaking skills, which are all very important in the workplace. Enquiries 1800 246 446 ~ www.jcu.edu.au

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Study Information Technology at James Cook University The Internet, computer networks and mobile technologies are essential business tools. Information Technology (IT) systems and the professionals who create, monitor, operate and maintain them are critical for business, governments and all organisations. If you choose to study Information Technology, you’ll be entering an ever-growing global industry full of exciting and rewarding career opportunities. JCU’s Bachelor of Information Technology combines a solid basis of computing theory with practical knowledge and skills in software, software engineering, multimedia, databases, games design and networking. This course provides students with broad-based skills, enabling you to branch out into a wide range of Information and Communication Technologies (ICT) careers. 28

Business & Information Technology

JCU’s Bachelor of Information Technology has two majors to choose from: • Computing & Networking • Interactive Technologies & Games Design.

Computing & Networking This is the most flexible of the two majors and bridges the gap between pure computer science and IT application areas such as business, science, medicine, finance and the media. Choose a field that fascinates you as an elective, then gain an understanding of it so you can design systems and solve problems specific to that field’s needs. There are also opportunities to learn advanced programming techniques in a variety of programming languages, giving you strong software engineering skills.

Interactive Technologies & Games Design Electronic games and animation are now an integral part of the enormous global entertainment industry. This major prepares you for employment in game development and animation by giving you game-specific creative design skills as part of software development. The core IT skills in this major also provide job opportunities beyond the game industry. The learning environment is friendly and open, with small group tutorials and plenty of opportunity for hands-on practical sessions in the laboratories.

Indigenous student support If you are an Aboriginal or Torres Strait Islander student, the Faculty is committed to helping you find

successful and productive career pathways. We employ a full-time Indigenous Support Officer to assist you with academic, financial and mentoring support if you need it. Scholarships and bursaries are available, while other resources include the Indigenous Tutorial Assistance Scheme (TAS) and the national Indigenous Cadetship Scheme (ICS), which provides supplementary wages and work experience. Visit: www.jcu.edu.au/ study/indigenous-students


The student experience Information Technology students have access to some of the latest software and hardware available. It is vital our students are exposed to and able to utilise new and next technologies during their studies. Our computer labs provide specialist facilities for software engineering, project management, networking, multimedia/game design and programming. For students who need to balance the demands of family, work and study, the Bachelor of Information Technology offers subjects in a flexible schedule. Screencasting is also used for enhancing student engagement in the Information Technology majors. Several lecturers at JCU record lectures and tutorials using Camtasia â&#x20AC;&#x201C; capturing the computer screen, audio, video and annotations made using a graphics tablet. This means students can go home and revisit lectures they may have missed anytime during the semester. Regular meetings between staff and students give students a

voice and the opportunity to have direct impact on subject delivery. Students will engage with their peers and teaching staff regularly to discuss material and the course in general. The face-to-face teaching aspect helps promote the creation of professional and personal networks, and facilitates the opportunity to know staff personally and interact with peers from a diverse range of backgrounds and cultures. These associations are often forged for life through the strong JCU Alumni connection. All Information Technology majors are taught using highly-engaging learning processes to build real skills and ensure sound knowledge in your chosen discipline is achieved. Our staff are highly-qualified professionals with industry experience. They are avid researchers who combine the latest research from around the globe with guest lecturers and industry connections.

On your marks â&#x20AC;Ś While assessment methods vary between subjects and courses, generally a subject will require you to provide written assignments such as case studies, projects and examinations.

Participation in the Student Exchange program is subject to Faculty approval and is not available for all courses. For more details contact: exchange@jcu.edu.au www.jcu.edu.au/student/exchange

Assessment may also be based on giving presentations, attending lectures and tutorials, contributing to discussions or completing practical, field or laboratory work.

Travel & study If you think you have to finish studying before you can start travelling, think again. As a JCU student you may be eligible to spend a semester or two studying at one of our 30 exchange partner universities around the world. You can study subjects relevant to your course while overseas, and receive credits towards your JCU degree when you return home. This experience will give an international edge to your degree and can broaden your employment opportunities even further.

Enquiries 1800 246 446 ~ www.jcu.edu.au

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IT professionals are in demand Information Technology (IT) is one of the worldâ&#x20AC;&#x2122;s fastest-growing industries and IT graduates can expect exciting and rewarding careers anywhere in the world. IT professionals are in demand across all sectors of the economy in Australia and around the world. An IT degree is your qualification to great career diversity, great remuneration and the path to lifelong learning. IT is encompassing and enhancing every aspect of our daily lives. It is used in our homes to enhance social and personal activities. Every business, government agency, commercial enterprise, manufacturer and industry relies on IT systems. JCUâ&#x20AC;&#x2122;s Bachelor of Information Technology will equip you with 30

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transferable skills highly valued in the IT profession. As the IT industry continues to grow exponentially, so to are the professionals needed to create, implement, monitor and maintain IT Systems. IT professionals are in demand in government agencies, banking and commerce, the mining sectors, agriculture, primary, secondary and tertiary education, business, manufacturing and commercial enterprises, the environmental and energy sectors, and media and entertainment. IT graduates are strongly desired for their problem-solving abilities. The ability to critically evaluate, problem solve and communicate an effective strategy to resolve issues is an important skill learnt in the IT degree but transferable across many industries. An IT degree teaches you more than just to work with computers

and peripheral systems. You will leave university as a graduate with enhanced communication skills, an understanding of business fundamentals, and with the ability to critically analyse situations and devise solutions. Depending on your chosen major, careers in IT range from being purely technical to a strong focus on business or design applications. Some IT graduates start their own business, others climb the corporate ladder to be chief technical officer, vice president or CEO of their companies. Other graduates go on to further studies and gain PhDs in their field of expertise. A Bachelor of Information Technology from JCU will open up a world of opportunities.


Academic courses Computing & Networking What is Computing & Networking? The Computing and Networking major bridges both pure computer science and IT application areas, covering subjects that include data structures, algorithms, operating systems, networks and security. This is the major for students considering a research and development career or those with a secondary interest who would like the flexibility to choose their own electives. Course overview Students will study a core program that provides them with the essential skills required for a professional IT career. In addition, the Computing and Networking major allows students to choose electives from any field that holds an interest for them. Computing and Networking covers core computer software topics such as data structures, algorithms, operating systems, networks and security, project design and languages. Course highlights A particular highlight of this degree is the ability for students to tailor their study with electives to reflect their interests and career aspirations. Students studying the Computing and Networking major will undertake project subjects in their final years of study. These offer the ability to work in a real world environment by designing technologies that demonstrate your potential to the world.

Computing and Networking subjects have been designed after extensive consultation with industry professionals and prospective employers to give graduates a competitive edge on completion of their studies. Lecturers are experts in their field and active researchers, ensuring course content is both innovative and based on recent research and subsequent findings. Small classes, a friendly supportive environment, wireless Internet on campus and the ability to contribute to research projects all adds to the positive student experience at JCU. Professional recognition JCU Bachelor of Information Technology graduates are eligible to apply to join the Australian Computer Society (ACS). Career opportunities A Computing and Networking major provides the ability to choose from a wide ranging career set. IT professionals are in high demand and depending what area you choose to specialise in will determine to an extent your career outcomes. Possible careers include application developer, project manager, network designer, system analyst, software developer, IT researcher and system administrator. Graduates of this major are also suitable for IT project management, consulting and contracting in any IT-intensive industry.

Bachelor of Information Technology (Computing & Networking) Campus: Mode: Duration: Prerequisites: Mid-year entry: QTAC codes:

Townsville; Cairns on campus; full time or part time 3 years full time English (Maths B desirable) yes Townsville 312271; Cairns 322271

Course structure* Level 1 Introduction to Programming I Introduction to Programming II Conceptual Modelling IT Fundamentals Statistics & Data Analysis 1 or Business Data Analysis Plus elective subjects from IT, Business, Creative Arts, Maths, Science or Engineering. Level 2 Software Engineering Web Programming Hardware & Software Fundamentals Advanced Programming Networking Plus elective subjects from IT, Business, Creative Arts, Maths, Science or Engineering. Level 3 Human Computer Interaction Information Security Project Management I Project Management II Knowledge Discovery & Data Mining Plus elective subjects from IT, Business, Creative Arts, Maths, Science or Engineering. * Course structure information is included as an indicator of course content only and is subject to change.

Honours High performing students, those averaging credits or higher, are encouraged to undertake an Honours degree. Students in Honours undertake training in research skills and specialist topic areas as well as completing a personal research project and thesis. Honours subjects are taught by senior academics who are experts in their field. Further study and research JCU offers postgraduate coursework and research programs in Information Technology. Entry to higher research degrees can be via the Honours program or an appropriate coursework Masters program. Joint degree opportunities Joint degrees give students expertise in a complementary discipline in a reduced time and can enhance career prospects. At JCU this degree can be combined with a Bachelor of Engineering.

A good mix of group and individual work means students will collaborate on projects and build relationships that last through university and far beyond.

Enquiries 1800 246 446 ~ www.jcu.edu.au

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Interactive Technologies & Games Design What is Interactive Technologies & Games Design? Electronic games and animation form an integral part of the global entertainment industry. Social networking and online video share sites like Facebook, Twitter and YouTube attract hundreds of millions of users worldwide. Imagine being at the cutting edge of enterprises where your ideas and programming are seen by millions of gaming enthusiasts, social network users and movie-goers? Career opportunities in this industry can take you around the world. Interactive Technologies and Games Design focuses on both the front and back-end integration of interactive technology design and interactive technologies â&#x20AC;&#x201C; Web 2.0 applications, digital media, web/ mobile technologies and platforms, 2D/3D graphics, animation, games design, computation arts, interactive visualisation, autonomous simulation and virtual worlds. Course overview Interactive Technologies and Games Design is for those wanting to obtain skills relevant to the interactive entertainment and simulation industry, with a particular focus on development and design. Students will study a core program that provides them with the essential skills required for a professional IT career. Students will have the ability to construct advanced multimedia products that effectively communicate visual, aural and textual aesthetics in an interactive context. This major is much more than just the pure mechanics of the game. You will study the process of games and interactive technologies development in its entirety. Learning to develop the storylines or concepts, critically evaluate ideas, implement design theory and evaluate current and future industry trends through to the completed production stage. Course highlights Project management subjects in Level 3 give you real life projects that demonstrate your potential to the world. 32

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Engagement in collaborative and team-based projects will help you develop your skills. You may collaborate with Bachelor of New Media Arts students on creative projects that use web-based technologies to integrate images, text and graphics. Information Technology students have unlimited (24/7) access to state-of-the-art computer labs on campus. This includes the School of Creative Arts mega-labs in Townsville for those enrolled in design subjects. This major offers small classes in a friendly supportive environment with first class labs, wireless Internet and the ability to contribute to research projects. Professional recognition JCU Bachelor of Information Technology graduates are eligible to apply to join the Australian Computer Society (ACS). Career opportunities A degree in Interactive Technologies and Games Design can lead to a variety of exciting careers. The creative industries are currently valued at about $34 billion in Australia alone. Interactive technologies and games design is a growing market and skilled graduates are sought after. Graduate careers include simulations/multimedia developer and/or designer, web designer/ programmer, application developer, project manager, software developer, video games tester/reviewer, animater, mobile platform technologies designer/ developer, digital product strategist, simulation design/developer, enterprise architect, software engineer, interface design and creation, interactive content creation, graphic designer, level and mission designer, storyboarders, and user interface programmer. Graduates are also suitable for IT project management, consulting and contracting in any IT-intensive industry.

Bachelor of Information Technology (Interactive Technologies & Games Design) Campus: Mode: Duration: Prerequisites: Mid-year entry: QTAC codes:

Townsville; Cairns on campus; full time or part time 3 years full time English (Maths B desirable) yes Townsville 312281; Cairns 322281

Course structure* Level 1 Introduction to Programming I Introduction to Programming II Conceptual Modelling IT Fundamentals Business & IT interface Plus options from IT, Creative Arts and Business. Level 2 Software Engineering Web Programming Hardware & Software Fundamentals Animation & Simulation Games Design & Technology Plus options from Business and IT. Level 3 Human Computer Interaction Information Security Project Management I Project Management II Simulation Plus options from Business and IT. * Course structure information is included as an indicator of course content only and is subject to change.

Honours High performing students, those averaging credits or higher, are encouraged to undertake an Honours degree. Students in Honours undertake training in research skills and specialist topic areas as well as completing a personal research project and thesis. Honours subjects are taught by senior academics who are experts in their field. Further study and research JCU offers postgraduate coursework and research programs in Information Technology. Entry to higher research degrees can be via the Honours program or an appropriate coursework Masters program. Joint degree opportunities Joint degrees give students expertise in a complementary discipline in a reduced time and can enhance career prospects. At JCU this degree can be combined with a Bachelor of Engineering.


Simon Marshall

Studying Bachelor of Information Technology (Interactive Technologies & Games Design)

One of the best things about studying Interactive Technologies and Games Design at JCU is that you actually learn things that you can take with you and use in the real world. I’ve always been interested in computers so studying a Bachelor of IT seemed a natural progression for me. It’s not an effort when you enjoy what you’re doing and have a genuine interest in what you’re learning.

positions. It seems that after there is a leap forward in technology, it plateaus before there is the next evolutionary point and it leaps forward again. The opportunities for those involved are therefore endless.

doing honours or completing a Graduate Diploma in Education. With a double degree in education I would be able to go into schools and teach IT. This broadens my employment opportunities even further.

My main interest is in programming and gaming. One of the most useful things I’ve learnt so far at JCU is a language used to write programs for android mobile phones. Potentially this means I could write programs and create apps for these.

Game design as a profession is a very broad field, which means job opportunities are also broad and varied. IT graduates wanting to work in the area of game design can do anything from writing programs and designing games to working on, or testing them.

As a mature aged student, I have the advantage of having previously worked in the IT field. Before starting at JCU I worked for the state government, helping with the roll-out of new computers for the Mareeba Courthouse. I have also completed some IT-related TAFE courses.

Information technology is an industry that is continually looking for new people to fill

I’m currently in my third year and after I graduate I am considering

Enquiries 1800 246 446 ~ www.jcu.edu.au

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Information Technology joint degrees Bachelor of EngineeringBachelor of Information Technology Why combine Engineering and IT? Combining engineering and IT qualifications will give you a powerful degree for careers that require innovative and creative IT solutions. Depending on your Engineering and IT specialisations, you will have rewarding career opportunities with cutting-edge industries including: electronics and communications technologies, computer system engineering and electricity supply industries, to name a few.

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Bachelor of Engineering-Bachelor of Information Technology Campus: Mode: Duration: Prerequisites: Mid-year entry: QTAC codes:

Townsville; Cairns (first year only) on campus; full time or part time 5 years full time English yes Townsville 314071; Cairns 324071


Alternative entry pathways James Cook University has a commitment to make university education accessible and achievable for a wider range of people in our region. If it has been a while since you finished school, or if you do not have the academic entry requirements for the course you want to study, there are other entry options available to you. Below is a brief overview of some of the alternative entry pathways available at JCU – please contact the Student Enquiry Centre for further information. JCU Pathway College James Cook University, The Barrier Reef Institute of TAFE and Tropical North Queensland Institute of TAFE have entered into an exciting partnership to provide students who: did not get the results they needed for University entry; did not complete school and would like to pursue further study; are mature-aged and wish to return to study but are unsure of their skills or; have taken some study at TAFE but would like to undertake further study at university. JCU Pathway College has a variety of pathways, which confidently lead students into their chosen university degree and career, providing them with the extra support they require to achieve this. The JCU Pathway College offers a 6-month intensive Foundation Program, and from 2013 will offer a range of diplomas, which will provide guaranteed entry into the second year of the relevant JCU undergraduate degree.

Diploma of IT What is the Diploma of Information Technology? This 1-year program provides a foundation in the study of Information Technology. Core IT subjects present a solid base and allow students to gain a solid foundation in IT at university level. The Diploma suits school leavers who may not have received the necessary entry score for a degree program, mature-age students who are returning to study and not sure if they’re ready for a full degree program, or those already in the industry looking to upgrade their skills and/or gain formal qualifications. Course overview The course includes core Level 1 information technology subjects. Students have the option to complete two electives from within the School of Business, Creative Arts or other areas of the university depending on the required outcome. Students can receive credit for subjects successfully completed towards any Bachelor of Information Technology major. Students may graduate with the diploma or receive credit towards the undergraduate Bachelor of Information Technology degree programs offered within the School of Business.

Bridging subjects Can help you gain prerequisite subjects required for entry into specific courses. Six-month Tertiary Access Course (TAC) This preparatory course is for students who have not completed high school, or who do not have the academic entry requirements to enrol in some undergraduate courses at JCU. Diploma courses Diploma courses are 1-year study programs (or longer if taken part time) designed for students who may not meet the academic entry requirements for their preferred degree. Alternative entry with QTAC The Queensland Tertiary Admissions Centre (QTAC) offers alternative entry options, to show that non-school leaver applicants can have reasonable prospects of success in a course. Visit the QTAC website for further information on Alternative Entry: www.qtac.edu.au/ApplyingNonYear12/AlternativeEntry.html

Diploma of Information Technology

Course highlights The Diploma of Information Technology is a great way to gain knowledge and a qualification in IT, and is particularly attractive to those who may not have achieved the required criteria for entry to university. The Diploma is also an entry point for prospective students who may not have received their first preference, or who would like to examine suitability to university study before committing to a full 3-year Bachelor degree. Many students start out in the diploma and after six months of successful study, convert to a degree and count their studies towards an Information Technology bachelor degree. Diploma of Information Technology students should expect all the benefits provided to full degree students, including access to industry experts via guest lectures, an opportunity to work with the latest equipment (hardware/ software) in the discipline, plus exposure to the latest research and teaching techniques.

Campus: Mode: Duration: Prerequisites: Mid-year entry: QTAC codes:

Townsville; Cairns on campus; full time or part time 1 year full time no prerequisite subjects required possible* Townsville 312291; Cairns 322291

* Diploma of Information Technology is available mid year if students complete ‘Introduction to Programming 1’ in Study Period 7 (June 18 to July 27, 2012). Students can seek clarification from the Faculty Office.

Course structure* Core subjects within the Diploma of Information Technology include: Contemporary Business Communications Preparatory Mathematics Introduction to Programming I Introduction to Information Technology Introduction to Programming 2 Introduction to Database Principles Plus two elective subjects from Accounting for Decision Making Economics for Sustainable Business Business, Environment & Society in the Tropics Managing Consumer Markets Business Information Systems Business & IT Interface * Course structure information is included as an indicator of course content only and is subject to change.

Enquiries 1800 246 446 ~ www.jcu.edu.au

35


Information Technology courses summary BACHELOR DEGREE Majors

Prerequisite information

INFORMATION TECHNOLOGY

English (Maths B desirable)

Computing & Networking

English (Maths B desirable)

Interactive Technologies & Games Design

Years (full time)

Campuses and QTAC codes

Mid-year entry

OP/RANK

Page

Townsville

Cairns

3

see major

see major

yes

17/65

see major

3

312271

322271

yes

17/65

31

English (Maths B desirable)

3

312881

322281

yes

17/65

32

JOINT BACHELOR DEGREE

Prerequisite information

Years (full time)

Mid-year entry

OP/RANK

ENGINEERINGINFORMATION TECHNOLOGY

English; Maths B

yes

12/76

Diploma

Prerequisite information

Mid -year entry

OP/RANK

no†

20/61

Information Technology

none

5

Years (full time) 1

Campuses and QTAC codes Townsville

Cairns

314071

324071* (first year only)

Campuses and QTAC codes Townsville

Cairns

312291

322291

Page

34

Page

35

This diploma is available mid year to students who have completed the subject ‘Introduction to Programming’ in Study Period 7 (June 18 to July 27, 2012). Contact the Student Enquiry Centre for clarification, see back page. †

Business & Information Technology Undergraduate Courses 2013 Directorate of Marketing and Engagement, James Cook University, April 2012. Design: Cameron LeBherz. Editorial production: Anna Truman, Angus McColl. Printing: Geon. Photography: Andrew Rankin, Through the Looking Glass Photography, Romy Siegmann, iStock, Steve Rutherford. © James Cook University; CRICOS Provider Number 00117J. 36

Business & Information Technology

Disclaimer: This publication is intended as a general guide and does not bind James Cook University (‘the University’) or any state or federal government department. Information is correct at the time of printing and the University reserves the right to alter, amend or delete any course or admission requirement, mode of delivery, fee or other arrangement without prior notice. Scholarships and grants are subject to change and are awarded in accordance with conditions imposed by the University from time to time. All costs quoted are in Australian dollars ($AUD). The University accepts no liability for any loss or damage a person suffers because that person has relied on any information within this guide.


Business courses summary BACHELOR DEGREE Majors

Prerequisite information

Townsville

Cairns

BUSINESS

see major

3

see major

see major

Accounting

English (Maths B desirable)

3

312151

322151

Business Law (Secondary major)

Dependent on major chosen

3

n/a

Dependent on major chosen

3

English (Maths B desirable)

3

Communication Design (Secondary major) Economics

Years (full time)

Campuses and QTAC codes

Mid-year entry

OP/RANK

yes

19/62

see major

312159 (Flex)

yes

19/62

10

n/a

-

yes

19/62

22

n/a

-

-

yes

19/62

22

312171

-

-

yes

19/62

12

-

Others

Page

Financial Management

English (Maths B desirable)

3

312181

-

yes

19/62

14

Human Resources Management

English

3

312201

322201

-

yes

19/62

16

Management

English

3

312221

322221

312229 (Flex)

yes

19/62

17

Marketing

English

3

312231

322231

312239 (Flex)

yes

19/62

18

Sports & Events Management

English

3

312251

-

-

yes

19/63

20

JOINT BACHELOR DEGREE

Prerequisite information

Mid-year entry

OP/RANK

Years (full time)

Campuses and QTAC codes Townsville

Cairns

Page

ARTS-BUSINESS

English

4

311031

321031

yes

19/62

25

LAWS-BUSINESS

English

5

311061

321061

yes

15/69

25

LAWS-BUSINESS (Accounting)

English (Maths B desirable)

5

311061

321061

yes

15/69

25

PSYCHOLOGY-BUSINESS

English

5

311081

321081

yes

14/71

25

SPORT & EXERCISE SCIENCE-BUSINESS

English (one of Maths B, Chemistry, Biology, Physics, Physical Education or Health Education recommended)

4

316111

326111

no

16/67

25

Mid-year entry

OP/RANK

yes

20/61

Please note, campus availability of joint degrees with majors depends on the major chosen. See main degree table above for campus availability of majors.

Diploma

Prerequisite information

Business n/a = not applicable

none

Years (full time) 1

Campuses and QTAC codes Townsville

Cairns

312071

322071

Page

26

(Flex) = Flexible delivery

Enquiries 1800 246 446 ~ www.jcu.edu.au

37


Further Information Course and admission enquiries

JCU publications

JCU Student Enquiry Centre Freecall (from within Australia) 1800 246 446

International students

Undergraduate courses 2013 Business & Information Technology Creative Arts Education Engineering Humanities & Social Sciences, Journalism & Languages Law Medicine, Health & Veterinary Sciences Psychology & Social Work Science

James Cook University International

Courses & Careers: JCU Undergraduate Study Guide 2013

Townsville campus (07) 4781 5601 international@jcu.edu.au

Postgraduate Study Guides Arts, Education & Social Sciences Law, Business & the Creative Arts Medicine, Health & Molecular Sciences Science & Engineering www.jcu.edu.au/study/publications

Course information www.jcu.edu.au/courses

Cairns campus (07) 4042 1558 isccairns@jcu.edu.au www.jcu.edu.au/international QTAC (Queensland Tertiary Admissions Centre)

Key dates

PO Box 1331 Level 2, 33 Park Road Milton QLD 4072 1300 467 822 or (07) 3858 1222 www.qtac.edu.au

JCU Open Day Townsville Sunday 26 August 2012

JCU Open Day Cairns Sunday 19 August 2012

Scholarships

Tertiary Studies Expo (TSXPO) 21-22 July 2012 RNA Showgrounds, Brisbane

Search for scholarships, bursaries and grants online: www.jcu.edu.au/scholarships

QTAC closing date (for on-time applications) Late September 2012 Teaching Period 1, 2013 Classes commence Monday, 25 February 2013 For JCU events and career market information, visit www.jcu.edu.au/events

CRICOS Provider Code: 00117J

study@jcu.edu.au www.jcu.edu.au/study


Business & Information Technology