Iceni Projects | Custom-Build & Self-Build

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An Introduction to Iceni Projects

Custom and Self-Build


Introduction Our Projects Our People Added Value 2




“The judges said this entry was a breath of fresh air to read. Iceni stood out as different, creative, colourful and innovative. They’ve not been afraid to break away from the mould and be themselves, having developed their own successful and imaginative approach to clients and staff offering above and beyond what is expected from a large consultancy. “The judges were especially impressed by Iceni’s tribal ethos, in the sense that they have created a culture which is staff focused and highlights the importance of their wellbeing above all else.”

RTPI Awards for Planning Excellence 2021



Introduction | A Multi-Skilled Consultancy Formed in 2005, Iceni is now the market leader and preferred consultancy for a fast-growing number of clients. We have always sought to provide the skills of an advisor with the instincts of a developer. We achieve this by knowing our tradecraft – the technical skills that come through years of education and on-the-job experience that is recognised by professional accreditation. But it is also daring to be different; being proactive and thinking strategically. Our client relationships are built on trust, togetherness, enthusiasm, and a courage to challenge, where appropriate. The technical specialisms that the company hold have widened, but this fundamental objective remains the same. We are committed to putting our client’s interests first – and providing them with the tools to significantly improve their performance.

Ian Anderson Chief Executive

SELF AND CUSTOM BUILD Iceni Projects have been involved in a series custom and self-build projects since the introduction of the Self-build and Custom Housebuilding Act 2015 (as amended by the Housing and Planning Act 2016). We also support NaCSBA in trying to ensure the momentum within the sector in maintained and that best practice is shared.

We provide specialist advice in the fields of archaeology; delivery; design; EIA management; engagement; heritage; planning; sustainable development, townscape and transport. Our team are talented, relentless, intelligent, bold and experienced. Individually or collectively, you’ll know when you’re with Iceni Projects.

In particular, Iceni Projects have been influential in securing Local Plan allocations and securing consents; either through support of the Local Planning Authority or at appeal. We have also have strong experience in developing innovative approaches to affordable housing on custom and self-build schemes. From our offices in Edinburgh, Glasgow, London, and Manchester, we deliver on a variety of schemes across the UK. Our services are offered from project inception through to occupation on site. Our team are talented, relentless, intelligent, bold and experienced. Individually or collectively, you’ll know when you’re with Iceni Projects.



Your Strategic Adviser Birmingham The Colmore Building 20 Colmore Circus Birmingham, B4 6AT T: 0121 262 4148


Built Heritage & Townscape






Impact Management


Edinburgh 11 Alva Street Edinburgh, EH2 4PH T: 0131 370 3486


London Da Vinci House 44 Saffron Hill, London, EC1N 8FH T: 020 3640 8508

Glasgow 177 West George Street Glasgow, G2 2LB T: 0141 465 4996

Manchester This Is The Space 68 Quay Street, Manchester, M3 3EJ T: 0161 509 2840

Introduction Our Projects

The Team Structure of Iceni ECONOMICS



Ian Anderson Chief Executive

Nick Ireland Director | Economics

Anna Snow Director | Planning

John Mumby Director | Urban

Clive Burbridge Director

Andrew Gale Chief Operating Officer

Matt Kingham Director | Economics

Callum Fraser Director | Planning

Kieron Hodgson Director | Planning

Fred Peters Director

James Bompas Director | Business Devt. & Strategic Planning

Paul McColgan Director | Economics

Chris Jones Director | Planning

Leona Hannify Director | Planning

Mike England Director

ARCHAEOLOGY Claire Cogar Director


Gary Mappin Director | Planning

Rob Amey Director

Ciron Edwards Director Gemma Jenkinson Director | Planning


Philippa Curran Director Paul Drew Director

Conor McKee Director

HERITAGE & TOWNSCAPE Laurie Handcock Director


Ian Gallacher Director | Planning

Ian Mayhead Director | Planning

James Waterhouse Director | Planning

James Jaulim Associate | Planning Jamie Sullivan Director | Planning


Our Projects

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Introduction Our Projects


Our Projects

Great Dunmow Uttlesford Authority: Uttlesford District Council Proposal: Custom-build scheme for 22 homes Services: Planning Status: Approved

In the first appeal on custom/self-build development, Iceni Projects secured outline planning permission for the scheme on greenfield land in Uttlesford, Essex. Iceni Projects provided the planning documents, managed the wider team, and provided an expert witness role at appeal. The outline planning application establishes the parameters of development including identification of specific plots, and limits for the heights, and pallet of materials. The applicant is required to provide the road and services infrastructure, and individual plots are then segregated to allow people to build their homes to their own specification. Having carried out a significant process of community consultation, the planning proposal gained significant support in the local community from people interested in their own ‘grand design’. Notwithstanding local support, Uttlesford District Council decided to refuse the application in May 2014 under delegated powers. In granting the appeal in May 2015, the Inspector found that the self-build element to carry “a material consideration of substantial and significant weight”, with the associated sustainability benefits outweighing other considerations including loss of countryside.


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Our Projects

Greenwise Nursuries Thurrock Authority: Thurrock Council Proposal: Custom-build scheme for 31 homes Services: Design | Engagement | Planning | Sustainable Development | Transport Status: Approved (subject to legal agreement)

Iceni Projects successfully secured planning permission for a 31 custom-build homes in Vange, Thurrock. The application site was allocated as Green Belt in the adopted Local Development Framework so required the preparation of a robust Very Special Circumstances case and referral of the planning application to the Secretary of State. This was a first-of-its-kind in Thurrock and, therefore, the site has been promoted through the emerging Local Plan as well as through the pre-application process with Thurrock Council. This meant that when the application was submitted there were no objections from either statutory or non-statutory consultees. On this scheme it was also agreed with the Local Planning Authority that the scheme was best-placed to provide off-site affordable housing to be delivered directly by Thurrock Council. Iceni Projects provided a strategic role in preparing the application – advising on planning, engagement, sustainable development, transport and design. The outline planning application was accompanied by a comprehensive Design Code that was prepared by Iceni Projects. This restricts what can be built in terms of building heights, frontages, materials and other key design considerations. The scheme will also be controlled through the submission of reserved matters applications. Press coverage:


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Our Projects

Beechwood Development Basildon Authority: Basildon Borough Council Proposal: 587 new homes and 5,424sqm of commercial floorspace. Services: Planning Status: Approved

The hybrid application for the £100 million regeneration of the 1960’s Craylands Estate in Basildon was granted permission in March 2017 for up to 587 dwellings and 5,424sqm of commercial floorspace. Iceni are now working on the reserved matters for the Central Phase of the development, on behalf of Swan Housing Association in coordination with its delivery partner NU Living. The development will utilise innovative off-site construction and delivery methods for the new modular homes from their new factory which can deliver up to 300 modular homes per year. Iceni have also be working on various discharge of conditions, non-material amendments and reserved matters applications in relation to the West Phase of the development, which utilises a pioneering custom-designed approach to the delivery of new high-quality modular housing. This allows new owners to completely customise their new home from the house-type and layout, to the external finishes and brickwork.


Our Projects


Our Projects

Custom / Self-Build Needs Assessment South Kesteven Authority: South Kesteven District Council Proposal: Custom and Self-Build Assessment Services: Planning Status: n/a

Iceni Projects were commissioned by Justin Gardner Consulting on behalf of Rutland County Council and South Kesteven District Council to undertake an assessment of the need for self-build and custom housebuilding across both local authority areas. This work forms part of the Strategic Housing Market Assessment. As part of the assessment, Iceni worked with the development management teams of both local authorities to collate information from the self and custom build registers, disaggregated the information into bedroom sizes and accommodation type; and established trends on the ground for self and custom build housing. In order to supplement this information, Iceni engaged with secondary sources including the Buildstore and the Self Build Portal to gather additional data on registered demand; before undertaking consultation with local estate agents and developers to understand the level of enquiries, trends in demand and the level of supply coming forward across both areas. Iceni Projects then set out policy recommendations for both local authorities; focussing on how the sector could be supported in light of the evidence; but also recognising the difficulties and challenges which must be considered in respect of self build and custom housebuilding.


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Kemps Farm Thurrock Authority: Thurrock Council Proposal: 27 custom build homes Services: Built Heritage and Townscape | Iceni Futures | Planning | Transport Status: Approved, subject to legal agreement and referral to the NPCU

Iceni Projects were appointed by LF100 Consulting Limited in Summer 2020 to prepare an outline planning application for 27 custom-build homes. Work started by undertaking an assessment of custom-build need in the Borough. This then formed the basis for the justification of the proposals. It confirmed that Thurrock does have sufficient demand for this form of housing. The applicant was keen to bring-forward the scheme as a zero-carbon proposal, which was captured in the Energy Statement, which was also prepared by Iceni Projects. The scheme is framed around a Design Code. Potential purchasers will acquire plots and then submit reserved matters applications, which will need to be in accordance with the design parameters of the scheme. Iceni Projects advised on planning, housing needs, sustainability, heritage, transport and flood risk.


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Our People

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Our People


Our People

James Bompas Director, Planning T: 020 3435 4203 M: 07736 314 143 E:

James combines his planning and project management skills to deliver results. James principally works on larger, strategic planning applications, often accompanied by Environmental Impact Assessment. This frequently involves site promotion, allocation, the co-ordination of planning application submissions and, where necessary, appeal work. Clients include housebuilders, strategic funds and property companies. Recent successes include: approval for the first custom-build scheme at planning inquiry; consent for 31 custom-build homes in Thurrock and the identification and promotion of several custom-build schemes across England. Before joining Iceni, James began his planning career working for the Thurrock Thames Gateway Development Corporation, who’s remit was to help with the largest regeneration project in Europe. This included managing the production and implementation of six area action plans and successfully challenging the East of England Plan, which culminated in its formal revision. He was instrumental in the determination of numerous largescale planning applications for residential and employment uses on strategic Green Belt and brownfield sites, which, in most instances, were heavily constrained. James has over 14 years planning and project management experience which is supported by a MRTPI accreditation and a PRINCE2® practitioners qualification. James has also completed an MBA with distinction at Henley Business School.


Our People

Maddi Simpson Senior Planner T: 020 3725 3844 M: 07776 530 783 E:

Maddi’s enthusiasm and eye for detail ensures the very best for clients. Maddi joined Iceni Projects in June 2018, beginning her planning career within the Strategic Planning Team, assisting colleagues on a variety of large scale residential and commercial schemes across the South East of England. Maddi’s interest in planning begun when studying BSc Human Geography at Cardiff University. Her love for Wales and rugby meant that it was a no brainer to stay in Cardiff where she completed a part RTPI and RICS accredited Masters in Sustainability, Planning and Environmental Policy, graduating July 2018. During her studies, Maddi gained valuable commercial and customer-facing experience through interning within a leading corporate and commercial law firm in London and managing a private box at the Principality Stadium, which has provided her with the ability to develop relationships with clients on a professional level. Maddi took a short break to pursue her love for skiing prior to starting work, and that is where she met the Iceni Tribe and soon became a key part. Outside of work, Maddi loves to travel whenever she can and has enjoyed being a part of the Tag Rugby league, as well as now co-captaining the Iceni Netball team.


Our People

Gregg Boyd Associate T: 020 3657 5035 M: 07769 688 179 E:

Gregg joined Iceni’s Strategic team in August 2018 having worked within the Residential and Economics teams at GL Hearn. He has experience in sub-regional spatial planning; strategic planning applications, five year housing land supply; economic impact assessments and employment need and supply assessments. He is the co-author of the Greater Birmingham HMA Strategic Growth Study and has prepared a range of technical evidence to support planning applications and local plan preparation. Gregg’s skills also lie in the promotion of strategic housing and employment sites through the Local Plan process – most commonly on greenfield sites. He has project managed the preparation and submission of residential and commercial planning applications as well as strategic housing market assessments for local planning authorities. He has an interest in planning case law and has provided evidence at a number of roundtable hearings (conducted during s78 inquiries) on five year housing land supply across England. Gregg also appears on behalf of clients at Local Plan Examinations in Public.


Our People

Paul Drew Director, Design T: 020 3640 1014 M: 07713 466 192 E:

Paul has a broad range of creative knowledge which he has developed over 35 years. For the last 22 years he has been an urban designer and masterplanner working on a wide range of services producing designs for strategic growth and urban regeneration. He leads the Iceni Projects Design Team where ventures include urban design frameworks for new settlements, urban extensions, mixed-use and urban renewal schemes. This means continuing to work for the public and private sector with his passion for visualising designs, showing concepts and principles through design codes, design guides and design reviews. Critically the role is to help local stakeholders and communities understand design and its affect on their neighbourhood. Previously Paul worked on the formation of design policy, both nationally and in London; such as ‘Better, Places to Live’ (DETR) and the ‘Urban Design Compendium’ (English Partnerships) and Sustainable residential Quality (Government Office of London).


Added Value

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Added Value


Added Value

Iceni Futures The Iceni Futures team was set up in response to the rapidly changing world and the acknowledgment that more than ever, we need to create futureproofed and sustainable development. The teams role is to assess, predict and influence change across the development industry. In practice that means exploring how places and people will function in the future, analysing existing barriers and providing strategic advice which aligns with clients goals and aspirations to ensure development is fit for the future. The team doesn’t claim to be experts in every new discipline or product, but they understand the existing barriers and outdated development processes that persist across the industry and the importance of working innovatively and smarter to deliver client visions and change that actually works. It’s understood that each client will need tailored advice and the Futures team look to work collaboratively to provide advice which is tailored to a specific site, company strategy or product. Essentially, if you’re looking to plan for or capitalise on the future, Iceni Futures can be there to support you and drive that ambition. Iceni Futures: Smarter Sustainability


Added Value


Added Value

Added Value: iSite iSite pulls together a number of services to enable the promoter of a project – but equally the respective consultant, local authority, consultee, local community and wider interested party – to gain the knowledge and understanding of a site or location that historically has only been possible from an in-depth site visit. Moreover, many projects are of the size and scale that even a physical site visit renders difficult to comprehend. The key focus of iSite is to provide an intelligent digital design and consultation tool. This incorporates the use of drone photography, 360° camerawork (think Google Street View for buildings), interactive, virtual consultation halls and project web sites that can pool together all of the information for effective file management and sharing. So whether you need to initiate an initial site survey appraisal, team site visit, preapplication meeting, public consultation event or committee presentation, iSite can help. iSite wont be for everyone. We understand that. But if you are looking for cost-effective ways to progress with your proposals, it could be the answer. To discuss iSite please email


Added Value


The Sustainable Development Scorecard The National Planning Policy Framework (NPPF) has running throughout it the ‘golden thread of sustainable development’. In spite of this, there is no clear-cut, NPFbased assessment criteria to consider a site or project’s sustainable development credentials, making current assessment processes both tricky and subjective. The Sustainable Development Commission was established to address this recognised issue with our planning system. Made up of a balanced cross-section of industry professionals, the Commission has debated the issues and found solutions, culminating in the creation of the Sustainable Development Scorecard. The Scorecard website is free to use and accessible to anyone with a vested interest in development, including developers, architects, planners, community groups and members of the public. By crystallising the NPPF’s guidance into a simple, online analysis tool, the Commissionaims to provide a more consistent approach to sustainable development, leading to a more sustainable built environment.