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Events banners & signage design direction

98 |


Generic brand banner

Lorem ipsum* Lorem ipsum* Lorem ipsum* * Lorem ipsum doloret sinc ut

* Lorem ipsum doloret sinc ut

* Lorem ipsum doloret sinc ut

Apply now

Apply now

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jcu.edu.au

jcu.edu.au

jcu.edu.au

namquam doloret is.

JCU brand manual | 2014

namquam doloret is.

CRICOS Provider Code: 00117J

CRICOS Provider Code: 00117J

Where multiple banners are used, do not over-use the curve. For example an image banner without a curve can support a curved banner with no image.

CRICOS Provider Code: 00117J

namquam doloret is.

99


Generic brand banner - colour varations

Lorem ipsum* Lorem ipsum* Lorem ipsum* Lorem ipsum* * Lorem ipsum doloret sinc ut

* Lorem ipsum doloret sinc ut

* Lorem ipsum doloret sinc ut

* Lorem ipsum doloret sinc ut

Apply now

Apply now

Apply now

Apply now

jcu.edu.au

jcu.edu.au

jcu.edu.au

jcu.edu.au

JCU brand manual | 2014

namquam doloret is.

CRICOS Provider Code: 00117J

namquam doloret is.

CRICOS Provider Code: 00117J

namquam doloret is.

CRICOS Provider Code: 00117J

CRICOS Provider Code: 00117J

namquam doloret is.

100


Generic JCU entity brand banner - colour varations

UT LOREM IPSUM

UT LOREM IPSUM

UT LOREM IPSUM

LOREM SINC IPSUM DOL

LOREM SINC IPSUM DOL

UT LOREM IPSUM

LOREM SINC IPSUM DOL

LOREM SINC IPSUM DOL

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JCU brand manual | 2014

jcu.edu.au/lorem

namquam doloret is.

jcu.edu.au/lorem

* Lorem ipsum doloret sinc ut

namquam doloret is.

CRICOS Provider Code: 00117J

jcu.edu.au/lorem

namquam doloret is.

* Lorem ipsum doloret sinc ut

CRICOS Provider Code: 00117J

CRICOS Provider Code: 00117J

namquam doloret is.

* Lorem ipsum doloret sinc ut

CRICOS Provider Code: 00117J

* Lorem ipsum doloret sinc ut

jcu.edu.au/lorem

101


JCU brand manual | 2014

Law, Business & the Creative Arts

Law, Business & the Creative Arts

• • • • •

• Business

• Laws

• Creative Industries

• New Media Arts

Business Creative Industries Information Technology Laws New Media Arts

Law, Business & the Creative Arts

• Information Technology

Apply now

Apply now

jcu.edu.au/flbca

jcu.edu.au/flbca

jcu.edu.au/flbca

CRICOS Provider Code: 00117J

Apply now CRICOS Provider Code: 00117J

CRICOS Provider Code: 00117J

Course banner

102


Course banner - colour variation

Science & Engineering

Science & Engineering

• Biotechnology

• Planning

• Biotechnology

• Planning

• Business and Environmental Science

• Science

• Business and Environmental Science

• Science

• Engineering

JCU brand manual | 2014

• Engineering

• Sustainability

• Geology

• Science Advanced • Sustainability

• Marine Science

Apply now

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jcu.edu.au/flbca

jcu.edu.au/fse

jcu.edu.au/fse

CRICOS Provider Code: 00117J

• Marine Science

CRICOS Provider Code: 00117J

CRICOS Provider Code: 00117J

• Geology

• Science Advanced

Science & Engineering

103


Text heavy banner - subject area

JCU brand manual | 2014

Lorem ipsum

Lorem ipsum

It’s what James Cook University calls the future.

It’s what James Cook University calls the future.

It’s what James Cook University calls the future.

Apply now

Apply now

Apply now

jcu.edu.au

jcu.edu.au

jcu.edu.au

CRICOS Provider Code: 00117J

Lorem ipsum

CRICOS Provider Code: 00117J

CRICOS Provider Code: 00117J

When using images for subject areas, referring to the brand guidelines to help select the most appropriate image is recommended. Ensure legibility of the logo and avoid logo intersecting with peoples head, faces, hair etc.

104


Tradeshow - single panels

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Cairns Singapore Townsville

Cairns Singapore Townsville

Global ranking:

top 4%

JCU brand manual | 2014

Global ranking:

top 4%

105


Tradeshow - brand panels

TOP TIER - Corporate brand message - White panels with logo MID TIER - Top level brand message, to include tri city lock up - Blue panels - No use of the curve

LOWER TIER - Small curve to be at top of panels when over an image, containing message - Gradient panels with curve below, can include logo reversed - The panels should be broken up up with image only panels with no use of the curve

JCU brand manual | 2014

106


Tradeshow - full panels

Please refer to following page for in situ examples Law, Business, Information Technology & Creative Arts Law • Legal Studies • Visual Arts • Media Design • New Media Arts Cairns Singapore Townsville

The tri-city lock up sits within the curve when the image is not abstract and the lock up is lost in the image.

Earth and Environmental Science Geology • Planning • Environmental Management • Geography • Geology

Cairns Singapore Townsville

The tri-city lock up sits on the far left panel when the image is abstract and is clearly visible on the image. JCU brand manual | 2014

107


Tradeshow - course panels

COURSE PANELS - Full image to travel over the 4 panels - Large curve graphic to sit over 2 panels on either left of image or right, dependent on image crop - The curve should include course information and the logo - Brand message can also be included where appropriate

JCU brand manual | 2014

108


Signage - marine vessels

Research: Bliss Bold, Caps

RESEARCH

Challenger IV

Vessel name: Bliss Light, title case

JCU brand manual | 2014

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Logo: locked up with Campus Stack (see page 12)

109


Signage - motor vehicles

Logo: locked up with Campus Stack (see page 12)

JCU brand manual | 2014

110


James Cook University Brand Manual - Events' banners & signage